Mobile Application Development Platform Market Growth, Price, Demand and Forecasts To 2020

Mobile Application Development Platform Market Share and Size,
Emerging Trends, Analysis, Overview and Outlook, Growth And
Segment Forecasts To 2020
Technavio Announces the Publication of its Research Report Global Mobile Application Development
Platform Market 2016-2020
Technavio recognizes the following companies as the key players in the global mobile application
development platform market: Adobe Systems, IBM, Kony, Salesforce, and SAP.
Other Prominent Vendors in the market are: Appcelerator, Backbase, Globo, Intellectsoft, Microsoft,
Oracle, OutSystems, Red Hat, Sourcebits, and Telerik.
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Commenting on the report, an analyst from Technavio’ s team said: “Increased adoption of BYOD and
BYOA will be a key trend for market growth. Enterprises have adopted BYOD and bring your own access
(BYOA) policies in industry verticals such as healthcare and retail to encourage employees to use their
personal mobile devices such as tablets and smartphones at the workplace. The BYOA policies in
organizations have created a huge demand for enterprise application development services. The BYOD
trend is increasing at an exponential rate. More than 58% of organizations have deployed enterprise
applications to support their BOYD policies.”
According to the report, increase in adoption of mobile phones and smart devices will be a key driver for
market growth. The use of mobile phones and smart devices has grown exponentially worldwide. With
this, the demand for advanced and specific mobile application development solutions is also growing
rapidly. Organizations need applicant tracking software integrated with smartphones. Mobile phones
and tablets are now being equipped with more personalized services such as location-based mobile
technology. This helps companies to categorize potential customers for marketing purposes. However,
the back-end process involved in this segmentation is highly complex. It includes processes such as
integration with service infrastructures, integration with customer data, privacy and security policy, and
creates access to information in real time.
Further, the report states that IT security concerns will be a major challenge for the market. Enterprise
applications contain sensitive business information. IT security concerns in the management of mobile
application are major concerns in organizations. IT managers in organizations evaluate the mobile
application development platform solutions on IT security aspects. Online security concerns are the
primary barrier to the adoption of cloud-based mobile application development the platform market. IT
security features should be seamlessly integrated into the development phase of the enterprise mobile
application platform. Security features in enterprise applications such as multifactor authentication and
encryption systems cannot be neglected. Trends such as BYOD in enterprises can be successfully
deployed if the enterprise applications are equipped with latest security features and National Institute
of Standards and Technology (NIST) guidelines.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Mobile Application Development Platform Solutions
Mobile application development platform solutions are IT solutions and services specifically designed to
build, test, and run enterprise and consumer mobile applications. Mobile-first strategy in enterprises
and the latest IT trends such as BYOD policies are powering the growing adoption of mobile application
development solutions. Enterprises have been using mobile applications to manage their operational
and business processes fluently. Mobile applications provide convenience, great user experience,
functionalities, features, and other add-ons which have created significant demand for advanced mobile
application development solutions such as DevOps.
Technavio’ s analysts forecast the global mobile application development platform market to grow at a
CAGR of 27.29% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile application
development platform market for 2016-2020. To calculate the market size, the report considers the
revenue generated from sale of mobile application development platform solutions and services for
enterprises.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Mobile Application Development Platform Market 2016-2020, has been
prepared based on an in-depth market analysis with inputs from industry experts. The report covers the
market landscape and its growth prospects over the coming years. The report also includes a discussion
of the key vendors operating in this market.
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According to the report, increase in adoption of mobile phones and smart devices will be a key driver for market growth. The use of mobile phones and smart devices has grown exponentially worldwide