Matcha Market

Matcha Market, by Grade, Application, Distribution
Channel - Global Industry Insights, Trends, Outlook, and
Opportunity Analysis, 2018-2026
Matcha is a ground powder obtained from specially processed and green tea
leaves. The tea leaves used in the manufacturing of matcha are specially grown
in darkness for three weeks before being harvested, to stimulate higher levels of
chlorophyll. The veins and stems of these leaves are then removed during the
process, while preparation of matcha lasts up to 20 days. Matcha involves a
slow grinding process, with aim to keep the aroma intact. It takes at least one
hour to yield 30 grams of matcha. The flavor of matcha leaves depends upon its
amino acid levels, the highest grades of which are recognized by intense
sweetness and aroma. Matcha is primarily produced in China and Japan.
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Increasing health awareness regarding the health benefits of matcha tea among
the populace is driving growth of the matcha market. Matcha contains high
antioxidant content, mainly EGCG, which aids in the prevention of bladder,
prostate, cervix, and brain cancer. High amino acid content in matcha helps
reduce stress, enhance alertness and mental calmness, and prevents chronic
diseases such as diabetes and gastrointestinal illnesses. Matcha is also known to
boost metabolism and burn calories, due to which is it widely used for weight
loss management. Growing health consciousness and figure consciousness
globally, is increasing the demand for matcha tea, in turn boosting growth of the
matcha market. Easy availability of matcha tea in retail stores, online stores,
and hypermarkets, among others is further fueling growth of matcha market.
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Asia Pacific holds the largest market share and is expected to retain its dominant position in the market over the forecast period. Owing to the strong tea culture in Japan and China, the matcha market is highly dominant in these countries.

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