mag 2013 Summer Emotion Ice Tea, the exclusive range of ice teas from San Benedetto Improving the environment together Innovation as a driver of eco-sustainability The Ecogreen range, the new generation of bottled mineral water for people who love nature A Total Beverage Company The first Italian-owned soft drinks company Brands and products An innovative, complete and diversified range of products il o it ta s i is o V ov su e u h n nc *razione giornaliera raccomandata ia ic gu se EDITORIAL 1 bottiglia (500 ml) = Sei pronto a cambiare colore alle tue giornate? Una piacevole pausa rinfrescante per ritrovare il tuo sprint. Con te per ritrovare energia e vitalità. “The foundations of a healthy company depend on intellectual curiosity, and that means attention to research and a commitment to continuous investment in innovation. The objective: to achieve increasingly high technological standards, thereby benefitting production. But the development of technology and the consequent increase in production mean nothing without respect for nature and a love of the environment in which we operate. At San Benedetto, innovation is never a solitary process. Each one of us contributes to the extent that our abilities and experience allow. It’s this combination of individual contributions that gives a project Un aiuto per mantenere in forma le tue difese. the impulsion it needs to truly enter the sphere of innovation. And that’s batti il ritmo della vita! è la nuova linea di bevande analcoliche in Acqua Minerale San Benedetto con alto contenuto di vitamina C + altre vitamine (25% RDA) e sostanze nutritive + tutto il piacevole gusto della frutta. Pensata per aiutarti a ritrovare il tuo benessere, è il tuo alleato contro la vita frenetica di tutti giorni. San Benedetto Aquavitamin ti consiglia di adottare una dieta varia ed equilibrata e uno stile di vita sano per mantenere vitalità e benessere giorno dopo giorno. Eletta dai Consumatori Prodotto dell’Anno 2013 Ricerca di mercato GPMI© su una pre-selezione di prodotti innovativi presenti sul mercato italiano, condotta da SymphonyIRI Group su 12.000 consumatori con più di 15 anni, svoltasi a novembre 2012. www.prodottodellanno.it cat. integratori why San Benedetto has produced, and continues to produce, so many innovations.” Enrico Zoppas - Chairman of Acqua Minerale San Benedetto S.p.A. #09 #13 #07 MISSION Resources for life #27 Brands and products A complete, diverse and innovative range #09 A success story From roots to source #34 SAN BENEDETTO KIDS Targeting consumers from an early age #13 An environmental vocation Improving the environment together #36 Communication Forming bonds by inspiring emotions #16 Innovation and distribution The first all-Italian total beverage company #38 San Benedetto and sport Shared values #20 The market Born to lead #41 MANAGEMENT #23 San Benedetto around the world An Italian product #04 #23 #16 #27 #36 #34 #38 CONTENTS #07 #42 Company profile San Benedetto, fact by fact #43 CONTACT US #05 MISSION Resources for life Quality, innovation and respect for the environment are the drivers of the success of San Benedetto Learning from nature to create well-being: our guiding principle, which is summarized in our mission statement, “Resources for Life”, has always been the prime mover in the sustained growth of San Benedetto, and it now points the way to the future. At San Benedetto our primary satisfaction is in meeting the needs of consumers and their families while respecting the environment and its resources. Our commitment to the environment has its roots in a profound sense of attachment to the territories in which we operate. It means combining quality, safety and the ability to innovate with the reputation of a market leader and the efficiency of a major company. We put all our know-how at the service of our consumers: the latest technology for improved efficiency of production processes, respect for the environment, and the quality, safety and well-being that each of our products embodies. That’s the mission and passion of Gruppo Acqua Minerale San Benedetto, one of Italy’s top companies on the food and beverages market and the leading Italian-owned soft drinks company. #6 #07 A success story www.sanbenedetto.it www.sanbenedetto.it From roots to source From small local producers to the biggest all-Italian soft drinks manufacturer Gusto San Benedetto Zero Zuccheri aggiunti It was in 1956 in Scorzè in the he- th-giving properties. cers, and the sixteenth-biggest art of the Sile natural park that San Acqua Minerale San Benedetto qui- company in the food and beverages Benedetto opened its first establi- ckly grew from a small local produ- sector as a whole. San Benedetto shment, a bottling plant for Fonte cer to a company with a presence produces an exceptionally varied San Benedetto and Fonte Guizza all over Italy and beyond. range of products across 5 product mineral waters. The company took Today, the San Benedetto group is categories - all in formats designed its name from the spring of the commercially active in about 100 to respond to the needs of multi- same name, which had been known countries on all five continents. channel distribution and consumer in Roman times and was later ap- We are the biggest Italian-owned appeal. preciated by the aristocracy of the company on our market, the se- 18th century, who valued its heal- cond-biggest soft drinks produ- #09 1980 1971 1956 Acqua Minerale San Benedetto S.p.A. is founded Acqua Minerale San Benedetto S.p.A. is founded in Scorzè (province of Venice) in 1956. In these early years it is a bottling plant for mineral water. The bottles are of glass. 1971 The current management joins the company Enrico Zoppas is appointed managing director, becoming chairman of the company in 2004. 1980 Innovation as a value After its innovative development of one way packaging in glass in the late 1970s, in the 1980s San Benedetto becomes the first Italian drinks company to use PET bottles, with the original 1.5-litre format later extended to half-litre, one-litre and two-litre formats. The company implements vertical integration of its processes by making all its own bottles. 