TM March 19 (Wednesday) How to Practice the Three Ethics of Permaculture Design — Earth Care, People Care, and Fair Share Trade Volume 24, Issue 3 March 2014 Upcoming Events March 19 (Wed) Chapter Dinner Meeting 5:00 pm Board Meeting 6:30 pm Dinner/Program Spyglass Inn Restaurant 2703 Spyglass Drive Pismo Beach, CA On Wednesday evening, March 19, Josh Carmichael of Carmichael Environmental will present his workshop, “How to Use Sustainable Permaculture Design Principles to Produce Abundant Gardens,” where you’ll learn how to produce more functional, cost-effective and environmentally friendly landscapes using Permaculture Design. C armichael Environmental started in 2001 by Josh Carmichael as an outlet for his passion of art and science and love of the natural world. Josh is a community activist, environmental steward, and longtime resident of San Luis Obispo County. The Carmichael Environmental team is a collaboration of Cal Poly horticulture and landscape architecture graduates and others focused on improving our environment with a hands-on approach. Specializing in all facets of sustainable design-build landscape construction, they also conduct workshops, lectures, nature hikes, and other educational events. 5:00 pm – CLCA SLO Chapter Board Meeting (all members welcome) 6:30 pm – Dinner/Program: Josh Carmichael Place: Spyglass Inn Restaurant 2703 Spyglass Drive, Pismo Beach Cost: $30/per person, with RSVP by Friday, March 14 $35/per person, at the door www.clcaslo.org RSVP: To make your reservation, please contact Shawn Sousa by Friday, March 14, at 805-748-3721 or by email to ssousa1@sbcglobal.net. 2014 San Luis Obispo Chapter Officers President............................. Mike Kneeskern, Central Coast Landscape Products....... michael@cclandscapeproducts.com......... 805-595-3478 Immediate Past President... David Brown, Mari Landscaping.................................. david@marilandscaping.com.................. 805-226-9787 VP, Membership / PR.......... Bruce Courter, Day Star Ent., Inc................................. daystarent@sbcglobal.net. .....................805-237-1420 VP, Programs / Events......... Shawn Sousa, AAA Landscaping.................................. ssousa1@sbcglobal.net............................ 805-748-3721 Secretary............................. Gina Marie Hall, All Seasons Gardening & Landscaping... gina@allseasonslandscaping.com............ 805-544-5296 Treasurer............................. Pat Connelly, St. Francis L/S....................................... stflandscape@gmail.com. ..................... 805-235-1859 Associate Member Rep........ Jonathan Araya, Ewing Irrigation............................... jaraya@ewing1.com..............................805-598-7291 Education Liaison............... Brandon Delon, Leftside Landscape............................. leftsidelandscape@gmail.com................805-440-7051 Board Member..................... Evan Moffit, KD Janni Landscaping, Inc........................ evanmoffitt@kdjanni.com. ...................805-748-8931 Editors................................. Kevin & Sandy Daugherty, Red Boots Studios............ sloxpress@clcaslo.org. ..........................805-704-5461 CLCA Board of Directors President.......................................... Frank Niccoli........................(650) 592-9440 Director of Events........................... Eric Briner............................(559) 453-2539 President-Elect................................ Chuck Carr...........................(805) 732-3705 Director of Education..................... Steve Jacobs CLP, CLT........(760) 945-4321 Immediate Past President.............. Eric Watanabe.....................(818) 993-0200 Director of Membership................. Javier Lesaca . .....................(661) 836-0229 Secretary/Treasurer........................ Ted Sandrowski...................(530) 345-6101 Director of Resource Mngmnt....... Tom Noonan CID, CLIA......(916) 812-5034 Executive Director.......................... Sharon McGuire......(800) 448-2522 ext 13 Associate Member Director........... Rick Zinn..............................(925) 864-1088 Director of Communications......... Jessica Centeno...................(310) 768-4089 Co-Dir. of Chapter Pres. Council... Aaron Huxley.......................(408) 824-0181 Director of Chapter Services......... Richard Sheffield.................(661) 245-1147 Co-Dir. of Chapter Pres. Council... Steve Beckstrom, CLT......... (714) 379-1140 Director of Legislation................... Pete Dufau, CLT...................