Lingerie Market

Lingerie Market- Global Industry Insights, Trends,
Outlook, and Opportunity Analysis, 2018–2025
Lingerie is the inner clothing worn by women comprising one of the most basic
needs and providing comfort as well as fashion. The common materials used to
manufacture lingerie include cotton, silk, lace, polyester, and nylon among others.
Women are increasingly being inclined toward wearing lingerie with precise look and
measurements. Therefore, companies are focusing on launching comfortable and
aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra
to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides
enhanced support and comfort.
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Market Dynamics:
The growth of this market is attributed to the growing e-commerce sector, which
includes shopping websites. This in turn, is influencing major players to focus on
enhancing their business via online stores and sites. For instance, in 2017,
Phillips-Van Heusen Corporation, entered into an agreement to acquire True&Co.,
an online lingerie retailer. The online retailer uses a fit quiz to recommend bras and
other intimates that will best fit the responding consumer.
Growing preference of women towards products such as shapewear and bras, to
help maintain a positive look and enhance the aesthetic appeal of the body, is
expected to boost growth of the lingerie market. Moreover, increasing number of
women participating in fitness-related activities such as marathon, gym, and other
sports, is further expected to increase the demand for products such as sports bras,
thereby fueling overall growth of the lingerie market.
Furthermore, increasing trend of using diamond studded lingerie for fashion show
and growing focus of top lingerie brands such as Victoria’s Secret, Amante, La
Senza, on manufacturing aesthetic and appealing lingerie, is further fueling growth of
the global lingerie market.
However, high cost of promotions such as advertisements, influences market players
to increase the product cost, which in turn, hampers growth of the lingerie market,
globally.
Global Lingerie Market Outlook:
North America exhibited prominent growth in the global lingerie market in 2016. The
growth is attributed to the presence of major players in the region and increasing
number of initiatives to enhance sales. For instance, in 2018, Hanesbrands Inc., an
apparel retailer company, acquired Bras N Things, Australia-based lingerie brand for
around US$ 400 million. Bras N Things Pty. Ltd. has over 172 retail stores across
New Zealand, Australia, and South Africa. Moreover, in 2018, Victoria’s Secret
launched a new line of lingerie in Miami, to expand its brands product portfolio.
Similarly, in 2017, the brand began the production of a new line of underwear
designed for women.
Europe accounted for a largest share in the global lingerie market in 2016, owing to
the increasing number of initiatives by major players to meet the growing demand for
lingerie by consumers. For instance, in 2018, European Lingerie Group acquired
Avangard, a Russian distributor of medical textiles and lingerie materials. Through
the acquisition, the company aims to enhance the sales of fabrics to their lingerie
customers in Russia.
Asia Pacific is expected to hold the fastest-growing market for lingerie over the
forecast period. This is owing to the increasing purchasing power and rising
influence of the western culture are the major factors driving growth of the lingerie
market in this region. Major players are focusing on expanding their business in this
region to obtain higher revenue and strengthen their market presence. For instance,
La Senza Corporation, a Canada-based fashion retailer and subsidiary of L Brands
Inc., launched its e-store in 2011, to increase their presence mainly in the Australia.
Moreover, in 2017, MAS Holdings which, sells products under Amante label, planned
to acquire lingerie brands in India and also planned to hold 100 stores in following 3
to 5 years. Moreover, the company planned to launch Ultimo Brand, a U.K.-based
high street lingerie in India.
Key Players:
Major players operating in the global lingerie market include LVMH Moët Hennessy
Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike
Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited,
GGI Holdings Ltd., and Marks and Spencer Plc.
Moreover, major players in this market are focusing on inorganic growth strategies
such as mergers and acquisitions and new product launches, in order to enhance
their business in the competitive market. For instance, in 2013, Hanesbrands Inc.,
acquired Maidenform Brands Inc. a U.S.-based company who manufacture women
innerwear for US$ 547 million to expand its line of lingerie for the young population.
Moreover, in 2016, the company acquired Pacific Brands Limited, an intimate
apparel company in Australia.
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Lingerie Market, report categorizes global market by Product Type , By Distribution Channel Report includes, global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2025

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