Online Marketing Place for Hospitality Services Market

Online Marketing Place for Hospitality
Services Market - Global Industry
Insights, Trends, 2017–2025
Online marketing place for hospitality service is a platform that offers web services to
the hospitality industry in order to provide services to customers at a global level. The
increasing adoption of digitalization in the hospitality industry has provided the facility of
hotel visibility along with their services at a global level. The key factors driving growth
of the global online marketing place for hospitality service market are the increasing
demand for fast and convenient hotel and flight bookings, adoptability of online payment
system, and availability of various alternative options for traveling and hotel bookings. In
today’s worlds, the increasing popularity of various applications and mobile-friendly
websites for travel and hotel bookings, particularly among young professionals, has
increased the market of online marketing place for hospitality services.
The market players in this market are majorly providing their services through mobile
apps or websites. Moreover, the increasing footprint of tourists in various countries has
increased the demand for online marketing place for hospitality services. According to
Coherent Market Insights, around 77.5 million tourists visited the United States in 2015,
from around 75 million in 2014.
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Online Marketing Place for Hospitality Services Market Taxonomy
On the basis of type of platform, the global online marketing place for hospitality
services market is classified into:
● Mobile
● Desktop
The desktop platform holds a dominant position in the global online marketing place for
hospitality services market, whereas, the mobile platform is expected to grow with the
largest CAGR over the forecast period, owing to increasing popularity of mobile apps
and mobile-based websites. In addition to this, the increasing number of smart phone
users is a major factor providing swift growth to the mobile platform of this market.
According to Coherent Market Insights, approx. 1.86 billion smart phone users were
globally present in 2015, which rose up to 2.1 billion in 2016, and is estimated to hit 2.87
billion in 2020.
On the basis of service type, the global online marketing place for hospitality services
market is classified into:
● Food and Beverages
● Accommodation
● Travel and tourism
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Online Marketing Place for Hospitality Services Market Outlook – North America
holds the largest market of the global online marketing place for hospitality
services.
On the basis of geography, global online marketing place for hospitality services market
is classified into North America, Europe, Asia Pacific, Latin America, Middle East, and
Africa. North America holds a dominant position in the global online marketing place for
hospitality services market in 2016 and is estimated to retain its dominance throughout
the forecast period. Due to high dominance of advanced technologies in the North
American countries, the market of online marketing place for hospitality services has
gained traction. In addition to this, the Asia Pacific online marketing place for hospitality
services market is estimated to grow with the largest share during the forecasted period.
India and China are the major countries driving the online marketing place for hospitality
services market in Asia Pacific. The increasing internet penetration in the Asia Pacific
region, plays a major role for growth of the online marketing place for hospitality
services market. According to Coherent Market Insights, approx. 706 million internet
users were present in China, which rose up to 721 million in 2016. . Similarly in India,
the number of internet users rose up from354 in 2015 to 462 million in2016. In addition
to this, the rising disposable income and increasing number of middle class families in
Asia Pacific countries have accelerated growth of the online marketing place for
hospitality services market.
Key Companies of the Global Online Marketing Place for Hospitality Services
Market
Hotwire, Hotels, Orbitz, Expedia, Travelocity, MoreHotels4Less, Agoda, Priceline,
Booking, and OneTravel are some of the key companies of the global online marketing
place for hospitality services market.
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pitality-services-market-657
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Online Marketing Place for Hospitality Services Market report categorizes global market on the basis of service type, and platform type- Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

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