curriculum vitae march 2014 raffaella s. isidori I work with communication, in the widest sense of the term: from the strategy to its implementation, from branding, to event design and production. My approach is simple and effective: care, creativity, a professional approach, experience and sustainability. Alongside managers and decision makers, through the identification of effective communication strategies and through the creation and management of all necessary aspects that positively translate the communication needs into actions, I develop successful integrated communication projects, coordinating professional experts for sustainable and effective solutions and implementing the most opportune tools to reach the desired target. What I do: branding (strategy, naming and logo design) • creative & strategic communication consulting - corporate & product (positioning, presentations, on-line presence) • integrated communication • cultural and linguistic localization • graphic & web design • copy writing & translations • content design • motion media design work history Since 1997 • raffaella isidori thesign - Gerenzano (Va) Italy • www.thesign.it - Owner/Creative Director raffaella isidori thesign is a creative lab for integrated communication and brand building where old school experience meets new technologies and new media. Thinking out of the schemes, I take pleasure in working like a craftsman on tailor-made projects. To deliver complete and accurate integrated communication products, I work with skilled experts that extend my professional competences, thus offering solutions that are sustainable and effective, with an assertive, professional and experienced approach. As a creative coach, I support top managers in evaluating and approaching the image and communication requirements, both internal and external, of medium and large-sized companies, and in successfully resolving their need for effective and impacting top-level presentations, also in other languages and opportunely localized. Basic principles are sustainability - pursued through a lean and modular structure which allows for excellent price/quality ratio - and ethics, to create with clients a virtuous bond of reciprocal growth and support. amongst the clients: Aci Global • Agriturismo San Polo • Angelo Minutella & Associati • Aprilia • Arti Grafiche Baratelli • Associazione LaStrada • Barabino & Partners (Hewlett-Packard, Gruppo Ceramiche Ricchetti, ERG, Infracom) • Bbo Group • Europ Assistance Italia • Gi Consulting • Giliana Gavioli/Studio Gavioli • Gruppo Hotel Bivio (Hotel Bivio, Hotel Garni Larice, Hotel Alegra, Appartamenti Galli) • Landò Nardi (Pubb. Progresso, AIRC, DivalSim, Fiorucci, Arkopharma, Byk Goulden, Terme di Sirmione,Salmoiraghi Viganò) • No (Ciaoweb, Nutella Ferrero, Tic Tac Ferrero, Scarpe e Scarpe, De Fonseca, Invicta/Diadora) • Prometheus • Smart Consulting (Hitachi, MediaWorld) • Studio Legale Ripa • Tess Srl. 2006-2009• Ratio Consulta SpA, Milano - Image and Communication Manager 2004-2007• Istituto Europeo di Design, Milano - Scuola di Design - Professor 1995-1997• Italiana di Comunicazione, Milano - Art Director to the Creative Director (copy) A. Borsani 1993-1995• Armando Testa, Milano - Junior art director, assistant to the Creative Director Art: P. Bachi 1991-1992• McCann-Erickson, New York - Junior Art Director spring 1990• Armando Testa, New York - Stage - Assistant to the Creative Director A. Baccari education SCAD-Savannah College of Art and Design 2013 • Master of Arts: Broadcast Design Department - Motion Media Design FIT-Fashion Institute of Technology, New York, NY 1991 • Bachelor of Fine Arts: Advertising Design (Summa Cum Laude) 1988 • Associate in Applied Arts: Photography (Magna Cum Laude) Istituto Statale d’Arte, Orvieto (Tr) 1984 • Diploma di Maestro d’Arte, Advertising Design division. via quarto dei mille, 25 | 21040 gerenzano (va) italy | c +39.02.9682057 | me@raffaellaisidori.com | www.raffaellaisidori.com recognitions 2010 • Premio Web Italia - AsiaFocus - Finalist site - category: Blog 2008• Savannah College of Art and Design - Honor Scholarship recipient 2004 • Donna è Web - Premio Web Italia www.thesign.it - Excellent site - category: Design www.prometheusonline.it - Excellent site - category: Business 2004 • Italian Web Awards - www.thesign.it - Excellent site 1991 • Fashion Institute of Technology, Dept. Advertising Design, NY - Winner: Dean’s medal of Honor 1990 • Art Directors’ Club NY - Scholarship winner languages English: native • Italian: native • French: scholastic professional associations AIAP - Associazione Italiana Progettazione per la Comunicazione Visiva • AIGA, NY characteristics, specific skills, software • Reliable, serious, curious, tenacious, practical, creative, empathic, sensible, reasonable, funny, direct, loyal. Fast-thinking and action-ready, with an excellent sense of aesthetics; able to relate well also in difficult situations. • Branding, Creative Direction, Strategic Thinking, Consulting , Translations, Writing, • Professional knowledge of Illustrator, Photoshop, In Design (CC), of Microsoft Office and of Adobe Lightroom; good knowledge (though more complex jobs are executed by experts under my supervision) of DreamWeaver, Premiere and After Effects (CC). interests and other activities Design, in all its forms • my Guzzi • reading & writing • teaching & learning • making people laugh • rugby • photography • caring for my friends, my love, my dogs, my cats and (not as well, though) the flowers in my garden • enjoying good wine and great conversations • cooking (and appreciating the cooking of others) • hiking • discovering places, roads and things I don’t know, and always learning new ones… and keeping an holistic vision of the world, of life, and of human beings. For many years, now, I have been actively involved with volunteering: for a local cat shelter I have created a logo and a website (www.oasicastellanza.it), and I periodically design items to be sold. I have created logo, stationery and website also for a small association working to support the people in the Koinadugu District of Sierra Leone (www. microcammino-onlus.it), where, in 2013, I spent 3 weeks on a project. I am particularly interested in projects focused on women’s rights and empowerment issues. links Find me on: www.thesign.it LinkedIn www.thesignportfolio.com Behance www.raffaellaisidori.com www.thesign.me Follow me on: Twitter FaceBook Tumblr With reference to the laws regarding privacy protection, I hereby authorize the company I specifically send this CV regarding the processing of my personal information, with the sole, final purpose of assessing professional abilities and better evaluate my candidacy. via quarto dei mille, 25 | 21040 gerenzano (va) italy | c +39.02.9682057 | me@raffaellaisidori.com | www.raffaellaisidori.com
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