NTENT ASIA C www.contentasia.tv WeвЂ™re loving... our new website! www.contentasia.tv programming вЂў schedules вЂў data вЂў buyers вЂў Issue 145: 2-15 July 2012 Wallpaper TV on its way NDS demo among SвЂ™pore tech show highlights dragonвЂ™sden Our Year of the Dragon take on whatвЂ™s going on in AsiaвЂ™s content industry... NDSвЂ™ вЂњwallpaperвЂќ TV set-up during BroadcastAsia/CommunicAsia in Singapore ThailandвЂ™s Got Talent ThailandвЂ™s Channel 3 has family entertainment -вЂ“ including talent formats вЂ“ high on its agenda. Drama still reigns, commanding about 26% of weekly schedules in June The full schedule analysis is on page 11. TomorrowвЂ™s home may not have a TV set as we know it today... but the screen is alive and well and bigger than ever. As digital tech company NDS showed in a mock living room set-up during simultaneous shows вЂ“ BroadcastAsia, CommunicAsia and EnterpriseIT вЂ“ in Singapore in June, the future surround-screen living room experience is smart, immersive, compelling, intuitive, connected, offers endless choice, is energy efficient and blends into the wallpaper/paint when not in active use. Why canвЂ™t we have it all today? Well, the software is there, so is the content. WhatвЂ™s not ready yet commercially is the вЂњwallpaper screenвЂќ, says Nigel Smith, NDSвЂ™ senior VP and CMO. When then? Smith predicts to two to five years. The new higher-wider-smarter screens are part of an obsession with devices and speed clearly evident all over the exhibition show floors this year. These included Mainland Chinese company Huawei вЂ“ CommunicAsiaвЂ™s largest individual exhibitor вЂ“ which showed Android-powered Ascend handsets (one of the worldвЂ™s hottest phone series at the moment). The showвЂ™s most вЂњepicвЂќ story was Terry BleakleyвЂ™s. IntelsatвЂ™s regional vice president, Asia Pacific sales, spent much if not More on page 7 This monthвЂ™s biggest content story is the launch of iTunes in 12 Asian markets, including Singapore, Hong Kong, Taiwan, Thailand and Vietnam. But not all is rosy in apple land (or at least not the version available in Singapore). For one, there donвЂ™t seem to be TV series. How? ThereвЂ™s no comment on why. In addition, some movies were taken down about 53 seconds after the site launched (outcry from local retailers, who arenвЂ™t allowed to sell hard copies of R21 titles) and thereвЂ™s no word yet on whether theyвЂ™ll go back up again. Plus, no-one seems to have asked local media authorities for permission to launch what is effectively a whole new platform. This is More on page 7 We have only one goal. Yours. Seamless management and delivery of your content to your audience, any screen, anywhere 01 C NTENT ASIA 2-15 July 2012 Beyond blankets Asia with 650 hours Out now! Outdoor Channel Taiwan debut ContentAsiaвЂ™s latest print + multimedia editon issue Two 2012 c C MarvelвЂ™s Jeph Loeb on making superheroes fly NTENT ntentASIA CCTVвЂ™s Luo Ming on ChinaвЂ™s latest intвЂ™l push PLUS: All the latest all-screen rights strategies, whatвЂ™s on AsiaвЂ™s on-demand dial & the things content protection bosses are saying these days Lab Rats Challenge contect_asia2.indd 1 5/14/12 3:59 PM HereвЂ™s what weвЂ™re seeing, saying, thinking and talking about... вЂў Marvel TV head, Jeph Loeb, talks about the worldвЂ™s favourite superheroes and what goes into making them fly вЂў CCTV Vice President, Luo Ming, on ChinaвЂ™s international content ambitions. Plus the latest hot doc on mainland lips вЂў Distributors in Asia & their latest all-screen strategies вЂў WhatвЂ™s on AsiaвЂ™s ondemand dial ... and more ... click here for a whole lot more. reachpickings Science game show Lab Rats Challenge is on its way across Asia as part of a slew of deals for 650 hours of Beyond Distribution shows. The slate, mostly kids and factual, includes both third-party and internally produced programming. Australia Network took 47 hours for its regional Asia feed, including Snake Tales and Dirt Game. VietnamвЂ™s Thaole Entertainment acquired rights to four titles, including Six Degrees of TV and Backyard Science. Also for Vietnam, Dominion Media Ventures picked up Backyard Science. In Thailand, Cineplex bought nine shows, including Combat School and Design DNA. Both new educational channel Da Vince Media and SingaporeвЂ™s monopoly terrestrial broadcaster MediaCorp bought Lab Rats Challenge. The package also includes rights for China, Australia and New Zealand. Outdoor Channel has premiered in Taiwan вЂ“ its 12th market вЂ“ in a distribution deal with Chunghwa TelecomвЂ™s Multimedia On Demand (MOD) IPTV platform. The channel will be available in HD on MODвЂ™s Deluxe Package. The new deal grows the channels distribution to more than four million homes across Asia Pacific, the company says. In Indonesia, Outdoor Channel has new distribution agreements with Topas TV, coming-soon DTH platform NeoTV; and BiznetвЂ™s cable platform, Max3. Indonesian telco, Telkomvision, has also upped OutdoorвЂ™s presence from the Groovia IPTV platform to its Gold and Champion DTH packages. Warner adds 4 1st & exclusive titles to Aug schedules Warner TV adds four first and exclusive series to its regional schedule in August. The shows are Southland IV (Mondays 9pm, Nikita II (Mondays, 10pm), Rizzoli & Isles ll (Tuesdays, 9pm) and Person of Interest (Thursdays, 10pm). Southland (season 4) Ogawa to head NHKвЂ™s new content division Japanese public broadcaster new division, under news/curNHK has set up a new content rent affairs producer Junko division to control Ogawa, вЂњto help domestic and interproduction teams national programme with their marketing distribution. strategiesвЂќ. Ogawa The new division has been in charge of functions as part of foreign drama acquithe Rights Managesition in the past, and m e n t a n d G l o b a l Junko Ogawa will now control the Development Center festivals and markets alongside the divisions that team as well. oversee copyrights, contracts, International acquisition and and archives. p ro g r a m m e d e v e l o p m e n t 14 вЂњmarketing producersвЂќ remain in the programming have been appointed to the department. Sundance in Thailand Sundance Channel launched in Thailand at the end of June in a carriage deal with dominant pay-TV platform TrueVisions. This is SundanceвЂ™s first appearance in the Thai market. The HD channel will be subtitled. Al Jazeera English launches on Foxtel Doha-based global news channel Al Jazeera English launched on Australian payTV platform Foxtel at the weekend. The new carriage deal gives the channel an additional 1.6 million homes, taking its total reach in the country to 2.3 million households. 