Assist. Prof. Dr. Pınar AYTEKIN Degree Bachelor‘s Master’s Doctoral University Dokuz Eylül University Dokuz Eylül University Celal Bayar University EDUCATION Programme-Department-Institute Business Administration Marketing Business Administration Years 1994-1998 1998-2000 2003-2009 COMMUNICATION Celal Bayar Üniversitesi Turgutlu Meslek Yüksekokulu Address Belediye Fidanlık Tesisleri 45400 Turgutlu MANİSA Telephone (236) 313 55 02 / 131 Fax (236) 314 45 66 E-mail pinar.aytekin@cbu.edu.tr Working Place Turgutlu Vocational School (CBU) Turgutlu Vocational School (CBU) İzmir Vocational School (DEU) Gördes Vocational School (CBU) Turgutlu Vocational School (CBU) Ali Rabi Ülkü Corporate Group Global Bilgi-İşlem A.Ş. (TURKCELL) TOFAŞ GÜNOTO DUTIES Duty Title Assist. Prof. Dr. Lecturer Lecturer (Contractual) Lecturer (Contractual) Lectuter (Contractual) Marketing Assistant Customer Representative Sales Assistant Years 2010 2006 2005 2004 2004 2003 2002 1997 THESIS Master’s Doctoral Fields of Interest Language “Sales Promotion Efforts and Evaluation of the Results”, Dokuz Eylül University, Institute of Social Science, 2000. “Ethics in Advertising (The Examination of TV Commercials in Turkey from the Perspective of Ethics)”, Celal Bayar University, Institute of Social Science, 2009. Advertising, consumer behaviour, promotion, ethics English and German ORIGINAL PUBLICATIONS Papers Published in International Journals AYTEKİN Pınar and Aysun Kahraman, (2014), “A New Research Approach in Marketing: 1 Neuromarketing”, Journal of Management, Marketing and Logistics, 1 (1), pp. 48-62 KAZANÇOĞLU, İpek and Pınar AYTEKIN, (2014), “The Effect of Valentines Day Rituals 2 to Shopping Experience and Hedonic Value: An Application in a Shopping Mall”, International Journal of Management Economics and Business, 10 (22), pp. 67-94 ŞAHİN, Ayşe and Pınar AYTEKIN, (2012), “Attitudes of University Students’ Towards 3 Mobile Advertising within the Scope of Permission Marketing”, Journal of Management and Economics, 19 (2), pp. 17-36 AY, Canan, Pınar AYTEKIN and Sinan NARDALI, (2010), “Guerrilla Marketing 4 Communication Tools and Ethical Problems in Guerrilla Advertising”, American Journal of Economics and Business Administration, 2 (3), pp. 280-286 Papers Presented and Published in Paper Books at International Scientific Congresses AY, Canan, Pınar AYTEKIN and Sinan NARDALI, “Guerrilla Marketing Strategies and 1 Ethical Problems”, 1rd MARCOM International Marketing Communications Symposium, 29 May 2009, Izmir ACAR, Zülfiye, Burcu OKSUZ and Pınar AYTEKIN, “Using Children as Product Hero in 2 Advertisements Towards Adults”, 5th International Children and Communication Congress, 20-22 October 2008, Istanbul Papers Published in National Journals YALMAN, Şirvan and Pınar AYTEKİN, (2014), “A Research to Determine The Effect of Sales Promotions on Impulse Buying”, Journal of Consumer and Consumption Research, 6 (1), June, pp.83-119 AYTEKIN, Pınar, (2007), “Green Marketing Strategies”, Celal Bayar University, Journal 1 of Social Sciences, 5 (2), pp.1-20 AY, Canan and Pınar AYTEKIN, (2005), “Ethics in Advertising”, Marmara University, 2 Institute of Social Sciences, Journal of “Öneri”, 6 (24), pp.45-60 Papers Presented and Published in Paper Books at National Scientific Congresses AYTEKIN, Pınar and Volkan Yakın, “Emotional and Rational Advertising Appeals in 1 Social Marketing”, 19. National Marketing Congress, 18-22 June 2014, Gaziantep AYTEKIN, Pınar and Aysun KAHRAMAN, “Neuromarketing: Exploring The Secret in 2 Consumer’s Brain”, 13. National Business Administration Congress, 8-10 May 2014, Antalya AYTEKIN, Pınar and Canan AY, “Creating Customer Value by Experiantial Marketing”, 3 7. Anatolian Business Administration Congress 8-10 May 2008, Çorum Academic Authorship of Books 1 AYTEKIN, Pınar, (2011), Ethics in TV Advertising, Detay Publishing, Ankara Academic Authorship of Chapters in Books AYTEKIN, Pınar and Canan AY, (2014), “Persuation Knowledge Model”, Marketing 1 Theories, (Eds: Serap Çabuk), pp. 343-372, MediaCat, Istanbul AYTEKIN, Pınar, (2011), “Industrial Markets”, Principles of Marketing, (Eds: Canan AY 2 and Tülin URAL), pp.143-175, Lisans Publishing, Istanbul AYTEKIN, Pınar, (2010), “Ethics in Promotion”, Ethical Approaches in Marketing, (Eds: 3 Canan AY, Burak KARTAL and Sinan NARDALI), pp.129-164, Detay Publishing, Ankara Number of Papers 1 1 2 3 4 15 Number References MEMBERSHIP Organization Marketing and Marketing Researches Association Year 2010 SEMINARS Organization Year “Ethics and Promtion” (in Marketing Ethics Workshop by Dokuz Eylül 26 May 2013 University Marketing Professionals Association) “Success Stories of Female Entrepreneurs” (in International Women's 8 March Day Activity by Turgutlu Chamber of Commerce and Industry) 2012 “Problems of Turkish Corporations in International Markets“ (Celal 12 December Bayar University Turgutlu Vocational School) 2008 Educator in a project organized within EU Active Labor Programs, Februarysupported by EU and conducted by MAGIAD (Manisa Young March 2006 Businessmen Association) Teaching Focus 1 2 3 4 5 6 7 8 9 10 Lessons Promotion Management Consumer Behaviour International Marketing Marketing Management Principles of Marketing Marketing Promotion Management Business Administration Entrepreneurship Last Update of CV Graduate Degree Graduate Degree Bachelor’s Bachelor’s Bachelor’s Bachelor’s Bachelor’s Associate Degree Associate Degree 15.12.2014
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