Granola Market – Trends and Growth Analysis, 2018 - 2025

Granola Market - Global Industry Insight, Trends,
Outlook, and Opportunity Analysis 2018-2025
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REPORT DESCRIPTION
Granola Market Overview
Granola is an on-the-go breakfast snack, which is baked and consists of oats, nuts, and sweeteners such as honey
or sugar. Dried fruits such as raisins and dates, are sometimes added to granola. Granola is condensed into a bar
making it easy carry for hiking, short trips or other outdoor activities. It is consumed with fresh fruits such as
strawberries, bananas or blueberries, and other forms of cereal. It also serves as a topping for desserts.
Market Dynamics
Various health benefits associated with consumption of granola such as weight management and its ability to
maintain presence of healthy ingredients such as vitamins, minerals, and omega 3 is expected to be major factor
for growth of the global granola market. There are numerous brands such as ConAgra foods, Nestlé that offer
products containing high level of fibers that aids in weight maintenance and to maintain digestive health. Granola,
induced with flax seeds, is helpful in improving digestion. The added health benefits and the growing demand for
granola is a major driver that is expected to boost growth of the global granola market in the forecast period.
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REPORT DESCRIPTION
Granola Market : Taxonomy
Global granola market is segmented on the basis of product type, cereals, distribution channel, and region.
By Product Type •
•
Cereals
Bars
By Cereals •
•
•
•
•
Oats
Rice
Millet
Buckwheat
Quinoa
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Granola Market : Regional Insights
Europe is expected to be the leading region in the global granola market in 2017 and is expected to continue its
dominance during the forecast period (2018-2025). This is due to high demand for on-the-go breakfast products
in the region. According to Coherent Market Insights, Europe was the largest market for on-the-go breakfast
products with a market share of over 35% in 2016, and is expected to remain the leading region during the
forecast period (2018-2025). Factors such as large working population, fast paced lifestyle, and high demand for
packaged food, are expected to substantially increase demand for on-the-go breakfast products. For instance,
according to the European Union, the economically active population in EU-28 was 245 Mn in 2016. These
factors are expected to drive demand for granola in Europe during the forecast period.
Asia pacific is anticipated to be the fastest growing market for on the global granola market during the forecast
period. The growth in the economy of the developing countries has increased the per capita income of the
population which has altered their lifestyles in terms of feeding habits, which in turn has fuelled the market for
granola. Moreover, due to the increasing working population in countries such as India, China and Japan, the need
for convenience breakfast has surged significantly in these countries, thereby pushing the growth of this market.
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The research report on Granola Market is segmented by Product Type, by Cereals, by Distribution Channel and by Region – Size, Share, Outlook, and Opportunity Analysis, 2018 - 2025