Poultry Market

Poultry Market , Distribution Channel - Global
Industry Insights, Trends, Outlook, and Opportunity
Analysis, 2018 - 2026
The group of domesticated birds such as chicken, geese, and ducks is referred as
poultry, which provide food and fiber. Poultry industry is rising continuously, owing to
an increasing population and their purchasing power, which is fueling the growth of
poultry market. According to the World Bank, the world population was 7.6 billion in
December 2017 and is expected to reach 11.8 billion by 2100. Furthermore, poultry
is most preferred form of meat and it is relatively less expensive, which in turn is
driving the growth of poultry market. Poultry is the most widely consumed type of
meat coupled with eggs worldwide. It is a rich source of protein. However, high
prevalence of diseases such as avian influenza, fowl cholera, infectious bursal
disease, and others due to production of poultry in Europe and Asia Pacific region is
one of the factor hindering the growth of poultry market.
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Among species type segment, chicken accounted for the largest market share in
terms of revenue, owing to increasing consumption of chicken due to its nutritional
benefits as compared with other meat such as lamb and beef, which have low iron
content. According to the Australian Chicken Meat Federation (ACMF), the global
demand for chicken meat is expected to increase over 400 MT (million tons) by
2030. Furthermore, chicken is the cheapest of all domestic livestock meat, which
increases its demand in low income economies such as Africa.
Poultry -Market Outlook:
North America has the largest poultry market, followed by Europe and Asia Pacific.
This is attributed to increasing demand for the poultry product, leading to rising
poultry production in this region. According to United States International Trade
Commission, in 2012, nearly 9.2 billion broiler chicks and poults were hatched for
production of meat in the U.S. The U.S. is the largest consumer for chicken poultry
meat and per capita consumption in America was 84 billion pounds during 2012.
Furthermore, increasing awareness among consumers that poultry is an easier
protein as a complement to a wide range of vegetables, fuels the growth of poultry
market growth in North America.
The production of poultry was fueled by reduction in pig meat production coupled
with increase in pork prices in Asia Pacific region. The Food Safety and Standards
Authority of India (FSSAI), Government of India, regulates the poultry slaughter and
processing sector through Food Safety and Standards Regulations (FSSR).
Furthermore, increasing population and rising income of the population is driving the
market growth. According to United Nations Economic and Social Commission for
Asia and the Pacific (ESCAP), in 2016, the population was 4.5 billion in Asia Pacific
region and covers near about 60% of the world’s population. The growing
consumption of bakery products and high protein diet recommended by gym trainers,
results in burgeoning growth of poultry market.
However, an outbreak of avian influenza in various economies such as China and
India, resulting in low poultry meat consumption as this may cause severe disease or
illness among humans such as acute respiratory distress, and neurological changes
is negatively affecting the growth of poultry market.
According to Association of Poultry Processors and Poultry Trade in the EU
(A.V.E.C.), in Europe, the poultry meat is considered as an important meat and its
annual production is nearly 13 MT (Million Tons) per year along with an approximate
consumption of twenty three kilos per capita per year.
The poultry manufactures are adopting various strategies such as mergers and
acquisitions to sustain their market positions. In 2017, BRF S.A., one of the key
player in poultry market acquired majority share in Banvit, which is the largest poultry
integrator in Turkey, to expand their global presence.
Some of the major market players operating poultry market include JBS S.A., Tyson
Foods, Inc., BRF S.A., Wen's Food Group, Pilgrim’s Pride Corp, Perdue Farms,
Sanderson Farms, Baiada Poultry Company, Bates Turkey Farm, Inc., and Suguna
Foods Private Limited.
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Port categorizes the report by Species Type, Distribution Channel, Application and Geography. It provides information about - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018 - 2026

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