CONFIDENTIAL
To:
David Kaminow, Debbie McCurry, Abe Recio
Sony Pictures
From:
Chloe Wild, Juley Remily, Neil Harrison, Henry Piney, Sean Steele
Subject:
International Tracking – Summer Blockbuster Comps
March 5– March 11, 2007
Date:
12 March 2007
CONTENTS:
UK
2
France
5
Germany
8
Japan
11
Australia
14
For further information, please contact:
Neil Harrison
t: +44 (0) 20 7420 9265
f: +44 (0) 20 7170 5239
m: +44 (0) 7957 897798
e: neil.harrison@nielsenentertainment.com
1
PPI International Tracking
NIELSEN NRG 2007
COPYRIGHT
12 March 2007
UK: Summer Blockbusters - International Tracking Comps
Title
24 Weeks
16 Weeks
8 Weeks
Releasing
Spider-Man 3
Pirates Of The Caribbean: At World;s End
13 November 06
4 December 06
8 January 07
29 January 07
5 March 07
26 March 07
4 May 07
25 May 07
Ocean’s 13
18 December 06
12 February 07
9 April 07
8 June 07
Shrek The Third
8 January 07
5 March 07
30 April 07
29 June 07
Harry Potter And The Order Of The
Phoenix
22 January 07
19 March 07
14 May 07
13 July 07
Transformers
5 February 07
2 April 07
28 May 07
27 July 07
The Simpsons Movie
5 February 07
2 April 07
28 May 07
27 July 07
Fantastic Four: Rise Of The Silver Surfer
19 February 07
16 April 07
11 June 07
10 August 07
Ratatouille
16 April 07
11 June 07
6 August 07
5 October 07
* Dates correspond to report date for each tracking wave, while the number of weeks refers to the number of weeks from release.
Dates shaded in red indicate titles appearing on tracking this week.
2
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
UK: Summer Blockbusters - International Tracking Comps
Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware
Numbers highlighted in red denote the number of percentage points each measure has increased by, decreased by or remained unchanged since the movie last appeared on tracking.
100%
NOVEMBER
2006
DECEMBER
2006
JANUARY
2007
FEBRUARY
2007
90%
80%
75%
73%
=
70%
64%
61%
58%
57%
60%
50%
-12
64% 63%
55%
45%
44%
43%
40%
34%
30%
22%
20%
10%
Pre tracking
launch / date
shift
1%
Pre tracking
launch /
date shift
+4
7%
8%
5%
4%
3%
3%
0%
Number of Weeks
Pre-Release
Report Date
Spider-Man 3
Pirates Of The
Caribbean: At
Worlds End
Ocean's 13
Shrek The Third
Spider-Man 3
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
Transformers
The Simpsons
Movie
24 weeks
24 weeks
24 weeks
24 weeks
16 weeks
24 weeks
16 weeks
24 weeks
24 weeks
13/11/2006
4/12/2006
18/12/2006
8/1/2007
8/1/2007
22/1/2007
29/1/2007
5/2/2007
5/2/2007
3
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
UK: Summer Blockbusters - International Tracking Comps
FEBRUARY
2007
100%
MARCH
2007
APRIL
2007
90%
80%
+2
70%
+15
63%
-1
59%
60%
56% +4
55%
49%
50%
41%
37%
40%
30%
25%
20%
+2
+3
7%
10%
0%
9%
1%
0%
Ocean's 13
Shrek The Third
Spider-Man 3
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
The Simpsons
Movie
Transformers
Ocean's 13
Number of Weeks
Pre-Release
Fantastic Four:
Rise Of The
Silver Surfer
16 weeks
24 weeks
16 weeks
8 weeks
16 weeks
8 weeks
16 weeks
16 weeks
8 weeks
Report Date
12/2/2007
29/2/2007
5/3/2007
5/3/2007
19/3/2007
26/3/2007
2/4/2007
2/4/2007
9/4/2007
4
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
FRANCE: Summer Blockbusters - International Tracking Comps
Title
24 Weeks
16 Weeks
8 Weeks
Releasing
Spider-Man 3
13 November 06
8 January 07
5 March 07
2 May 07
Pirates Of The Caribbean: At World’s End
4 December 06
29 January 07
26 March 07
23 May 07
Shrek The Third
Ocean’s 13
25 December 06
1 January 07
19 February 07
26 February 07
16 April 07
23 April 07
13 June 07
20 June 07
Harry Potter And The Order Of The
Phoenix
22 January 07
19 March 07
14 May 07
12 July 07
Transformers
The Simpsons Movie
5 February 07
5 February 07
2 April 07
2 April 07
28 May 07
28 May 07
25 July 07
25 July 07
Ratatouille
12 February 07
9 April 07
4 June 07
1 August 07
Fantastic Four: Rise Of The Silver Surfer
19 February 07
16 April 07
11 June 07
8 August 07
* Dates correspond to report date for each tracking wave, while the number of weeks refers to the number of weeks from release.
