Johnny Appleseed Country
Co-op Opportunities
JATA offers destination marketing advertising co-op opportunities through a
variety of publications. Bring your business and message to a greater audience
by partnering with us on any of the opportunities below.
Check the advertising opportunities you wish to participate in:
(Descriptions of the events below can be found on the backside of this page)
MEDIA BUYS
TRAVEL SHOWS
__ Bay State Parent (June): $200
__ Bride & Groom Magazine (May): $500
__ Boston Spirit Magazine (March): $400
__ SportsEvents Magazine (December): $400
__ Boston.com E-Blast (May): $600
__ Yankee Magazine (June/July): $800
__ AAA Fall (October): $400
__ Daytrips & Destinations (May): $300
__ Great Bridal Expo (Sept. /Jan.): $500
Name of Business: _______________________________________________________________________
Address (Street, City, State, Zip): __________________________________________________________
Name of Primary Contact: _______________________________________________________________
Business Phone: ________________________________
Fax: __________________________________
Company Email: ________________________________________________________________________
PAYMENT: ________ Total Amount
___ Cash
___ Credit Card**
___ Check*
___ Invoice
*Checks can be made out to the Johnny Appleseed Trail Association, 860 South St. Fitchburg, MA 01420
**Johnny Appleseed Trail Association accepts: Visa, Master Card, and American Express cards
Card #: __________________________________ EXP Date: __________________ CVV: __________
Signature: ____________________________ Name Printed on Card: __________________________
Signature: _____________________________________________ Date: __________________________
For more information on these opportunities contact:
Matt Myers: myers@massweb.org or 978.353.7604 x244
MEDIA BUYS
BAY STATE PARENT: Deadline is May 1
Co-op Price: $200* / Normal Price: $1,000
JATA is teaming up with Bay State Parent Magazine to target parents and families with children from birth
through adolescence. The magazine has a circulation of approximately 40,000. This opportunity is limited to no
more than 3 participants on a first come, first serve basis.
BRIDE & GROOM MAGAZINE: Deadline is March 1
Co-op Price: $500* / Normal Price: $2,270
Each year three issues of Bride & Groom Magazine are pulished with approximately 75,000 copies distributed
throughout 200+ locations in Central New England. Each issue is printed in full color on high-quality paper,
making it the most attractive planning resource in the region. This opportunity is limited to no more than 3
participants on a first come, first serve basis.
BOSTON SPIRIT MAGAZINE: Deadline is February 1
Co-op Price: $400* / Normal Price: $1,850
Boston Spirit is full of articles focusing on LGBT leaders from the worlds of travel and leisure business, to politics,
and entertainment. The magazine is also active in giving back by sponsoring and helping to raise funds for
many local non-profit organizations. This opportunity is limited to no more than 3 participants on a first come,
first serve basis.
SPORTSEVENTS MAGAZINE: Deadline is November 1
Co-op Price: $400* / Normal Price: $2,000
The mission of SportsEvents Magazine is to help planners of amateur sporting events and competitions be more
effective, informed and successful with their events. The editorial content includes “how-to” type articles written
by recognized authorities, news and information relevant to sports event planning, spotlights on destinations
and sports complexes, interviews and profiles, and other items of interest to the industry. This opportunity is
limited to no more than 3 participants on a first come, first serve basis.
BOSTON.COM E-BLAST: Deadline is April 1
Co-op Price: $600* / Normal Price: $3,250
Boston.com’s Boston Traveler Electronic Newsletter is directly emailed to over 50,000 opt-in subscribers. Co-op
participants will receive a clickable URL image with approximately 100 words. This opportunity is limited to no
more than 6 participants on a first come, first served basis.
YANKEE MAGAZINE: Deadline is April 1
Co-op Price: $800* / Normal Price: $4,000
Yankee is the magazine that intimately explores and abundantly shares all that the New England region has to
offer. The magazine publishes helpful articles with practical suggestions for adding character and value to your
own home and garden; plus innovative and classic New England dishes for your table. Co-op participants will
receive access to Yankee Magazine generated leads. This opportunity is limited to no more than 3 participants
on a first come, first serve basis.
TRAVEL SHOWS
AAA FALL TRAVEL SHOW: at the Twin River Casino, RI
Co-op Price: $400 / Normal Price: $1,200
A major business to consumer travel show hosted by AAA Southern New England. JATA will be participating in
the two-day show as an exhibitor, engaging attendees in discussion about tourism, recreational activities, and
opportunities in the North Central Massachusetts region with the newest publications available. For a nominal
fee, you can partner with JATA to distribute your marketing materials while highlighting your business or
attraction at our exhibitor booth. This opportunity is limited to no more than 4 participants on a first come, first
serve basis.
DAYTRIPS & DESTINATIONS: in Plantsville, CT
Co-op Price: $300 / Normal Price: $900
Known as the Guide to Family Fun, Daytrips & Destinations showcases the best places to go and things to see
throughout the Northeast, and beyond. This opportunity is limited to no more than 2 participants on a first
come, first serve basis.
GREAT BRIDAL EXPO: in Boston, MA
Co-op Price: $500 / Normal Price: $1,100
This show provides TWO opportunities for co-oping with JATA (September or January). The Great Bridal Expo is
the largest national direct to consumer bridal show in the country, and the only bridal show to be named one
of Tradeshow Week’s Top 50 consumer trade shows in North America. The company has been producing
high-quality bridal shows throughout the United States for nearly 40 years. This opportunity is limited to no more
than 2 participants on a first come, first serve basis.
* Prices subject to change