Online Apparel Footwear and Accessories Market Trends and Growth, Analysis and Overview

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Online Apparel Footwear and Accessories Market Share, Size,
Emerging Trends and Growth, Analysis, Overview and Forecasts
2016-2020
Technavio Announces the Publication of its Research Report – Online Apparel, Footwear, And
Accessories Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the online apparel, footwear, and
accessories market in the US: Amazon, Gap, JC Penney, Macy's, Sears Holdings, and Walmart.
Other Prominent Vendors in the market are: Academy Sports + Outdoors, Amway Global, ATG Stores,
Backcountry, Best Buy, Blue Nile, Cabela's, Costco, CustomInk, Daniel Smith, Eastern Mountain Sports, eBay, Factory Green, Groupon, Ideel, Kroger, and Target.
Commenting on the report, an analyst from Technavio’ s team said: “Growth of m-commerce will be a
key trend for market growth. To take advantage of a rise in shopping through mobile devices, most
online retailers have launched mobile versions of their shopping portals. Amazon and eBay, two key
vendors in the online space, have introduced mobile applications compatible with iOS, Windows,
Android, Blackberry, and other operating systems, allowing users to shop conveniently using their
mobile devices. In addition, as consumers slowly become comfortable with electronic cash, the use of
mobile wallets is expected to grow in the future.”
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According to the report, one of the key drivers for market growth will be increase in online spending. A
rise in smartphone use has also contributed to online retail growth. As of May 2015, more than 78% of
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the US population used smartphones. This smartphone penetration presents significant growth
opportunities for apparel e-retailers in the US. The e-retailers and the apparel, footwear, and
accessories marketers are building their mobile apps to provide the convenience to consumers to
purchase those products using digital gadgets such as smartphones and tablets.
Further, the report states that increase in product returns and webrooming will be a challenge for the
market. The growing number of product returns is negatively affecting e-retailers, especially those that
offer free shipping on products purchased from their online stores. In 2014, approximately 20%-30% of
apparel products sold in the US through online platforms were returned, driving high merchandise
return rates. Online retailers such as Rue La La, a fashion discounter owned by Kynetic, have claimed
that product returns cost them approximately $5 million in 2013. Webrooming also presents a
considerable challenge. In the US, the practice of researching products online and buying them in store
is widely prevalent. While the practice of webrooming is more evident in the consumer electronics
category, which has a relatively high "touch and feel" factor associated with it, price comparison across
categories remains prevalent.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Online Retail Market
The availability of a wide variety of merchandise, price comparison features, and extended applications
to check with friends about a new purchase, alongside consumer engagement initiatives on social media
platforms, have favored the demand for online retailing in the US. Apparel, footwear, and accessories
have also gained online traction, as they are relatively small-ticket items and have low perceived risk
related to product delivery and returns. Online retailers gain due to the prevailing internet penetration
rate and consumers' comfort while transacting online. Moreover, growing use of smart digital gadgets
such as tablets and smartphones enable consumers to ease their online shopping experiences.
Technavio’ s analysts forecast the online apparel, footwear, and accessories market in the US to grow at
a CAGR of 16.17% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the online apparel, footwear, and
accessories market in the US for 2016-2020. To calculate the market size, the report considers the
revenue generated from the online business-to-consumer (B2C) sales of products to individual
customers in the US.
The market is divided into the following segments based on geography:
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• Americas
• APAC
• EMEA
Technavio's report, Online Apparel, Footwear, and Accessories Market in the US 2016-2020, has been
prepared based on an in-depth market analysis with inputs from industry experts. The report covers the
market landscape and its growth prospects over the coming years. The report also includes a discussion
of the key vendors operating in this market.
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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.