Callaway/Kodak Promo 2010
Callaway/Kodak Promo 2010
Program Overview
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Callaway has developed a unique and powerful marketing program to attract, engage and connect consumers to
our Inline Drivers, Diablo Edge, Diablo Edge Tour, FTiz and FT Tour though the following program. POP will also
feature a callout to The Hottest Driver On Tour (FT Tour Driver) Please read carefully for timing, elements and
setup instructions.
Timing: Consumer Promotion Dates: May 23rd – June 20, 2010 (Fathers Day)
Mail-in Rebate Postmark Deadline: July 5, 2010
(must be received by July 15, 2010)
Purchase A 2010 Inline Driver (Diablo Edge, Diablo Edge Tour, FTiz or FT Tour)
And Receive A Kodak PlaySport 1080p HD Video Camera ($169 Value).
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In Order to receive a Kodak PlaySport 1080p HD Video Camera via Mail In Gift Form, consumers must purchase
one of the following products at a Canadian Retailer between May 23rd – June 20th 2010.
Diablo Edge Driver
Diablo Edge Tour
FTiz Driver
FT Tour Driver
Callaway/Kodak Promo 2010
Program Guidelines
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Gift will be rewarded via Mail In Gift Form. Proof of Purchase via Original Retail receipt must follow the form.
Gift will be redeemed to consumer within 8-10 weeks
Program ends June 20th 2010 unless otherwise extended.
Support
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Mycallaway.ca
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Campaign will be supported via radio in major markets and selected online golf related websites.
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PR
Marketing Materials Available (Can all be requested from OSR)
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Tent Card (To be placed at Cash or on floor display)
BlackJack or DSPD Slipsheet Sign.
Slipsheet Insert (8.5x11)
18 x 11 Poster (To be placed in front of stores).
Mail In Gift Forms
Shaft Tags
Materials that can be downloaded via CallawayConnect. If you don’t have access, please inquire with OSR.
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Additional Mail In Gift Forms
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E-Blast Advertising of Promo
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Banner Advertising of Promo
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Standard Slipsheet Insert (8.5 x 11)
Appendix - Callaway/Kodak
Promo 2010 – Marketing Materials
* POP Still in development - Bilingual version will be provided where appropriate
Appendix - Callaway/Kodak Promo 2010 – Marketing Materials
Interactive
Appendix –
Kodak PlaySport Spec
Product Specifications
Sensor type1 / 2.5–type 5 MP CMOSLens
5.54 mm, 35 mm equivalent
48 mm @ 1080p
36 mm @ 720p
36 mm @ WVGA
36 mm still capture
Zoom4X digitalImage stabilizationelectronicDisplay size2.0 in.Storage128 MB internal memory[1],
SD/SDHC card expansion slotFocus modesnormalFocus range
39.4 in.100 cm
–infinity
White balanceautoFile formats
video: H.264 (MOV), AAC LC
still: JPEG
Capture mode
1080p—1920 x 1080, 30 fps
720p / 60 fps—1280 x 720, 60 fps
720p—1280 x 720, 30 fps
WVGA—848 x 480, 30 fps
still—5.3 MP, 16:9 widescreen, interpolated
Microphoneyes—monauralSpeakeryesI/O interfaceUSB 2.0 (high speed), AV out, HDMITripod
mount1/4 in. standard PowerKODAK Li-Ion Rechargeable Digital Camera Battery KLIC-7004, AC
AdapterDimensions2.3 × 4.4 × 0.8 in.Weight128 g without battery
What is in the box
Everything you need to shoot, watch, and share 1080p HD video
•KODAK PLAYSPORT Video Camera
•KODAK Li-Ion Rechargeable Digital Camera Battery KLIC-7004
•HDMI and AV cables
•Wrist strap
•User Guide
•ARCSOFT MEDIA IMPRESSION Software for Kodak (PC only)
Appendix –
Kodak PlaySport Spec
System Requirements
WINDOWS
WINDOWS XP SP2, VISTA, WINDOWS 7 or later
INTERNET EXPLORER 6.0 or higher
MACINTOSH
MACINTOSH 10.4, 10.5, 10.6 or higher
SAFARI 1.1 or higher
Hardware
PENTIUM 4, 2.8 GHz processor or greater
1 GB RAM and 64 MB video RAM
300 MB hard drive disk space available
CD-ROM drive
Available USB port (1.1 or higher)
1024 × 768 display resolution
1128 MB internal memory / 20.3 MB available for video and picture storage (1 MB equals one million bytes).