(805) 642-1239 SLO CLCA Past Presidents 2012-13 David Brown Mari Landscaping 2011 Aaron Huxley Hunter Industries 2009-10 / 2005-06 Erik Wolting All Seasons Gardening & Landscaping 2007–08 Jim Trask California Water Shapes 2004 John Doyle J Doyle Landscaping 1998–2001 Bruce Courter Day Star Enterprises, Inc. 1995 Danté D’Alfonso D’Alfonso’s Landscape 1993 John Ruggiero Arcadian Gardens 2002–03 Pat Connelly St. Francis Landscape 1996–98 Lloyd Gracey Pacific Coast Landscapes 1994 Duane Morris Duane Morris Landscape Designer/Contractor 1991-92 Bruce Courter Day Star Enterprises Guide to Advertisers Please support our advertisers by remembering them first when making your next purchase. Let them know you saw their ad in the SLO Xpress! Birch Equipment Finance ............................................................3 Central Coast Sod..........................................................................16 Coastline Equipment.............................................................10, 15 Ewing Irrigation . ...........................................................................11 Farm Supply ...................................................................................16 Greenfields Turf ..............................................................................8 Gro-Power, Inc. ................................................................................8 Growing Grounds Farm (TMHA) . ..............................................9 J.R. Simplot Company ...................................................................5 Landscape Contractors Insurance Services, Inc. .................9 Olson Irrigation Systems ..............................................................5 Palm Tree Plantation NEW! .........................................................3 Red Boots Studios.......................................................................... 13 Quinn Company............................................................................... 4 Rossi Transport Services . ...........................................................16 Sanford Stone Company . ............................................................9 San Marcos Growers . ....................................................................8 Santa Barbara Stone ....................................................................16 Thank you to all of the companies that generously support our chapter newsletter by placing an advertisement. slo xpress march 2014 president’s message Dear Friends, I MIke Kneeskern, CLCA–SLO President Central Coast Landscape Products think we can all agree that it is so encouraging to finally see the hills turning green after February’s rain! Our land has been refreshed and the landscape industry is sure to benefit from it. It is great to hear that contractors and homeowners alike are doing their part to conserve water still because this round of storms gave us only a fraction of what we need. I’m sure the rain has many of you thinking about spring planting and landscaping and fortunately, we have an event planned just in time to help you get prepared! As I mentioned in last month’s issue of the SLOXpress, I’d love to see all of you on the 19th of March for Josh Carmichael’s talk on creating abundant gardens. You are sure to take something away from this event that will help you on your upcoming spring projects. Plus the food and the view at the Spyglass Inn are top notch so I hope to see you there! Interested in Membership? M e mb e r sh ip i n the California Landscape Contractors A ssociation of fers many advantages. From the insurance, to the educational programs, to the net work ing opportunities, CLCA members will tell you that their involvement with the association is invaluable. I’d also like to personally invite each of you to attend our monthly board meetings. We will hold a board meeting 1 hour before the dinner event at Spyglass this month but please check our calendar of events at clcaslo.org to see when and where our monthly meetings take place. It is a great opportunity for you as a member to interact with the board members and share your ideas as well as find out all the For more information exciting things that are happenE6ABIG::EA6CI6I>DC about CLCA or to join, ing within the chapter! &$)"eV\ZVYÕ(#+'*Ç]m)#-,*Çl visit www.clca.org or Until next time, call 800-448-2522. hadmegZhhcZlhaZiiZg&&$&( Mike Kneeskern 2014 Chapter President =443?0;<CA44B. L^cYb^aaEVabIgZZhIgVX]nXVgejh;dgijcZ^ F4>554AF7>;4B0;4?A828=6 Visit Palm Tree Plantation In Atascadero! • Specializing In Windmill Palm Trees (Trachycarpus Fortunei) • Featuring 3,000 Cold Hardy Palm Trees • Palms available in-Ground and also in-Containers • Discounts on Large Quantities • We Offer Wholesale Pricing! PALM TREE PLAN ATION lll#eVabigZZeaVciVi^dc#Xdb 86AACDLidhZZdjgWZVji^[jaEVabh/ -%*")++"**,. march 2014 slo xpress Get Real About Water Management; What Every Maintenance Manager Needs to Know By Chris Roesink, CID, CLIA, CWCM, CIT, CLT-I, Hunter Industries P erhaps you’ve noticed the influx of competition in the landscape maintenance industry over the past few years as many landscape companies sought shelter from a slow construction market. Most companies are fully capable of managing labor to trim bushes, pick weeds and keep turf lush and green, so what makes your company different? Are you feeling the pressure of doing more with less profit? By now you have undoubtedly heard concerned customers talking about rising water rates. Have you had a competitor try to snake an account with the