,,,. -, .~ 18 1.! ,. ,,,: ‘i BEFORE THE POSTAL RATE COMMISSION WASHINGTON, D.C. 20268-0001 POSTAL RATE AND FEE CHANGES, 2000 Docket No. R2000-1 INITIAL BRIEF OF PITNEY BOWES INC. Communications regarding this document should be served on Ian D. Volner N. Frank Wiggins Venable, Baetjer, Howard & Civiletti, LLP 1201 New York Avenue, N.W. Suite 1000 Washington, DC 200053917 Dated: September 13, 2000 BEFORE THE POSTAL RATE COMMISSION WASHINGTON, D.C. 20268-0001 POSTAL RATE AND FEE CHANGES, 2000 Docket No. R2000-1 INITIAL BRIEF OF PITNEY BOWES INC. Under the current First-Class technology unfairly and improperly and distribution single-piece rate design, users of metering bear costs associated with the manufacture of stamps that they do not cause the Postal Service to incur. To redress this manifest inequity, Pitney Bowes Inc. (“Pitney Bowes”) has proposed a discount of one cent applicable the First-Class/First-Ounce Discount”). The discount businesses and residential to mailers who use metering technology single-piece rate (the “Metering Technology would further provide stamp users -- especially mailers -- with an incentive efficient and less costly postage evidencing technology. Discount are fully met, as Pitney Bowes will show in this Initial Brief. discount. for the Metering show that there are no valid objections We urge the Commission to recommend it. small to more The Postal Service itself that the theoretic will further and factual predicates to migrate concedes Bowes to pay Technology Pitney to the proposed TABLE OF CONTENTS Summary of Position . The Metering Technology Discount. Argument............................................... A. The Legal and Factual Predicates for the Metering Technology Discount are Fully Satisfied B. The Postal Service’s Opposition to the Metering Technology Discount is Based Upon Claims that Are Hypothetical and Otherwise Without Merit. 1. 2. C. Conclusion The Claim that Recommendation of a Metering Technology Discount Will Open the Floodgates to the Same Discount in Other Classes and Rate Categories Is Without Basis. The Postal Service’s Claim that there Will Be No Migration of First-Class Mail Stamp Users to Metering Technology is Without Merit The Small Net Reduction in Revenue the Postal Service Will Experience from the Metering Technology Discount Can Readily be Absorbed Without Unreasonably Burdening Other Mailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .._._. 7 7 10 14 17 SUMMARY OF POSITION It is a basic principle of law and postal policy that activities mailers perform which enable the Postal Service to avoid and reduce costs should be reflected in the rates those mailers are required to pay. The use of metering technology affix First-Class single-piece the Postal Service. mailers now pay. postage produces clear and measurable savings to Those savings are not, however, reflected in the rates those Under the Metering Technology Discount, a portion of those savings would be passed on in the form of a one-cent discount per piece. Bowes will show in this brief that the proposed meets the introduction to statutory and of discounts, policy criteria Metering for rate Technology de-averaging Discount through serves the needs of a critical but under-served and thus fully meets the fairness Pitney and equity criteria of the Act. the market, The Postal Service does not contend otherwise. The predicates Postal Service does for the Metering Technology claim is that recommendation the necessary introduction This claim is baseless. attributable not dispute transaction the First-Class the validity Discount. of the Rather, the Postal Service’s of a metering discount will open the floodgates of such a discount in other rate categories It completely to or classes. ignores the fact that the lion’s share of costs of collecting single-piece underlying mail category. revenues from stamps is assigned Thus, the only category to of mailers who deserve relief in the form of a Metering Technology Discount from otherwise applicable rate category. rates are users of the First-Class single-piece 2 The discount and residential will result in a very substantial migration of small business mail users from stamps to metering technology. will further reduce the Postal Service’s stamp production it to serve all mailers. costs and better enable The Postal Service’s claims that migration will not occur is without merit. As a result, the very modest net revenue deficiency from implementation This migration of the Metering Technology Discount that will result can be readily absorbed without undue burden on mailers who do not qualify for the discount. THE