Future-proof your
career service
Presentation by Marcus Belben
A strategy for changing technologies How 'inline' are our online careers services?
AGCAS Annual Conference 3rd September 2015
Chris Addison explains
https://youtu.be/9Zt4CmMuFI4?t=12m1s
What OFSTED thinks
What the government thinks
Matthew Hancock 23rd April 2013 to Guardian:
‘The whole system of education – schools, colleges
and universities – needs to be more responsive to
employers. One side effect to the rise in tuition fees is
that students are more demanding in terms of what
they want to get out of university. The role, for instance,
of enterprise in university is expanding.’
Govt. talks about a ‘culture change’ in careers services
What students think
What our students think
https://youtu.be/6ETUnEpyeCk
What employers think
What our employers think
https://youtu.be/e_E4OK2YSzg
Engaging Audiences
● Technology can help or
hinder
● Focus on the student
perspective, put yourself in
their shoes
● How are they finding you?
● Are they finding what they
want?
● How are you helping?
Know your audience
● What are they using?
● How and when?
● Differentiate
between different
purposes
● Personalise your
service
• Ensure effective, open, analysis of your audiences
Engaging your audience
http://padlet.com/careersnetwork/howengage
My top ten
Leadership buy-in
Staff buy-in
Plan into your work
Student testing
Work on your ‘shop
window’
Design in engaging learning
Personalisation & meet
your audience
Effective integration &
analysis
Student representation
Research and more
analysis
Case Study
https://youtu.be/a9zRZt-c3Hw
The how and why
•
•
•
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How are people finding out about you?
How are you finding out about your audience?
How are you communicating?
How are you integrating?
http://padlet.com/careersnetwork/howwhy
Future-proof careers services?
• How are we communicating & sharing networks and
information?
• What do students think, what do employers think,
how are we learning from them?
• Look to how your audiences are using technology
Marcus Belben, eLearning & Multimedia Manager
/careersbham
@careersbham
www.intranet.birmingham.ac.uk/careers
m.belben.1@bham.ac.uk