Dates shaded in red indicate titles appearing on tracking this week.
5
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
FRANCE: Summer Blockbusters - International Tracking Comps
Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware
Numbers highlighted in red denote the number of percentage points each measure has increased by, decreased by or remained unchanged since the movie last appeared on tracking.
100%
NOVEMBER
2006
DECEMBER
2006
JANUARY
2007
FEBRUARY
2007
90%
80%
70%
65%
64% 63%
59%
60%
55%
53%
50%
48%
50%
39%
40%
33%
30%
20%
10%
Pre tracking
launch / date
shift
Pre tracking
launch /
date shift
12%
7%
2%
5%
0%
Pre tracking
launch /
date shift
7%
0%
N/A
0%
Spider-Man 3
Shrek The Third
Ocean's 13
Spider-Man 3
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
Transformers
The Simpsons
Movie
Number of Weeks
Pre-Release
Pirates Of The
Caribbean: At
Worlds End
24 Weeks
24 Weeks
24 Weeks
24 Weeks
16 Weeks
24 Weeks
16 Weeks
24 Weeks
24 Weeks
Report Date
13/11/2006
4/12/2006
25/12/2006
1/1/2007
8/1/2007
22/1/2007
29/1/2007
5/2/2007
5/2/2007
6
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
FRANCE: Summer Blockbusters - International Tracking Comps
FEBRUARY
2007
100%
MARCH
2007
APRIL
2007
90%
80%
70%
=
60%
52%
53% -7
52%
+7
50%
46%
=
40%
39%
40%
30%
+5
+2
59%
25%
20%
+3
10%
4%
0%
N/A
2%
+2
4%
10%
+1
1%
0%
Ratatouille
Shrek The Third
Ocean's 13
Spider-Man 3
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
Transformers
The Simpsons
Movie
Number of Weeks
Pre-Release
Fantastic Four:
Rise Of The
Silver Surfer
24 Weeks
24 Weeks
16 Weeks
16 Weeks
8 Weeks
16 Weeks
8 Weeks
16 Weeks
16 Weeks
Report Date
12/2/2007
19/2/2007
19/2/2007
26/2/2007
5/3/2007
19/3/2007
26/3/2007
2/4/2007
2/4/2007
7
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
GERMANY: Summer Blockbusters - International Tracking Comps
Title
24 Weeks
16 Weeks
8 Weeks
Releasing
Spider-Man 3
13 November 06
8 January 07
5 March 07
3 May
Pirates Of The Caribbean: At World’s End
4 December 06
29 January 07
26 March 07
24 May 07
Ocean’s 13
Shrek The Third
18 December 06
1 January 07
12 February 07
26 February 07
9 April 07
23 April 07
7 June 07
21 June 07
Transformers
15 January 07
12 March 07
30 April 07
5 July 07
Harry Potter And The Order Of The
Phoenix
The Simpsons Movie
22 January 07
19 March 07
14 May 07
12 July 07
5 February 07
2 April 07
28 May 07
26 July 07
Ratatouille
12 February 07
9 April 07
4 June 07
2 August 07
Fantastic Four: Rise Of The Silver Surfer
N/A
N/A
N/A
N/A
* Dates correspond to report date for each tracking wave, while the number of weeks refers to the number of weeks from release.
Dates shaded in red indicate titles appearing on tracking this week.
8
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
GERMANY: Summer Blockbusters - International Tracking Comps
* Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware
Numbers highlighted in red denote the number of percentage points each measure has increased by, decreased by or remained unchanged since the movie last appeared on tracking.