METERING The Metering Technology current First-Class TECHNOLOGY Discount will redress the existing inequity in the rate structure and further basic policy objectives move from the costly and cumbersome efficient use of metering technology. of the First-Class the Postal Service stamps. single-piece traditional stand-alone Pitney Bowes’ Under the current rate schedule, rate category 13904. stamp related costs. However, to affix postage worksharing Users of metering to their costs that and sale of postage users of metering technology -- both PC Postage devices like technology window mail pieces. do not need to purchase service operations Tr. 23/10561, when they 10562. Their efforts can and should be reflected in the rates that they pay. The Metering Technology one-cent distribution all users -- do not cause the Postal Service to incur these stamps and burden the Postal Service’s wish pay the very substantial meters and the newly introduced ClickStamp@ as mailers use of postage stamps to the far more incurs in the manufacture, Tr. 29/13899, DISCOUNT discount proposed Discount would do just that and no more. represents (very conservatively) 3 The only 44% of the 2.3 cents attributable transaction piece First-Class rate category. who use traditional, Tr. 29/l 3893, 13901. stand-alone Postage devices. deducted costs that metering technology significantly to pay postage. Discount Tr. 29/13952. or other The discount characteristics would would be readily understandable mail verification small businesses and residential of the users of the First-Class 23/10560. The payment readily proposed evolution careful discount technology. qualify, by would rate by mailers distributing be simple to apply: single-piece rate regardless the Metering consumers accessible and of the Metering Technology Technology and Postal Service Discount would be users who make up the overwhelming single-piece rate category. of metering technology to this category conservative market majority Tr. 29/13909, Tr. makes this form of postage of mailers. research Tr. 23/10560-63. establishes that the will prompt stamp users to convert to the use of metering Tr. 23/10585-88. the Postal unpresorted would be clerks. The primary beneficiaries Thorough, first-ounce PC That is the only category of mailer all metered mail entered at the First-Class of content enable First-Class Discount burdened with the Postal Service’s cost of manufacturing, and selling stamps. because The Metering Technology applicable who use metering technology It would apply to mailers meters as well as the newer Internet-based Tr. 23/10564. from the otherwise avoids in the single- Service First-Class The Metering Technology Discount to better serve all users of its “core mail. Tr. 23/10584. 4 will thus product” -- ARGUMENT A. The Legal and Factual Predicates Discount are Fully Satisfied for the Metering There are three legal and policy elements that a proposed satisfy. First, Section 3622(b)(3) should not be burdened incur. The Commission costs that the Postal Service “actually saves.” Commission assure recognize the desirability by the Postal predicates for the Metering Technology Second, the Commission has Bowes in rate design understandable conceded Witness in the manufacture accountable paper to the public 53622(b)(7). that these in order to legal and The Postal and policy Discount are fully met: has shown the causal Fronk agreed link between that “costs and distribution are not caused at IV- Third, the Act requires that the 39 U.S.C. explicitly basis, reflect only the the activities by the mailer and the costs that the Postal Service 29/13898-13901. Service have Service. witnesses performed this of “simplicity” is readily Service’s First, Pitney that mailers Decision in Docket MC957 in Docket R97-7 at 384. that the rate structure administrable must implemented must, on an exact piece comparison 94; see a/so Decision dictates has frequently mandate by the creation of discounts. insisted that discounts discount with costs that they do not cause the Postal Service to 39 U.S.C. $3622(b)(3). fundamental of the Act specifically Technology by users” 1214925-26; see also, Tr. 1214789. 