Poll
Polls are collections of public opinions gathered by
Georgetown Institute for Consumer Research to shed
light on issues relevant to consumers.
What is your primary reason for using an
online ‘wish list’?
What is your primary reason for using an
online ‘Wish list’?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
41%
31%
18%
6%
Can't
Will
Can afford, Unsure
afford, but probably
but
whether I
will later never be shouldn't want to
able to
purchase purchase or
afford
not
4%
Other
When using an online ‘wish list,’ 41% of respondents said their primary reason was that they
could not afford a product at the time, but would be able to later. Meanwhile, 6% of people
placed products in ‘wish lists’ knowing that they will probably never be able to afford the product, while 18% of people said they use ‘wish lists’ for products they can afford, but know they
shouldn’t purchase. About one third of respondents said their primary reason for using ‘wish
lists’ was for products they were unsure whether they wanted to purchase or not and 4% had
other reasons for using ‘wish lists.’
The Georgetown Institute for
Consumer Research, Sponsored
by KPMG, develops innovative,
ground-breaking research to illuminate
the challenges and opportunities
of understanding and marketing
to consumers.
For more information, visit
http://consumerresearch.
georgetown.edu