1984 1984 Agreement with Cadbury Schweppes International Under an agreement signed with Cadbury Schweppes International, San Benedetto begins to produce and distribute the full range of Schweppes products in Italy. 1988 Agreement with Pepsi Co. International San Benedetto signs a franchising agreement with Pepsi Co. International for the production and sale of products under the Pepsi and Seven Up brand names in Italy. With its business becoming increasingly international in character, the company begins to expand into foreign markets. 1993 A winning approach to the market As the first Italian company to build a high-tech aseptic bottling plant for the production of still drinks, San Benedetto enjoys a competitive advantage which enables it to gain an early presence in the new 1993 2000 1995 2001 markets emerging in response to changing consumer trends. All this is accompanied by the adoption of modern advertising methods. 1995 Gran Guizza S.p.A. San Benedetto opens a new bottling plant in Popoli (Pescara) where its Guizza Fonte Valle Reale mineral water is bottled. 1997 Agua Mineral San Benedetto S.A and Alpe Guizza S.p.A. San Benedetto founds a new company in Valencia, Spain for the bottling of mineral water and beverages under the Fuente Primavera brand name. In the same year it founds a new company, Alpe Guizza S.p.A., in Donato (Biella), which is responsible for bottling Guizza Fonte Caudana mineral water. 1999 Santa Clara C.P.A. Acqua Minerale San Benedetto S.p.A. acquires an interest in Santa Clara C.P.A., a producer and bottler of mineral water based in the Dominican Republic. 2000-2001 Fonte Primavera di Popoli and Acqua di Nepi San Benedetto’s Popoli (Pescara) plant begins bottling Fonte Primavera mineral water, and in 2001 the company acquires a 100% stake in Acqua di Nepi S.p.A. (Viterbo), adding naturally sparkling mineral water to its product portfolio. 2001-2002 Polska Woda S.p.zo.o. and Magyarviz Kft As the result of a partnership agreement between San Benedetto and Danone, the creation of two new companies - Polska Woda in Poland and Magyarviz Kft in Hungary - marks the first step in San Benedetto’s expansion into eastern Europe. 2006 2009 2002 Atlantic Beverage Limited San Benedetto signs an outsourcing agreement with ABL for the production and packaging of Coca Cola products for the European market. 2006 Keeping it in the family Enrico, Gianfranco, Renzo, Maria Teresa, Sara, Federico and Matteo Zoppas reach an agreement on the purchase of the shares held by other members of the Zoppas family and now hold 100% of Finanziaria San Benedetto, the parent company of the Acqua Minerale San Benedetto group. 2008 Commitment to the environment Years of investment in innovation, constant improvements in production processes and impressive technological knowhow allow San Benedetto to position itself as a company committed to the environment, reorienting its entire product development activities and 2008 2012 2013 processes towards ecosustainability. as sole shareholder of both companies. 2009 2012 Agreement with the Italian environment ministry San Benedetto continues with its implementation of an ecosustainable industrial culture. An important landmark on this journey is the agreement signed by San Benedetto with the Italian ministry for the environment. This agreement includes a specific commitment to CO2 emissions offsets involving the analysis of the environmental impact of bottled water and the neutralization of this impact via joint projects. 2010 San Benedetto becomes sole shareholder of Polska Woda S.p.zo.o. and Magyarviz Kft Danone sells its 50% stake in the two companies responsible for producing and distributing San Benedetto mineral waters and beverages in Poland and Hungary respectively, leaving San Benedetto A success story 1956 Birth of the Ecogreen range An innovative new generation of bottles for lovers of nature, made from regenerated plastic and with 100% carbon offset. 2013 Fonti del Pollino Acqua Minerale San Benedetto S.p.A. and Basilicata region sign an agreement for the construction in Viggianello (province of Potenza) of a bottling plant for mineral water from the Mercure spring in the heart of the Pollino national park. With this new plant in Viggianello, the group reinforces its presence in southern Italy. It’s an important decision that reflects the company’s determination to exploit quality water resources with a strong local identity, bringing our company closer to consumers. #11 Promoting eco-friendly initiatives, San Benedetto reduces and offsets its atmospheric emissions of CO2 and introduces special formats for lovers of nature A constant preoccupation with environmental issues Our openness to innovation has also led us to embrace and the need to save energy is a fundamental feature the energy saving philosophy and to orient our entire of the mission of San Benedetto, a company more than industrial activities to environmental sustainability, with ever dedicated to making eco-friendly excellence a part significant investment in research directed at lighter of the Italian industrial landscape. bottles, the use of regenerated plastic and the reduction of CO2 emissions. Light and well-balanced, San Benedetto mineral water has exceptional natural properties. It rises from As part of our commitment to the environment, in a reservoir 300 metres below the ground with all its 2009 Acqua Minerale San Benedetto S.p.A. renewed an original purity intact. These extraordinary properties agreement with the Italian Ministry of the Environment have led the company to protect San Benedetto mineral under which it became the first company in the Italian water so its benefits can be passed on to future food and beverages sector to implement a voluntary generations. carbon footprint monitoring process, with the scientific data generated by this monitoring process used in At