5 incurred of postage of metering avoids. Tr. by the Postal stamps and other technology. Tr. Second, witness Miller conceded an estimated discount 2.3 cent cost savings that reflects avoided and distribution Technology that the one-cent costs.” Tr. 45/19665. stamp manufacturing There is no dispute that the Metering Discount is based solely on avoidable attributable Postal Service’s “is based on own analysis of variability costs and uses the in the relevant cost segments. See, e.g., Tr. 612631, 2617, 2634-35; Tr. 29113916. z, the Postal Service does not claim that the Metering Discount will, nor could it, cause administrative problems or consumer of the mailing testified advantage of the discount “would not need to maintain any inventory of stamps of administering postage determinable Thus, statutory Class Tr.29/13908. the discount: payment burdened (See, at a glance. metering technology e.g., avoided DMM eligibility Technology ‘and policy predicates. Discount It de-averages so that metering meets costs. no difficulty would evidence be in of readily technology in conformity Technology 6 users are not improperly The savings to the Postal with the Commission’s actually passes through The Metering each of the relevant the current single piece First- with stamp costs that they do not cause. and the discount to use mail “just as displays distinctive PO30.41); to take Tr. 29/13908. Service have been measured analysis, of single-piece Postal clerks would experience the Metering rate structure choosing On the other hand, mailers who opt to continue stamps would pay only one rate for the First-Ounce they do now.” public confusion. Dr. Haldi any denomination.” that the portion Technology Discount “exact piece” less than the full amount of maintains simplicity of rate structure because difficulty. it is readily understandable and can be administered As a result, the Metering Technology and the foremost recommended of the statutory by the criteria, Commission be without Discount fully satisfies the first the mandate “fair and ?j3622(b)(l). Indeed, without the Metering Technology to conclude that the First-Class single-piece that the schedule equitable.” 39 U.S.C. Discount it is not possible rate schedule is either fair or equitable. B. The Postal Service’s Opposition to the Metering Technology Discount is Based Upon Claims that are Hypothetical and Otherwise Without Merit 1. Discount The Claim that Recommendation will Open the Floodgates Rate Categories explanation, is Without Basis. Technology to the Same Discount in Other Classes and On rebuttal, witness Miller asserts, without that the Metering Technology Class single-piece of a Metering Discount cannot be limited to the First- rate. His Table 5 (Tr. 45119669) purports to establish that the Postal Service would experience a net revenue deficiency of approximately $1.7 billion if the Metering that rate category. Technology This “floodgates” The fundamental borne by the single-piece bear manufacture, examine costs of manufacture cost” of stamp and rate categories any portion distribution that question. costs of collecting Technology Class single-piece Witness production of stamps is he did and distribution. Tr. (and if so, to what extent) the rates listed in his Table 5 (either original attributable cost associated He testified that “much of the attributable That is precisely is limited to “non-discounted with or the Dr. Haldi, by contrast, did revenue from stamps is distributed Discount is that the Mr. Miller admitted and sale of postage stamps. Tr. 29/13952. Class mail.” of the argument and distribution rate category. He was unable to state whether revised) beyond argument is meritless.’ First-Class not “look at the attributable for the subclasses were extended problem with Mr. Miller’s floodgates lion’s share of the attributable 45/19869. Discount of one-cent transaction to non-discounted the reason First-Class First- why the Metering mail” -- the First- category. Miller has effectively conceded that Dr. Haldi’s conclusion is correct. The witness admitted that “we took [Periodicals] out” of Table 5 (when revised) because no attributable “there is literally or virtually literally costs The witness also suggested that there may be differences in costs to the Postal Service among different categories of stamp users depending upon the stamp distribution channel. He implies -- although he does not claim --that these differences might warrant separate stamp discounts. However, witness Miller conceded that he has no idea of the magnitude of the cost difference among the various methods that the Postal Service uses to distribute stamps. He also recognized that even if the cost differences were sufficient to warrant consideration of further de-averaging of the single-piece First-Class category, very serious revenue protection and administrative problems would arise. Tr. 45/19855. Thus, the Commission need not consider the issue of a possible discount or discounts for stamp purchasers. 