02 C NTENT ASIA 2-15 July 2012 Who was at..... ContentAsia Summit 2012 kick off cocktail in Singapore Michele Schofield, AETN All Asia Networks; Fotini Paraskakis, FremantleMedia Asia; Jill Grinda, Jenny Setnicker, Casbaa Melissa Soobratty, StarHub; Kevin Sim, Multi Channels Asia Mohd Naguib Razak, Jonathan Spink, Finas (Malaysia) HBO Asia Paul Robinson, A Squared Entertainment Badhurunnisa Hameed Sultan, X Media Lab; Manivel Malone, Farid Khaleeque Ahmad, Nafalia Corporation Thema Pang Ming May, Lee Lih Fen, Disney; Vilia Chia, HBO Asia Charles Yap, Magdelene Ng, Discovery Networks Asia Pacific Robana Govindaraju, Finas (Malaysia) Angie Yong, AETN All Asia Networks; James Ross, Lightning IntвЂ™l Jeremy Hall-Smith, Persuasive Network Claire Seo, NBC; Magdalene Ew, HBO Asia Adam Ham, GCMA (Malaysia) Greg Ang, Food Network Asia (Scripps); Leena Singarajah, IMG Media Malena Amzah, ContentAsia; Ralph Siebenaler, Multi Channels Asia; Sheri Omar, ContentAsia Julie Petersen, Discovery Brice Bertrand, France24; Stephanie Rabourdin, French Embassy Simon Twiston Davies, Casbaa Chin Seow Si, Discovery Networks Asia Pacific Joanne Lim, A+E Networks Linfield Ng, Mike Mendelsohn, NBCUniversal Nigel Cummings, Bruce Dover, Australia Network; Vivek Couto, Reagan Chan, Media Partners Asia Tricia Stevenson, Paul Jackson, NDS Darryn Rodricks, Mandy Ng, NDS John Wigglesworth, broadcast & digital media consultant Jennifer Dunbar, Dunbar Jones; Adela Chen, Casbaa When you want to hear what AsiaвЂ™s content industry is really thinking & saying... Mandy Ng, Tricia Stevenson, Paul 3-4 December 2012 Hotel Fort Canning, Singapore Jackson, NDS 03 conTenTASIA summit Face toecaF AsiaвЂ™scontentleaders with 3-4 December 2012 Hotel Fort Canning, Singapore When you want to hear what AsiaвЂ™s content industry is really thinking & saying.. . The 4th annual ContentAsia Summit will explore content in Asia in 2012 from every angle, on every screen and across every issue, and look ahead to 2013вЂ™s changes and challenges. Already a proven thought leadership platform, the ContentAsia Summit provides the best possible environment to talk about issues that matter most across the entire programming and production spectrum. For sponsorship and programme information, contact tellmemore@contentasiasummit.com or call CJ at +65 6846 5987 www.contentasiasummit.com 04 C NTENT ASIA 2-15 July 2012 Who said what at... Women Media Networks SingaporeвЂ™s вЂњDigital MeвЂќ breakfast Jolyn Lee, Google; Samantha Oh, comScore Hong Kong is the only place in Asia where women outnumber men online, delegates at the Women Media Networks (WMN) SingaporeвЂ™s вЂњDigital MeвЂќ breakfast at the end of June heard. According to comScoreвЂ™s Samantha Oh, women in Hong Kong make up 51.8% of the territoryвЂ™s online population. Hong Kong is one of only five countries/territories in the world where women outnumber men online. At the same time, women in Asia spend way less time online than anywhere else in the world вЂ“ 17.1 hours a month compared to the global average of 23.4 hours. Women in North America spend the most time online (37.9 hours), followed by women in Europe (25.9) and Latin America (22.5). Retail, education, email, blogs and travel index high for women in Singapore, Oh said in a presentation that bust the big five myths about women online. Malaysian and Indian women by far outstrip the worldwide average for share of time spent on social networks, email and instant messaging. In Malaysia, women spend 38% of their time on social networks, 5% on email and 3% on instant messaging. Indian women are slightly behind Malaysia at 29% of time on social networks, but are still way ahead of the 24% worldwide average and the 22% that Singapore women spend on social networks. вЂњWomen do online whatever they do offline, except they do it more,вЂќ panellist Kerry Brown, NielsenвЂ™s director, cross platform audience measurement, APMEA, told delegates at the breakfast, hosted at Google in Singapore. The panel discussion ranged from strategies for balancing online and offline activities and the different вЂњtrustвЂќ levels involved in online activities. вЂњBanks are Anne Lochoff, McCann Worldgroup Singapore; Kerry Brown, Nielsen Gina Romero, Athena Network Women are still outnumbered online worldwide, exceptвЂ¦ Globally, women are still in the minority; 47% of the global Web population are female. The exceptions are Puerto Rico (53.3%), Hong Kong (51.8%), Russia Federation (51.5%), Brazil (50.9%) and the U.S. (50.9%). Delegates at the breakfast session highly trusted,вЂќ said Anne Lochoff, McCann SingaporeвЂ™s executive director. Brown added that people were being more truthful online today than they were five or six years ago. Gina Romero, entrepreneur and founder of The Athena Network, said levels of authenticity online were rising. вЂњSocial media is opening us up to who we really are,вЂќ she said. Women 15+ in Regional Internet Populations Look whoвЂ™s tuning in to online video Though the penetration of video among women is only slightly behind that of men in Singapore and Malaysia, women spend far less time watching video online вЂ“ this is the case in most countries under comScore video measurement... % of Web Population Watching Online Video Average Hours Spent per Visitor