promise to save your customer water and reduce their overall maintenance costs? If you haven’t, you likely will unless you take control now. This is a perfect time to get real about water conservation. Now that the economy is ratcheting up, smart property owners are going to be investing in their properties and tackling years of deferred maintenance. Now is the time to strike. Where do you start? Challenge your crew to hold themselves accountable for irrigation usage starting now. Get real about water conservation and talk about it with your staff weekly. Reach across the table by notifying your customers that you have their backs and are concerned about rising water rates. Even if you’ve had an account for years without major irrigation enhancement, why wouldn’t you let them know you are doing your best with an old, inefficient system but have the potential to make it more efficient? If a property owner doesn’t know the weak points in their system and potential savings associated with addressing them, they are not likely to hand you a check and say “do what you can to save water.” You need to show them the ROI, and you won’t be able to do that without data from the site. Start with low hanging fruit and work smart under PRESSURE: Pressure test - Get control of your pressure. One of the biggest causes of inefficient irrigation is too much or too little water pressure. Adjust or install pressure regulators, tune flow control or regulators on valves to the worst-case head. Re-nozzle underperforming spray and rotor zones with lower flow nozzles to revive the system. Get your pump serviced and make sure it is not doing damage to your system causing you additional headaches. Remotes - Work smarter not harder. Does every controller on your sites have a connection for a maintenance remote? If not, ask yourself this: are you losing serious productivity and short… continued on page 5 COUNT ON CAT FOR YOUR LANDSCAPE EQUIPMENT Tight work spaces come with lots of jobs - and so do tight budgets. But you can tackle both challenges with a line of Cat machines sized for your work. In fact, Quinn Company offers a full line of new, used and rental machines like Skid Steer Loaders, Mini Hydraulic Excavators, and Compact Wheel Loaders. They pack a lot of power into a little space - but don’t eat up a lot of your budget. Quinn Company also carries a large inventory of Work Tools matched to the jobs you do and we’ll work with you on the financing options to meet your needs. Contact Quinn Company today and see how Cat machines can fit nicely into tight spaces, tight budgets, and your business. Quinn Company 1655 Carlotti Dr. Santa Maria, CA 93454 www.quinncompany.com David Needelman (805) 310-9296 dneedelman@quinncompany.com slo xpress march 2014 ing your customers on system maintenance opportunities by running back and forth to the controller or valve box? Get a pigtail or a smart port enabled controller and take control of your system. A few minutes will save you hours a year and take the pain out of site inspections. Site Observations Document the following: Flag line breaks and stuck or weeping valves. Use marking paint to mark locations of worn out pop-ups and leaking seals. Photograph run-off, pooling water, overspray and significant low head drainage. This will serve as a nice report for your client and make necessary future repairs obvious for irrigation technicians. Make as many quick adjustments as you can, but note the larger repairs will be addressed in later visits. Schedule controllers properly using multiple programs for march 2014 each hydro-zone. This is the single best thing you can do to save water and optimize the health of your landscape. Ten minutes on every station is not water management. Separate turf, shrubs, groundcover, and drip into individual programs to give you more control of the watering frequency. Enter peak season run times for each zone and then adjust the “seasonal adjustment” or percentage adjust for the time of year. Activate “Cycle and Soak” features, if available, or allow for multiple start times in your programming to avoid run-off. Document your schedule so it is saved on your smartphone and keep a laminated copy onsite in the controller so others know when zones will water. For assistance developing a base program check out this free scheduling app: www.hunterindustries.com/tools/runtime. Understand unique chal- lenges of the site. Good water managers quickly hone in on the special needs of a site. Are there mixed hydro zones (sun/shade) (turf/ succulents), coverage or head spacing issues (hot spots), plant material obstructions or simply high visibility locations with significant overspray? These areas will require more time and labor to sort out long term and some special attention will be needed to balance the schedule in the meantime. Read meters - Start reading meters weekly. No excuses! Track consumption and share it with your clients so they know you are on their side monitoring usage. If you have flow sensors, invest the time to re-learn flow once your