Poland Baby Food Market Analysis, Outlook and Overview

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Poland Baby Food Market Share, Size, Trends, Growth, Costs
and Price, Analysis, Outlook and Overview
In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and
2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central
and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales
have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth,
and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers
have sought to make the most of the opportunity, by launching a steady stream of new products. As a
result of these various factors, total consumption declined by 2.6% since 2009, while total market value
increased by 13%.
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Key Findings
-The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby
food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an
increase of 7% compared with 2009.
-In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25%
and cereals for 15%.
-The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and
Nestle, with a combined share of 84.2% of volume and 84.7% of value in 2015.
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-The retail structure in Poland has developed rapidly over the last decade, with large foreign chains
increasingly dominating the retail landscape, forcing consolidation among smaller chains and
independent retailers.
Synopsis
"Baby Food in Poland" is an analytical report by Canadean which provides extensive and highly detailed
current and future market trends in the Poland market.
What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing
work and our in-house expertise to offer extensive data about the trends and dynamics affecting the
industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along
with their key focus product sectors.
-Market profile of the various product sectors with the key features and developments, segmentation,
per capita trends and the various manufacturers and brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the
distribution channel.
-Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for
product innovation.
-Analyze current and forecast behavior trends in each category to identify the best opportunities to
exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.
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Table Of Content
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Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals
Baby drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nutricia Polska Sp. z o.o .
Nestle Polska Sp. z o. o.
Hipp Polska
Humana Poland Sp z.o.o .
Distribution
Retail structure
Baby food Retailing
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Economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
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About Us:
Hexa Reports is a market research and consulting organization, offering industry reports, custom
research and consulting services to a host of key industries across the globe. We offer comprehensive
business intelligence in the form of industry reports which help our clients obtain clarity about their
business environment and enable them to undertake strategic growth initiatives.
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In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers.