Tablet Market

Tablet Market - Size, Share, Outlook and
Opportunity Analysis, 2018-2026
A tablet is a portable devices which consist of LCD screen on which the user can write
or perform actions by using finger or by using a special-purpose pen. These tablets are
enabled with mobile operating systems and features in the tablet are same as personal
computer and smartphones. Moreover, growing adoption of tablet in sectors such as IT,
healthcare, education, retail, and media & entertainment are further expected to aid in
growth of the market during the forecasted period.
Growing adoption of BYOD trend is one of the major driving factors for growth of
the market
Increasing adoption of BYOD trend is one of the major factors driving growth of the
market. Growing concern of organisations towards improving employee productivity is
one of the factors for adopting BYOD trend in organisations in various sectors. For
instance, according to the Coherent Market Insights’ analysis, 2017, in the U.S. around
65% of the organisations including in banking, healthcare, and IT sectors have adopted
this trend wherein, employees use their personal devices in workplace. Thus, use of
portable devices such as mobiles, tablets, and others in workplace has aided in
improving productivity of the employee. Therefore, increasing usage of personal devices
in the workplace will positively help in propelling growth of the tablet market.
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High prices of tablet is one of the major challenges for growth of the market
High prices of tablet is one of the factor hampering growth of the tablet market. Prices of
tablet vary with operating systems and features provided in it. This factor is expected to
reduce adoption of tablet by consumers for their personal use as other options are
available in the market, which are more cost effective such as PCs, desktops, and
others. Moreover, high replacement cost of tablet, once it gets damaged is another
factor hampering growth of the market.
On the basis of product type, rugged segment is expected to exhibit the highest
CAGR during the forecasted period
On the basis of product type, rugged segment is expected to exhibit the highest CAGR
during the forecasted period. This is owing to long battery life provided by rugged tablet,
which in turn helps consumers to carry such type of tablet for longer distance.
Moreover, another features of this tablet is that it consist of reinforced screens that
protect the tablet from cracking. This features will help in saving the replacement cost
for the consumers. Hence, this factor will help in propelling growth of rugged segment
over the forecasted period.
Rising demand for detachable tablet is one of the key trends in the market
Increasing demand for detachable tablet is one of key trends in the tablet market. For
instance, according to the Coherent Market Insights’ analysis, the shipments of
detachable tablet was valued at US$ 21.4 million in 2016 and it is projected to reach up
to US$ 56.1 million by 2021. The benefits of detachable tablet are, it is smaller in size,
light weighted, and entirely free from keyboard. This factor allows user to replace their
convertible tablet with detachable tablet as it easy to carry during travelling. Hence, this
factor will help in increasing demand for detachable tablets during the forecasted period.
Global Tablet Market: Regional Insights
On the basis of region, the global tablet market is segmented into North America,
Europe, Asia Pacific, Latin America, Middle East, and Africa. The market for tablet in
North America accounted for the largest share in 2016. This is owing to growing number
of internet users in this particular region. For instance, according to the Coherent Market
Insights’ analysis, in 2016, in the U.S., the number of internet users was 263.9 and it
has increased to 275.4 in 2017. Increasing number of internet users will proportionally
demand for portable devices to perform various activities over the network. Hence, this
factor will help in propelling growth of the market in this particular region.
Global Tablet Market: Competitive Landscape
Major players operating in the global tablet market are Apple, Inc., Samsung Group,
ASUS Tek Computer Inc., and Lenovo Group Ltd. The other prominent players are,
Acer, Inc., BlackBerry, Google LLC, Huawei Technologies Co., Ltd, Motorola LLC, and
Microsoft Corporation. Major players in the market such as Apple and Samsung are
focusing on new product development strategy, in order to gain the competitive edge in
the market. For instance, in June 2017, Apple launched the iPad Pro, with the 10.5-inch
and 12.9-inch models. This models is based on advanced display, which in turn
enhances the customer’s experiences. This advanced display was inbuilt with the
ProMotion technology, which provides high performance, as it is inbuilt with the new
A10X Fusion chip.
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Tablet Market report segmented by product type, price range, operating system, screen size and regions - Size, Share, Outlook and Opportunity Analysis, 2018-2026

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