delivery system is fine-tuned so you don’t get false alarms. Educate - Educate your customer and crew on what can be expected from good routine system maintenance (typically in slo xpress the contract) vs. enhancements and upgrades (typically referred to as extra work). Updating aged systems should not come out of your pocket, so document your successes and opportunities with pictures and simple explanations. Most clients like to know what to expect and look to you as the expert. After all, most pay money for reserve studies and audits, so why wouldn’t they include irrigation in long range budgeting? Be the bearer of good news and alert them to device upgrade incentives or funds available to offset the costs of conservation. In Southern CA, check: socalwatersmart.com If you level with customers and take their point of view, you just might strengthen your relationship and sell more upgrades than you thought you would in 2014. Get real about water management and make it a great year! slo xpress march 2014 SLO CLCA Chapter Partners Program - 2014 www.clcaslo.org Sponsorship Levels Cuesta Circle - $325.00 (Contractors Only) a $605.00 Value • Name on SLO CLCA Chapter Banner* and website 1- Kick -Off Event: “Down Economy” Workshop 2- Dinner Meetings 1- Golf Player entry, 2014 SLO CLCA Golf Tournament 1- Hole Sponsorship, 2014 SLO CLCA Golf Tournament Montaña de Oro** - $1,250.00 an over $1,800.00 value • LARGE Logo on SLO CLCA Chapter Banner*, SLO CLCA Chapter website and at Beautification Awards 1- Kick -Off Event: “Down Economy” Workshop 1- Chapter Dinner meeting 2- tickets, 2014 SLO CLCA Beautification Awards Dinner 1- Sponsorship of a Beautification Award** (excluding Sweepstakes and John Thomas Awards) 4- Golf Player entries, 2014 SLO CLCA Golf Tournament 4- Mulligan packets, 2014 SLO CLCA Golf Tournament 1- Hole Sponsorship, 2014 SLO CLCA Golf Tournament Cerro San Luis - $550.00 a $945.00 value • Logo on SLO CLCA Chapter Banner*, SLO CLCA Chapter website and at Beautification Awards 1- Kick -Off Event: “Down Economy” Workshop 1- ticket, 2014 SLO CLCA Beautification Awards Dinner 1- Sponsorship of a Beautification Award** (excluding Sweepstakes and John Thomas Awards) 1- Hole Sponsorship, 2014 SLO CLCA Golf Tournament Morro Rock** - $850.00 a $1,245.00 value • Logo on SLO CLCA Chapter Banner*, SLO CLCA Chapter website and at Beautification Awards 1- Kick -Off Event: “Down Economy” Workshop 1- ticket, 2014 SLO CLCA Beautification Awards Dinner 1- Hole Sponsorship, 2014 SLO CLCA Golf Tournament 4- Golf Player entries, 2014 SLO CLCA Golf Tournament 2- Mulligan packets, 2014 SLO CLCA Golf Tournament Additional Options (you must have purchased one of the above packages) Golf Hole Sponsor…………………………………………...… $150.00 Each Additional Golfer ………………………………………. $150.00 Dinner Meeting Sponsorship…………………………….$1,000.00 Sponsor a Beautification Award………………….……….$500.00 A Tee Box Booth ………………………………..……………….$300.00 Donate to the Salute Fund or CLCA-SLO Scholarships If you are able to, please consider making a donation to the Salute Fund (where your money will be used to help fund our Wounded Warrior Garden Project) or the CLCA-SLO Scholarships (which go to local Cal Poly landscape industry students). Please contact Mike Kneeskern at 805-464-1393 for details. *Chapter Banners are displayed at all SLO Chapter Events **Please add an additional $200.00 to sponsor either the Sweepstakes or John Thomas Memorial Award categories SLO Chapter Sponsorship Form Sponsorship Level Name Business Address Additional Options Phone Order total: Check Enclosed Total: Fax completed form to 805-544-8702 or mail to SLO CLCA - Attn: Partners Program Committee • P.O. Box 14755 - San Luis Obispo, CA 93406 Visit our SLO Chapter website at www.clcaslo.org march 2014 slo xpress State News Updates from San Diego County Water Authority D espite the recent declaration of a statewide drought by the governor, the San Diego County Water Authority (SDCWA) has adequate supplies for 2014 because of local investments in diverse and more reliable water supplies over the past two decades and a longterm decrease in regional water demand. SDCWA will continue to monitor weather conditions across the Southwest and encourages residents and businesses to keep up the good work in using water as efficiently as possible. The SDCWA has developed a website to provide water saving tips and information on water conservation programs at watersmartsd.org. eGuide to a WaterSmart Lifestyle information. The “eGuide to a WaterSmart Lifestyle” is your go-to resource for living water-efficiently in San Diego County. This free, 140-page digital flipbook reflects San Diego County’s Mediterranean climate, along with its active, high-tech lifestyle. It is loaded with interactive features that allow users to share ideas on Facebook, electronically “pin” plant and garden photos for their followers, watch videos, and scroll through a library of eye-popping images. The online magazine includes plant finders, interactive maps, animated graphics, home and garden