U.S Specialty Household Cleaners Market

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U.S. Specialty Household Cleaners Market Share, Size, Analysis,
Growth, Trends and Forecasts to 2024 | Hexa Research
"The U.S. specialty household cleaners market size
was valued at USD 5.79 Billion in 2016 and
anticipated to grow at a CAGR of 4.1% over the
forecast period."
6 September 2018
The U.S Specialty Household Cleaners Market is expected to reach USD 7.96 billion by 2024, driven by adoption
of a healthier lifestyle and growing concern of infectious diseases. Increasing preference for proper hygiene and
sanitation standards is anticipated to boost the specialty household cleaners market. Also, stringent efficacy
and guidelines stated by the U.S. Environmental protection Agency (EPA) will further regulate the acceptance of
these specialty cleaning products as the companies claiming the products to kill the germs need to abide by the
regulations and policies stated by the U.S. EPA.
The exact concentration of these products can deliver optimum performance or else can result in hazardous
health concerns and slip & trip accidents causing severe physical injuries. Hence, it is crucial to use the
appropriate concentrations of specialty cleaners. Growing need for healthy & hygienic surroundings is
anticipated to boost the demand for these products in the U.S. In 2016, hard surface c leaners segment
accounted for 44.2% of overall market share, and it is anticipated to continue its dominance over the forecast
period.
The American Cleaning Institute (ACI) in the United States has created awareness amongst the public regarding
benefits of regular disinfection and sanitization at home and other surroundings. Hence, the specialty cleaning
products have become indispensable and lead to their enhanced acceptance and purchase. These cleaning
products are available in the form of wipes, foams, liquids, gels, aerosols, sprays and granules.
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In 2016, toilet bowl cleaners were valued at USD 1.05 billion. Products used for toilet bowl cleaning are
designed to maintain spotless and hygienic conditions. In 2016, cleaning products in bathroom application s
accounted for 45.2% of overall market share, and it is estimated to continue its dominance over the forecast
period.
Increasing awareness regarding the spread of diseases and infections is anticipated to boost the demand for
bathroom cleaners. On the other hand, kitchen surfaces and platforms are affected by ants, mice, rats, and
cockroaches hence, their proper and frequent cleaning is essential to ensure good ambiance. The essential
need for clean and disinfected kitchen environment is anticipated to increase the demand for kitchen cleaning
products.
Key market players are implementing mergers and acquisition strategies to enhance their sustainability and
expand their presence in global market. The consumer specialty products association (CSPA) is the pre mier U.S.
trade association engaged in the manufacture, formulation, and distribution of consumer goods to maintain the
clean and healthy environment.
Hexa Research has segmented the U.S. specialty household cleaners market based on Product and Application:
Segmentation by Product, 2014 - 2024 (USD Million)
• Hard Surface Cleaners
• Glass Cleaners
• Toilet Bowl Cleaners
• Metal Polishes
• Other
Segmentation by Application, 2014 - 2024 (USD Million)
• Bathroom
• Kitchen
• Other
Key Players Analyzed:
• The Clorox Company
• Reckitt Benckiser Group plc
• S. C. Johnson & Son, Inc.
• Procter & Gamble
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Kao Corporation
• Unilever
• Colgate-Palmolive Company
• Seventh Generation, Inc.
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Table of Content of U.S. Specialty Household Cleaners Market
Chapter 1. Market Summary
1.1. Market trends & movement
Chapter 2. U.S Specialty Household Cleaners Market Trends: Drivers & Opportunities
2.1. Introduction
2.2. Key industry trends
2.3. Market drivers
2.4. Market restraints
2.5. Supply chain analysis
2.6. Porter's Five Forces analysis
2.7. SWOT
Chapter 3. U.S Specialty Household Cleaners Market Trends, By Product
3.1. U.S specialty household cleaners market movement, by product, 2016 & 2024
3.1.1. Hard Surface Cleaners
3.1.1.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.2. Glass Cleaners
3.1.2.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.3. Toilet Bowl Cleaners
3.1.3.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.4. Metal Polishes
3.1.4.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.5. Others
3.1.5.1. Market estimates and forecast, 2014 - 2024 (USD Million)
Chapter 4. U.S Specialty Household Cleaners Market Trends, By Application
4.1. U.S specialty household cleaners market movement, by application, 2016 & 2024
4.1.1. Bathroom
4.1.1.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.2. Kitchen
4.1.2.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.3. Other
4.1.3.1. Market estimates and forecast, 2014 - 2024 (USD Million)
Chapter 5. Competitive Landscape
5.1. Competitive landscape analysis, 2016
5.2. Strategic framework
5.3. Potential customer base concentration
5.4. Company market positioning
5.5. Company profiles
5.5.1. The Clorox Company
5.5.1.1. Company Overview
5.5.1.2. Product Benchmarking
5.5.1.3. Financial Performance
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5.5.2. Reckitt Benckiser Group plc
5.5.2.1. Company Overview
5.5.2.2. Product Benchmarking
5.5.2.3. Financial Performance
5.5.2.4. Recent Initiatives
5.5.3. S. C. Johnson & Son, inc
5.5.3.1. Company Overview
5.5.3.2. Product Benchmarking
5.5.3.3. Financial Performance
5.5.4. Procter & Gamble
5.5.4.1. Company Overview
5.5.4.2. Product Benchmarking
5.5.4.3. Financial Performance
5.5.5. Church & Dwight Co., Inc.
5.5.5.1. Company Overview
5.5.5.2. Product Benchmarking
5.5.5.3. Financial Performance
5.5.6. Henkel AG & Co. KGaA
5.5.6.1. Company Overview
5.5.6.2. Product Benchmarking
5.5.7. Kao Corporation
5.5.7.1. Company Overview
5.5.7.2. Product Benchmarking
5.5.8. Unilever
5.5.8.1. Company Overview
5.5.8.2. Product Benchmarking
5.5.8.3. Financial Performance
5.5.9. Colgate-Palmolive Company
5.5.9.1. Company Overview
5.5.9.2. Product Benchmarking
5.5.10. Seventh Generation, Inc.
5.5.10.1. Company Overview
5.5.10.2. Product Benchmarking
5.5.10.3. Financial Performance
Chapter 6. Methodology and Scope
6.1. Research methodology
6.2. Research Scope & Assumptions
6.3. List of data sources
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The U.S specialty household cleaners market is expected to reach USD 7.96 billion by 2024

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