ORGANIZER ISSUE
VIEW
Global View is published by:
Rogers Worldwide
1550 E. Higgins Road, Suite 106
Elk Grove Village, IL 60007
Contact:
Jeanette Mucha, LCB
Director National Sales
Tel: (847) 806-9200
Mobile: (847) 970-8017
jmucha@rerogers.com
YOU TRAVEL THE WORLD WITH YOUR BUSINESS.
WE MAKE SURE YOUR EXHIBIT DOES TOO.
Packing List
Shipping to Brazil .................................................1
Blatant and Gratuitous Promotion ......................3
Customs and Border Protection (CBP) Updates...4
Editor:
Michelle Bruno,
CMP, CEM
Tel: (801) 520-0797
michelle@brunogroup.com
JANUARY
2010
Brazil Attracts U.S.
Exhibitors but
Shipping Remains
a Challenge
A
ll eyes are on Brazil. According to Forbes,
Brazil’s economy expanded in the third
quarter of 2009 and has weathered the global economic recession better than any other
country in Latin America. The Economist
reports that the country is expected to post a 5% annual
growth rate for the year. “Impressive economic growth, a
booming commodity sector and the country's popular government are receiving worldwide attention,” says a recent
National Public Radio online report.
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2
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Shipping to Brazil (cont’d from page 1)
expense of storage and advance payment is
required for import duties and taxes. Jeanette
Mucha, director national sales, Rogers
Worldwide, recommends the following additional advice for U.S. exhibitors shipping to Brazilian
trade shows:
●
Make sure the exact shipment weights are
indicated on all export documentation.
Weight discrepancies may cause delays in
clearance.
●
Invoice and pack permanent imports and
temporary imports separately.
●
Send copies of commercial invoices at least
30 days in advance to determine whether
import licenses will be required.
●
Prepare invoices in English or Portuguese.
●
Submit original sets of signed invoices and
packing lists. Photocopies are NOT acceptable even if they contain original signatures.
●
Declare realistic values on commercial
invoices. Customs has set minimum values
on many products and maintains the right to
deny entry on shipments that appear incorrectly valued.
●
Include complete descriptions, harmonized
codes, quantities and weights on invoices to
avoid delays, fines and/or seizures by customs authorities.
Invoices and packing lists must be meticulously prepared.
As a member of the BRIC (Brazil, Russia,
India and China) group of the fastest growing
developing economies in the world, Brazilian
trade shows in many sectors are stable or growing. Thanks to the weak dollar, U.S. products are
attractively priced, prompting some U.S-based
pavilion organizers, trade associations and
exhibitors to again place Brazil on their international rotations.
Despite the attractiveness of the Brazilian
market, shipping to Brazil remains a challenge
for exhibitors. Invoices and packing lists must be
meticulously prepared. The shipping logistics
must be perfectly timed to avoid the high
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2
●
Advise return instructions upon delivery of
the cargo to the exhibition in order to begin
the exportation process (for temporary
imports) and avoid unnecessary charges at
the bonded warehouse.
While the rest of the world emerges from
the recession at a much slower pace, Brazil and
the other BRIC nations represent strong opportunities for U.S. companies. Organizations that
invest in the few growing global markets now,
will be in a better position when the world economy returns to health. Nevertheless, Brazil
remains a challenging destination for exhibition
importations. Advice from an experienced international exhibition logistics specialist is highly
recommended.
GLOBAL VIEW ★ INTERNATIONAL EXHIBITION ORGANIZERS, MEETING PLANNERS AND CONFERENCE PRODUCERS
●
●
Raise awareness about Rogers Worldwide
Provide recipients with a reason to visit the
Rogers Worldwide booth
JANUARY
2010
1. What was the real name of the Chicago
establishment referred to as the “Olympia
Restaurant” in the Saturday Night Live skit
that immortalized the phrase, “cheezburger,
cheezburger, pepsi, chip?”
2. What is the name of the bar and restaurant,
located in the urban district at the tip of
Hong Kong’s Kowloon peninsula, named
after a famous “down under” outlaw? Hint:
The outlaw is sometimes referred to as the
first “Crocodile Dundee.”
ANSWER: NED KELLY’S LAST STAND
T
he Rogers Worldwide sales and marketing team tossed around a number of
ideas for their pre-show promotional
campaign to coincide with exhibiting in IAEE’s
Expo! Expo! trade show in Atlanta, December 9.
They ruled out postcards (not environmentally
friendly and telemarketing (over 900 prospects
were listed on the pre-show attendee list). Email
emerged as the best option, even though they
knew the competition would be stiff for something eye catching and memorable. After much
discussion, the Rogers Roadtrip email campaign
was born.
The objectives behind the email campaign
were three-fold:
The email campaign, depicting the
skylines of Atlanta (the site of the
meeting) and Chicago (Rogers headquarters and the start of the virtual
roadtrip), consisted of a series of
three trivia questions revolving
around destinations where Rogers
Worldwide has offices. Two cities,
Chicago and Hong Kong, plus the country of
India provided a backdrop for the following
three questions:
ANSWER: BILLY GOAT TAVERN
Rogers Roadtrip Email Campaign a Hit at
IAEE’s Expo! Expo!
Offer prospects a fun way to interact with the
company
●
Apply the “share, don’t sell” philosophy
3. In the academy-award winning movie,
Slumdog Millionaire, about an orphan from
the slums of India who wins 20 million
rupees on India’s TV version of Who Wants
to be a Millionaire?, what is the answer to the
final question: “Who was the third musketeer?”