Watching Online Video Singaporean internet audience 15+ accessing internet from home or work Source: comScore Video Metrix, April 2012 05 NTENT ASIA C Out now! 2-15 July 2012 Who was at..... CasbaaвЂ™s annual Satellite Forum in Singapore Satellite Focus 2012 NTENT ASIA Satellite FocuS 2012 Terry Bleakley, Intelsat; Simon Bull, Comsys; Stephane Thibault, Intelsat R. Kularajah, ILS; Ali Ebadi, Measat Soo Yoo Weng, GlobeCast Paul BrownKenyon, Measat Jim Gribbon, Lockheed Martin; Ted McFarland, Orbital Sciences Corp вЂў The ins and outs of local content and its impact on satellite services in Asia вЂў More, bigger, better content than ever is coming into and go- Koby Zontag, RRsat; Jarrod Lopez, Measat Harsh Varma, HNS India Kamiya-san ing out of Asia. HereвЂ™s whoвЂ™s smoothing the journey вЂў WhoвЂ™s who in the skies above Asia, what theyвЂ™ve got up there, what theyвЂ™re putting Tony Colucci, SS/Loral; Barry Matsumori, SpaceX; Daryl Mossman, SS/ Loral; Ali Shomanesh, Telesat Canada Gregg Daffner, Gapsat; Steven Collar, O3b up, and whatвЂ™s at the top of their current priority lists. ... click here for a whole lot more. yours Hacktivist group attacks Japanese government sites ContentAsiaвЂ™s C illegally KBS, KT Skylife push digital reception KoreaвЂ™s Foundation of 100% Digital Reception вЂ“ a joint initiative between KBS and KT Skylife вЂ“ are putting US$35 million into setting up digital reception infrastructure for 3.7 million homes. The move to improve digital broadcasting reception in Korea comes ahead of the completion of the digital transition at the end of this year. Japanese government sites were under attack at the end of June by hacker group Anonymous. The hacktivist attacks вЂ“ and the warning of more вЂ“ followed stiffer penalities for illegal downloading in JapanвЂ™s new copyright law amendment. The amendment introduces prison sentences of up to two years for downloading copyrighted material as well as fines of up to ВҐ2 million/ US$25,000. The previous law punished only those who uploaded content illegally. In a statement on its site, Anonymous accused Japan of caving into вЂњthe pressures of the content industry to combat piracy and copyright infringementвЂќ. вЂњWe at Anonymous believe strongly that this will result in scores of unnecessary prison sentences to numerous innocent citizens while doing little to solve the underlying problem of legitimate copyright infringement,вЂќ Anoymous said, adding: вЂњIf this situation alone wasnвЂ™t horrible enough already, the content industry is now pushing ISPs in Japan to implement surveillance technology that will spy on and every single internet user in Japan. This would be an unprecedented approach and severely reduce the amount of privacy law abiding citizens should have in a free society,вЂќ Anonymous added. Responses to the post called the Japanese government and mass media organisations вЂњdemonic and cruelвЂќ. 06 C NTENT ASIA 2-15 July 2012 the C NTENT J b space ASIA the place to look for the jobs that matter Executive Director (ED) Planning and Administration, Asia Pacific Based in Hong Kong and reporting to the SVP, Distribution Asia Pacific, the ED of Sales Planning and Administration is an organized and process oriented administrator of all aspects of the distribution business. The ED is a direct supervisor to all planning and administration people in Hong Kong and indirect supervisor to those in the regional offices. Grass ValleyвЂ™s slow-motion camera showcase, including a flag blowing in the fan-generated wind From page 1: show report all of his time talking about IntelsatвЂ™s Epic platform, designed for broadband services. Bleakley said the Epic series offered, among other things, higher performance and lower cost per bit. In addition, the open architecture meant customers could use existing equipment. The platform combines IntelsatвЂ™s spectral rights in the C-, Kuand Ka-bands; Bleakley said IntelsatвЂ™s extensive spectral rights were a major asset in being able From page 1: DragonвЂ™s tales now being fixed, and Apple and the Media Development Authority (MDA) have started talking about what will fly and what wonвЂ™t. It probably wasnвЂ™t such a great idea of go live without the official all-clear ahead of time, but itвЂ™s nothing that a little post-deed grovelling wonвЂ™t fix. Officially, the MDA is being quoted as saying that it will вЂњwork with Apple so that the Singapore iTunes store can help consumers make informed media choicesвЂќ. Another challenge in this (and other) highly wired markets is that the local sites are still missing some of the U.S. siteвЂ™s hottest titles. The Pirate BayвЂ™s six most down- to offer the new platform. Two satellites in the Epic series вЂ“ one over Asia/Africa вЂ“ are scheduled to be in service in 2015/6. 56 countries and regions participated in this yearвЂ™s events, according to show organisers Singapore Exhibition Services. Final numbers were 49,000 delegates and almost 2,000 exhibitors showing everything from M2M (one of this yearвЂ™s buzzwords), over the top, next generation fibre broadband and the latest thing in cameras. loaded titles (as of this weekend) were Suits (season 2, episode 3), Game of Thrones (episode 10, season 2, which HBO has not put up on iTunes anywhere yet), Futurama (season 7, episode 3), Burn Notice (season 6, episode 3), True Blood (season 5, episode 3) and Anger Management (season 1, episode 1, which was not on iTunes in the U.S. either as of this weekend). So, while Asia is prime commercial hunting ground for iTunes and itвЂ™s not up to Apple (or any of the established platforms in the region) to fight the piracy fight alone, anything that offers legal alternatives to the kind of immediate access file-sharing sites offer has to be a good thing. Responsibilities: Strategies, Product, Avails, Contracts & Systems вЂўEstablishment of processes and guidelines for all aspects of the sales planning process вЂўWorking with sales heads to