San Benedetto, our attention to environmental issues defining a programme for across-the-board reduction is no recent phenomenon: we began investing heavily of CO2 emissions. in technological innovation back in the early 1980s, and were the first company on the Italian market to use This is part of a systematic approach by San Benedetto, PET (polyethylene terephthalate), a plastic that is easy which has set itself the target of reducing its emissions to recycle. We have patented some of our own bottle across its entire production cycle until achieving total designs, and we also design and produce lightweight carbon neutrality. bottles that use smaller quantities of raw materials - An environmental vocation Improving the environment together and that means reduced carbon emissions. #13 An environmental vocation After 3 years of intense work, the results are now evident: Ecogreen is a new generation of mineral water bottles specially dedicated to people who love nature - and it’s also designed to help preserve our planet’s resources. • From 2008 to 2011, we reduced our CO2 emissions generated by production of San Benedetto mineral water by In the same vein, to make it easier to recycle and reuse PET and to encourage this scale by all stakeholders in the bottled water sector, who are joining 30%, that is, around 70,000 tCO2eq (results certified by Bureau Veritas); new consumption habits directed at the collection of plastic bottles directly forces to encourage a culture of eco-sustainability via incentives, knowledge • In 2010, we launched Italy’s first carbon-offset mineral water in a 1-litre Easy format. The offset works via the at the point of sale, San Benedetto has signed a new memorandum of and professional excellence. purchase of VER carbon credits, which are used for funding projects for the reduction of greenhouse gases. Another understanding with the Ministry of the Environment and Veneto Region for a San Benedetto is active on many fronts, then. And that’s not forgetting: a new distinctive characteristic of Easy is that it is made with 30% RPET (regenerated PET from recycled plastics, a process project entitled “New Life for PET”. The initiative, launched in March 2013, fully-automated air conditioning system in our bottling and office buildings; which reduces the need for raw materials, i.e. oil products): it soon won consumer approval and established itself as includes the installation of special eco-compacters in selected retail chain energy optimization of bottling plants via replacement of old motors with a clear leader in its market segment; points of sale where consumers can return used PET bottles. The PET bottles new, more efficient motors complete with inverter; optimization of heating • In 2012 we extended the Easy experiment to a new product line, “Eco-Green Project”, available in two family-size collected in this way are sent to authorized recycling plants for processing, and refrigeration processes; the installation of photovoltaic panels; new formats (2l and 1.5l) and a 0.5l for on-the-go consumption. Here too the offset works via the purchase of carbon with the regenerated PET returned ready for the production of new bottles lower-pressure compressed air distribution systems; and optimization credits. The 2l and 1.5l formats come in bottles with 10% RPET content. The formats in our Ecogreen range are the of San Benedetto. Consumers are an active part of this project, and to make of compressed air production via a system which activates and regulates first mineral water bottles to display the Italian ministry of the environment’s ecological footprint logo. them aware of the importance of disposing of their plastic bottles at the compressed air production as production requirements demand. original point of sale a promotional mechanism offering loyalty points has been introduced. “New Life for PET” is the first instance of cooperation on www.risorseperlavita.it #15 Innovation and distribution The first all-Italian total beverage company A market leader that meets the constantly-evolving needs of consumers and market As an all-round, multi-specialist, companies in Italy to build a ful- multi-channel company, San Be- ly-aseptic bottling plant for the pro- nedetto operates on all segmen- duction of non-carbonated drinks. ts of the non-alcoholic beverages San Benedetto has its own dedi- market, from mineral waters (San cated design department for the Benedetto, Primavera, Acqua di production of bottles and caps (flat Nepi, Guizza and Fonte Vivia) and and push&pull). This department flavoured waters (Aquavitamin and works throughout the bottle pro- San Benedetto Ice Formula Zero) duction and filling stages, and has to carbonated drinks (San Bene- registered patents that have placed detto and Schweppes), tea (San our company at the forefront of PET Benedetto, Summer Emotion Ice reduction design and the use of re- Tea and Guizza) and camomile in- generated PET. fusions (Baby Drink), sports drinks (Energade), tonic waters (Schwep- San Benedetto has put all its effor- pes), still juice-based drinks (Oasis, ts behind “sustainable” innovation: Tropico, Batìk Succoso and Batìk i.e. innovation which meets the real Natura) and aperitifs (Ben’s and needs of business and consumers Schweppes). while guaranteeing better service and responding to constantly-chan- The history of San Benedetto de- ging requirements. In the last four monstrates the fundamental role years, Italian consumers have re- played by innovation in the develop- peatedly acknowledged the inno- ment strategies of the soft drinks vative practices of San Benedetto market, with an impressive series by voting us “Product of the Year”: of new products and formats. Green Tea in 2010; the 1l Easy bottle in 2011; our Sparkling and Sli- In the 1980s, we were the first Italian company in our sector to in- ghtly Sparkling range in 2012; and the “Eco-Green Project” range and troduce PET bottles in a 1.5-litre Aquavitamin in 2013. The Ecogreen format. This format was followed