February 2012 - Rowan

February 2012
January 2012 - 1
H
ello to everybody from a very frosty
Rowan mill, where we are all busy getting
started on our Lacy Snood patterns as part
of the Deramores knitalong - have a peak at
page 6 for all the details. This month we bring
you an interview with Rowan Designer Marie
Wallin, THREE exclusive free patterns from the
Rowan design team, and news of the brand
new Rowan Subscription gift (it’s gorgeous!).
We hope you enjoy the February issue and
have fun knitting your exclusive designs!
The Rowan Team
CONTENTS
Marie Wallin Interview 4
Amy Butler Lark Fabric Preview
5
Deramores Knitalong
6
Yarn Market USA Stockist 8
Clothes Show Live 2011
11
Follow us on
2 - February 2012
EXCLUSIVE
Gracie
by Julia Frank
using Rowan Tweed
& Rowan Fine Tweed
For this and hundreds more
FREE patterns exclusive to
members
click the button below:
FREE PATTERN
ARCHIVE
February 2012 - 3
Marie Wallin - Rowan Head Designer
What is a typical day at Green Lane Mill? Madness!! I start
by scribbling designs in my sketch book and then I decide
on the pattern or stitch. I literally have stuff all over the floor
when I’m designing - yarns, needles, fashion magazines,
resource books, tear sheets etc.
What inspires your designs? I love nature and the textures and colours you see in the
landscape, such as rocks, pebbles, shells, tree bark etc. I am a great fan of Indian and
Middle Eastern art as well as more traditional patterns such as Fairisle and Nordic designs.
What was your highlight of 2011? I was very proud to meet HRH Prince of Wales last year
as part of Wool Week and the Campaign for Wool.
Who taught you to knit? My mother taught me to hand knit
at around 7 years of age, but we were also taught at primary
school.
Which are your favourite Rowan yarns? I love Felted
Tweed, Colourspun, Rowan Tweed and Fine Rowan Tweed
as well as all the British Sheep Breeds yarns.
What are you working on at the moment? I’ve now finished
designing and shooting for Winter 2012 and I’m now focusing
on our SS13 collections (which i’m very excited about!)
What are your plans for the future? I would like to think we
can introduce more British made yarns as well as carrying
on producing great designs and the lovely photography
shoots that everyone expects from Rowan.
Marie
4 - February 2012
Out onn location for
North Sea - Magazine 51
Lark
We’d like to introduce you to the new
lifestyle fabric collection from celebrated
US designer Amy Butler. Lark has a
wonderfully chic and floral feel and
is worked in a sumptuously rich and
vibrant colour palette. The collection
is also available in Home Dec and
Sateen varieties, making it a perfect
choice for homeware designs as well as
dressmaking and quilting.
Visit www.knitrowan.com for a full list of
Rowan fabric stockists.
Tribe
by Marie Wallin
using Purelife Revive
February 2012 - 5
This February we have teamed up with our friends at Deramores to launch our first ever
knitalong!
Just two balls of Rowan Alpaca Cotton are all you will need to knit the beautiful exclusive lacy
snood design, great for layering from spring, right through to winter.
Visit www.deramores.com/rowan-kal for the free pattern and start knitting the ultimate yearround accessory! Plus keep visiting our Facebook and Twitter pages to share your progress
with everyone taking part in the knitalong.
6 - February 2012
EXCLUSIVE
Gansey
by Sarah Hatton
using Creative Linen
DOWNLOAD
PATTERN
February 2012 - 7
Yarnmarket is not your typical yarn store. It’s tucked away in a small office complex, in a small
town just outside of Columbus, Ohio. It’s so small and quiet, in fact, that squirrels and birds
feast on nuts being tossed out the door of an office marked, “Yarnmarket Showroom.”
One of the largest – and most successful – online yarn stores in America, Yarnmarket is
growing faster than anyone had imagined because knitters and crocheters throughout the
world have discovered the huge selection and great service that makes Yarnmarket unique.
What’s the secret of their success?
“Customer service,” Alex Nikifortchuk insists. “Everyone at Yarnmarket is totally committed to
providing the best customer service they can. From the people who answer the phones to the
ladies who pack up each order we ship, we are all totally dedicated to our shoppers.”
Alex took over operations of the new online yarn store in 2003, relocating the business from its
original California location to the basement of his home in Ohio. Each evening, he downloaded
that day’s orders, packed them up and shipped them out to his customers. Grateful for their
business, he signed each knitter’s invoice with a personal message, “Thanks from Alex!”
Now, eight years later, more than 20 efficient employees ensure that Alex’s original promise is
fulfilled.
“Lynn, our Customer Service manager, does a great job seeing that Yarnmarket shoppers get
fast, attentive service and whatever help they need,” Alex says. “Our goal is to answer to any
customer’s question with a resounding, “Yes!”’
With more than 1000 yarns in stock, and thousands of books and patterns, it’s no surprise that
Yarnmarket.com has become the yarn shop of first choice for knitters. “We serve an enormous
market with varying skills and tastes,” Alex says. “It’s important that we carry a lot of different
styles from a wide variety of manufacturers.”