establish windows, pricing and other guidelines; Avails lists management; вЂўCoordinate with systems and IT resources to ensure the smooth running and management of systems Sales and Budgeting вЂўCoordinate with all Sales Executives to obtain sales information and reports вЂў Budget preparations вЂ“ analysis/development/presentations Special Projects вЂўInvolvement in Company new projects and ideas Job Requirements: вЂўMinimum 3 years supervisory experience in accounting/ forensic accounting. Experience in other financial roles or change management. вЂўGeneral knowledge of the entertainment industry with particular focus on programming sales and distribution. вЂўSpecific knowledge and experience in administration, processes, development of procedures, and budgeting. Management of Information Systems, administration, optimization of organizational structure and resources. вЂўHighly developed leadership skills, demonstrated through previous management role, strong customer focus and relationship management. вЂўFluent English communication (Verbal/Written) and proficiency in other Asian languages (Mandarin/Japanese). Interested candidates are invited to send your detailed CV, current and expected salary, and notice period to hr_asia@spe.sony.com 07 C NTENT ASIA marketfocus A look at the companies, people & programming going to Cannes for this yearвЂ™s MIPCOM (8-11 October 2012) SingaporeвЂ™s Media Development Authority (MDA) returns to Cannes for Mipcom (8-11 October 2012) with a delegation of distributors and an agenda that includes greater collaboration opportunities in content development and production. Companies that have already put their hands up to be part of the 2012 delegation include August Media, Bomanbridge Media, ABizKode, Filmat 36, Monstrou Studio, One Animation, Tiny Island Productions and Very! This yearвЂ™s presence at the market comes against increasing international recognition for SingaporeвЂ™s TV content. One of the titles recognised recently includes Junkie Monastery, a co-production between The Moving Visuals Co and AETN All Networks Asia, which won the вЂњBest Lifestyle and Information ProgrammeвЂќ at this yearвЂ™s Banff World Media Festival. MarketFocus is presented in conjunction with MIP TV/MIPCOM http://www.mipworld.com/mipcom/ 2-15 July 2012 Spot the difference HereвЂ™s what happened when Diva Universal took to Facebook to promote new original production Hot Guys Who Cook... This had 121 likes (excluding us) as of Friday, 29 June. The pic was posted on 25 June, the day the show premiered. This had 13 likes as of Friday, 29 June (22 June) like metre* Facebook Name likes talking about this National Geographic Channel Asia 339,546 1,883 Animax Asia 189,578 4,906 BBC Knowledge Asia 133,257 4,542 HBO Asia 83,365 1,229 History Asia 57,234 382 Disney Channel Asia 52,899 3,494 STAR Movies Asia 46,883 325 ilikeCM (Celestial Movies) 42,285 190 AXN Asia 29,513 702 Nickelodeon Australia 28,509 853 STAR World Asia 24,334 1,457 TLC_SEAsia 22,604 1300 Bio Asia 16,920 187 Animal Planet Taiwan 12,442 1,280 Fox Asia 11,634 106 DiscoverySEAsia 11,211 178 Sundance Channel Taiwan 10,484 133 Diva Universal Asia 8,417 1,167 Universal Channel Asia 5,378 61 Sony Entertainment Television (Asia) 5,230 66 FoxCrime Asia 5,081 189 Australia Network 4,446 183 Max 3,349 72 CI Asia 2,284 9 Food Network Asia 2,187 Tv5monde Asie Pacifique 1,203 55 Kix 1,191 8 Thrill 696 8 And some of whatвЂ™s going on in IndiaвЂ¦ Star Plus 1,390,658 93,127 HBO India 1,008,846В 38,653 Colors TV 361,081 22,268В BBC Entertainment India 352,608 4,500 Zee TV 86,505 1,799В Sony Entertainment Television India 80,302 2,360 * All pages are for channels in Asia. Likes were captured on Friday, 19 June GMA licensing soars on new interest in PhilippinesвЂ™ content PhilippinesвЂ™ distributor GMA Worldwide says profits more than trippled in the first four months of this year because of higher regional/international aquisitions. And the unit, which syndicates free-TV network GMAвЂ™s shows, is angling to continue riding the growing interest in Filipino programmes. GMA Worldwide said net income was Ps1.98 million (US$47,172) for January to April, four times the Ps447,000 (US$10,651) posted in the same period last year. Company revenues doubled to Ps16.58 million from Ps7.92 million a year ago. Distribution deals in new territories accounted for Ps14.28 million of this. GMA NetworksвЂ™ net income for the first quarter of this year was Ps388 million, down by 27% from Ps533.6 million last year. New territories include Cambodia; eight titles were syndicated to Cambodian Broadcasting Services. GMA Worldwide also sold nine TV titles and nine movies to Fox International Channels (FIC) for its new Philippines service. Nine shows were sold to the U.S., three to Malaysia, two TV series and two movies to Brunei and three shows to Myanmar. 08 C NTENT ASIA 2-15 July 2012 Instant gratification Everyone is doing it вЂ“ giving consumers what they want the minute they want it. As part of an ongoing series, ContentAsia looks at some of whatвЂ™s legally on offer on-demand in Asia. HereвЂ™s Japanese platform Sky PerfectTV! On Demand On demand screen What Sky PerfecTV! On-Demand, offered on multiple devices: TV, PC, set-top box, smartphone and tablet. Owned by JapanвЂ™s multiple system operator Sky Perfect Jsat Corporation Launched on 25 October 2011 How many subs Not disclosed. The platform also isnвЂ™t disclosing usage info. Who uses it Mainly subscribers of broadcasting services (Sky PerfecTV! or Sky PerfecTV! e2 via digital satellite platform and Sky PerfecTV! Hikari via fibre-to-thehome service). People who are not subscribers of broadcasting services can also access the on-demand service. The packages 36 channels provide on-demand options to about 3,000 titles across all genres, including animation. Multiple on-demand packages are available, including FVOD (free VOD), VOD pay per view, J League subscription video on demand (SVOD), and live VOD (particularly for sports events). For SVOD, each broadcaster/channel makes its own SVOD package, which is offered to subscribers at a discount as a complementary service. At the moment, there is no general basic package of SVOD channels. Prices SVOD services such as TBS On Demand costs ВҐ1,575/ US$20 per series, Fishing Vision is ВҐ525/US$7 a month and tvN is ВҐ725/US$9 a month. Live VOD (such as J League, includes a two-week catch-up service) costs ВҐ315/US$4 per month (discounted rate for football premium plan subscribers) How many hours of new content a month? Approximately 500 hours and 700-800 titles each month What are your top three shows so far? Live VOD of J League games, local Japanese dramas What is your outlook on the on- What will you like to see hapdemand business in Japan in pen in the near future? вЂњThat the next 12 month? вЂњOf course, our live VOD вЂ�multiscreenвЂ™ the market for on-demand service in connection with business in Japan will broadcasting channels expand more in the (linear channels) will next 12 months. expand more; to Especially, cusestablish the VOD tomers will inservice in conneccreasingly watch tion with broadVOD content casting channels via smartphones in Japan; and and tablets. The after establishing вЂ�multiscreenвЂ™ marthe strong position in ket will be expanding Japan, we would like Yasuhiko Aramaki extremely because th to expand our service number of smartphone to beyond Japan (espeusers is increasing dramati- cially the Asian countries and cally in Japan as it is in other expose Japanese content) in countries.вЂќ the near future.вЂќ Is there anything thatвЂ™s surprised you about usage? вЂњSubscribers buy pay content (VOD and SVOD) on smartphones more frequently than I expected. Subscribers watch content via smartphone/tablet/PC more often than via TV/ set-top box.вЂќ Who are your major tech partners NTT Group, ICS (ITOCHU Cable System, system integrator) Yasuhiko Aramaki, General Manager, Business Strategy Division, Sky Perfect JSat Corporation ... and thereвЂ™s a whole lot more about on-demand platforms around Asia right here 09 C NTENT ASIA promomojo 2-15 July 2012 ContentAsiaвЂ™s newest regular section delves into the what, why & how of increasing channel stickiness, guiding viewers in Asia through linear schedules, and making sure multimillion $$$ programming spend isnвЂ™t being wasted. Garry Sinclair, Senior Vice President, Creative, BBC Worldwide Channels How many of the promos on your channels in Asia are made in Asia? вЂњThere is a balance of promos created locally, regionally and globally. We support local priorities on a monthly basis but we also support a number of global events during the year. For example, the London Calling programming stunt, which included the live telecast of the QueenвЂ™s Diamond Jubilee events, as well as the three-week special Planet Earth Live in May. As we have hubs in a number of territories we share assets where possible too; some messaging doesnвЂ™t need to be as targeted so where possible we will share materials across channels to be as effective as possible. Why duplicate if itвЂ™s not necessary? And this makes your own budgets stretch further for bigger campaigns when you need to invest.вЂќ WhatвЂ™s the biggest difference between promoting your oneoff specials and series? вЂњItвЂ™s dependant on where it sits as a priority. A one-off special may generate a number of elements to support and promote it or may just have one 30-second tune in. ItвЂ™s purely a matter of importance and where it is in the schedule.вЂќ How much time is given to your top three properties? вЂњYou want high visibility every hour both during breaks and within key programming utilising secondary events (use of the secondary events should be considered and tactical).вЂќ WhatвЂ™s the decision-making process on what to promote in any given week/monthвЂ¦ вЂњWe look at the upcoming content pipeline and where programmes will sit as priorities, also what we are supporting locally and what we need to support at a global level. We discuss these collectively as team within programming, marketing, creative and ad sales.вЂќ WhatвЂ™s the biggest difference in promoting BBC Knowledge programming compared to factual content on your other channels? вЂњCommunication style. We are targeting specific audience segments so we tailor our messaging to that viewer base. ThatвЂ™s usually the foundation for the approach we use on BBC Knowledge.вЂќ WhatвЂ™s the biggest trend youвЂ™re noticing in promoting programming/promo breaks? вЂњThere has been a shift towards more straightforward communication in promotion, not being overly clever with messaging to ensure that the audience gets the key information as quickly as possible, which in this day and age is a necessity when so There has been a shift towards more straightforward communication in promotion, not being overly clever with messaging to ensure that the audience gets the key information as quickly as possible.вЂќ many networks are competing for attention.вЂќ Given the multi-screen environment and new habits that use everything at the same time, what do you think is the best promo length for television? (Has this changed a lot in the last five years?) вЂњGenerally people want information in bite size nuggets and want to know where and when to tune in a much quicker fashion, so we create multiple versions of promos to best capture the audience. We also communicate with programmes names and times throughout spots to help drive messaging especially if the audience tunes in for only part of the spot, they still know when a programme is on. If your promotion is smart and strong, people do tend to engage more and will take in information more readily.вЂќ The average programme promo 10 years ago had a shelf life of between 3 days to a weekвЂ¦ is this still the case for you? вЂњI think shelf life is dependent on whether you are promoting a programme episode, a programme launch or a season of programming. With campaigns you need to have multiple elements that drive viewers through a prolonged time period to keep the communication fresh and the viewers engaged.