8 associated with the manufacture, subclass or those Business Reply subclasses.” mail was associated line 8-14). and sale of stamps assigned to that Tr. 45/19863. removed stamps nor metering technology (Tr. 45/19865, distribution Similarly, from the revised Therefore, (with the exception table because that neither is ‘used to pay for postage in that rate category none or very little of the attributable with stamps are assigned to that category. subclasses he conceded of the single-piece costs The fact is that all of the First-Class rate category) listed on witness Miller’s Table 5 make little or no use of stamps and thus receive none of, or a negligible manufacture assignment and distribution of, the attributable costs arising from the of stamps. For precisely this reason Mr. Miller did not purport to claim that his Table 5 represents an actual measure of the revenue reduction that will result from the Metering Technology Discount. Tr. 45/19668. In fact, the entire claim is fictional, as the following colloquy shows: “Q. And what you are saying is that you don’t have any idea what the costs are that would be avoided in these subclasses [listed in revised Table 51 if they could avoid the costs at all? A. I think I have said that I didn’t really look at the attributable costs. I was just saying if they revetied back basically if they reverted back to stamps Q. Hypothetically reverted back. A. Yes. Exactly.” Tr. 45/19869. With literally no evidence to support it, the hypothetical that mail might “revert back” to stamps is not probative evidence 9 possibility of the claimed net revenue deficiency. has calculated should be rejected out of hand. Limiting single-piece the Metering rate discrimination The claim of a revenue reduction greater than Dr. Haldi Technology category is, therefore, other First-Class to First-Class categories Cir., 1982). First-Class of stamp precisely the same reason, anti- mail. See, mailers through 2. market It is the only rate a discount is warranted. is possible the only for exclusion to has been The rates of other subclasses reflect For in which it is possible mail piece with one in which postage and other of attributable stamp costs because stamps cannot by rule be used, or are The Postal Service’s Mail Stamp bear an overwhelming costs. It is the only category already and distribution are not “similarly situated.” not in practice used by, mailers in those subclasses Heisler’s the using and distribution through metering technology. First-Class with mailers an “exact piece” comparison the cost of a stamped categories mailers because category rate de-averaging First-Class First-Class production consistent Users, et a/. V. FCC, 680 F.2d 790, 808 (D.C. manufacture in which single-piece single-piece single-piece category evidenced entirely or other subclasses e.g., Ad Hoc Telecommunications compare to users of the First-Class provisions of the Act. The discount creates no “undue preference” (39 U.S.C. §403(c)) proportion Discount Claim That There Will Be No Migration Users to Metering research or categories. study shows Technology that, approximately 4.9 billion pieces of mail originated 50 employees and by households at is Without a one-cent by businesses Merit. of Dr. discount, with fewer than (through PC Postage) will switch from the use 10 of stamps to the use of metering technology. The estimation are confined of migration is conservative. to 80% of those Tr. 23/10584-85; Dr. Heisler’s volumetric respondents established “extremely likely” to migrate from stamps to metering technology. Most revealing criticize by the terms of the stud? survey Tr. 23/l 0590. value is baseless. is what Dr. Staisey has omitted from her criticism. conditions She does not in which it was carried out, the imposed, or the use of a “generic product” description questionnaire. conclusion and (ii) stated that they were claim that this study is of no probative the basic survey design, the manner qualifying projections who both (i) met the qualifying conditions Dr. Staisey’s Tr. 29/13910. Rather, Dr. Staisey supports her purely judgmental that the survey results are entitled to no weight whatsoever, criticisms of the survey questions which are trivial, and (b) comments response rate which are both confusing and incorrect. in the on (a) about the Even if the criticisms had merit -- and they do not -- they would not support her conclusion that Dr. Heisler’s market research is entitled to no weight whatsoever. First, Dr. Staisey’s claim that consumers “burdens” that use of a PC Postage 45/19924) is not within the range of reasonable It entirely ignores a fundamental admitted that, by the conditions 2 device condition might not fully understand would impose upon them the (Tr. criticism of the survey instrument. of the survey. Dr. Staisey herself of the survey, qualified PC Postage respondents In the case of the non-household meter study, the qualifying conditions included the requirement that the firm spend at least $10 per month on postage and that postage be applied primarily by stamps. In the case of respondents who were presented with the IBI concept statement, additional qualifying conditions -- the respondent must have a computer, must have Internet access and must have an inkjet or laser printer -- were imposed. See PB LR-3. 