David Kennedy, People Against Dirty: "Our

who we are +
why we
make soap
where we are
going + our
goals to get
there
THE BENEFIT BLUEPRINT IN DETAIL
We use our business to
create positive social change
by improving the health and
livelihood of our team, our
community and the people
who use our products..
We strive to deliver financial
performance and success for
our shareholders. We believe
that the bigger we get, the
more impact we can have.
We ensure that every aspect of
our soap + our soapmaking
process takes responsibility for
the health of our environment.
BOTTLES THAT ARE SUGAR SWEET
We use plants instead of petroleum.
Our HDPE bottles contain a blend of 75% plant
plastic and 25% post-consumer recycled plastic
(PCR).
Our PET bottles are 100% PCR
LEAVING A SMALL FOOTPRINT
Our plant-based plastic and PCR results in ca.
70% less CO2 compared to using virgin plastic.
DESIGNED FOR REYCLABILITY
Our HDPE bottles are the same as milk and
yogurt containers. Even though it is derived
from plants it can be recycled along with
normal recycling
Our PET bottles are the same as beverage
containers hence are optimised for recycling.
SCALE BACK AS WE SCALE UP
Light-weighting our bottles
Concentrating on concentrating
Using low energy ingredients
CLEANER CLEANING
Using biological actives instead of chemical
Using safer and biodegradable alternatives
NO TO PETRO
Replace virgin petro-derived ingredients
100% Bio-based ingredients
Using waste as a resource
who we are +
why we
make soap
where we are
going + our
goals to get
there