range also won the Packaging for by others: 500 ml, 1 litre and 2 litre. Vending 2013 prize from CONFIDA, the Italian vending machines In 1993, we were one of the first association, for best packaging for the vending machine channel, and owns these plants; it also operates wholesale, normal trade, HoReCa the 2013 Packaging Oscar, a prize two plants as a joint venture, one - to niche channels such as ven- jointly awarded by Istituto Italiano in Mexico and one in the Domini- ding machines. We have solid com- Imballaggio and Conai for eco-com- can Republic. Globally, it employs mercial ties with the leading retail patible packaging solutions which 1,800 people. Its production capa- chains, and our ability to control reflect policy on the reduction of city in Italy alone is 17 million units every stage of our production pro- environmental impact. per day. Its network of sales agents cesses, capacity for innovation, re- operates all over Italy, while a de- putation for product safety and hy- San Benedetto has significant pro- dicated structure looks after foreign giene, and a significant added value duction capacity with four plants sales. All this at the service of the component make San Benedetto a in Italy - Scorzè (Venice province), consumer: bringing quality Italian reliable business partner. Popoli (Pescara), Donato (Biella) soft drinks to people all over the and Nepi (Viterbo), with one site world. under construction in Vigianello (Potenza), scheduled to enter pro- The product ranges of Acqua Mi- duction in September 2014 - as nerale San Benedetto cover all well as two in Spain, one in Poland distribution channels, from clas- and one in Hungary. San Benedetto sic channels - major retail chains, #17 Innovation and distribution Cinque premi in quattro anni. Foodservice A successfull year The foodservice sector is an ex- • Ecogreen and Aquavitamin elected 2013 Products of the Year in the tremely important channel for our waters and supplements categories. company. Acqua Minerale San Be- • The half-litre format in our Ecogreen range wins the “2013 Packaging nedetto produces a full and varied for Vending” prize range of products for this sector, • Our Ecogreen range wins the 2013 Packaging Oscar in highly innovative glass formats including the Prestige and Classic verage company. The Casa San Be- are enriched with new, highly inno- ranges. San Benedetto is also wor- nedetto experiment ran from May vative products every year. king to relaunch “returnable glass” to September 2013 in the central on a market that’s increasingly sen- railway stations of Milan and Bolo- sitive to environmental issues. gna. Casa San Benedetto: meeting the market directly Vending machines Casa San Benedetto is our tempo- San Benedetto occupies a position rary store dedicated to Acqua Mi- of outright leadership in automa- nerale San Benedetto soft drinks. tic vending with a market share of A comfortable place where visitors 31% by volume - and this figure is can gain first-hand familiarity with growing constantly. The reason: an the values of quality, accessibility exceptionally wide and diversified and sustainability conveyed by a range of products and formats for wide and varied product portfolio, the vending machines sector that the mark of a true Italian total be- cover every variety of soft drink and Per il quarto anno consecutivo i consumatori premiano l’innovazione e rinnovano la loro fiducia in San Benedetto, anzi la raddoppiano. Progetto EcoGreen e Linea Aquavitamin eletti Prodotto dell’Anno 2013. Un riconoscimento che premia la passione e l’attenzione di San Benedetto per l’ambiente e per i bisogni dei consumatori. Fidati della Rondine. Ricerca di mercato GPMI© su una pre-selezione di prodotti innovativi presenti sul mercato italiano, condotta da SymphonyIRI Group su 12.000 consumatori con più di 15 anni, svoltasi a novembre 2012. www.prodottodellanno.it cat. acque e cat. integratori #19 PLAYER ON MARKET Born to lead San Benedetto: a leading player in every segment of the Italian beverages market San Benedetto is the leading all-Italian soft drinks company. In 2012, the share by volume), the Push & Pull segment (45.5% by volume), and the 1l company consolidated its position as the second-biggest player on the format, where Easy has 52.9% of market share by volume. market, with 11.9% market share by volume. This result has been obtained via a corporate strategy which re-focuses San Benedetto as a total beve- San Benedetto is also a leading player in the teas segment, where it closed rage company operating in every segment of the non-alcoholic beverages the year 2012 with market share of 24.9%, and is undisputed leader in the market. green tea and decaf tea segments. In Italy, where mineral water consumption is among the highest in the wor- San Benedetto is also the second-biggest player in the carbonated drinks ld at nearly 190 litres per capita, 55% of the company’s sales come from market, with 11.1% market share by volume. beverages with high added value. After intensive effort in innovation and differentiation, San Benedetto now offers a range of brands and formats In the low fruit-content segment, San Benedetto has consolidated its lea- that cover every segment in the market, where we lead innovation in our en- dership with its Oasis and Tropico brands claiming market share of 26.2% deavours to keep up to speed with constantly-evolving consumer demands by volume, while in the high fruit-content segment Batik Succoso enjoys in terms both of products and formats. Two examples are the recently-lau- market share of 3.5%. nched Aquavitamin and Eco-Green ranges of San Benedetto mineral water. And with a stable market share of 30.7%, Energade is the second-biggest San Benedetto is Italy’s second-biggest player in the mineral waters seg- drink in the sports drink segment. ment, with 11.9% market share by volume. We are clear leaders at the more innovative end of this segment, including the 0.5 l still format (19.7% market #20 Source: IRI, Census, YTD December 