calculators, landscape design tools, and details about rebates and incentives. Each subject is fully linked to online resources, allowing users to quickly access additional The eGuide covers a wide array of topics, including landscape design, water-efficient plants, outdoor rooms, finding and fixing leaks, healthy soil, landscape maintenance and drought survival for gardens. It offers everything from design ideas for creating themed planting zones to strategies for using “graywater” at home and irrigating efficiently. Features will be added regularly to reflect innovations and other developments. The eGuide is available online at www.watersmartsd.org/ content/eguide-water-smartlifestyle. Ideal to share with your clients. Postcards to help promote the eGuide are available upon request. Turf Replacement Program WaterSmart Landscapes are an upgrade, not a compromise. The SDCWA pays an incentive of $1.50 per square foot when a grass lawn is replaced with a beautiful water-efficient landscape suited to our region’s semi-arid climate. Here are a few highlights of the program: • WaterSmart Turf Replacement program only applies to front yards (and side yards if visible from the street); • The maximum incentive payment is: --Up to $3,000 for replacing 2,000 square feet of turf for residential sites, or --Up to $9,000 for replacing 6,000 square feet of turf for commercial, institutional, or industrial sites; IMPORTANT: Rebate Reservation must be approved PRIOR to starting project. If you remove a grass lawn before you receive approval, you will not qualify for the rebate. Make your rebate reservation today! … continued on page 9 EQUIPMENT FOR SALE! Bruce Courter of Day Star Enterprises Inc. is retiring and has put all of his landscape contracting equipment up for sale. Find GREAT DEALS on equipment, tools and tractors (e.g. a Kubota Skip Loader L-275 and a Kanga, complete with attachments and trailer). Also for sale is a 2004 Ford Ranger XLT Extended Cab pickup. For more information and details, call Bruce at 805-237-1420 Peggy Koegler Sales Manager Phone:(805) 683-1561 Fax: (805) 964-1329 peggy@smgrowers.com http://www.smgrowers.com slo xpress 125 S. San Marcos Rd P.O. Box 6827 Santa Barbara, CA 93160-6827 march 2014 state news continued… For program details, restrictions and terms and conditions, visit: http://turfreplacement.watersmartsd.org/ HR Webinars available on CLCA.ORG T he Landscape Contractors Association (CLCA) now has archived webinars on the website, CLCA.ORG. In the “Industry” section, under “Seminars & Webinars.” Visit clca.org/member/webinars and follow the links. What’ºs Available HR Webinar: Making Teamwork Happen In A Diverse Workplace Length: 55 minutes Originally presented July 23, 2013, this webinar helps participants work more effectively with coworkers. Participants learn to apply the principles of relationship building and com- from page 8 munication to improve difficult work relationships. Emphasis is placed on taking responsibility for communication and identifying strategies to improve relationships with others. This is achieved through instruction, self-assessment and class exercises. Also included is a downloadable self-assessment in PDF format. HR Webinar: How To Survive And Even Thrive With Conflict In The Workplace Length: 54 minutes Originally presented on September 25, 2013. Workplace conflict haunts organizations every day — it leads to lost productivity, diminished morale and decreased performance. And, it is very expensive — it will have a negative effect on your organization's bottom line through increased employee absenteeism, decreased job performance and poor customer service. Most employees do not know they are responsible for resolving their own conflicts. This workshop will help employees master skills to successfully resolve conflict situations and avoid future ones. Handouts (PDF) from the webinar are available for download. The Landscape Industry Certified Technician Program Qualified · Trusted · Recognized A ssociate your company with our brand to set yourself apart in today’s competitive green industry. The Landscape Industry Certified Technician program seeks to recognize proficiency in the landscape workforce, upgrade the status of the landscape professional and provide the public with a means of identifying qualified landscape professionals. The Landscape Industry Certified Technician program (formerly called Certified Landscape Technician, or CLT) is part of PLANET’s Landscape Industry Certified brand name. The new brand name speaks clearly to consumers, is supported and used internationally, shows credibility and commitment to best practices, and leaves a lasting impression. For more information about the name change and all of PLANET’s certification programs, see the PLANET website. The California Landscape Contractors Association administers the test in California. Upon earning the certification, Landscape Industry … continued on page 11 Welcome New Member! Kevin Cole Kevin Cole Landscape Atascadero, CA 805-458-0430 www.colelandscape.biz Growing Grounds Farm DELIVERY AVAILABLE THROUGHOUT SLO COUNTY! Phone: 805-543-6071 Fax: 805-543-6092 Open 8:30 to 4:30 Mon.