вЂќ WhatвЂ™s would you say is the biggest challenge facing programme promo producers in Asia... and what would you like to see change? вЂњTime, money and resource... actually thatвЂ™s a global theme.вЂќ BBC Worldwide Channels operates four channels in Asia. For July, the most promo activity is going into BBC KnowledgeвЂ™s Wonders of The Universe, hosted by rock star turned TV presenter and particle physicist, Professor Brian Cox. PromoMojo is published in association with Promax/BDA Asia www.promaxasia.tv 010 www.asiacontentwatch.com Channel 3, Thailand Drama series reigned on the June schedule of Thai national free-to-air Channel 3. The weekly schedule (18-24 June 2012) was made up of 43.8 hours/26% of local and acquired drama series, news 37.6 hours/22% and infotainment 31 hours/18%. The rest of the slots were entertainment 7.7 hours/5%, talk show 4.8 hours/3%, documen- by Malena Amzah airs Sundays (5.45pm -7.15pm). The first season aired March to May 2011 in the same primetime slot. Both were produced by Workpoint Entertainment Plc. The ratio of foreign versus local acquired versus in-house content is currently 5:25:70. Channel 3вЂ™s programme acquisition exec, Art Kaneearch is looking for content to fill after- tary 4 hours/2.4%, movies 3.5 hours/2%, local game shows 2.4 hours/1% and reality/format 2.25 hours/1.3%. Family entertainment is the programming priority this year. The station has aired ThailandвЂ™s Got Talent (two seasons), The Voice Thailand and original formats (The Master Key To The Stage). ThailandвЂ™s Got Talent season 2 Time 18 June, Monday Time 19 June, Tuesday Time 20 June, Wednesday 12.57am Length Of Course 12.57am Length of Course 12.30am 3 Mobile TV Time 21 June, Thursday Time 22 June, Friday About 12.15am Valley Hi!В Space Co 12.30am Documentary the Power 1am Live European Soccer National Championship 1am Live European Soccer National Championship 2am News Today 12.35am 2.30am China series: Security. China вЂњDreaded Xin Zhou HuiвЂ™s WomenвЂќ 3.30am 3 Economy 3.55am Tasting This Food This Morning To Complain 3.30am 3 Economy 3.55am Tasting This Food This Morning To Complain Love Holds the Seasoning 12.42am Length of Course 12.57am Length of Course 12.45am News Today 1am Live European Soccer National Championship 3.30am 3 Economy 3.30am 3 Economy 1am Live European Soccer National Championship 3.30am 3 Economy 4am Morning 4am Morning 3.55am Tasting This Food This Morning To Complain 4.30am The Morning 4.30am In The Morning 4am Morning 3.55am 4.55am 5.20am 5.25am I Think You Do Family Home Child Morning EURO 4.55am 5.20am 5.25am I Think You Do Family Home Child Morning EURO 4.30am 4.55am 5.20am The Morning I Think You Do Family Home Child 5.55am Health Me Please 5.55am Health Me Please 5.25am 6am Morning 6am Morning 5.55am 9am The List Amazing Knowledge 9.05am The List Amazing Knowledge 6am Morning 9.04am A Rich Vocabulary Instruction 9.09am A Rich Vocabulary Instruction 9.05am The List Amazing Knowledge 6am Morning 6am 9.10am Women to Women 9.10am Women To Women 9.09am A Rich Vocabulary Instruction 9am 9am 9.40am Nice 4am 4.30am 4.55am Tasting This Food This Morning To Complain Morning The Morning I Think You Do Morning EURO 5.20am Health Me Please 5.25am 5.55am noon and late-night weekend slots, currently dominated by local Thai movies, news and local drama series. His acquisition list includes formats and drama series from Hong Kong, Taiwan, Japan and Korea. Kaneearch is also keen to add more slots for dramas, news and shorterseason programming. Prime time runs from 6pm to 10.30pm daily. Time 23 June, Saturday Time 12am News Today 12.15am 24 June, Sunday Aldershot Cool People 12.57am Length of Course 12.45am News Today 1am Live European Soccer National Championship 1am Live European Soccer National Championship Security. Chinese Security. Chinese 3.30am Descended from the 3.30am Descended from the Sky High School Sky High School 4am The Weekend Morning 4am The Weekend Morning 4.30am I Do Not Despair 4.30am I Do Not Despair 4am 4.30am 4.55am Tasting This Food This Morning To Complain Morning The Morning I Think You Do 4.45am 5.10am 5.35am Conscientiousness Morning EURO ASEAN Week 4.45am 5.10am 5.35am Boon Bar Morning EURO His Life Family Home Child 5.20am Family Home Child 6am Travel documentary: World Beyond Nation Building 6am 6am Jubilant Throng Morning EURO 5.25am Morning EURO 6.25am Fields of the sun 6.25am Sydney to Thailand World 6.50am Tips Morning (Morning News) 6.50am Morning 6.55am Justices Weekend Morning News 6.54am 7.30am Documentary 6.55am 7.35am Living in Such Year 7.30am Documentary 9.05am The List Amazing Knowledge A Rich Vocabulary Instruction Kitchen or вЂњChristmasвЂќ Department of Revenue, to the Thai People Justices Weekend Morning News 8am The Guest House 7.35am The Tape Eprigiwpak Check-in 3.55am 5.55am Health Me Please Health Me Please Explorers 9.40am Nice 9.10am Women To Women 9.04am 10.05am HRH Queen Yatra 10.05am Sport/Documentary 9.40am Nice 9.05am The List Amazing Knowledge A Rich Vocabulary Instruction Kitchen or вЂњChristmasвЂќ 10.10am The Master Key To The Stage Relax Before The Afternoon The Guardian/ The List Amazing Knowledge 10.05am HRH Queen Yatra 10.05am Sports/Documentary 9.10am Women to Women 9.10am Women to Women 8.25am Happy Life to Your Wreath 8.25am 10.10am The Master Key To The Stage 10.10am The Master Key To The Stage 9.40am Nice 9.40am Nice 8.50am I Play In Public 8.50am Strawberry Cheesecake 10.35am Relax Before The Afternoon 10.35am Relax Before The Afternoon 10.05am Sports/ Documentary/ Partner 11am The Guardian/ The List Amazing Knowledge 10.10am The Master Key To The Stage 10.35am 11am 11.05am News Box 3 11am I Like It 9.04am 10.05am Partner 9.20am I Love His Innocence 9.50am The Charismatic Actors 10.10am The