Advanced Driver Assistance System

Transparency Market Research
Advanced Driver
Assistance Market
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REPORT DESCRIPTION
Advanced driver assistance systems in vehicles provide a level of comfort, convenience, and safety that was only a
wishful concept several years ago. The introduction of features such as driver monitoring systems, blind spot
detection, and forward collision warning has revolutionized driving experience and made consumer safety a prime
focus for manufacturers across the globe.
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Factors such as a rise in government initiatives and regulations to curb road accidents, development of autonomous
cars, demand for more comfortable driving, and availability of advanced driver assistance systems in low-cost
vehicles have lent a major boost to the global market. However, issues associated with cost and environmental
regulations threaten to restrain the advanced driver assistance system market.
North America Leads Global Advanced Driver Assistance System Market
The global advanced driver assistance system market is divided on the basis of geography into North America,
Europe, Asia Pacific, and Rest of the World. Overall, the worldwide market was estimated to be worth US$14.80
billion two years ago in 2013, according to a report published by Transparency Market Research. The report indicates
that, developing at an impressive 19.2% CAGR from 2014 to 2020, the advanced driver assistance system market is
likely to reach a value of US$50.48 billion by 2020.
North America dominates the global advanced driver assistance system market, accounting for the largest share in
2013. After the government imposed health and safety regulations in the region, buying preferences of consumers
leant more towards vehicles that featured advanced driver assistance systems. Thanks to these stringent
environmental and safety norms, North America is likely to retain its lead in the coming years. Asia Pacific, however,
has been predicted to emerge as the dark horse in the global advanced driver assistance system market owing to
improving lifestyles, change in consumer purchasing patterns, increase in disposable incomes, and surge in
automobile demand. The APAC region is forecast to register a strong CAGR of 20.5% from 2014 to 2020, becoming
the fastest growing regional market for advanced driver assistance systems. Mandatory inclusion of tyre pressure
monitoring system in vehicles is a key factor that is anticipated to drive the market in Europe.
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Adaptive Cruise Control, Tire Pressure Monitoring Systems to Lead Global Market
Advanced driver assistance system technology consists of five major types: image sensors, laser sensors, ultrasonic
sensors, radar sensors, and infrared sensors. By type, the advanced driver assistance systems market can be
divided into lane departure warning (LDWS) system, adaptive cruise control (ACC), tire pressure monitoring system
(TPMS), blind spot detection (BSD) system, park assist, drowsiness monitor system, and others such as driver
monitoring system, heads up display, night vision, and forward collision warning.
Among the major types of advanced driver assistance systems, adaptive cruise control dominated the market in
2013 and held an 18.15% share of the overall advanced driver assistance system market. However, mandatory
legislations in most parts of the world are likely to make tire pressure monitoring system the fastest growing
segment from 2014 to 2020, registering a 21.1% CAGR during that period.
Vendor Landscape and Support from External Sources
The advanced driver assistance system market is characterized by not only the presence of a large number of
manufacturers but also by the support and contribution of suppliers, research programs, government bodies, and
other organizations.
Some of the leading manufacturers of advanced driver assistance systems are Audi AG, Valeo, Honda Motor
Company, Denso Corporation, Ford Motor Company, GM, BMW AG, Magna International Inc., Hyundai Motor
Company, Robert Bosch GmbH, Continental AG, and Autoliv Inc.
Academic and research associations such as University of Florida, Virginia Tech Transportation Institute, INRIARocquencourt, Fraunhofer Institute, and Centro Ricerche Fiat S.C.p.A. have been conducting research programs in
the field of advanced driver assistance system technology, which has greatly boosted the growth of the global
market. Government bodies such as the European Commission, ERTICO-ITS Europe, the International Transport
Forum, and the National Highway Traffic Safety Administration (U.S.), and other organizations such as the Alliance of
Automobile Manufacturers (U.S.), the European Automobile Manufacturers’ Association (ACEA), CLEPA (Europe), ALD
Automotive, the European Automotive Research Partners Association (EARPA), and the European Council for
Automotive R&D (EUCAR) have also contributed towards the development of the global advanced driver assistance
system market.
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About TMR
Transparency Market Research (TMR) is a global market intelligence company, providing global business
information reports and services. Our exclusive blend of quantitative forecasting and trends analysis
provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts,
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Advance driving assistance system (ADAS) is an overall system which helps driver in driving process and ensures safety at higher level. Currently, the market of advanced driving assistance system is expected to have a decent growth. The growth of this segment is mainly driven by the rise in safety regulations in developed countries such as Japan, China, and U.S., in past few years. North America is dominating the market attributed to stringent safety and environmental regulations.

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