8 - February 2012
“Our advertising theme line is, �Fabulous fashions. Fast. And friendly.’ And we mean it. We
offer a vast selection of yarns to our customers. We take orders online 24 hours a day. We ship
anywhere in the world – even Antarctica. And we offer the best customer service possible.”
Although the shop got its start online, it’s now serving a regular clientele of local knitters,
and yarn enthusiasts from throughout the country. Yarnmarket has become a great place for
knitters to meet.
As the company has grown in the past few years, Yarnmarket has developed additional sites
to supplement the products and services offered by the store. Among the most successful
– and well known – is Yarndex.com, the online yarn database that provides comprehensive
information for more than 5000 yarns.
Yarndex.com has become particularly popular with knitters seeking substitutions, and
especially for those who want to use vintage patterns where the original yarns are no longer
available.
“There are so many yarns in the world,” says Jan, the force behind the company’s newsletters
and bulletins, and Alex’s right hand woman for merchandise selection. “With Yarndex, we help
people find exactly what they want. This is a free service we offer as a courtesy to all knitters
all over the world, and we’ve been told that when other yarn shops hire new staff, the first thing
they teach them is how to find information on Yarndex.”
With an immense inventory of yarns, books, needles, patterns and accessories and
unparalleled dedication to customer service, Yarnmarket.com has established itself as one of
the most successful and customer-oriented shops in the country. If you’re ever in Columbus,
Ohio you might want to visit their showroom and explore their warehouses. If you’re like most
yarn enthusiasts, you’ll be convinced the trip was well worth the effort.
February 2012 - 9
Sarah Hatton Knits
Vintage Inspired Projects
7 garments & 2 accesories using Kidsilk Haze,
Fine Lace, Cashsoft 4ply, Cocoon & Wool Cotton
Cosmos
Flutterby
RRP: ВЈ7.95
ISBN: 978-0-9567851-1-4
Vivian
10 - February 2012
Kelly
The Clothes Show
Live 2011
As part of the Sknitch area at The Clothes Show
Live 2011, Rowan acted as sponsors for three
prestigious awards; Kelli McGuinness was the
winner of the Knitted Textile Designer of the Year,
Hannah Sayer won Young Knitter of the Year and
Naomi Lobley was judged to be Knitter of the
Year. All three ladies will now have their winning
designs published in a Rowan publication, not to
mention some lovely prizes winging their way out
to them from the mill.
Visit the Knitting Rocks facebook page to find out
more about our presence at Clothes Show Live.
February 2012 - 11
EXCLUSIVE
Janie
by Marie Wallin
using Kid Classic
DOWNLOAD
PATTERN
12 - February 2012
Knitted Gifts
Megan by Lisa Richardson,
Free online pattern, Kidsilk Haze
Stripe Collection
With Mothering Sunday approaching
in the UK (18th March this year),
what better excuse to treat our
mums with a knitted gift, or maybe
those mums whose children are
still a little too young to knit could
splash out and treat themselves!
Well, why not?! Our pick of the
best patterns are as follows:
Crochet Scarf
by Erica Knight,
Farmhouse Knits
Garbo Clutch Bag
by Erica Knight,
Knitting & Crochet
Magazine 44
Gerd by Lisa Richardson,
Nordic Tweed
Humming Bird shrug by Lisa
Richardson, Meadow
February 2012 - 13
We are delighted to announce the
new free gift as part of the fantastic
Rowan Subscription package – a
hank of Rowan Kidsilk Creation
including a scarf pattern on the ball
band. This can be downloaded from
the website, or we can send you a
copy if you give us a call. One ball
knits an entire scarf in a beautiful
ruffle effect. The yarn is a variation
on our most loved yarn – Kidsilk
Haze – so creates an irresistibly
soft and luxurious accessory.
Visit www.knitrowan.com for more
information on the fantastic Rowan
Subscription package.
Rowan Subscription
Po Box 7898
Leicester
LE19 1WU
Tel: +44 (0)333 200 6466 (calls are
charged at low rate)
Email: mail@knitrowan.com
Post photos of your knitted Valentines gifts on our
Facebook site – and be in with the chance to win a signed
copy of the new Rowan Knitting & Crochet Magazine 51!
Click Facebook logo to visit our page
14 - February 2012
Stockists
To find your local stockist view our
store locator at www.knitrowan.com by
clicking the button below
STORE
LOCATOR
Workshops
To view a full list of workshop dates
visit www.knitrowan.com by clicking the
button below
WORKSHOPS
Jean Moss UK Knitters’ Tour
Lakes & York 13-24 May 2012 with Martin Storey, Carol Meldrum & Jean Moss
For further details visit www.jeanmoss.com
All right reserved. Reproduction in whole or any part of all material, including illustrations, in this publication is strictly
forbidden. No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic,
electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright
owners having been given in writing.
The designs in this publication are copyrighted and must not be knitted for re-sale. Reproduction of this publication is protected by copyright and is
sold on the condition that it is used for non commercial purposes. Yarn quantities are approximate as they are based on average requirements. Colour
reproduction is as close as printing will allow.
First published in Great Britain 2012 by Coats Crafts UK LTD Green Lane Mill, Holmfirth, West Yorkshire, England, HD9 2DX
E-mail: mail@knitrowan.com Web: www.knitrowan.comВ© Copyright Rowan 2012
February 2012 - 15
www.knitrowan.com