–Fri. 3740 Orcutt Road San Luis Obispo, CA 93401 www.growinggroundsfarm.org Hope through horticulture: Nurturing plants and people march 2014 slo xpress 10 slo xpress march 2014 state news continued… Certified individuals are required to report 24 Continuing Education Units (CEUs) to PLANET every two years to maintain the active status of their certification. Certification is not a substitute for the California landscape contractor’s license (C-27). Passing the Certification Test does not count toward the state license. The goals, subject matter and procedures of the Certification Test are different from the licensing exam conducted by the Contractors State License Board. Certification is not a substitute for any of the state-issued pesticide licenses. Why Become Certified? Individual Benefits Of Certification: • Validate your landscape skills, professionalism and commitment to safety. march 2014 ments in bids and RFPs that require a certified technician. from page 9 • Stand out from others in the company and in the industry, and create opportunities for career advancement. • Your company will be listed in our “Find a company with Landscape Industry Certified Technicians” page. • Ability to meet minimum job requirements. Landscape Industry Certified Technician 2014 Test Dates • Persons passing a Certification Test will receive a certificate, identification card, logo items and recognition on PLANET’s Honor Wall. Written Test Dates Employer Benefits of Certification: Saturday, June 7 | 9:30 a.m. Cuyamaca College San Diego, CA Deadline to register: May 23, 2014 • Give your company a competitive edge and the opportunity to sell more services by advertising that you have certified employees on staff. Friday, July 18 | 1 p.m. Gachina Landscape Management Menlo Park, CA Deadline to register: July 3, 2014 • Show professionalism and expertise when you display credentials in your marketing efforts with logos, decals, and certificates. Thursday, August 7 | 1 p.m. Mariposa Landscapes, Inc. Irwindale, CA Deadline to register: July 23, 2014 • Meet minimum job require- slo xpress Friday, October 3 | 2 p.m. Buckeye Ranch Petaluma, CA Deadline to register: August 29, 2014 Friday, December 5 | 9:30 a.m. Buckeye Ranch Petaluma, CA Deadline to register: November 21, 2014 Hands-on Test Dates Saturday, October 4 | All Day Buckeye Ranch Petaluma, CA Registration due by: August 29, 2014 To download the 2014 test registration form go to http:// clca.org/certification/downloads/test_registration.pdf Candidates are required to pass all written AND hands-on problems within any of the 5 modules: Softscape Installation, Hardscape Installation, … continued on page 12 11 state news continued… from page 11 Industry News Irrigation, Turf Maintenance, Ornamental Maintenance. Confirmation letters with location address and test start time will be sent after test registration has closed. Packet will also include a “test book” that outlines test problems. Due to space and availability for the written tests, you may be asked to choose an alternative location. Dates and locations are subject to change. Please be sure to get all applications in early as the test has been known to sell out in the past. Already Certified? To keep your certification status active, you are required to report 24 Continuing Education Units (CEUs) to PLANET every two years. Download PLANET’s Recertification Requirements Sheet [PDF] and visit their website for more information and answers to Frequently Asked Questions. Earn CEUs through CLCA by attending state or chapter events, CLCA’s Landscape Industry Show or volunteering as a judge at an upcoming hands-on test. Make the most of your certification: Request copies of CLCA’s rack card to include in your proposals and bids! email certification@ clca.org Current certified individuals who are looking to earn additional certifications do not need to retake the entire exam! View the Current Certified Checklist to see what tests are needed, based on the certification you’ve already earned, and sign-up at the special “Additional Module” rate. 12 Deborah Hamlin, CAE, FASAE. “Their recent contribution further illustrates the company’s high level of commitment to the future of our industry.” “Water is the lifeblood of our industry,” said Douglas W. York, chief Albert Fernandez, Coastline Equipment’s New Commercial executive officer Worksite Product (CWP) Specialist for Ewing. “Our ability, as an industry, to serve as Coastline Equipment stewards of its wise and responAnnounces New Comsible use in the landscape will be mercial Worksite the determining factor for our Specialist future success. Elevating our partnership with IA reinforces oastline Equipment’s our commitment to helping Oxnard branch would like to landscape and irrigation profesintroduce Albert Fernandez as sionals manage water resources their new Commercial Worksite effectively now, and into the Product (CWP) Specialist