E-Liquid and E-Juice Market

E-Liquid and E-Juice Market - Global
Industry Insights, Trends, Outlook,
2016–2024
E-liquid and e-juice is a substitute for tobacco used in conventional cigarettes. This
liquid content is filled in personal vaporizer and electronic cigarettes. These contain low
quantity nicotine as compared to conventional tobacco smoke. The major ingredients
used in the e-liquid are nicotine, glycerin, glycol, propylene, and flavorings. However,
some e-liquid products do not contain nicotine, propylene glycol or flavors. Increasing
adoption of e-cigarettes to reduce or quit tobacco smoking is increasing the demand for
e-liquid and e-juice market. Moreover, increasing awareness about the advantages of
e-liquid smoking as compared to tobacco smoking is increasing growth of the e-liquid
and e-juice market over the forecast period. Additionally, changing lifestyle and
increasing health awareness have increased the demand for e-cigarette devices, in turn
fueling growth of the market for e-liquid or e-juice. The rising awareness about lung
cancer cases, owing to tobacco smoking is increasing the demand for e-cigarette
devices. According to American Cancer Society, around 222,500 new lung cancer
cases were reported in the U.S. in 2015, of which 116,990 were men and 105,510 were
women. Increasing incidence of lung cancer cases due to tobacco smoking, is
inadvertently fueling demand for e-cigarette devices, and thus, fueling growth of the
e-liquid and e-juice market globally.
Increasing trend of quitting tobacco cigarette and increasing popularity of flavor e-liquid
such as bubble gum, cola, chocolate, mint, menthol, and fusions of other fruits have
increased the popularity of electronic cigarette devices. This trend is projected to
provide continuous growth opportunities to market players in the global e-liquid and
e-juice market.
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Global E-liquid and E-juice Market Taxonomy
On the basis of distribution channel, the global e-liquid and e-juice market is segmented
into:
● Online Distribution Channel
● Offline Distribution Channel
On the basis of product type, the global e-liquid and e-juice market is segmented into:
● Prefilled
● Refillable
Global E-liquid and E-juice Market Outlook – Asia Pacific holds the largest market
share of the global e-liquid and e-juice market
On the basis of geography, the global e-liquid and e-juice market is segmented into
North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North
America holds a dominant position in the global e-liquid and e-juice market in 2016 and
is projected to retain its dominance throughout the forecast period. Increasing
healthcare awareness is increasing growth of the market in this region. The U.S. and
Canada are the major countries, driving major market growth in North America.
Additionally, the market in Asia Pacific is expected to hold the largest share over the
forecast period. South Korea, China and Malaysia are some of the major countries
which drives the e-liquid and e-juice market in Asia Pacific region. Due to increasing
disposable income, changing lifestyle, and rising awareness regarding health concerns
among the populace in the region.
Key Companies of the Global E-liquid and E-juice Market
Some of the key companies operating in the global e-liquid and e-juice market include
Black Note, Breazy, Crystal Canyon Vapes LLC, eLiquid Factory, Halo, Henley,
Highbrow Vapor, Mig Vapor LLC, Mt Baker Vapor, Strix Elixirs, Vape Dudes, VaporFi,
Inc, Virgin Vapor, VistaVapors, Inc., VMR Products LLC, and ZampleBox, LLC.
Increasing innovation of new flavored e-liquid products is a major marketing strategy
deployed to increase foothold in the global e-liquid and e-juice market. For example, in
October 2016, VaporFi, Inc. announced the successful launch of an apple pie e-liquid
flavor.
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E-Liquid and E-Juice Market report categorizes global market on the basis of distribution channel, and product type - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016–2024

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