A.
B.
C.
D.
Blartos
Aramis
Athos
Snoopy
ANSWER: ARAMIS
●
Recipients were invited to answer the trivia
questions (emailed three consecutive weeks
before Expo! Expo!) via return email in exchange
for a variety of gifts including a road atlas, luggage tags, subscription to Condé Nast Traveler
magazine, travel alarm, Chinese cookbook, electrical converter or a copy of the DVD “Slumdog
Millionaire.” Winners were directed to claim their
prizes at the Rogers booth. Each correct answer
also entitled the game participant to be entered
into a drawing for a grand prize of a night on the
town ($400 value).
The Rogers Roadtrip email campaign generated 69 unique leads. Many of the respondents
answered multiple times in the series and
received several gifts. The grand prizewinner was
Mariella Ley of IDG World.
“I was extremely pleased and very surprised
by the number and quality of the responses we
received. It was the most successful campaign we
have ever run for the Expo! Expo! show,” says
Jeanette Mucha, director national sales for
Rogers Worldwide.
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3
Customs and Border
Protection (CBP)
Updates
Implementation
of Revised
Lacey Act
Provisions
The Lacey
Act requires that
importers submit a
declaration to identify the genus and species of
any wood product (including paper). The intent
of the act, which became effective on December
15, 2008, is to combat the illegal trafficking of
wildlife, fish or plants. The types of products
covered are being phased in over the course of
two years.
The Lacey Act impacts trade show
exhibitors importing products that fall into specific categories during the phase in period. For
example, “tableware & kitchenware of wood”
products were phased in October 1, 2009. Thus,
exhibitors importing items for house wares exhibitions in particular, would be required to declare
the genus and species of the trees used in manufacturing their products after that date. By April
1, 2010, “toys, games and sporting equipment,”
with wooden components will be affected.
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Non-compliance of the amended Lacey Act
provisions may result in seizure of the imported
items, fines and criminal penalties for the
importers. Felony criminal sanctions for violations of the Act involving imports or exports, or
violations of a commercial nature in which the
value of the wildlife is in excess of $350, include
a misdemeanor violation with a fine of up to
$10,000 and/or imprisonment of up to 1 year
and civil penalties of up to $10,000.
While the Lacey Act imposes fines of up to
$10,000, the Criminal Fines Improvement Act of
1987 increased the fines under the Lacey Act for
misdemeanors to a maximum of $100,000 for
individuals and $200,000 for organizations.
Maximum fines for felonies were increased to
$250,000 for individuals and $500,000 for organizations.
10+2 Initiative to be
fully enforced as of
January 2010
On January 26, 2009,
U.S. Customs and Border
Protection (CBP) began
implementing
new
clearance
procedures
(see January Global View at
http://rerogers.com/uploads/GV_Jan2009.pdf)
that required additional information from
exhibitors and ocean freight carriers before clearance was granted. One year later, on January 26,
2010 the final phase of the initiative will begin
Although CBP has vowed
to take a common sense
approach after January 26,
2010, importers will be
subject to fines of $5,000
each time an ISF (importer
security filing) form is
late or inaccurate.
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GLOBAL VIEW ★ INTERNATIONAL EXHIBITION ORGANIZERS, MEETING PLANNERS AND CONFERENCE PRODUCERS
Customs and Border Protection Updates (cont’d from page 6)
and importers out of compliance
with the regulations will be subject
to fines and possible seizure of the
cargo by Customs.
Although CBP has vowed to take
a common sense approach after
January 26, 2010, importers will be
subject to fines of $5,000 each time
an ISF (importer security filing)
form is late or inaccurate. The ISF
form must accompany the import
declaration. According to the
World Trade\INTERACTIVE
newsletter published by law firm
Sandler, Travis & Rosenberg,
P.A., and Sandler & Travis Trade Advisory
Services, CBP has said it will “seek to avoid levying penalties for minor ISF filing mistakes and
instead continue efforts to inform filers of the
rule’s requirements. Those efforts have thus far
included the issuance of ISF penalty mitigation
guidelines and the posting of a list of answers
to frequently asked questions on the CBP Web
site.”
Rogers Worldwide
Import Services Issues
SOP
To streamline and
inform
international
exhibitors about requirements for importing their
goods into the U.S., Rogers
Worldwide Import Services has issued
a Standard Operating Procedure (SOP) document including ISF filing requirements, airfreight
procedures, ocean freight procedures, operational information and fees for import clearances. The document contains useful checklists
and bulleted lists for reference. The SOP is par-
ticularly useful for exhibitors who use their own
inbound shipping services but choose Rogers
Worldwide to handle the clearance and delivery
to show site.
Rogers Receives Additional Liquor Import
Permit
T h e
California
Department
of Alcoholic
Beverage
Control
(ABC) has
issued Rogers
Worldwide a California alcoholic license for distilled spirits, beer and wine effective August 24,
2009. This new permit enables Rogers to import
alcoholic beverages for exhibitions in California
and is added to the list of other permits allowing
similar importations in other states.
The Lacey Act
http://www.cbp.gov/xp/cgov/trade/trade_programs/entry_summary/laws/food_energy/amended_lacey_act/guidance_lacey_act.xml
10 + 2 Initiative and Importer Security Filing
http://www.cbp.gov/xp/cgov/trade/cargo_security/carriers/security_filing/
Importing Alcohol into the U.S.
http://www.ttb.gov/itd/importing_alcohol.shtml
JANUARY
2010
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