Global Breakfast Cereals Market to Expand at 4.10% CAGR from 2013 to 2019

Transparency Market
Research
Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
Published Date
14-02-2014
117 Page Report
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Press Release
Global Breakfast Cereals Market to Expand at 4.10% CAGR from 2013 to
2019 owing to Growing Need for Convenience Foods
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Breakfast Cereals Market
REPORT DESCRIPTION
Transparency Market Research has published a new report on the global breakfast cereals market.
According to the report, the global breakfast cereals market is predicted to progress from US$32.5 bn in
2012 to US$43.2 bn by 2019. The report, titled ‘Breakfast Cereals Market - Global Industry Analysis, Size,
Share, Growth, Trends and Forecast, 2013 - 2019,’ states that the global breakfast cereals market is
expected to expand at a 4.10% CAGR during the period from 2013 to 2019 owing to factors such as the
rising demand for convenience foods and the growing number of convenience stores across the globe.
Globally, breakfast cereals are available in two types, namely ready-to-eat and hot cereals. The demand
for ready-to-eat breakfast cereals is constantly increasing due to the minimal preparation time they
require. As per recent research, 85% of the total demand for breakfast cereals from Europe and North
America was for ready-to-eat products. On the contrary, the demand for hot breakfast cereals was higher
in Asia Pacific. By 2019, in terms of value, the hot breakfast cereals segment is expected to account for
18% of the global breakfast cereals market. Thus, the growing demand for both ready-to-eat and hot
breakfast cereals is expected to propel the global breakfast cereals market in the next few years.
Being initially popularized in the United States, breakfast cereals are now commonly consumed by people
from across the globe. Since the past few decades, a wide variety of breakfast cereals have been
introduced across all developed economies. Due to the increasing popularity of convenience foods, the
number of convenience stores has gone up in the recent past. The rising preference for Western dietary
patterns, especially in developing economies, has led to the growth of the global breakfast cereals market
in the recent few years. Going forward, the global breakfast cereals market is expected to register
considerable growth due to the constant increase in the number of convenience stores.
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The global breakfast cereals market is segmented on the basis of region and product type. By region, the
global breakfast cereals market is divided into Asia Pacific, Europe, North America, and Rest of the World.
Since 2006, there have been many changes in the eating habits of people in Asia Pacific due to growing
urbanization and the growing middle-class population. As per the World Bank, the middle-class population
in India and China was 430 million in 2010 and is expected to reach 1.2 billion by 2030. People in these
nations are shifting their breakfast preferences from heavy foods to packaged cereals. This is expected to
propel the Asia Pacific breakfast cereals market in the next few years. Furthermore, the growing number of
convenience stores in this region is considerably improving the brand visibility for manufacturers of
breakfast cereals.
The increasing acceptance of convenience foods is expected to boost the global breakfast cereals market
in the near future. With a busy lifestyle, the preference of people is shifting towards canned food, ready-toeat food, and preserved food. Leading players are concentrating on introducing more varieties of breakfast
cereals in the global market to match the changing tastes of people. Some of the leading players in the
global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and
General Mills.
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Breakfast Cereals Market
TABLE OF CONTENT
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
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3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
5.1.1.1 Market Overview 30
5.1.1.2 Competitive Landscape 32
5.1.2 Canada 35
5.1.2.1 Market Overview 35
5.1.2.2 Competitive Landscape 36
5.1.3 Mexico 39
5.1.3.1 Market Overview 39
5.1.3.2 Competitive Landscape 41
5.2 Europe 43
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5.2.1 United Kingdom 44
5.2.1.1 Market Overview 44
5.2.1.2 Competitive Landscape 46
5.2.2 Germany 49
5.2.2.1 Market Overview 49
5.2.2.2 Competitive Landscape 51
5.2.3 France 53
5.2.3.1 Market Overview 53
5.2.3.2 Competitive Landscape 54
5.2.4 Italy 56
5.2.4.1 Market Overview 56
5.2.4.2 Competitive Landscape 59
5.2.5 Spain 60
5.2.5.1 Market Overview 60
5.2.5.2 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67
5.3.1.1 Market Overview 67
5.3.1.2 Competitive Landscape 69
5.3.2 Japan 72
5.3.2.1 Market Overview 72
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5.3.2.2 Competitive Landscape 74
5.3.3 South Korea 77
5.3.3.1 Market Overview 77
5.3.3.2 Competitive Landscape 79
5.3.4 China 80
5.3.4.1 Market Overview 80
5.3.4.2 Competitive Landscape 82
5.3.5 India 85
5.3.5.1 Market Overview 85
5.3.5.2 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90
5.4.1.1 Market Overview 90
5.4.1.2 Competitive Landscape 92
5.4.2 Russia 93
5.4.2.1 Market Overview 93
5.4.2.2 Competitive Landscape 96
5.4.3 Turkey 97
5.4.3.1 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
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6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
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7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
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Transparency Market Research has published a new report on the global breakfast cereals market. According to the report, the global breakfast cereals market is predicted to progress from US$32.5 bn in 2012 to US$43.2 bn by 2019. The report, titled ‘Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,’ states that the global breakfast cereals market is expected to expand at a 4.10% CAGR during the period from 2013 to 2019 owing to factors such as the rising demand for convenience foods and the growing number of convenience stores across the globe. Browse the full Breakfast Cereals Market report at :http://www.transparencymarketresearch.com/breakfast-cereals-industry.html