P R I N C I P L E S
Similarity:
objects that look
similar, often
perceived as a
group or a
pattern
Figure/Ground:
the eye differentiates
an object from its surrounding area. A form
is perceived as figure
while surrounding area
is perceived
as the ground
Closure: occurs
when an object in
incomplete or a space
isn’t filled in, people
percieve the whole by
filling in the missing
information
Continuation:
when the eye is
compelled to move
through one
object and continue
through another
Simplicity:
our mind perceives everything
in its simplest
form
Proximity:
when elements are
placed together
they tend to be
perceived as a
group