2012 SAN BENEDETTO GROUP The non-alcoholic beverages market in Italy 15,3% S. PELLEGRINO GR. 11,9% SAN BENEDETTO GROUP 11,3% TOT. PRIVATE LABEL 9,4% COCA-COLA ITALIA 8,8% FONTI DI VINADIO 6,2% GOGEDI 5,8% FERRARELLE S.p.a. 1,6% pepsi co. 1,1% spumador gr. 28,7 % OtheRS The market 2 nd Other countries Linea Prestige 1 litro, 75cl e 25cl . L’eleganza nella ristorazione ha una nuova protagonista. An Italian product Drinking Italian: quality, style and flair around the world The San Benedetto group is commercially active in about 100 countries on right response to the requirements of its target markets, and strengthening all five continents. its already-consolidated ties with the leading retail chains in industrialized countries all over the world. Water accounts for most of San Benedetto’s exports, followed by tea. San Benedetto directly manages its export business, which accounts for 8% of San Benedetto owns and operates two plants in Spain, Agua Mineral San its production by volume. Taking into account San Benedetto mineral water Benedetto S.A. (mineral water and beverages) and Parque La Presa S.A. produced in other countries, this figure rises to 15%. (mineral water), one in Poland, Polska Woda S.p.zo.o. (mineral water and beverages) and one in Hungary, Magyarviz Kft (mineral water). The markets in which San Benedetto is active, in addition to the countries of western Europe (Austria, Germany, Switzerland, France and the UK) and In the Dominican Republic, San Benedetto holds a 49% stake in Santa Clara eastern Europe (Hungary, Czech Republic, Bulgaria and Romania), are the C.p.A. for the production of mineral water; and in Mexico it is a partner in USA, Canada, Japan, Australia, Israel and southeast Asia (Singapore, Ma- IEBM S.A. de C.V. (Industria Embotelladora de Bebidas Mexicanas), which laysia and Thailand). San Benedetto’s international operations require it to produces mineral water and beverages in a joint venture with the Dr Pepper work in a wide variety of market scenarios, exporting Italian know-how whe- Snapple Group. rever the market is receptive and consumer demand is high, providing the #23 Other countries The San Benedetto group: commercial presence Production plants 98 The San Benedetto group is commercially active in 98 countries #24 8% of the company’s total output by volume goes to the export market 10 plants around the world, of which 4 are in Italy 1 new plant under construction in Viggianello in the southern Italian region of Basilicata 1800 employees around the world 17 m units per day: the San Benedetto group’s production capacity in Italy alone #25 With 10 brands and over 130 product references, San Benedetto offers a full range of quality, Italian-produced soft drinks Acqua Minerale San Benedetto put a spring in your step Acqua di Nepi San Benedetto mineral water is a lightly-mineralized water. It originates Acqua di Nepi is a premium price, in the glaciers of the Dolomites and undergoes a long process of filtration naturally sparkling mineral water before rising from the hillsides of Scorzè. Its balanced composition of mine- produced in Lazio region. Its dry rals and micro-elements makes it especially suitable for daily consumption residue count is among the lowest by all the family. As it assists digestion and is a diuretic, it’s indicated for recorded for naturally sparkling mi- low-sodium diets and can be used in preparing baby foods. Available in 3 neral waters, making Acqua di Nepi versions - Still, Sparkling and Slightly Sparkling, San Benedetto Mineral extremely light and well balanced. Water is sold in two types of bottle (glass and PET) and a range of forma- As well as aiding digestion, it has a ts for convenience of consumption: family size (2l and 1.5l), practical and unique flavour and a delicate, subtle functional formats such as 500ml and 1l Easy (a slim-line, supercompact effervescence that makes it a great format), Libera (a squeezable bottle that’s ideal for drinking on the move), favourite among leading chefs. Brands and products A complete, diverse and innovative range and a number of formats specially designed for younger consumers, such as Baby Bottle. Other formats are specially designed for different distribu- www.acquadinepi.it tion channels, like our new Prestige & Classic ranges of glass bottles for the restaurant sector and Elite, a PET range for the HoReCa segment. #26 #27 Guizza Fonte Vivia San Benedetto Ice Formula Zero Aquavitamin the rhythm of life San Benedetto tea unique! Primavera is a brand created in A brand developed by San Bene- A naturally sparkling water that ri- San Benedetto is present on the fla- Aquavitamin is an innovative non-alcoholic vitamin-enriched drink that’s The San Benedetto range of tea is the biggest on the market, with response to the growing demand detto for the convenience segment. ses in Valle dei Ronchi, Nepi, pro- voured waters market with Ice For- both healthy and refreshing. Acquavitamin is directed at active, health-con- a wide range of flavours that’s sure to satisfy every palate: Clas- for regionally produced water. It Sold under the slogan “positively vince of Viterbo. Known since Etru- mula Zero, a refreshing citrus drink scious people with dynamic lifestyles. Each 500ml bottle delivers a healthy sico (peach and lemon flavour, traditionally the most popular with is a brand created in response to essential”. The Guizza brand is pre- scan times, it combines flavour and based on still mineral water. With vitamin C boost and contains the equivalent of 25% of the recommended consumers); ZERO Sugar (peach and lemon), ideal for figure-con- the growing demand for regional- sent in various segments: mineral natural sparkle with an affordable no added colouring or preservatives daily intake of vitamins and other nutrients. Aquavitamin is available in four scious consumers who enjoy e refreshing chilled tea with very low ly produced water and the will to waters (still, sparkling and slightly price. and totally sugar-free. Available in fresh, thirst-quenching