Keeping Interactivity at the Center of Rapid

Sponsored by:
Keeping Interactivity at the Center of
Rapid Development
Bryan Chapman
Chief Learning Strategist
Chapman Alliance
bryan@chapmanalliance.com
Cost
Too much time
Steep Learning Curve
Name the most common
reason someone might not
use interactivity during rapid
development.
Cost
Lack of Creativity
Too much time
Steep Learning Curve
Hard to Integrate
Why should I?
Not in PowerPoint
Name the most common
reason someone might not
use interactivity during rapid
development.
How long…
How long does it take to create 1 hour of
Classroom Instruction?
How long…
How long does it take to create 1 hour of
E-Learning?
How long…
How long does it take to create 1 hour of
Simulation-Based e-learning?
How long…
Low Range = 12:1
High Range = 60:1
How long does it take to create 1 hour of
PowerPoint-based, online learning?
PCWeek Shoot Out
•
Several teams invited to compete
•
Convert a 54-hour instructor-led course to
online learning
•
2 days of development
•
1 person at the computer at any time
•
Storyboard…. actually a lesson plan
•
Present course to 20 judges and 150
members of media gallery
•
Watched the other teams in action
•
Wide variety of approaches
How content is authored
%
Tool
66%
PowerPoint
63%
Microsoft Word
61%
Dreamweaver
47%
Flash
34%
Code at the HTML Tag Level
32%
Traditional Authoring Tools (like Authorware,
ToolBook, etc.)
26%
Microsoft FrontPage
21%
Learning Content Management System
(LCMS)
18%
Content Authoring Tools built into LMS
16%
Other
Source: Brandon Hall Research
13%
Rapid e-Learning Tools (like ReadyGo, Lectora
Publisher, Trainersoft, etc.)
Continuum of Interaction
Cost per finished hour…
Levels of Interactivity
Level 1:
• Page turning
• Test Questions
Outsource Developed
Internally Developed
(per finished hour)
(per finished hour)
Average: $15,067
Low: $10,009
High: $20,088
Ratio: 30-50:1
Cost: $1,200 - $2,000
(assumed rate of $40 pay per hour)
Level 2:
• Level 1, plus…
• 25% interactive exercises,
games and minisimulations
Level 3:
• High level of gaming and/
or simulation
Average: $24,672
Low: $17,627
High: $33,711
Ratio: 221:1
Cost: $8,840
Average: $41,138
Low: $29,639
High: $70,279
Ratio: 750:1
Cost: $30,000
(assumed rate of $40 pay per hour)
(assumed rate of $40 pay per hour)
Source: Brandon Hall Research, Custom Content Development Knowledgebase
How?
IBM Blended Learning Model
White Papers
Instructor-Led
“culminating
experience”
Exercises
Word
Games
.PDF
Practice
PowerPoint
Student
Guide
Scenario-Based
Simulations
Product Knowledge
Blended Learning as a development model
White Papers
Rapid Authoring Tools
Exercises
Word
Games
Student
Guide
Rapid Simulation Development
– Best Tool for the Job
.PDF
Practice
PowerPoint
Classroom uses the same
development model
Scenario-Based
Simulations
Product Knowledge
Blended Learning as a development model
White Papers
Demonstration
Rapid Authoring Tools
Exercises
Word
Games
Student
Guide
Rapid Simulation Development
– Best Tool for the Job
.PDF
Practice
PowerPoint
Classroom uses the same
development model
Scenario-Based
Simulations
Product Knowledge
Demonstration
Bloom’s Taxonomy
• Knowledge

Action verbs: list, define, tell, describe, identify, show, label, collect, examine, tabulate, quote, name,
who, when, where, etc.
• Comprehension

Action verbs: summarize, describe, interpret, contrast, predict, associate, distinguish, estimate,
differentiate, discuss, extend, etc.
• Application

Action verbs: apply, demonstrate, calculate, complete, illustrate, show, solve, examine, modify, relate,
change, classify, experiment, discover, etc.
• Analysis

Action verbs: analyze, separate, order, explain, connect, classify, arrange, divide, compare, select,
explain, infer, etc.
• Synthesis

Action verbs: combine, integrate, modify, rearrange, substitute, plan, create, design, invent, what if?,
compose, formulate, prepare, generalize, rewrite, etc.
• Evaluation

Action verbs: assess, decide, rank, grade, test, measure, recommend, convince, select, judge,
explain, discriminate, support, conclude, compare, summarize, etc.
“Remember” – “Do”
Don’t wait too late to apply
interactivity
Authoring and Production
Design
Document
Storyboard
Evaluate
Implement
Develop
Design
Analyze
Prototype
Course Designer
Interactivity to meet instructional
goals
Demonstration
Interactivity Menu…
 Discovery Exercise
 Progressive Disclosure
 Branching Scenario (troubleshooting)
 Software Application Simulation
 Labeling Exercise
 Role-play simulation
 Discrimination Exercise (classification)
 Game show (i.e. Jeopardy, Millionaire)
 Simple Games (Tic-Tac-Toe)
 Crossword puzzle (reinforce terminology)
 Sequencing Exercise
 Interactive Glossary
 Flash Cards (recall)
 Branching Quesitons
 Matching
 Video Interaction
 Animated Diagram
Course Designer
Tips and Suggestion – Using
Interactivity for Rapid Development
•
Create an interactivity “sampler” to show to internal
customers, SME’s, etc. Review before design activities.
•
Don’t create navigation controls at the page level. It’s a waste
of time.
•
Page turning isn’t bad if used in moderation. Add a healthy
mix of interactivity.
•
When prototyping, create a prototype for each interaction, not
just a single lesson or module.
•
Consider using multiple tools to meet the need.
•
One caution: make sure interactivity choices don’t
overshadow the instruction. It is possible to use too much of a
good thing.
Cost
Too much time
Steep Learning Curve
Hard to Integrate
Why should I?
Not in PowerPoint
Lack of Creativity
Sponsored by:
Questions???
Bryan Chapman
Chief Learning Strategist
Chapman Alliance
bryan@chapmanalliance.com
801-568-7011
Seema Chaudhary
Director, Business Development
Harbinger Group
seema@harbingersgroup.com
(425) 861-8400

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