Vaping Market Size

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Vaping Market Size, Shares, Application Analysis, Regional
Outlook and Forecasts to 2025 | Hexa Research
“Vaping market is likely to witness steady growth in the years to
come owing to rising health awareness among consumers and
increasing number of vape shops.”
The Global Vaping Market is likely to witness steady growth in the years to come owing to rising health
awareness among consumers and increasing number of vape shops. Traditional smoking products contain
many cancer-causing elements. This has encouraged the government and private organizations to spread
awareness regarding health hazards of tobacco and reduce its consumption. Vaping is considered to be a safe
alternative to traditional cigarettes as it is less toxic. Moreover, effects of vaping products are same to that of
nicotine replacement therapy (NRT), which, in turn, can supplement market growth in the coming years.
Moreover, smoke released from burning tobacco is harmful to environment. Vaping products reduce the
amount of smoke and leave mist, which gets dissolved easily in the air. In addition, they avoid the need for
disposing cigarette butts and flicking ash, thereby encouraging safe smoking. Vaping products, such as e cigarettes, can be effective for quitting smoking, as they are less harmful and release vapor, instead of
smoke. Therefore, rising awareness regarding safe, smokeless, and ash-free tobacco is anticipated to boost
market growth in the years to come.
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Furthermore, launch of new vaping devices is likely to boost market growth in the years to come. In addition,
flavor and fragrance manufacturers are focusing on the introduction of new flavors. Different flavors, such as
mint, bubble gum, menthol, cola, and mixtures of other fruits, are gaining traction among consumers. This
trend is expected to increase the demand for these products in the years to come. For instance, Xiaomi
launched MIJIA A&D E-Cigarette that comprises collagen, coenzyme Q10, zero calories, along with vitamin A,
C, B6, and B12. It also contains other micro-nutrients, which are beneficial to the body. The A&D cigarette is
based on smart automatic induction air flow control and has a lifespan of maximum 500 vaping. The device
has an LED light which glows if the user takes a puff and turns off when released.
However, awareness campaigns conducted by the government organizations to avoid use of vamping
products, especially among teenagers, are expected to restrict market growth. For instance, in 2018, the U.S.
Food and Drug Administration (FDA) launched “The Real Cost” Youth E-Cigarette Prevention Campaign with
an aim to educate kids regarding the dangers of e-cigarettes.
Various vaping products are available in the market, however, demand for e -cigarettes is likely to increase in
the coming years. Different types of e-cigarettes include modular, disposable, rechargeable, and automatic.
Automatic e-cigarettes are activated by inhaling, thereby offering similar experience of traditional smoking.
Ease in usage of these cigarettes has increased their popularity among the users. Various components used in
vaping include atomizer, method of delivery (MOD), cartomizer, and e-liquid. MOD holds a prominent share
in the market. Availability of MODs in different designs, such as regulated and unregulated (box), has
increased the demand for e-cigarettes.E-liquid is anticipated to witness strong growth in the coming years.
This could be attributed to introduction of numerous flavors, including tobacco, fruit, dessert, and mixed
flavors. Growth of Do-it-Yourself (DIY) trend, where consumers develop their own e-liquid by blending flavors
can boost the segment’s growth in the years to come.
North America is one of the lucrative regional markets due to increasing use of vaping devices as an
alternative to conventional cigarette and existence of key players. The U.S. is a major contributor to regional
market growth. Canada is projected to exhibit remarkable growth in the coming years due to increasing
efforts by the government to encourage the practice of these devices, instead of cigarette. Asia Pacific is
likely to exhibit fast growth in the coming years due to increasing awareness regarding vaping products.
Some of the key companies operating in the vaping market are International Vapor Group; Reynolds
American Inc.; Philip Morris International Inc.; British American Tobacco; and International Vapor Group .
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The global vaping market is likely to witness steady growth in the years to come owing to rising health awareness among consumers and increasing number of vape shops.