flavours, each with its own beneficial properties: calorie content); Verde (green tea that’s healthy, tasty and naturally exploit quality water resources with sparkling), teas (lemon and pea- two flavours, Lime and Orange&- BEAUTYou (red fruit flavour, with hydrating, tonic properties); GENyouS refreshing); and Decaffeinated, enriched with fructose to appeal to a strong local identity, bringing our ch), fruit juices and fizzy drinks (in Mandarin, Ice Formula Zero is a li- (kiwi/apple/pomegranate flavour, for vitality and energy); IfeelGOOD (lemon younger consumers. San Benedetto tea is sold in many different company closer to consumers. low-sugar and zero-sugar versions) ght and refreshing non-carbonated flavour, for keeping the body’s natural defences in shape); and READYtoGO formats for each consumer segment. in a wide range of flavours. drink. (orange flavour, for recharging energy). Brands and products Primavera Acque d’Italia www.aquavitamin.it #28 #29 Baby Drink Ben’s the aperitif. San Benedetto fizzy drinks authentic Italian flavours Batìk succoso all the fruit you want! Summer Emotion Ice Tea is the exclusive new range of ice teas from San A non-carbonated drink based on Ben’s is San Benedetto’s aperitif San Benedetto’s range of fizzy drinks is the most comprehensive on the A fructose-rich fruit drink with no Benedetto. The ideal product for the modern consumer: a single beverage San Benedetto mineral water and range, available in three flavours: market. With classics like Orange, Grapefruit, Lemon, Ginger and Cola and added preservatives or artificial co- that combines the sweet, delicate pleasure of tea with an exceptional oli- camomile. Fruit-flavoured, with no Ginger, White Bitters and Red Bit- flavours with special appeal for the Italian palate such as Chinotto, Gasso- lours, ideal for a tasty, thirst-quen- gomineral water and all the flavour of fruit - in a single exciting package. added colourings or preservatives. ters. Ben’s has a youthful, distin- sa, Cedrata, Spuma and Sanguinella, San Benedetto fizzy drinks are avai- ching break. With its more flavour, Three exclusive, innovative flavours characterize the range: Watermelon, ice Specially designed for very young ctive image in line with its product lable in many different formats suited to every consumption scenario and fewer calories formula, Batìk Suc- tea that’s rich in flavour: thirst-quenching goodness with a delicately sweet consumers, but equally popular type and target consumer group. every distribution channel. Our “classic” range is further enriched by the coso comes in a resealable 0.25 l tang of watermelon; Mango, exotic flavour: pleasantly aromatic, with a viva- with mothers! Sold in a 0.25ml Available in 6-bottle clusters with brand-new San Benedetto Zero in a 0.75l PET bottle: all the flavour of San format with six thirst-bursting fla- cious twist of mango; Mint Experience, refined flavour, where the freshness format and available in three a fresh, modern graphic design, Benedetto with zero added sugars. Launched in 2012, this new format has vours (ACE, Orange Blood Orange, of mint meets the sophisticated aroma of green tea. Summer Emotion Ice flavours: strawberry, clementine Ben’s comes in curvaceous “nude achieved impressive sales results. Product acceptance had already been Pear Apple Lemon, Pineapple, Apri- Tea is available in two formats, which means it can be enjoyed everywhere: and banana. look” glass bottles with embossed forecast by market research, which identified superior flavour and overall cot Peach Apple Lemon, Peach Le- in a practical and distinctive 1-litre bottle and a half-litre format that’s ideal logos that perfectly reflect the iden- preference relative to leading competitors. mon) and a 1.5-litre “family” format for enjoying “on the go”. tity of a “trend” drink. Brands and products Summer Emotion Ice Tea: turn on to summer! in 3 flavours (ACE, Orange Blood Orange and Pineapple Fusion). #30 #31 Schweppes unmistakable Oasis Tropico Energade the only true mineral water sports drink The light and tasty new drink made Acqua Minerale San Benedetto produces and distributes Schweppes tonic A still, preservative-free mineral A thirst-quenching non-carbonated A balanced mix of mineral salts in a tasty and refreshing non-carbonated from fruit and vegetable juice. En- water in Italy, under licence to Schweppes Int. Limited, the historic interna- water drink flavoured with real fre- fruit drink, available in Orange, Gre- drink. Energade replenishes mineral salts and delivers carbohydrates to riched with fibre, with no preserva- tional brand and undisputed leader in the tonic water segment. With a full sh fruit, Oasis is the ideal product en Apple, Tropical, Blood Orange active consumers who practise sports or physical exertion. A leading brand tives or artificial colours and with range of formats to cover every distribution channel and a series of lively for refreshment and natural energy. and Pineapple flavours. in the sports drinks segment, Energade is available in 3 flavours - Lemon, zero added sugars. Comes in three and innovative flavours (Lemon, Citrus, Pink Grapefruit, Soda, Ginger Ale, With a wide range of flavours (Pine- Orange and Blood Orange - and in a range of formats which make it ideal for flavours (Orange, Carrot, Beetroot) and a light version of tonic), Schweppes has now introduced a new flavour apple, Blood Orange, Orange, Tro- drinking at different times and places. In May 2013 Energade will be relau- in a resealable 0.25 l format. which combines 3 types of orange (blood, biondo and bitter) - yet another pical, Orange and Carrot and Multi- nching with a totally new look that’s even more dynamic and modern, with innovation by Schweppes on the orange drinks segment. 