Blue Ocean Strategy
How to create
uncontested market space
and make the competition irrelevant
Chapter#6:
Get the Strategic Sequance Right
Kelompok-6
Aditya Sidi
Dharma Setiawan
Golda Indrawani
Blue Ocean
Strategy
Go where the profits and growth are - and where the competition isn’t
W. Chan Kim & Renée Mauborgne
BOS Logic: The Core Principles
Reconstruct Market
Boundaries
… overcome believes.
Reach beyond
existing Demand
… go for uncontested space.
Get the strategic
sequence right
… value [innovation] first.
COST
VI
VI
VALUE
Get the strategic sequence right
• This is the third principle of BOS
• This next challenge is to build a robust
business model to ensure that you make a
healthy profit on your blue ocean idea.
• Here you can see again the Logic of Blue
Ocean Strategy: The value innovation, the
cornerstone of Blue Ocean Strategy. In order
to create blue oceans the companies pursue
differentiation and low cost simultaneously.
BOS Logic: Get the Strategic Sequence right
Buyer utility
Is there exceptional buyer
utility in your business idea?
No  Rethink
YES
Price
Is your price easily accessible to the
mass of buyers?
No  Rethink
YES
Cost
Can you attain your cost target to
profit at your strategic price?
No  Rethink
YES
Adoption
What are the adoption hurdles in
actualizing your business idea?
Are you addressing them up front?
YES
A commercially viable Blue Ocean Strategy
No  Rethink