100%
NOVEMBER
2006
DECEMBE
R 2006
JANUARY
2007
FEBRUARY
2007
90%
80%
+8
69%
70%
-3
64%
61% 62%
61%
59%
60%
+6
52%
50%
49%
47%
46%
43%
+4
41%
39% 39%
37%
40%
27%
30%
20%
+3
10%
+2
8%
6%
4%
2%
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
The Simpsons
Movie
24 Weeks
24 Weeks
16 Weeks
24 Weeks
15/1/2007
22/1/2007
29/1/2007
5/2/2007
1%
Spider-Man 3
Ocean's 13
Shrek The Third
Spider-Man 3
Transformers
Number of Weeks
Pre-Release
Pirates Of The
Caribbean: At
Worlds End
24 Weeks
24 Weeks
24 Weeks
24 Weeks
16 Weeks
Report Date
13/11/2006
4/12/2006
18/12/2006
1/1/2007
8/1/2007
0%
1%
3%
1%
0%
N/A
0%
9
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
GERMANY: Summer Blockbusters - International Tracking Comps
FEBRUARY
2007
100%
MARCH
2007
APRIL
2007
90%
80%
70%
+10
60%
59%
+3
49%
50%
+18
-10
45%
42%
-4
-4
43%
37%
40%
N/A
30%
24%
+5
20%
+2
10%
3%
0%
N/A
+1
+1
1%
2%
13%
6%
=
0%
0%
Ratatouille
Ocean's 13
Shrek The Third
Spider-Man 3
Transformers
Pirates Of The
Caribbean: At
Worlds End
The Simpsons
Movie
Ocean's 13
Number of Weeks
Pre-Release
Harry Potter And
The Order Of
The Phoenix
24 Weeks
16 Weeks
16 Weeks
8 Weeks
16 Weeks
16 Weeks
8 Weeks
16 Weeks
8 Weeks
Report Date
12/2/2007
12/2/2007
26/2/2007
5/3/2007
12/3/2007
19/3/2007
26/3/2007
2/4/2007
9/4/2007
10
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
JAPAN: Summer Blockbusters - International Tracking Comps
Title
24 Weeks
16 Weeks
8 Weeks
Releasing
Spider-Man 3
Pirates Of The Caribbean: At World;s End
13 November 06
4 December 06
8 January 07
29 January 07
5 March 07
26 March 07
5 May 07
25 May 07
Shrek The Third
8 January 07
5 March 07
30 April 07
30 June 07
Live Free Or Die Hard
8 January 07
5 March 07
30 April 07
30 June 07
Harry Potter And The Order Of The
Phoenix
22 January 07
19 March 07
14 May 07
14 July 07
Transformers
12 February 07
9 April 07
4 June 07
4 August 07
Ocean’s 13
12 February 07
9 April 07
4 June 07
4 August 07
Ratatouille
N/A
N/A
N/A
N/A
Fantastic Four: Rise Of The Silver Surfer
The Simpsons Movie
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
* Dates correspond to report date for each tracking wave, while the number of weeks refers to the number of weeks from release.
Dates shaded in red indicate titles appearing on tracking this week.
11
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
JAPAN: Summer Blockbusters - International Tracking Comps
* Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware
Numbers highlighted in red denote the number of percentage points each measure has increased by, decreased by or remained unchanged since the movie last appeared on tracking.
100%
NOVEMBER
2006
JANUARY
2007
DECEMBER
2006
FEBRUARY
2007
MARCH
2007
90%
80%
67%
+14
70%
-5
60%
57%
60%
50%
55%
46%
43%
39%
38%
40%
+2
31%
30%
-4
25%
+7
20%
10%
2%
Pre tracking
launch / date
shift
9%
2%
23%
22%
21%
-2
10% 10%
9%
7%
3%
1% 2% N/A
3%
0%
0%
Transformers
Ocean's 13
Spider-Man 3
0%
Number of Weeks
Pre-Release
Report Date
Spider-Man 3
Pirates Of The
Caribbean: At
Worlds End
Shrek The
Third
Live Free Or
Die Hard
Spider-Man 3
Harry Potter Pirates Of The
And The Order Caribbean: At
Of The Phoenix Worlds End
24 Weeks
24 Weeks
24 Weeks
24 Weeks
16 Weeks
24 Weeks
16 Weeks
24 Weeks
24 Weeks
8 Weeks
13/11/2006
4/12/2006
8/1/2007
8/1/2007
8/1/2007
22/1/2007
29/1/2007
12/2/2007
12/2/2007
5/3/2007
12
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
JAPAN: Summer Blockbusters - International Tracking Comps
MARCH 2006
APRIL 2007
MAY 2007
100%
90%
80%
70%
60%
50%
-6
40%
+25
32%
27% NA
30%
+5
20%
10%
21%
14%
-1
-1
1%
0%
0%
Number of Weeks
Pre-Release
Report Date
.