11 -- those computer, with whom the interviews -- must already Internet access and a specific type of printer. assume that these interviewees computing were completed technology do not adequately entails is irrational. Tr. 450994952. understand lack of sophistication To the “burdens” that Similarly, Dr. Staisey’s contention that the access charge or the meter rental fee cost must be repeated iteration of the discount have a level (Tr. 45/19924; on the part of qualified 45119957-58) assumes interviewees. before each a complete That assumption is entirely unwarranted. Second, Dr. Staisey’s claim that Dr. Heisler’s testimony does not “explicitly state the response rate” associated surveys (Tr. 45/19926) the response is either confused or incorrect. rate is somewhat the term “response conducted might of response representativeness However, Dr. Staisey’s definition rate has no meaningful application Tr. 45/19963. because of those who this was not a general it would did respond market study. to This to a survey of the type In a general market study this definition value of At one point, she stated that she used to have the option to respond.” by Dr. Heisler. be of some elusive. and non-households rate” to refer to “the ratio of those who have responded those who were selected definition with the household provide an to the of response indicator general of the population. Rather, the purpose of this survey was to test the response to a discount (or more precisely several levels of discounts) business among consumers and residential who fall within a defined population (small mailers) and who also have sufficient mail volume and 12 other characteristics to qualify them as realistic candidates for migration to metering technology. Consistent with the avowed purpose of the survey, Dr. Heisler used the ratio of qualified respondents size. to total respondents See, e.g., Tr. 23/10588. to develop the potential market That is what he should have done. ultimately admitted as much. During cross-examination of response the precise response Tr. 23/10592, Tr. 45/19964. [the This is rate that Dr. Heisler used to size the market, Tr. 23/10588, and that response Tr. 23/10597-10804.3 definition she revised her definition rate and stated that it is the ratio of “those who have completed survey] out of those who were selected in the sample.” testimony. Dr. Staisey rate is explicitly shown in Dr. Heisler’s Dr. Staisey is either confused as to the proper of the proper response rate in this case, or wrong in her claim that the proper response rate was not “explicitly” stated. Third, it is certainly true that there is a fairly large range between the lower and upper bounds survey. of the volume estimates Tr. 23/10622. that Dr. Heisler derives from his However, this does not warrant the conclusion that the survey has no probative value. intent surveys, those that the Commission cases. Moreover, forecasting calculations 3 including Dr. Heisler A low coefficient has explicitly volumes from an “intent study.” categorically exclude of variation respondents who in all has relied upon in prior recognized Tr. 23/10590, is inherent the difficulties lines 8-15. reported in His volume themselves as In a final shift of position, the witness asserted that it is not the response rate itself but the small size of the sample that gives rise to her conclusion. Tr. 45/19967. She was either unable, or unwilling, to state what size sample she considered necessary to yield acceptable results. Tr. 45119969. 