Source is a data driven content engagement platform, providing advanced data management for extending
and delivering engagement opportunities at any time or moment against the content being served and on
any connected device allowing the engagements to be conducted. These engagements/experiences are
personalized by the user based on whatever information you might wish to make available to your end
users, either on the same screen as the content is being viewed or on any other screen that wishes to
authenticate against the content.
Because your content may be viewed anytime anywhere; your contents valuable metadata, marketing
opportunities, brand extensions, fan based information, and even in-screen shopping experiences can be
conducted across any channel, OTT environment, OVP service, or even live programming. Essentially
offering opportunities across all media distribution channels:
 Theatrical
 TV broadcast
 OTT
 Radio
 Social media streaming
 etc.
The subsequent analytics that can be derived are extremely valuable in knowing your viewers. By using
the valuable data surrounding your programming and encouraging viewer interaction, the Source PULSE
Analytics layer will provide analytics that surround the time and duration and items of interest tapped into
by any viewer watching your content
Of course getting this volume of data into place around your content can sometimes be challenging and
not all of the information or marketing campaigns be ready at the time of staging of your program.
Therefore Source’s Sceneventory backend allows for automated metadata consumption and curation of
scripted and live programming. Through a combination of advanced alignment methods and cognitive
tools, Source can gather information to allow for the curation of examples of information like the:
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Screenplay
Costume design
Location
Set design and props
Music
Continuity metadata
Editorial metadata (Event, scene, span, acts, episode, entire program
Then curate against those points of information to properly stage for:
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Brand engagements
In screen merchandizing
Program discovery
Programmatic advertising
Technical metadata
And more.
Then channelize and offer your data to partners for B2B examples like Open Table for extending a
restaurant tour of all restaurants scenes and locations from a popular TV series. Or product placement
user engagement opportunities (Hyundai in The Walking Dead)
Additionally reach directly to your consumer in B2C examples like additional educational information of
background material in a documentary. Or allow the viewer finding out who that actor might be or where
they shot that scene. Even offer up additional e-commerce opportunities for time based direct to consumer
merchandizing.
The Source Platform interfaces directly with your content services platform and consists of 4 key
components as both a toolset and API/SDK (including ACR):
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Sceneventory: A production metadata and asset warehouse for contents related elements.
 The data and ancillary content collection area. Sceneventory acts as a data
confluence layer that allows for the collection of information at anytime during
the production cycle.
Kurator: Auto alignment and curation of stored metadata and assets, or insert/add new.
 The data and ancillary content collection area. Sceneventory acts as a data
confluence layer that allows for the collection of information at anytime during
the production cycle.
Whisper: Extending a virtual access layer of all time aligned metadata and assets staged
for engagement to any application or device.
 The ACR and API engagement stack of the Source platform, that exposes any
curated event at accuracy thresholds up to a sample rate level.
Pulse: Understand your viewer and their behavior
 Pulse is the data analytics layer associated with the Source platform. Pulse
measures every low-level detail around each users type and level of engagement.
Source works alongside or integrates with other DAM/MAM/Production tools
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Integrates to any modern MAM and production management tools – inherits existing
metadata
Streams proxy view in sync w/ master system media
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Can flow MAM or other production specific changes back into those systems
Allows for Convergence of business systems
Maintains metadata in sync w/ master assets