Public Cloud Market

Public Cloud Market — Global Industry
Insights, Trends, Outlook, 2017–2025
Public cloud refers to the standard cloud computing model-based service provider
enabling general users the access to virtual machines, storage or applications over the
internet. Public cloud is either available free of cost or on pay-per-usage basis. These
services provide high scalability, cost savings, agility, simplicity, and efficient business
growth prospects, due to which the demand for public cloud has increased over the past
decade and is gaining high traction from various companies.
According to Coherent Market Insights’ analysis, public cloud market is projected to
witness growth at the rate of 20% over the forecast period (2017 to 2025), with Amazon,
Microsoft, Alibaba, Google, and Rackspace leading the market.
Systems Infrastructure Services (IaaS) is expected to gain significant traction
over the forecast period
Increasing number of startups are focusing on business enhancement and expansion,
which requires high initial capital for development of these resources. As public cloud
offers its services for free or at minimal charges in most cases, the demand for these
services is rapidly increasing. Moreover, growing volume of data and computing of
intensive workloads, owing to emergence of enterprise trends such as Bring your own
device (BYOD), Choose your own device (CYOD), Internet of Things (IoT), and Artificial
Intelligence (AI), are expected to create a conducive environment for growth of the
public cloud market. This service is not associated with any maintenance costs, efforts
for infrastructure, and does not necessitate long-term contracts, owing to pay-as-you-go
service. These benefits, in turn, are expected to propel growth of the public cloud
market.
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Public Cloud Market Taxonomy
On the basis of services, the global public cloud market is segmented into:
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Business Process Services (BPaaS)
Application Infrastructure Services (PaaS)
Application Services
Management & Security Services
Systems Infrastructure Services (IaaS)
Advertising
On the basis of organization, the global public cloud market is segmented into:
● Small Enterprises
● Medium Enterprises
● Large Enterprises
On the basis of end-use industry, the global public cloud market is segmented into:
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Discrete Manufacturing
Professional Services
Banking
Process Manufacturing
Retail
Others
High demand for these services in financial applications is expected to fuel
market growth
Growing adoption of SaaS offerings such as customer relationship management (CRM),
human capital management (HCM), enterprise resource management, and other
financial applications is increasing, especially in large enterprises. According to
Coherent Market Insights’ research findings, around 45% of large enterprise application
adoption in the U.S. comprised of software-as-a-service or other such solutions in 2016.
This in turn, is expected to drive growth of the public cloud market growth.
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Lack of customizability and weak data security are major challenges for market
growth
Clients adopting such forms of services such as public cloud have no control over
infrastructure or data provided by such a public platform. The risks associated with
usage of public cloud include lack of data security and integrity. Owing to large number
of consumers sharing the same hardware resources, information security threats are
higher and the date is highly vulnerable to security breaches, resulting in increased risk
of loss of confidential data. Moreover, service level policies are enforced on the user by
the service provider. Lack of customizability of the services and total reliance of the
business operation performance on the internet connectivity are few other challenges
faced by this market, which are expected to hamper growth of the public cloud market.
North America holds the dominant position in the market, with the U.S. being the major
growth engine. The region is expected to retain its dominance, owing to increasing
inclination of enterprises towards adoption of public cloud solutions, and high presence
of chief industry participants in the region. Asia Pacific is expected to register significant
growth, owing to increasing business activities, development of infrastructure, and high
potential growth prospects in countries such as China, India, Indonesia, and Thailand.
Major players operating in the global public cloud market include Amazon Web Services
(AWS), Salesforce, Microsoft, IBM, Google, CenturyLink, and Verizon Wireless. The
market is highly consolidated, with four major players accounting for over 60% of the
public cloud market share.
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Public Cloud Market report categorizes global market on the basis of organization, services, and industry — Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025