2013 is Schweppes fruit Vitalise), Oasis has something packaging that emphasizes the “refreshing” angle. “Aperitivo” year, with the fizzy drinks giant making its entry into the aperitifs for everyone. Brands and products Batìk Natura market with original 0.25l PET (for the “modern” channel) and 0.18l (for the HoReCa channel) bottles. www.schweppeseuro.com #32 #33 Products and formats designed for kids but popular with parents too The family has always been one of San Benedetto’s principal consumer groups. And it’s present on this market with a range of innovative products specially directed at younger consumers in terms not only of product but also image. Our “San Benedetto Kids” range features products and formats specially designed for kids but much appreciated by parents too: Baby Bottle water, Decaf Tea and Baby Drink, with camomile. San Benedetto is aware of the evolving demand for these products, and of the increasing demand, especially among young parents, for information on topics such as food safety, nutritional value and dietary issues. Packaging is an essential instrument for meeting these demands in a suitable fashion. SAN BENEDETTO KIDS Targeting consumers from an early age The packaging of products for children is designed to communicate with the consumer in a credible fashion that’s coherent with the San Benedetto image, and to convey a sense of reassurance and peace of mind. Small, 0.25-litre bottles are a strong, eye-catching format for children, and their contents are not only healthy but fun to drink. The Pull & Push cap, for example, is both functional and fun. Product portability and a label design that’s rich and colourful add to the pleasure of drinking a tasty and healthy beverage at any time of the day. All the products in San Benedetto’s Kids range are of the highest quality, with properties that are absolutely essential for their target consumer. Bottling in a protected environment (for real added value that means total protection), stringent quality controls at every stage in the production process, and fully traceable bottles are vital assets for cultivating and developing this market. www.sanbenedettokids.it #34 #35 An everyday rapport with the public that builds the brand good reputation and the image of San Benedetto The San Benedetto group aims to also on our attitudes as a company. consolidate its image as a market Constant investment and articulated leader. That’s why we’ve always timelines allow the simultaneous communicated our products and use of different media: from spon- initiatives in terms that convey the sorship agreements and classical values that best represent us. advertising campaigns with TV and press spots and TV product pro- Our communication speaks direct- motions, to more innovative forms ly to the consumer. San Benedetto of advertising such as internet and communicates new ways of drinking social networks, product placement based not only on the product but and branded entertainment. San Benedetto: movie star of appearances in Italian and inter- Competitions are among the many with its distinctive swallow symbol initiatives organized by San Bene- features in the cast of To Rome with detto to get closer to its consumers. Love and The Best Offer. San Bene- Every year our consumer promo- detto also played a leading role at tions department awards prizes the last two editions of the Cannes to those who have recognized the and Venice film festivals as a part- quality, natural goodness and inno- ner of the Cannes and Venice Movie vation contained in San Benedetto San Benedetto and the silver scre- Stars Lounge. Our presence at the- products. Two competitions in two en - an ongoing adventure. Acqua se major cinema festivals has brou- different categories, Water and Ice Minerale San Benedetto appears ght all the style, quality and flair of Tea (Fun&Green! and Taste&Win), in the latest films by Oscar-winning the Italian way of drinking to an even were great successes in 2013 in directors Woody Allen and Giuseppe wider global audience. terms of entrant numbers, with fun E riciclo sia. From the top: Spot: “Primavera puts a spring in your step” Cannes Movie Stars Lounge Alghero airport Aquavitamin Tour “New life for PET” campaign Spot: “Unique like you” #36 * Quantità di R•PET utilizzate per la Linea Progetto EcoGreen: 2 l e 1,5 l 10%; 1 l Easy 30%. Il circolo virtuoso del PET comincia negli Eco-compattatori San Benedetto PaginaNuovaVita_210x280.indd 1 Raccolta separata bottiglie di plastica. Separazione, triturazione e igienizzazione del materiale. Realizzazione R•PET. Produzione di oggetti ricavati dal PET rigenerato. La genesi di un mondo più Lo sapevi che una vecchia bottiglia in PET può trasformarsi in una nuova bottiglia o in un oggetto utile per te? Con il progetto sperimentale "Nuova vita al Pet", San Benedetto è promotore di un’iniziativa green, a fianco della Regione Veneto e del Ministero dell’Ambiente, che coinvolge la grande distribuzione. Da oggi, nei punti vendita aderenti, potrai trovare un eco-compattatatore San Benedetto in cui conferire le tue bottiglie di plastica (PET) vuote di acqua minerale o di bibite, con la garanzia che il materiale sarà riciclato e impiegato in un progetto che punta all’analisi e alla riduzione di emissioni di CO 2. Un nuovo capitolo di sostenibilità per l’azienda che prima in Italia ha stipulato un accordo con il Ministero dell’Ambiente finalizzato a calcolare e ridurre la propria impronta di carbonio relativo al comparto Acqua Minerale. Tra i progetti virtuosi, spicca il una nuova generazione di bottiglie prodotte con meno plastica e con PET rigenerato*, le cui emissioni di CO 2 sono completamente neutralizzate attraverso l’acquisto di crediti volontari atti a finanziare progetti mirati alla salvaguardia del clima. 