13 somewhere in the range between “extremely migrate, as well as 20% of the qualified “extremely Id. likely” to migrate. criticisms of the adjustments lower boundary, likely” and “not at all likely” to respondents It is noteworthy that Dr. Staisey that Dr. Heisler made. Most importantly, Dr. Heisler’s testimony overlooks Heisler study cannot be depended (Tr. 23/10622), had no even at the shows that a very substantial mail will migrate from stamps to metering technology Dr. Staisey conveniently who reported themselves volume of a fact which in arriving at her extreme conclusion that the upon at all. Dr. Heisler’s careful and thorough market study provides the Commission - and the Board of Governors respond favorably -- with reasonable to the Metering Technology assurances Discount. C. is contradicted net reduction avoided calculates the Postal Service Will Discount Can Readily be Other Mailers that the Postal Service will experience in revenues from single-piece attributable First-Class mail (after subtraction costs and giving effect to increased from stamps to metering technology) stamp usage to by the record. The Small Net Reduction in Revenue Experience From the Metering Technology Absorbed Without Unreasonably Burdening Dr. Haldi’s testimony that mailers will The Postal Service’s claim that there will be no migration from costly and cumbersome metering technology - of $156.5 million. a of volume and migration Tr. 29/13910-12. The actual net revenue effect will almost certainly be somewhat smaller than Dr. Haldi calculated rather than Test Year because his calculations are based on FYI998 costs and revenues. 14 This net revenue reduction is small in both relative and absolute With Test Year before rates revenues approaching revenue reduction represents terms. $68 billion, the $156.5 million less than 3110th of a percent of total revenues. Moreover, as Dr. Haldi pointed out, even if no migration from stamps to meters is assumed, the revenue single-piece line 4. recommend although a discount not justify the Commission at the level proposed increasing the First-Class Tr. 29/13967, line 23-13968, might properly hesitate considerations are, moreover, several if the effect were to impose other cost and that justify this discount at the level proposed a revenue related despite the modest net revenue effect: First, the Postal Service itself has recognized that remote resetting meters yields benefits to it that go beyond rate case cost analysis. 90% of meters, and all PC Postage devices, are remotely reset. Plan for Manually set electronic As a result (subject issues), it is very likely that all metering technology realizes The a proposed plan to retire the remaining “manually Plan, 65 Fed. Reg. At 25339. Service See Retirement meters” -- those that must be taken to the post office. Test Year will be remotely of More than Set Postage Meters, 65 Fed. Reg. 25339 (May 1, 2000). Postal Service has announced Postal to burden on other mailers, that is not the case here. There calculated would rate paid by stamp users by one-cent. Accordingly, significant reduction reset. Retirement to scheduling and other installed beginning during the This will increase the cost savings that the from metering technology. reflected in Dr. Haldi’s analysis. 15 These savings are not Second, the migration of stamp users to remote reset metering technology will enable resources the Postal and, therefore, Service use its window service better serve those mailers who, for whatever reason, elect to continue to use stamps. to more effectively Tr. 23/10565. These cost savings, as well, are not reflected in Dr. Haldi’s exact piece analysis. Third, offering an incentive to mailers effective means of attracting new customers official responsible to migrate from stamps and new volume. for strategic planning has specifically is an The senior postal recognized this “When customers do not have to go to the Post Office to fill their postage meters, they may even use more postage simply because the new technology has made it easier for them to do so. New customers may be drawn in.” Tr. 29/13906. The Postal Service’s First-Class Mr. Fronk, confirmed this assessment. rate design witness in this case, Tr. 10/4793. In view of the relatively modest calculated plain, but unquantifiable other cost and revenue net revenue deduction benefits that will flow to the Postal Service from this incentive, the proposal can be implemented proposed without unduly burdening other mailers. 16 and the at the level CONCLUSION The C6mmission comports furtherance should with the requirements find that the Metering of the Postal of basic postal policy objectives. Technology Reorganization Discount Act and is in The Metering Technology Discount should be recommended. Respectfully submitted, Ian D. Volner N. Frank Wiggins Venable, Baetjer, Howard & Civiletti, LLP 1201 New York Avenue, N.W. Suite 1000 Washington, DC 20005-3917 Counsel for Pitney Bowes Inc. 17 CERTIFICATE OF SERVICE I hereby certify that I have this day served the foregoing all participants of record in this proceeding in accordance rules of practice. -L 9, VA Ian D. Volner document upon with Section 12 of the
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