Development of Soups High in Nutritional Value to Appeal Health Conscious Population in North America, says TMR

Transparency Market
Research
Soups Market - North America Industry Analysis, Size,
Share, Growth, Trends, and Forecast 2014 - 2020
Published Date
20-01-2015
52 Page Report
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Development of Soups High in Nutritional Value to Appeal Health
Conscious Population in North America, says TMR
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North America Soups Market
REPORT DESCRIPTION
The customer base of the North America soups market mainly comprises people aged sixty and above and
one-person households, Transparency Market Research (TMR) finds in a new study. Leading soup
companies are introducing new and premium flavors of soups to attract consumer attention.
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Companies are mainly targeting the younger generation when introducing new flavors owing to the lesser
popularity of soups among this consumer base. The growing appeal for healthy and natural-ingredientbased foods in North America is forcing manufacturers in the soup market to ensure that the newly
launched products are made using fresh ingredients, with minimum use of preservatives. Campbell Soup
Company is one of the key players operating in the North America soups market.
The North America soups market is expected to be worth US$5.7 bn by 2020. The market was valued at
US$5.5 bn in 2015. The U.S., followed by Mexico is expected to lead in the soups market. The U.S. soups
market is expected to be worth US$4.6 bn by 2020. The soups market in the U.S. is expected to grow in
the coming years owing to a rise in the demand for healthy and ready-to-eat food products. The
introduction of new flavors to attract the younger consumers will also contribute to the growth of the
market. On the basis of type, the dried soups segment is expected to witness a significant growth owing
to the convenience offered by the packaging of the product.
Increasing Preference for Convenience Foods Driving North America Soups Market
The North America soups market is driven by an increased demand for convenience food products that
help save time and effort of consumers. The demand for packaged soups has increased due to the minimal
time required for preparation and the wide variety available. Vegetable, chicken, fish, tomato, clear soup,
and mushroom are the different types of soups available, which are attracting consumers and driving the
market.
The increasing busy lifestyles of people and also a rise in the number of working women are driving the
North America soups market. The increasing preference for quick meals and the easy availability of soups
are helping the market to grow. The introduction of newer flavors in soups such as masala curry and red
pepper are expected to attract more consumers, driving their demand.
Negative Perception Regarding Packaged and Canned Soups being Less Healthy behind
Declining Demand
“Negative perception among consumers regarding packaged soups being relatively-less healthy food
products or about canned soups not being fresh and inferior in terms of quality acts as barriers for the
market,” said a lead TMR analyst. The demand for chilled soups and frozen soups is high during summer
and declines as the temperature drops. Additionally, chilled soups require highly efficient cold chain
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North America Soups Market
management, including technology and timely delivery, to eliminate the risk of spoilage and foodborne
illnesses. In Mexico, the preference for frozen soups is particularly low, as they needs to be refrigerated
and stored. Moreover, frozen soups are perishable, thus impeding their demand.
The less popularity of soups among the younger generation is one of the restraints affecting the market in
North America. The monotonous taste of soups is one of the reasons behind the declining consumption
among the younger consumer base.
Frequent New Product Launches to Ensure Continued Interest in Soups
The soups market in North America is highly competitive. Thus, manufacturers operating in the soups
market strive to gain competitive edge by means of frequent innovation in soup ingredients and by
introducing new variants of soups. One of the key trends emerging in the soups market is the development
of soups that have high quality ingredients and also high in terms of nutritional value. These nutritional
soups have high appeal among an expanding segment of the society who are health conscious.
This information is based on the findings of a report published by Transparency Market Research titled
“Soups Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020.”
The soups market in North America segmented as follows:
Product type
•
Canned
•
Dried
•
Chilled
•
UHT
•
Frozen
Country
•
U.S.
•
Canada
•
Mexico
TABLE OF CONTENT
Chapter 1 Preface
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North America Soups Market
1.1 Report Description
1.1.1 Market segmentation
1.2 Research Methodology
Chapter 2 Executive Summary
2.1 North America Soups Market Snapshot, 2014 – 2020 (USD million)
2.2 North America Soups Market, 2014 – 2020 (USD million)
2.3 North America Soups Market, 2014 – 2020 (Kg million)
Chapter 3 North America Soups Market – by country, 2014- 2020
3.1 U.S.
3.1.1 U.S. Soups Market: By Type
3.1.2 U.S. Soups Brand Share, 2012 – 2014
3.1.3 U.S. Soups Distribution Channel, 2012 - 2014
3.2 Canada
3.2.1 Canada Soups Market: By Type
3.2.2 Canada Soups Brand Share, 2012 – 2014
3.2.3 Canada Soups Distribution channel, Share, 2012 – 2014 (%)
3.3 Mexico
3.3.1 Soups Market: By Type
3.3.2 Mexico Soups Brand Share, 2012 – 2014 (%)
3.3.3 Mexico Soups Distribution Channel, Share, 2012 – 2014
About Us
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North America Soups Market
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
proprietary data sources and various tools and techniques to gather, and analyze information. Our
business offerings represent the latest and the most reliable information indispensable for businesses to
sustain a competitive edge.
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Development of Soups High in Nutritional Value to Appeal Health Conscious Population in North America, says TMRThe North America soups market is expected to be worth US$5.7 bn by 2020. The market was valued at US$5.5 bn in 2015. The U.S., followed by Mexico is expected to lead in the soups market. The U.S. soups market is expected to be worth US$4.6 bn by 2020. The soups market in the U.S. is expected to grow in the coming years owing to a rise in the demand for healthy and ready-to-eat food products. Download Free exclusive Sample of this report:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=3991