for future.” Northern Ventura county, Santa C Barbara county and San Luis Obispo county. Prior to being hired at Coastline Equipment Albert spent the last ten years working in the John Deere Agricultural divison. Albert is looking forward to building new customer relationships and gaining the trust of existing customers. He attended Ventura College where he majored in criminal justice. He resides in Oxnard and has three children. Ewing Becomes Irrigation Association Platinum Member T he Irrigation Association Board of Directors is pleased to announce that Ewing Irrigation Products, Inc. (Phoenix) has upgraded to the highest level of IA membership: platinum. “Having joined IA over 40 years ago, Ewing has been a long-time supporter of the association’s mission and has a strong history of service, growth and leadership,” said IA CEO Founded in 1922, Ewing is the largest family-owned supplier of landscape and water management products in the United States, with 195 locations from coast to coast. Ewing equips landscape, irrigation and golf course professionals with the supplies they need to create healthy, sustainable environments. Although originally established as an irrigation distributor, Ewing has expanded its product line to include water management solutions, agronomic supplies, landscape lighting, water features, hardscape and erosion control. Ewing’s investment will help the association direct efforts to implement its revised strategic plan, adopted by the IA Board of Directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations to legitimize the industry and educating frontline irrigation professionals. This prestigious designation slo xpress also provides expanded member benefits, including increased industry exposure through IA’s media channels and exclusive marketing and advertising discounts. In addition to regular membership, IA has four premium membership categories for companies: bronze, silver, gold and platinum. All member dues help fund the association’s core strategic initiatives. Ewing joins Hunter Industries, a San Marcos, Calif.-based manufacturer, as an IA platinum member and becomes the first irrigation distributor to join this membership tier. IA membership gives companies and individuals competitive business advantages, access to a national network of industry experts and a powerful voice in advocacy efforts. To join, or for more information about membership, contact IA Business Development Director Scott Hersh at scotthersh@irrigation.org. Village Nurseries Launches Mobile Website as Convenient Resource for Landscape Professionals Customers Now Can Create Wish Lists from Expanded Plant Library V illage Nurseries has launched a mobile friendly version of its website in order to ensure that its landscape professional customers are able to browse and buy with ease from a mobile phone. The redesigned mobile site (www.villagenurseries.com) can now serve as a comprehensive resource for landscape contractors, landscape designers and landscape architects. All content -- including the extensive plant library -- is now searchable for easier and faster navigation; landscape professionals can even … continued on page 13 march 2014 industry news continued… create wish lists right on their smartphones. The new website adapts to the screen resolution of the mobile device on which the site is being viewed. The frame that information is changed into can shrink or expand based on the device an individual is using. Pictures of Village Nurseries’ extensive inventory are the right size and weight, not too big or dense and the mobile content is easier to read and more scanable. “We know our market very well and what our customers need,” noted David House, Village Nurseries CEO. “Our new mobile friendly site will enable landscape professionals to view our current availabilities with a few simple clicks or find business tools and interactive maps for locating and contacting wholesale and retail sales representatives while in the office or on-site.” from page 12 Like its desktop version, the mobile site showcases the most recent additions to plant offerings while displaying Village Nurseries’ 300 newly added plants -- many of them exclusives and not available elsewhere. The site allows users to customize and save their own �favorite’ plant lists in an emailable, printable format. A Wholesale Services menu directs professionals to Village Nurseries’ key strategic partners: Monrovia www.monrovia.com, Anthony Tesselaar Plants www. tesselaar.com, Plant Haven www. planthaven.com and Sunset Western Garden Collection www. sunsetwesterngardencollection. com. Reorganization for Sustainable Growth T he J. R. Simplot Company, a leading global supplier of crop nutrients, has announced organizational changes for its Turf and Horticulture business, in part, to support the new dualreactive, layered polyurethane fertilizer coating technology, Gal-XeONE™. “Our focus remains on meeting our customers’ needs and expectations,” said Jeff Roesler, vice president, Simplot AgriBusiness. “Whether