Global Flooring Market Share, Size, Analysis, Research, Review and Forecasts, 2012 To 2020 : Hexa Research

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Global Flooring Market Analysis, Size, Share, Growth, Research and
Forecasts, 2012 To 2020: Report by Hexa Research
The global flooring market has been inundated by new styling trends and technology
advancements. Changing consumer lifestyles, growing demand for insulation and surging
demand in the construction industry are expected to be the key market drivers. New trends,
innovations and availability of several designs have significantly driven flooring market growth.
Presently, end-users are resorting to more cost-effective and eco-friendly materials, which is
also expected to favorably impact flooring market growth. These eco-friendly flooring materials
include reclaimed hardwood, rubber, bamboo, glass, linoleum and cork. Availability of durable
construction solutions that require low maintenance is also expected spur the demand for
flooring solutions. Consumer awareness and their willingness to use the product is expected to
be a major determinant for the success of flooring market. These solutions are often perceived
as expensive and complex in terms of installation, which may pose a challenge to market
growth.
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Textile flooring mainly includes carpets, which are often treated with toxic chemicals for
mothproofing and to repel soil and moisture causing several health and environmental issues.
These aforementioned factors may also hinder the flooring market growth. Further, the industry
is characterized by intense competition owing to large number of industry players providing wide
range of flooring solutions across industrial, commercial and residential application segments.
Technological proliferation and innovations are expected to provide avenues for flooring market
growth over the forecast period.
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Product Insights
Product segments include soft coverings, seamless flooring resilient flooring and non-resilient
flooring. Soft coverings also referred to as textile coverings, primarily include carpets and rugs.
The segment dominated the market in 2013, accounting for over 35% of the overall market
share in the same year. Soft coverings provide several benefits such as dust-binding
characteristics, noise-reducing effect, and are also known to be good insulators providing
comfort, warmth along with pleasing aesthetics. Resilient flooring solutions offer benefits such
as low maintenance, easy installation and cost effectiveness, owing to which the segment is
expected to witness substantial growth over the forecast period. Growing demand for
antibacterial and antimicrobial solutions is also expected to impact resilient flooring market
positively.
Non-resilient flooring is also expected to exhibit high demand over the next few years as these
floor types hold up well under varied conditions, and require only dusting and mopping. The
growing demand for all the aforementioned segments is expected to drive flooring market
demand.
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Application Insights
The market for flooring products across the residential segment is expected to exhibit growth
over the forecast period. This can be attributed to increased home renovation and improvement
projects. The segment accounted for over 50% of the market volume in 2013. Other application
segments include commercial and industrial. Surging demand in construction industry is
expected to have a profound impact on commercial segment, thereby driving demand for
flooring market.
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Regional Insights
Asia Pacific is expected to lead regional market growth, contributing over 40% to the overall
market demand. This can be attributed to surging real-estate industry developing infrastructure
facilities in this region. Growing population coupled with urbanization has led to increased
demand for residential as well non-residential buildings, which is further expected to favorably
impact flooring market growth. Availability of advanced innovative construction solutions and
easy & hassle free installation techniques are expected to drive the European market over the
forecast period.
Table of Contents
Chapter 1 Executive Summary
1.1 Flooring- Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Flooring Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
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2.3 Flooring Value Chain Analysis
2.4 Flooring Market Dynamics
2.4.1 Key Driver Analysis
2.4.1.1 Innovative solutions in construction
2.4.1.2 Changing lifestyles
2.4.1.3 Growing demand for insulation
2.4.2 Key Restraint Analysis
2.4.2.1 Lack of awareness
2.4.2.2 Environmental concerns
2.5 Key Opportunities Prioritized
2.6 Industry Analysis - Porter's
2.7 Flooring - Key Company Analysis, 2013
2.8 Flooring - PESTEL Analysis
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United States
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The global flooring market has been inundated by new styling trends and technology advancements. Changing consumer lifestyles, growing demand for insulation and surging demand in the construction industry are expected to be the key market drivers. New trends, innovations and availability of several designs have significantly driven flooring market growth