metadesign: fostering design within the

METADESIGN: FOSTERING
DESIGN WITHIN THE PROCESSES
OF THE FUTURE
Carlo Franzato cfranzato@unisinos.br
Twitter @carlofranzato
Academia.edu https://unisinos.academia.edu/CarloFranzato
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Which structures and processes are necessary for anticipatory action?
Roberto Poli – Some question about anticipation
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Anticipation: forecast or envisage?
Comparison of Canadian Association of Petroleum Producers (CAPP) Forecasts and actual production, 2006 to 2012, www.zdnet.com
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Anticipation: forecast or envisage?
CELASCHI , F. et al. Advanced design exploration field. A systematic repertory of scientific and design
opportunities. In: Proceedings of the 5th international forum of design as a process. The shapes of the
future as the front end of design driven innovation. Guadalajara, Tecnológico de Monterrey, 2015, p. 21-44.
Ettore Sottsass, Micro Environment, Kartell, 1972
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
“Design”
Creative process oriented towards the development of sociotechnical devices
for the transformation of the world
4 constituent principles:
• Creativity;
• Immanence;
• Projection;
• Transitivity.
Gruppo di ricerca in Design estratégico para a inovação cultural e social. Inovação cultural e social: design
estratégico e ecossistemas criativos. FREIRE, K. Design estratégico para a inovação cultural e social.
São Paulo: Kazuá, 2015, p. 179-180.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design for a better world
Territorial design in the space/time diagram, developed within the Politecnico di Milano’s Research Unit on Design for Cultural Heritage
FRANZATO, C. Design nel progetto territoriale. Strategic Design Research Journal, v. 2, n. 1, p. 1-6, 2009.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design within complexity: strategic action versus program
Certainly, action is decision, a choice, but it also a wager.
In this notion of wager, there is an awareness of risk and of uncertainty.
Every strategy in any possible domain has its consciousness of the wager…
Action is strategy. The word strategy does not mean a predetermined
program we can apply ne variatur over time. Strategy permits, from an initial
decision, to envisage a certain number of scenarios of action, scenarios that
can be modified according to information arriving in the action and according
to chance occurrences that will occur and disrupt the action.
MORIN, E. Blind Intelligence. In MORIN, E. On Complexity. Cresskill, NJ: Hampton Press, 2008, p. 54.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design within complexity: ecosystemic perspective
[Open] systems that organize their closing (that is to say, their autonomy) in
and by their opening.
Two consequences:
• Their laws of organization are based on disequilibrium;
• Their intelligibility has to be found, not only in the system itself, but also in
its relationship with the environment.
MORIN, E. Complex pattern and design. In: MORIN, E. On Complexity. Cresskill: Hampton Press, 2008, p.
11.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design within complexity: organization as a closed system
Flussogramma del processo di produzione dell’automobile, http://www.plcremote.com/P/p74.html
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design within complexity: organization as an open system
See CASTELLS, M. The rise of the network society. Malden (USA)-Oxford (UK): Wiley-Blackwell, 2010.
Autodesk Research, OrgOrgChart (Organic Organization Chart) project, http://www.autodeskresearch.com/projects/orgorgchart
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Design within complexity: organization within its ecosystem
See CASTELLS, M. The rise of the network society. Malden (USA)-Oxford (UK): Wiley-Blackwell, 2010.
Elaborazione a partire da Autodesk Research, OrgOrgChart (Organic Organization Chart) project,
http://www.autodeskresearch.com/projects/orgorgchart
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Designing networks and networking design
Designing networks: the dynamic open system of involved actors and their
relations.
Networking design: the design practice of such relations.
Progetto Internet mapping, http://cheswick.com/ches/map/
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign
• Enabling the design process;
• Participating to the design process;
• Seeding design process.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign I Enabling the design process
GIACCARDI, E. Metadesign as an Emergent Design Culture. Leonardo, v. 38, n. 4, 2005, p. 342-349.
VAN ABEL, B. et al. (ed.). Open Design Now: Why Design Cannot Remain Exclusive. Amsterdam: BIS
publishers, 2011. www.opendesignnow.org
www.quirky.com
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign I Enabling the design process
LEVY, P. Les Technologies de l’intelligence. L’avenir de la pensée à l’ère informatique. Paris: La
Découverte, 1990.
A design instrument developed for the Sow Network Project, realized in 2013 by Marcia Diehl, Patricia Hartmann and Carlo Franzato.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign I Participating to the design process
MATURANA, H. Metadesign. Avalaible at: http://www.inteco.cl/articulos/006/texto_ing.htm
HILLGREN, P.A.; SERAVALLI, A.; EMILSON, A. Prototyping and infrastructuring in design for social
innovation. CoDesign, v. 7, n. 3–4, p. 169–183, 2011.
GERSHENFELD, N. A. Fab: the coming revolution on your desktop. From personal computers to
personal fabrication. New York: Basic Books, 2005.
The front end of the design process has been growing as designers move closer to the future users of what they design.
SANDERS, E. B.; STAPPERS, P. J. Co-creation and the new landscapes of design. CoDesign, v. 4, n. 1, 2008, p. 6.
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign I Seeding design process
GIACCARDI, E. Metadesign as an Emergent Design Culture. Leonardo, v. 38, n. 4, 2005, p. 342-349.
DELEUZE, G.; GUATTARI, F. A Thousand Plateaus: Capitalism and Schizophrenia. Minneapolis:
University of Minnesota Press, 1987.
Centella asiatica
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
Metadesign: letting the future design
Reil Miller – Metadesign for changing the conditions of change
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato
CONTATTI
Carlo Franzato cfranzato@unisinos.br
Twitter @carlofranzato
Academia.edu https://unisinos.academia.edu/CarloFranzato
METADESIGN: FOSTERING DESIGN WITHIN THE PROCESSES OF THE FUTURE
@CarloFranzato

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