Incontinence and Ostomy Care Products Market

Incontinence and Ostomy Care Products Market Size, Share & Trends
Analysis Report and Segment Forecast, 2026| Grand View Research, Inc
“Incontinence and ostomy care products market to grow at a CAGR of 5.2% from
2013 to 2020.”
In 2012, the global Incontinence And Ostomy Care Products Market was worth USD 11.50 billion. Rising aging
population, increasing incidences of obesity and mounting cases of unmet medical conditions of patients are
few of the factors driving the market demand.
Prevalent cases of incontinence, ulcerative colitis, inflammatory bowel diseases, Chrohn’s disease, rising health
concerns and increasing patient awareness are some other factors leading to an increase in the demand for
incontinence and ostomy care products.
Increasing geriatric population is anticipated to drive the overall growth of the incontinence and ostomy care
products market. As per the estimates of the World Health Organisation (WHO), global population aged over 65
years is expected to rise from 780 million in 2010 to 975 million in 2017. Thus, growth in geriatric population is
expiated to result in rise in target population. According to another report from WHO, women are found more
susceptible to incontinence compared to men. Therefore, women are expected to dominate the customer base
of the overall market.
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On the other hand, rising incidents of obesity, high acceptance & awareness among men population is expected
to propel the growth of incontinence and ostomy care products market. As a result, the global market is
expected to be valued at USD 17.2 billion by 2020.
Presently cleaners, absorbents, deodorizers, incontinence bags, clamps and urinals are widely used as
incontinence care products. Absorbents segment dominated the global market with market share of more than
90 % in 2012 since, it is the most popular and commonly used product. Introduction of user friendly,
personalized and innovative absorbents coupled with social acceptance of these products will drive the market
growth significantly. Therefore, absorbents segment is anticipated grow at the fastest CAGR of 6 % during the
period 2013-2020.
Ostomy care products mainly include skin barriers, deodorants, ostomy bags, ilestomy and irrigation products
and urostomy bags. In 2012, ostomy bags held the majority of the overall ostomy care products market with a
share of over 70%. Rising prevalence of diseases such as Chrohn’s disease, inflammatory bowel disease, coupled
with rising elderly population some of the primary factors boosting the growth of the market. In addition,
availability of improved products such as user friendly and skin friendly bags are expected to fuel the demand
for ostomy bags. Colostomy bags was the leading segment with market share of around 37% with market
revenue valued worth USD 1.04 billion in 2012.
Based on the region, the global incontinence and ostomy care market is segmented into North America, Europe,
Asia Pacific and Rest of the World. North America captured approximately 37% of the global market share in
2012. Higher disposable incomes, increased awareness regarding side effects of obesity, higher geriatric
population in North America are the major factors resulting in dominance of the region in the global
incontinence and ostomy care products market.
However, Asia Pacific is anticipated to show fastest growth with CAGR of 7.6 % during 2013-2020. Large
geriatric population base in Japan and China, increasing social acceptance and rising popularity of incontinence
and ostomy care products in emerging economies including India and China are amongst few factors driving the
market growth in Asia Pacific. Key competitors in the market are Unicharm Corporation, Kimberly-Clark
Corporation, Hollister Inc., Coloplast Corporation and SCA(Svenska CellulosaAktiebolaget).
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Grand View Research has segmented the global incontinence and ostomy care products market on the basis of
product and region:
Incontinence and Ostomy Care Product Outlook

Incontinence care

Absorbents

Incontinence bags

Others (clamps, cleaners, deodorizers, urinals)

Ostomy care

Ostomy bags

Colostomy Bags

Ileostomy Bags

Urostomy Bags

Continent ileostomy Bags

Continent Urostomy Bags

Deodorants

Skin barriers

Irrigation products
Incontinence and Ostomy Care Regional Outlook

North America

Europe

Asia-Pacific

RoW
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Table of Content of Incontinence and Ostomy Care Products Market
Chapter 1. Executive Summary
1.1. Incontinence and Ostomy Care Products - Industry Summary and Critical Success Factors (CSFs)
Chapter 2. Incontinence and Ostomy Care Products Industry Outlook
2.1. Market Segmentation
2.2. Market Size and Growth Prospects
2.3. Incontinence and Ostomy Care Products Market Dynamics
2.4. Key Opportunities Prioritized
2.5. Industry Analysis - Porter's
2.6. Incontinence and Ostomy Care Products - Company Market Share Analysis
2.7. Incontinence and Ostomy Care Products Market PESTEL Analysis, 2012
Chapter 3. Incontinence and Ostomy Care Product Outlook
3.1. Incontinence Care Products
3.1.1. Absorbents
3.1.2. Incontinence Bags
3.1.3. Others (clamps, deodorizers, cleaners and urinals)
3.2. Ostomy Care Products
3.2.1. Ostomy Bags
3.2.1.1. Colostomy Bags
3.2.1.2. Ileostomy Bags
3.2.1.3. Urostomy Bags
3.2.1.4. Continent ileostomy Bags
3.2.1.5. Continent Urostomy Bags
3.2.2. Deodorants
3.2.3. Skin Barriers
3.2.4. Irrigation Products
Chapter 4. Incontinence and Ostomy Care Products Regional Outlook
4.1. North America
4.2. Europe
4.3. Asia-Pacific
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4.4. RoW
Chapter 5. Competitive Landscape
5.1 Coloplast
5.1.1 Company Overview
5.1.2 Financial Performance
5.1.3 Product Benchmarking
5.1.4 Strategic Initiatives
5.2 SCA (Svenska Cellulosa Aktiebolaget)
5.2.1 Company Overview
5.2.2 Financial Performance
5.2.3 Product Benchmarking
5.2.4 Strategic Initiatives
5.3 Unicharm Corporation
5.3.1 Company Overview
5.3.2 Financial Performance
5.3.3 Product Benchmarking
5.3.4 Strategic Initiatives
5.4 Kimerly-Clark Corporation.
5.4.1 Company Overview
5.4.2 Financial Performance
5.4.3 Product Benchmarking
5.4.4 Strategic Initiatives
5.5 Hollister Inc.
5.5.1 Company Overview
5.5.2 Financial Performance
5.5.3 Product Benchmarking
5.5.4 Strategic Initiatives
5.6 B. Braun Melsungen AG
5.6.1 Company Overview
5.6.2 Financial Performance
5.6.3 Product Benchmarking
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5.6.4 Strategic Initiatives
5.7 ConvaTec
5.7.1 Company Overview
5.7.2 Financial Performance
5.7.3 Product Benchmarking
5.7.4 Strategic Initiatives
5.8 Salts Healthcare
5.8.1 Company Overview
5.8.2 Financial Performance
5.8.3 Product Benchmarking
5.8.4 Strategic Initiatives
Chapter 6. Methodology and Scope
6.1. Research Methodology
6.2. Research Scope & Assumption
6.3. List of Data Sources
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Rising aging population, increasing incidences of obesity and mounting cases of unmet medical conditions of patients are few of the factors driving the Incontinence and ostomy care products market demand.

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