Digital Signage Market Analysis

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Digital Signage Market Share, Size, Analysis, Growth, Trends and
Forecasts to 2020 | Hexa Research
" The global digital signage market is anticipated to
develop by 2020. Digital signage is any kind of
electronic display for the cause of advertising, menu,
information, broadcasting television etc."
Traditional advertisement has taken a back seat to make way for novel technologies like interactive ads on
mobile phones, websites, and digital billboards. Digital signage systems encompass digital devices that can
display information or content.
The Digital Signage Market is predicted to reach revenues worth USD 20.1 billion by 2020, as per a report by
Hexa Research. It was worth around USD 13.3 billion in 2013. The market will display 6.1% CAGR from 2014 to
2020. Factors like improved user experience, decreasing prices of display panels, and cost -effective promotion
should positively impact the market.
The digital signage market is divided on the basis of technologies, applications, and geographies. Technologies
like LCD, LED, and front projection are expected to propel the market. LCD had lion’s share in 2013, and
accounted for more than 50% of the global revenues that year. LED will be adopted in the near future for saving
energy.
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The market finds applications in banking, healthcare, education, retail, and transportation. Companies utilize
point-of-sales (POS), point of transit (POT), point of purchase, and infotainment to entice consumers. Retail had
more than 40% share in 2013 and would dominate the digital signage market over the next six years.
The sector of healthcare has utilized digital signage to provide registration information on cell phones, tips on
better health, and guidance to visitors. Geographies wise, North America captured more than 35% of the total
demand in 2013. It will face increased demand from various sectors owing to advanced infrastructure and
technology.
Asia Pacific has the highest potential on account of decreasing prices of LCDs and favorable regional conditions.
The worldwide digital signage market includes major players in Nippon Telegraph and Telephone (NTT)
Corporation, Microsoft Corporation, Cisco Systems Inc., and LG Electronics. It is expanding swiftly due to
product developments and technological advancements by its players.
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Table of Content of Digital Signage Market
Chapter 1 Executive Summary
1.1 Digital Signage - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Digital Signage Industry Outlook
2.1 Market segmentation
2.2 Market Size and Growth Prospects
2.3 Digital Signage - Value Chain Analysis
2.4 Digital Signage - Market dynamics
2.4.1 Market driver analysis
2.4.1.1 Increased use in healthcare and pharmaceuticals due to government regulations
2.4.1.2 Decreasing display panel costs
2.4.1.3 Enhancement of brand awareness and perception
2.4.2 Market restraint analysis
2.4.2.1 Lack of standardization
2.5 Key opportunities - Prioritized
2.6 Industry Analysis - Porter’s
2.7 Digital Signage - Company market share analysis, 2013
2.8 Digital Signage - PESTEL Analysis
Chapter 3 Digital Signage Display Technology Outlook
3.1 Digital signage display market share by technology, 2013 & 2020
3.2 LCD
3.2.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
3.3 LED
3.3.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
3.4 Front projection
3.4.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
3.5 Others
3.5.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
Chapter 4 Digital Signage Application Outlook
4.1 Digital signage market share by application, 2013 & 2020
4.2 Retail
4.2.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
4.3 Corporate
4.3.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
4.4 Banking
4.4.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
4.5 Healthcare
4.5.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
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4.6 Education
4.6.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
4.7 Transportation
4.7.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
4.8 Others
4.8.1 Global market estimates and forecasts, 2012 - 2020 (USD Million)
Chapter 5 Digital Signage Regional Outlook
5.1 Digital signage market share by region, 2013 & 2020
5.2 North America
5.2.1 Market by display technology, 2012 - 2020
5.2.2 Market by application, 2012 - 2020
5.3 Europe
5.3.1 Market by display technology, 2012 - 2020
5.3.2 Market by application, 2012 - 2020
5.4 Asia Pacific
5.4.1 Market by display technology, 2012 - 2020
5.4.2 Market by application, 2012 - 2020
5.5 RoW
5.5.1 Market by display technology, 2012 - 2020
5.5.2 Market by application, 2012 - 2020
Chapter 6 Competitive Landscape
6.1 Adflow Networks
6.2 BrightSign LLC
6.3 Cisco Systems Inc.
6.4 Intel Corporation
6.5 KeyWest Technology Inc.
6.6 LG Electronics
6.7 Microsoft Corporation
6.8 NEC Display Solutions Ltd.
6.9 Omnivex Corporation
6.10 Panasonic Corporation
6.11 Polk Audio
6.12 Samsung Electronics
6.13 Scala, Inc.
6.14 Winmate Communication Inc
Chapter 7 Methodology and Scope
7.1 Research Methodology
7.2 Research Scope & Assumptions
7.3 List of Data Sources
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Traditional advertisement has taken a back seat to make way for novel technologies like interactive ads on mobile phones, websites, and digital billboards. Digital signage systems encompass digital devices that can display information or content.

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