Shrek The
Third
Live Free Or
Die Hard
Harry Potter Pirates Of The
And The Order Caribbean: At
Of The Phoenix Worlds End
16 Weeks
16 Weeks
16 Weeks
5/3/2007
5/3/2007
19/3/2007
Transformers
Ocean's 13
Shrek The
Third
Live Free Or
Die Hard
Spider-Man 3
Harry Potter
And The Order
Of The Phoenix
8 Weeks
16 Weeks
16 Weeks
8 Weeks
8 Weeks
Release
8 Weeks
26/3/2007
9/4/2007
9/4/2007
30/4/2007
30/4/2007
5/5/2007
14/5/2007
Please note: release dates for Ratatouille, Fantastic Four: Rise Of The Silver Surfer and The Simpsons Movie are yet to be confirmed
13
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
AUSTRALIA: Summer Blockbusters - International Tracking Comps
Title
24 Weeks
16 Weeks
8 Weeks
Releasing
Spider-Man 3
13 November 06
8 January 07
5 March 07
3 May 07
Pirates Of The Caribbean: At World’s End
Shrek The Third
4 December 06
25 December 06
29 January 07
19 February 07
26 March 07
16 April 07
24 May 07
14 June 07
Fantastic Four: Rise Of The Silver Surfer
15 January 07
26 February 07
23 April 07
21 June 07
Transformers
15 January 07
5 March 07
30 April 07
29 June 07
Harry Potter And The Order Of The
Phoenix
22 January 07
19 March 07
14 May 07
12 July 07
Ocean’s 13
29 January 07
26 March 07
21 May 07
19 July 07
The Simpsons Movie
5 February 07
2 April 07
28 May 07
26 July 07
Ratatouille
12 March 07
7 May 07
2 July 07
30 August 07
* Dates correspond to report date for each tracking wave, while the number of weeks refers to the number of weeks from release.
Dates shaded in red indicate titles appearing on tracking this week.
14
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
AUSTRALIA: Summer Blockbusters - International Tracking Comps
* Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware
Numbers highlighted in red denote the number of percentage points each measure has increased by, decreased by or remained unchanged since the movie last appeared on tracking.
100%
NOVEMBER
2006
JANUARY
2007
DECEMBER
2006
90%
80%
75%
-7
68%
70%
+5
70%
65%
60%
60%
48%
50%
52%
50%
46%
42%
41%
40%
36%
30%
24%
18%
20%
10%
Pre tracking
launch /
date shift
4%
1%
1%
1%
2%
Pre tracking
launch / date
shift
+2
3%
0%
0%
Number of Weeks
Pre-Release
Report Date
Spider-Man 3
Pirates Of The
Caribbean: At
Worlds End
Shrek The Third
Spider-Man 3
Fantastic Four:
Rise Of The
Silver Surfer
Transformers
Harry Potter And
The Order Of
The Phoenix
Ocean's 13
Pirates Of The
Caribbean: At
Worlds End
24 Weeks
24 Weeks
24 Weeks
16 Weeks
24 Weeks
24 Weeks
24 Weeks
24 Weeks
16 Weeks
13/11/2006
4/12/2006
25/12/2006
8/1/2007
15/1/2007
15/1/2007
22/1/2007
29/1/2007
29/1/2007
15
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007
AUSTRALIA: Summer Blockbusters - International Tracking Comps
FEBRUARY
2007
100%
MARCH
2007
90%
80%
+6
70%
66%
+6
+10
60%
+5
56%
53%
52%
-3
50%
43%
-7
+5
40%
34%
29%
30%
+1
19%
20%
10%
Pre tracking
launch /
date shift
+2
+4
5%
+2
6%
3%
+1
2%
4%
0%
N/A
0%
The Simpsons
Movie
Number of Weeks
Pre-Release
Report Date
Shrek The Third Fantastic Four:
Rise Of The
Silver Surfer
Spider-Man 3
Transformers
Ratatouille
Harry Potter And
The Order Of
The Phoenix
Pirates Of The
Caribbean: At
Worlds End
Ocean's 13
24 Weeks
16 Weeks
16 Weeks
8 Weeks
16 Weeks
24 Weeks
16 Weeks
8 Weeks
16 Weeks
5/2/2007
19/2/2007
26/2/2007
5/3/2007
5/3/2007
12/3/2007
19/3/2007
26/3/2007
26/3/2007
16
PPI International Tracking
COPYRIGHT NIELSEN NRG 2007
12 March 2007