22/04/13 10.21 Rewarding consumer loyalty national cinema. The mineral water Nuova vita al PET. Tornatore, the latest in a long a line Communication Forming bonds by inspiring emotions prizes such as trips to theme parks, cruise holidays, Mitsubishi crossovers and many more fantastic prizes. #37 San Benedetto and sport Shared values Promoting and projecting the benefits of a healthy lifestyle for the wellbeing of all of us San Benedetto has always been committed to promoting a healthy lifesty- Venice, Rome, Padua, Florence, Carpi, Treviso and Milan: the latter is the le founded on loyalty and participation, the values which lie at the heart of biggest marathon in Italy and the first in Europe to obtain Resport Certifi- every sport. Values which we as a company identify with: for the health and cation from the Council for Responsible Sport, represented in Italy by IMQ, wellbeing of us all. Every day all over the world, millions of people take part which measures and certifies the social and environmental responsibility of in sports. At San Benedetto we see ourselves as their partner and trusted sporting events. companion, sharing their values and offering high-quality products designed for people who love exercise. But there’s much more to sport than running. San Benedetto was Official Water of the America’s Cup World Series yacht race held in Naples in 2013 In this page: ISDE 2013 MILANO CITY MARATHON AMERICA’S CUP WORLD SERIES NAPLES 2013 VIRTUS BOLOGNA BASKETBALL SPES CONEGLIANO VOLLEY ITALIAN RUGBY FEDERATION Beside On the Rally’s road Our bond with sports is reinforced every day by the presence of San Bene- and the Davis Cup tie between Italy and Croatia held in Turin; and we’re detto at Italy’s leading sports events, which for us are a valuable opportunity also official partners of the Italian Rugby Federation, Virtus Pallacanestro to get in touch with our consumers. Bologna and Reyer Basket Venezia Mestre. San Benedetto is a sponsor of the leading Italian marathons, including www.sanbenedettosport.it company’s sales operations. He remained in this position until 1970, when the family company was incorporated in Zanussi, a company based in Pordenone. In 1971 he was appointed managing director of Acqua Minerale San Benedetto S.p.A., a Scorzè (Venice province) based producer of mineral waters and non-alcoholic bevera- O + GUSTRIE - CALO ges. Enrico Zoppas has received several awards for his work on behalf of economic progress: he was made a Knight of the Order of Merit of the Italian Republic in 1982, a Commander of the Order in 1987, and a Grand Officer of the Order in 1995. He has been Honorary Con- Enrico Zoppas President sul of the Hungarian Republic to Venice since 1990, and in 1997 he received the Cross of the Hungarian Order of Merit from the president of the Hungarian Republic. After completing his secondary school education, Enri- He has been Honorary Consul General of Hungary sin- co Zoppas entered the family business Ferdinando Zop- ce 2001. Enrico Zoppas was born in Treviso province in pas S.p.A., a domestic appliances manufacturer based 1944. He has two daughters, Alessia and Annachiara, in Conegliano (Treviso), where he was in charge of the and lives in Conegliano. Dam, China, and construction of the Istanbul-Ankara motorway. Tosato later received a Master’s Degree in Business Administration from Milan’s Bocconi school of management, following which he was recruited by the German operation of Zoppas Industries, where he worked first as a Business Unit Manager with Hilzinger Gmbh before being appointed Managing Director and Country Manager of Eltra Heizelemente Gmbh. The experience he had acquired in the early years of his career earned him an appointment with Interpump Group, Pierluigi Tosato CEO and managing director where he rose to become managing director and chairman of several Interpump subsidiaries. He was then appointed managing director of GGP, a leading Euro- After graduating in civil engineering from the University pean manufacturer of gardening utensils. He has been of Padua, Pierluigi Tosato entered the profession as a CEO and managing director of Acqua Minerale San Be- project manager, a position he held for 6 years, during nedetto S.p.A. since August 2008. Pierluigi Tosato was which he was in charge of the East Berlin airport re- born in Bussolengo (VR) in 1963. construction project, the hydraulics works in the Ertan #40 Un’ampia gamma con i gusti da sempre più amati dai consumatori Un piacere morbido, ricco di benessere, nei pratici formati famiglia e monodose Management ging o! a k c a p iv vo s o o l u p n s e n d U fresco e chiaro, CONTACT US San Benedetto in “gocce” Company name Share capital Parent company PROFILO SOCIETARIO Head office Senior management Acqua Minerale San Benedetto S.p.A. 2.715.960 euro, fully paid up Zoppas Finanziaria S.p.A. Scorzè (Venezia) Presidente Enrico Zoppas, Consigliere Delegato e Direttore Generale Pierluigi Tosato, Vice Presidente Gianfranco Zoppas Group sales 2012 Employees Activities 712 milioni di euro 1.800 Oltre ai marchi di proprietà presenti nel mercato delle acque minerali e del beverage analcolico, produce e commercializza anche il marchio Schweppes su autorizzazione di Schweppes Int. Limited. L’attività è integrata dalla produzione diretta di contenitori in PET. Production plants in Italy Production capacity in Italy Production plants abroad Scorzè (Venezia) - Popoli (Pescara) - Donato (Biella) - Nepi (Viterbo) 17.000.000 pezzi al giorno Follow us on Spagna (2) – Polonia (1) – Ungheria (1) Messico (joint venture con Doctor Pepper Snapple Group) - Repubblica Dominicana (partnership con Compagnie Financiere de St. Pierre) Brands Acqua Minerale San Benedetto – Acqua di Nepi – Primavera – Guizza – Acqua Minerale San Benedetto S.p.A. Fonte Vivia - San Benedetto Ice Formula Zero - Aquavitamin - Thè San Viale Kennedy 65 – 30037 Scorzè (Venezia) Benedetto– Summer Emotion Ice Tea - Baby Drink - Bibite gassate San Tel + 39 041 5859500 – Mail: infoweb@sanbenedetto.it Benedetto - Ben’s - Batìk Succoso – Batìk Natura - Schweppes - Oasis - www.sanbenedetto.it Tropico - Energade Press office Media references Comunicazione al Cubo, Via Tazzoli 11 - 20154 Milano Comunicazione al Cubo Alessio Melillo Tel. +39 02 87168894 - Mob. +39 347 0101202 Via Tazzoli, 11 - 20154 Milano - Tel. +39 02 87168894 alessio.melillo@comcubo.it Alessio Melillo: Mob. +39 347 0101202 - Mail: alessio.melillo@comcubo.it #43
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