Master Key To The Stage 9.50am Heng Heng Heng Drama 10.35am Track EURO 10.35am 10.35am Track EURO 10.45am Narrative Sat - Sun 11am Relax Before The Afternoon I Like It 10.45am 11.20am Track EURO 11.05am News, PO Box 3 11.05am News Box 3 10.35am 11.30am Noon Time Event 11.20am Track EURO 11.20am Track EURO 11am Relax Before The Afternoon I Like It 1pm Bangkok Whisper 11.30am Noon Time Event 11.30am Noon Time Event 11.05am News Box 3 11.05am News Box 3 1.05pm News Desk 1pm Bangkok Whisper 1pm Bangkok Whisper 11.20am Track EURO 11.20am Track EURO 1.27pm 180 Seconds, Press B1 The Legend of Love вЂњProfessional Services In The CloudвЂќ 1.05pm News Desk 1.05pm News Desk 11.30am Noon Time Event 11.30am Noon Time Event Narrative Sat - Sun 12.15pm of Muay Thai 12.15pm Mastersfighting 1pm 180 Seconds, 1.55pm 1.42pm Press B1 Take Me Out 2pm 1.45pm Thailand 1.27pm 180 Seconds, Press B1 1.27pm 180 Seconds, Press B1 1pm Bangkok Whisper 1pm Bangkok Whisper 2.45pm I Wrote 1.30pm 12 Do Battle Star Stage 180 Seconds, Press B1 Intrigue 2.30pm Open the 3QuickTime 2.27pm 180 Seconds, press B2 1.30pm The Legend of Love вЂњProfessional Services In The CloudвЂќ 1.30pm The Legend of Love вЂњProfessional Services In The CloudвЂќ 1.05pm News Desk 1.05pm Newsdesk 3.27pm 180 Seconds, Press B2 2.57pm 180 Seconds, Press B2 2.30pm 4 Heart of the Mountain вЂњWinning In LoveвЂќ series 2.27pm 180 Seconds, press B2 2.27pm 180 Seconds, press B2 1.27pm 180 Seconds, Press B1 1.27pm 180 Seconds, Press B1 3.30pm The Movie Weekend 3pm Went Sunshine Day 0.02 hours/0.01% Public affairs 37.61 hours/22.39% News 4.84 hours/2.88% Talk show 2.25 hours/1.34% Reality/Format 43.79 hours/26% Drama 7.65 hours/4.55% Entertainment 1.78 hours/1.06% Cooking/Lifestyle 3.33 hours/1.98% Comedy/Sitcom 2.08 hours/1.24% Kids 4.05 hours/2.41% Documentary 2.42 hours/1.44% Local game show 3.5 hours/2.08% Movies 31.07 hours/18.49% Infotainment Source: Thai TV 3 (June 2012) The full schedule along with more than 70 others is available at www.asiacontentwatch.com 2-15 July 2012 011 C NTENT ASIA buyertalk 2-15 July 2012 ContentAsiaвЂ™s ongoing focus on AsiaвЂ™s most important buyers explores how they think and what they want. Ai Karasawa, Acquisitions, NTV International Corporation ContentAsiaвЂ™s ongoing focus on AsiaвЂ™s most important buyers explores how they think and what they want. NTV International CorporationвЂ™s the local channel. I knew in an Ai Karasawa buys non-scripted programmes for Japanese freeTV channel Nippon TV. What kinds of sales pitches do you respond best to? вЂњBecause Japan is a unique market where we look for very specific content, I appreciate it when the sales person listens to what we are currently looking for and recommends programmes based on our preferences/needs.вЂќ How much of a programme/ episodes of a series do you watch before you decide to buy? вЂњIt depends on the programme, but we get episode synopses and choose several episodes to screen before making a decision. Often times, we only buy one episode from a series, so choosing the best fit for us is always crucial.вЂќ Do you remember the first show you bought and what you were thinking at the time? вЂњI believe the very first one that I was responsible for acquiring was First Ascent. We were looking for extreme sporting contents, and the programme was extreme yet beautiful at the same time.вЂќ What is your best buy ever вЂ“ and why? вЂњIt is hard to name just one, but the most memorable one was MTV Bakra. I was in India for my friendвЂ™s wedding, and I saw the programme on instant that it would be perfect for our channel, and the Japanese audience would love the dose of India in a fresh (and very funny!) way.вЂќ WhatвЂ™s highest-rated programme youвЂ™ve bought in the past few years? вЂњI canвЂ™t quite pinpoint which programme had the highest rating due to the nature of our show, but LOL :-) gets high ratings every time we feature their sketches.вЂќ If money were no object, which three programmes would you buy tomorrow? вЂњWith our channel, I believe money is not much of an issue. What hold us back are the need for editing rights and very limited window for non-Japanese content on our channel. Since we require the rights to shorten the programmes, we cannot always get what we hope for.вЂќ Because Japan is a unique market... I appreciate it when sales people listen to what we are looking for and recommend programmes based on our preferences/needs.вЂќ sometimes take up to a few years before the channel makes the decision, so making the seller wait for long and not being able to acquire at the end always make me feel really bad.вЂќ What do you find most difficult about the programming/ acquisition process? вЂњFinding the right content at the right time is always difficult. We tend to have little time before the deadlines, so going though the whole acquisition process in a timely manner always proves challenging.вЂќ Is there anything you wish programme licensing and distribution people would do that they are not doing now? вЂњI really wish there was no time difference in the world. But realistically speaking, I found some screeners do not have any English subtitles. I completely understand why not, but I would like to see at least one episode in English to understand whatвЂ™s really happening in the programme.вЂќ What do you hate most about the acquisitions process? вЂњI love every single part of it! It can What do you think the most important part of your job is? вЂњI believe itвЂ™s about finding the middle ground between a seller and a buyer. At the end of the day, everyone should be happy and keep the great relationship.вЂќ What programme do you watch most often for your own enjoyment? вЂњThose reality shows which do not require any thinking or whatsoever help clear my head.вЂќ The key trade events that you will be attending in 2012 and what will you be looking out for? вЂњI normally attend Natpe, Mip TV and Mipcom. We look for a variety of non-scripted content, such as game shows, reality shows, hidden camera shows, cooking shows, documentaries, etc, [programmes] that represent the different cultures of the world.вЂќ Full list of AsiaвЂ™s buyers and programmers at www.asiacontentwatch.com 012 C NTENT ASIA omg* ContentAsiaвЂ™s day-by-day commentary on the trials, tribulations, ups, downs and outs in AsiaвЂ™s media industry Friday 29 June Between a rock & a hard place II Message alerts buzzing madly about the irony of limiting what iTunes can put on its Singapore site while no apparent effort is being made to block pirate file-sharing sites. One great big giant can of worms coming upвЂ¦ Of course content codes have to be respected, even in a high-speed broadband universe thatвЂ™s making a bit of a mockery of physical geographic boundaries, not to mention a vibrant trade in VPNs, international gift vouchers and easy access to pirate filesharing sites. But the best way to fight piracy is to offer a legal alternative thatвЂ™s better in every way. Censored movies and no TV series? As we said yesterday, howвЂ™s that better? Thursday, 28 June Not so rosy apple AppleвЂ™s new iTunes store has only been up in Singapore for like five minutes and already thereвЂ™s big drama. Movies that would normally carry an R21 rating (like Girl with a Dragon Tattoo) were yanked off almost instantly. Apparently MDA permission was not sought, plus other platforms and outlets were kicking up at the unlevel playing field because they arenвЂ™t allowed to offer R21 rated titles. So, no full selection of movies and no TV series at all? HowвЂ™s that attractive? On the other hand, something is better than nothing and dedicated iTunes store in Singapore is, at least, a start to offering legal alternatives to rampant piracy. Wednesday, 27 June Girls talk Roll on Monday night (2 July). 11pm. HBO Asia. Girls. An unglam Sex and the City, but just as fabulous and a whole lot more вЂ�nowвЂ™. Must see. Of course the HBO Original series could be cut to shreds, but we reckon that, even without the sex, and other stuff that make content coders shudder and shake, there might be enough to give it the thumbs up (and make those of us long past 24 turn our eyes heavenward and thank G-d itвЂ™s over). P.S. on the cuts: we donвЂ™t know for sure yet whatвЂ™s in and whatвЂ™s out, but weвЂ™ll be running the timer. If itвЂ™s all over by 11.07pm, well... Wednesday, 27 June Between a rock & a hard place I Pity Twitter bosses. The dilemma? How to stop вЂњtrollingвЂќ (hate speech) without limiting free speech. Twitter CEO Dick Costolo told the FT of his frustration with tackling вЂњhorrifyingвЂќ abuse while вЂњmaintaining the companyвЂ™s mantra that вЂ�tweets must flowвЂ™.вЂќ Costolo was quoted as saying that вЂњthe reasons we want to allow pseudonyms is there are lots of places in the world where itвЂ™s the only way youвЂ™d be able to speak freely... the flipside of that is it also emboldens these trolls... how do you make sure you are both emboldening people to speak politically but making it OK to be on the platform and not endure all this hate speech? ItвЂ™s very frustratingвЂќ. Thursday, 21 June An epic tale If you want to see epic, head for Intelsat on the CommunicAsia floor. Asia boss Terry Bleakley will tell you all about big... Wednesday, 20 June Watching wallpaper Must do today: grab an NDS person and ask them to show you the new TV wallpaper on show in Singapore this week. The real thing is apparently two to five years off, but the simulated version is pretty damn fantasssstic. ItвЂ™s a total entertainment experience, with TV, social media, photographs and everything else that goes on your tablet right there on the вЂњwallвЂќ, as big (or as small) as you want it. Beyond smart. Wednesday, 20 June Child sex abuse vs game shows. And the winner is... Ok, so thereвЂ™s rumbling about ROI on Indian talk show of the moment, Satyamev Jayate. And thatвЂ™s fair in a place where profit comes before social responsibility. But the Sunday morning show is doing an outstanding job of Satyamev highlighting painful, Jayate ugly issues... if ever there was a good way to spend CSR money, wouldnвЂ™t this be it? According to Indian daily The Economic Times, at least two [unnamed] advertisers are saying TRPs for the Aamir Khan show have fallen short of expectations. Others, however, are (at least publicly) вЂњmaking the right noisesвЂќ. TAM data released by Star India on 13 June, said the show delivered a national rating of 3.9. This, the report said, was lower than prime-time blockbuster entertainment shows such as Who Wants to be a Millionaire (Kaun Banega Crorepati) on Sony Entertainment Television and ColorsвЂ™ Bigg Boss. Sunday, 17 June Body brush: Thailand bristles Yves Klein did it better, but you gotta love this... Channel 3 couldnвЂ™t have bought the publicity the clip generated, even though the naughty bits were heavily pixilated. The authorities were not amused. www.facebook.com/contentasia 2-15 July 2012 C NTENT ASIA Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Production Assistant CJ Yong cj@contentasia.tv Research Assistant Sheri Omar sheri@contentasia.tv Design Rae Yong artwork@contentasia.tv Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv Sales and Marketing (Asia) Masliana Masron mas@contentasia.tv To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv Published fortnightly by: Pencil Media Pte Ltd 730A Geylang Road Singapore 389641 Tel: +65 6846-5987 Fax: +65 6742-9683 www.contentasia.tv What is ContentAsia? ContentAsia refines todayвЂ™s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, and technology across the region. ContentAsiaвЂ™s products вЂ“ including electronic, print and online publications вЂ“ are tailor-made to deliver just what you need whenever you want it. Copyright 2012 Pencil Media Pte Ltd. All Rights Reserved. MICA (P) 136/06/2012 *weird & wonderful stuff, things we like & donвЂ™t, and bits & pieces that donвЂ™t fit anywhere else 013