Functional Food Market Size, Market Share, Application Analysis, Regional Outlook, Growth, Trends, Competitive Scenario And Forecasts, 2012 To 2020

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Functional Food Market Size, Market Share, Application
Analysis, Regional Outlook, Growth, Trends, Competitive
Scenario And Forecasts, 2012 To 2020
Market Overview
Rising chronic diseases and changing lifestyles have led to health scare. This has resulted in consumers
searching for foods that raise their immunity levels. Moreover, food additives and emulsifiers have
rendered many food products bland. This has caused clients to look for their daily dose of vitamins and
nutrients in places, excluding local supermarkets.
An upsurge in the aforementioned circumstances has led the functional food market to carve a niche for
itself. The market provides maximum food at minimum price. Functional foods, also called nutraceutical
foods, provide benefits beyond the capability of normal foods. This term was coined in Japan and each
country markets these foods according to their convenience.
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The functional food market consists of energy drinks, dietary complements, breakfast cereals, food
supplements and weight management and mood-enhancement products. It is estimated to reach about
USD 3 billion by 2020. The major driving factor of the market is augmented chronic diseases, like
diabetes, rickets, obesity and high blood pressure.
Functional foods have multiple benefits. This, coupled with their cheap price and abundant availability
has convinced consumers to opt out of normally available groceries and stick to functional foods.
Functional foods are a feasible option for battling nutritional deficiencies and satisfying the demands of
consumers. The functional food market is divided into two segments. These include foods and regions.
Segmentation Insights
Foods
The market provides foods according to the health benefits to different parts of the body. Some of these
body parts are gut, bones and immunity and nutrition pertinent organs. Functional foods offer proteins,
vitamins, minerals, phytochemicals, hydrocolloid, fatty acids, carotenoids, omega 3 and 6 fatty acids,
essential oils, etc. They provide nutrition for effective metabolism and normal functioning of the body.
Dietary food supplements are in maximum demand from consumers. They capture lion’s share in the
functional food market and are followed by mood-enhancement products. Other products show great
potential in bettering digestion and heart functioning. Weight management foods also promise decent
growth due to rising obesity incidences in the world.
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Regions
The functional food market is also sliced on the basis of regions into North America, Europe, Asia-Pacific
(APAC), Latin America and Rest of the World (RoW). North America remains the largest buyer in the
world. The United States of America is the largest consumer of this region, accounting for more than
75% of its consumption. Enhanced demand for functional foods in North America contributes a major
portion in the worldwide income.
Japan has an already existing functional food market. The developing economies of China, Australia and
India in the APAC region are estimated to hold great potential for growth in 2020. The minimal presence
of functional foods in Europe owes to strict health regulations in the region. The region demands
scientific evidence to back up any health claims made by functional food products.
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Inability of these products in doing the same restricts the flow of the European functional food market.
However, Italy and France in Europe; and Brazil in Latin America display bright futures. Countries in the
Gulf Cooperation Council (GCC) of the RoW region have showed growing interest in the functional food
market.
This is owing to multiple health concerns, boosting chronic illnesses and escalating novel food products
in the region. Saudi Arabia has the biggest market size and is followed by the United Arab Emirates
(UAE), Kuwait, Qatar and Bahrain.
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Key Players
The primary players investing in the functional food market include Standard Functional Foods Group
Inc., Danone, Heinz, Kellogg’s, Capmul, Claria, Arcon S, Grindsted, Lacprodan, Prolia, Pureco, Quali,
ViaTech, NovaLipid, and Novasoy. They have actively participated in the market, advertised its foods and
driven its sales.
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Executive Summary & Digital Transformation industry critical success factors
Industry Outlook
Industry Dynamics
Digital Transformation Market drivers
Digital Transformation Market restraints
Digital Transformation Key Market Opportunities
Digital Transformation Porters Analysis
Digital Transformation - PESTEL Analysis
Digital Transformation - Company Market Share Analysis
Digital Transformation Application Outlook
Digital Transformation Regional Outlook
Digital Transformation Company profiles
Research Methodology
Research scope & assumptions
List of data sources
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The functional food market consists of energy drinks, dietary complements, breakfast cereals, food supplements and weight management and mood-enhancement products.