Precision Agriculture Market Growth, Size Trends and Forecasts 2016-2022

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Precision Agriculture Market Share, Size, Emerging Trends and
Growth, Global Insights, Analysis and Forecasts 2016-2022
According to a new report published by Allied Market Research, titled, World Precision Agriculture
Market - Opportunities and Forecasts, 20152022, the global precision agriculture market is expected to
generate revenue of $7.8 billion by 2022, growing at a CAGR of 14.9% from 2016 to 2022. Precision
agriculture is a farming technique associated with application of different technologies and solutions to
enable efficient farming and improve crop yield. It presents significant potential in enhancing food
productivity while at the same time providing sustainable management of resources.
Precision agriculture technologies include GPS, GIS, telematics, Variable rate technology (VRT), and
remote sensing. Among the mentioned technologies, GPS is the largest revenue contributor, owing to its
ability to help farmers and agriculture service providers to automatically record the field data and apply
variable rate of inputs to smaller areas within larger fields. From a growth perspective, geographic
information system (GIS) technology is anticipated to exhibit the highest CAGR of 15.7%, driven by
higher adoption mainly in North America and Europe.
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Among the component segments, hardware accounted for the higher revenue share in 2015, owing to
high demand of hardware components such as drone, ASS, and RADAR. The software market,
encompassing inventory management software, people management software and financial
management software among others, is expected to witness the highest growth during the forecast
period with a CAGR of over 15%, owing to its ability of these software to enhance equipments operating
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efficiency and smartphone integration with field machinery and devices for easy access of information.
North America presently leads the market, on account of high investment in agriculture technologies,
high awareness levels and wide internet penetration. Within North America, the U.S constitutes over
80% of the market revenue. Furthermore, Asia-Pacific is likely to exhibit the highest growth, on account
of the increasing adoption of advanced agriculture technologies such as VRT and drone, mainly in
countries such as China and Japan.
Key findings
GPS technology held a significant share in the world precision agriculture market in 2015.
Hardware held a higher share in the component segment in 2015, with over 50% revenue share and is
expected to dominate the market during the forecast period.
Asia-Pacific constituted around 16% of the total market revenue in 2015 and is likely to be the fastest
growing region over the forecast period.
Key players in the precision agriculture market are Deere & Company, Trimble Navigation Limited, AGCO
Corporation, and Monsanto Company among others. Product launch, acquisition, and partnership are
observed to be the prominent strategies adopted by the leading market players to strengthen their
market position, enhance their product portfolio, and expand their geographical presence. For instance,
in 2016, Deere & Company launched mobile real-time kinematics (RTK), a latest innovation in machine
guidance and telematics that monitors field and crop requirements effectively.
Precision agriculture also known as site specific crop management (SSCM) and satellite farming is an
advanced farming technique that utilizes several technologies such as GPS, GIS and remote sensing to
collect crucial field related information, which is further analyzed to support grower’ s decisions with
regard to crop fertilizing, planting, and harvesting. In addition, sensors are placed throughout the field
that measure temperature, nutrition level and humidity of the soil. Therefore, the technology eliminates
manual human efforts by automating crucial processes including real-time farm monitoring and
information sharing.
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Precision agriculture is swiftly gaining popularity among farmers due to the increasing need of optimum
production with the given resources. Further, the changing weather patterns due to increasing global
warming, have necessitated the adoption of advanced technologies to enhance the productivity and
crop yield. By offering technologies such as real-time farm monitoring, weather forecasting, optimal
field requirements and similar others, precision agriculture enables the farmers to increase the yield
with minimum human efforts and wastage. Moreover, the technology enables the farmers to manage
their resources as well as access real time information through their smartphones, thereby offering
greater mobility and ease of operation. However, major restraints of the market are affordability of the
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technology and lack of awareness about the benefits of precision agriculture among farmers,
particularly in the developing countries.
Segmentation Overview
The report also presents a complete analysis of the world precision agriculture market based on
technology, component, and geography. GIS, telematics, VRT, GPS, and remote sensing are some of the
key technologies covered in the technology segment. Among these, GPS is the most popular technology.
The world precision agriculture market is further bifurcated into two key components: hardware and
software. Hardware includes sensors, drones, ASS, radar, GPS, and others (display, satellite, and
mobiles). Software includes GIS, crop management software, weather tracking and forecasting software,
inventory management software, people management software, and financial management software.
The market is further analyzed across four different geographies: North America, Europe, Asia-Pacific,
and LAMEA. North America includes the U.S., Mexico, and Canada, whereas Europe covers U.K., Russia,
Germany, Italy, France, and rest of Europe. The countries covered under Asia-Pacific are Australia, China,
India, Japan, South Korea, Taiwan, and rest of Asia-Pacific. LAMEA is bifurcated into Latin America, the
Middle East, and Africa.
Based on various technologies used in precision agriculture, GPS is the highest revenue-generating
segment owing to its wide application in agriculture equipment to track location and crops when
required. However, GIS is expected to exhibit the highest CAGR to attain significant market value by
2022, owing to the increasing adoption of GIS in agriculture to collect, store, and analyze data for
farming.
TOP FACTORS IMPACTING WORLD PRECISION AGRICULTURE MARKET
The top impacting factors of the world precision agriculture market are the growing adoption of
smartphones, aggrandized use of cloud technology, booming population, technological advancement,
lack of awareness, and high initial investment. Some of the factors such as lack of awareness about
precision agriculture products and huge investment act as restraints for the market growth.
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Precision agriculture is swiftly gaining popularity among farmers due to the increasing need of optimum production with the given resources.