Pharmaceuticals and Food Anti-Counterfeiting Technologies Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Competitive Scenario And Forecasts, 2012 To 2020

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Pharmaceuticals and Food Anti-Counterfeiting Technologies
Market Size, Market Share, Application Analysis, Regional
Outlook, Growth Trends, Competitive Scenario And
Forecasts, 2015 To 2022
Industry Insight
Counterfeiting enables the user to verify the authenticity of pharmaceuticals & drug products and use
disposable procedure to avoid authorization diversion. Pharmaceuticals and foods are protected in such
manner that the product package can only be used after defacing or damaging the package. Rising
awareness of consumer about counterfeiting and increasing availability counterfeited products in local
market are the prime drivers of the global pharmaceutical and food anti-counterfeiting technology
market.
Continuously increasing government support to eradicate counterfeited products in both developing
and developed economies is other supporting factor of growth of this market. The rising demand of
advanced technologies such as use of ultra-high RFID tag to trace pharmaceuticals and food products to
avoid counterfeiting.
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One of the research results in US declared that due to counterfeiting U.S. losses USD 300 billion worth of
revenue every year. It is basically done to avoid fake contents and protect the goodwill of the company
owing to counterfeited products affect the brand image and provide poor product quality at the same
time. Increasing rate of cheap and poor quality counterfeit products particularly pharmaceutical and
food industry is likely to drive the market over the forecast period. Major technologies coupled with
anti-counterfeiting market include convert feature enabling, visible feature enabling, forensic, and track
& trace technology. Emerging nation consist a large potential market owing to untapped potential
customers.
Technology Insight
On the basis of technology, the global pharmaceuticals and food anti-counterfeiting technology market
is bifurcated into authentication and tracking technologies. Tracking technologies is again segmented
into RFID and barcodes. Barcode was the largest market player by revenue in 2013 due to its high
market penetration rate in maintaining records in health and food products, high level of accuracy,
comparatively cheaper than its substitute and easily traceable.
Whereas RFID is expected to witness highest growth rate over the forecast period owing to rising
awareness about usage in tracing animals, logistics and person. Authentication is sub-classified into ink
and dyes, hologram, taggants and others. Hologram is contributed the largest revenue in 2013 and
anticipated to witness lucrative growth over the forecast period owing to increasing concern of people
about genuine and authentic products, especially product which are technically featured like RFID.
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Application Insight
The global market is bifurcated into pharmaceutical and food products. In anti-counterfeiting,
pharmaceutical segment was dominating the market in 2013. Owing to its high adoption rate of anticounterfeiting technologies, high priority to quality and supporting government regulation in preventing
patients for consumption of low quality drugs. The food segment is anticipated to witness the fastest
growth rate over the forecast period due to increasing awareness about counterfeiting among
manufacturer.
Regional Insight
Geographically, in 2013, North America dominated the market in the global pharmaceutical and food
anti-counterfeiting technology market by revenue. Strong government backing and presence of
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sophisticated healthcare infrastructure is likely to drive the anti-counterfeiting market in the next seven
years. Europe was the second largest market in 2013 owing to increasing pharmaceutical and retail
market. Asia Pacific region is anticipated to be the fast growing market segment over the forecast period
due to huge consumption rate of counterfeit product. Increasing awareness about counterfeiting,
improvement in healthcare infrastructure and increase in disposable income in developing nations such
as Brazil, China and India are some of the key factors expected to further fuel the market over the
forecast period.
Competitive Insight
Data System International, Sun Chemical, Datamax, Intermec Technologies, Alien Technology, Inksure
Technologies, CFC International, Unibar Inc., and Impinj Inc. are some of the major market players of
pharmaceutical and food anti-counterfeiting technology market. Firms are undertaking market
strategies and making policies for the development of their business. The international players are
facing tough competition in the market due to the presence of local players.
Table of Contents
Chapter 1. Executive Summary
1.1. Pharmaceuticals and Food Anti-counterfeiting technologies – Industry Summary and Critical Success
Factors (CSFs)
Chapter 2. Pharmaceuticals and Food Anti-counterfeiting technologies Industry Outlook
2.1. Market Segmentation
2.2. Market Size and Growth Prospects
2.3. Pharmaceuticals and Food Anti-counterfeiting technologies Market Dynamics
2.4. Key Opportunities Prioritized
2.5. Industry Analysis - Porter's
2.6. Pharmaceuticals and Food Anti-Counterfeiting Technologies - Company Market Share Analysis
2.7. Pharmaceuticals and Food Anti-Counterfeiting Technologies Market PESTEL Analysis, 2012
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Chapter 3. Pharmaceuticals and Food Anti-Counterfeiting Technology Outlook
3.1. Authentication
3.2. Trace and Track
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Chapter 4. Pharmaceuticals and Food Anti-Counterfeiting Technologies Application Outlook
4.1 Food
4.2 Pharmaceuticals
Chapter 5. Pharmaceuticals and Food Anti-Counterfeiting Technologies Regional Outlook
5.1. North America
5.2. Europe
5.3. Asia Pacific
5.4. RoW
Chapter 6 Competitive landscape
6.1 3M
6.2 DuPont Authentication Systems
6.3 Hologram Industries
6.4 Inksure Technologies
6.5 Zebra Technologies
6.6 Sun Chemical
6.7 Opsec Security Group PLC
6.8 Alien Technology
6.9 Impinj Inc.
6.10 Alien Technology Corporation
Chapter 7. Methodology and Scope
7.1. Research Methodology
7.2. Research Scope & Assumption
7.3. List of Data Sources
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Counterfeiting enables the user to verify the authenticity of pharmaceuticals & drug products and use disposable procedure to avoid authorization diversion. Pharmaceuticals and foods are protected in such manner that the product package can only be used after defacing or damaging the package.