it is providing the right products and services or the best team to deliver those solutions, Simplot is committed to our customers’ success. We have been around for more than 80 years and remain dedicated to innovative solutions in the tradition on our founder, J. R. Simplot.” Leading Simplot Professional Products and Simplot Turf Partners is John Maggiore, appointed to the position of director of Professional Products. He brings 36 years of leadership in the turf and horticulture market. David Piper, who has been with the company 27 years, will lead the wholesale side of the business as Professional Products sales manager. Barry MacBan, named Simplot Partners Business Manager, will lead the retail operation. He brings 19 years of experience to the position. “Experience and stability matter in this industry, especially when bringing products to market,” said Maggiore. “The Simplot Turf and Horticulture team has a breadth of knowledge to support our customers, and now with Gal-XeONE our solutions include a proprietary formulation for enhanced-efficiency fertilizers marketed under the BEST and APEX brands.” Look for more ideas and solutions to come from the Professional Products area within the J. R. Simplot Company at www.simplot.com. Landscape Contractor: EARTHSCAPES ™ Kevin Daugherty, Photographer 805-704-5461 www.redbootsstudios.com march 2014 slo xpress 13 January February 17 all day CLCA-SLO Kick-off Event Elks Lodge - SLO $75/members 2014 and 19 CLCA 5:00pm San Luis CLCA-SLOObispo Board Meeting Programs Ewing - SLO EventsFREE MONTH DAY TIME EVENT VENUE/LOCATION COST March 19 5:00pm CLCA-SLO Board Meeting Spyglass Inn - Pismo Beach FREE March 19 6:00pm Dinner Meeting - "Ready for Spring" Spyglass Inn - Pismo Beach $30 /RSVP April 16 5:00pm CLCA-SLO Board Meeting TBD - North County FREE May 21 5:00pm CLCA-SLO Board Meeting Ewing - SLO FREE June 1 all day CLCA-SLO "Family Fun Day!" TBD FREE June 18 5:00pm CLCA-SLO Board Meeting Ewing - SLO FREE June 20 6:30pm CLCA-SLO Beautification Awards Banquet Madonna Inn - SLO $50 July 16 5:00pm CLCA-SLO Board Meeting Ewing - SLO FREE August 22 5:00pm CLCA-SLO Board Meeting Spyglass Inn - Pismo Beach FREE August 22 6:00pm Dinner Meeting - Chapter Elections Spyglass Inn - Pismo Beach $30 /RSVP August 25 all day Community Project - Wounded Warrior Garden TBD N/A September 17 5:00pm CLCA-SLO Board Meeting/Planning Session Ewing - SLO FREE October 3 all day 13th Annual CLCA-SLO Benefit Golf Tournament TBD TBD October 15 5:00pm CLCA-SLO Board Meeting/2014 Budget Ewing - SLO FREE November 19 5:00pm CLCA-SLO Board Meeting North County - TBD FREE Advertise Your Company on CLCASLO.ORG! Opportunities for suppliers, landscape contractors, designers and architects! Contact Kevin by phone or email for more information: 805-704-5461 or sloxpress@clcaslo.org 14 slo xpress march 2014 2014 SLOXPRESS Advertising Rates The San Luis Obispo SLO Xpress is published eleven times a year for the San Luis Obispo Chapter of the California Landscape Contractors Association (SLO CLCA). Address: SLO Xpress, C/O Red Boots Studios, P.O Box 6970, Los Osos, CA 93412-6970. Phone: 805-704-5461. News releases, public service announcements, photos and other correspondence may be directed to the above address or by e-mail to sloxpress@clcaslo.org. Copy and advertising deadlines are on the 15th of the month preceding publication. For information about advertising and rates, contact Kevin Daugherty at 805-704-5461. The opinions expressed in byline articles do not necessarily reflect the views of the San Luis Obispo Chapter or the publisher. march 2014 slo xpress 1/8 page (3-5/8" x 2 1/8") members $275/annual; $23.18/issue non-members $302.50/annual; $27.50/issue 1/4 page vertical (3-5/8" x 4-5/8") members $475/annual; $43.18/issue non-members $522.50/annual; $47.50/issue 1/2 page horizontal (7-1/2" x 4-5/8") members $605/annual; $55/issue non-members $665.50/annual; $60.50/issue 1/2 page vertical (3-5/8" x 9-5/8") members $605/annual; $55/issue non-members $665.50/annual; $60.50/issue Full page (7-1/2" x 9-5/8") members $880/annual; $80/issue non-members $968/annual; $88/issue Full One-Page Inserts (supplied by advertiser and all copies trimmed to fit 11" x 8.25") members $143/issue non-members $157/issue Interested in placing an ad? Contact Kevin Daugherty at 805-704-5461. 15 Red Boots Studios P.O. Box 6970 Los Osos CA 93412-6970 PRSRT STD US POSTAGE PAID SAN LUIS OBISPO CA PERMIT NO. 66 Return Service Requested Place Label Here The Official Newsletter of the CLCA San Luis Obispo Chapter TM TM Santa Barbara Stone & Masonry, Inc. Jim Osweiler 27 North Nopal St, P.O. Box 4809, Santa Barbara, CA 93140-4809 Phone (805) 963-5891 FAX (805) 962-7993 Email jimosweiler@santabarbarastone.com Wholesale Redwood • Fir • Cedar bark • Soil Amendments Erro-Control Straw Playground Fiber STEVEN L. ROSSI VICE PRESIDENT RES. (805) 466-6195 PHONE (805) 434-2884 (800) 321-3092 • FAX (805) 434-0877 P.O. BOX 120 • ROSSI ROAD TEMPLETON, CA 93465
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