What Are we Selling?
•Value
•Product Uniqueness
•Marketing
•High Profitability
•Equipment
•High Capacity
•Low Labor
•Self Marketing
•Total Program
•Service
•Delivery
ICEE is a destination product for the C&P Channel
ICEE is the most recognized and sought out Frozen Beverage
consumers purchase today.
ICEE promotions keep sales growing
ICEE adds incremental sales to your outlet
ICEE margins are Terrific
• 73% of C&P consumers visited the
outlet to buy an ICEE
• 57% of all ICEE purchases take place
in a C&P Outlet like yours
ICEE Offers Regular Promotional
Opportunities
ICEE Offers New “Sought After” Flavors to
help Drive Continuous Sales excitement
ICEE Brings You Refillable Sales Vessels to
Help drive return business
PEZ
Option A:
Collector set including ICEE bear & a vehicle
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25,000 minimum
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12 per case/144 per master carton
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Our cost: approx $3.50/set
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Offer as a purchase with purchase…
”Buy an ICEE & get a collector Pez set for only $4.75
OR Buy a collector Pez set for $6.99”
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20 weeks production
PEZ
Option B:
Pez ICEE “Wheelz”
• Single polybag package
• Truck featuring ICEE graphics or ICEE/customer logo graphics
• Minimum 25,000 per design
• Custom clip strip can be attached to ICEE machine
• Our cost: approx $1.10 each (clip strip included)
• 12 on a clip strip per case 48/carton
• Execute as a purchase with a purchase
• 20 weeks production
The Zookeeper
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Tie in with MGM feature film release
Starring Kevin James with voice talent from Adam Sandler, Sylvester Stallone, Cher &
Jon Farreau
Film release date: October 10, 2010
Timing: Sept – Oct, 2010
ICEE placement in film
– “Griffin drives a giraffe patterned golf cart past Franky, the ICEE guy, 40’s. He has
a flesh colored eye patch underneath his glasses and lips that are always stained
with ICEE syrup colors. Bees constantly swarm around his head. Griffin gestures
to indicate that Franky should wipe his green lips, then drives off.”
Promo execution: Flavor tie in, sweepstakes, collector cup
Film begins shooting in approx 6 weeks in Boston (final promo execution TBD based
on retailer “buy in”)
Approval needed by March 1, 2010
250,000 minimum for cups
SCRATCH
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Tie in with new video Game….Scratch- The Ultimate DJ
Developed by Commotion Games
Authentic DJ Game featuring original music from Top Hip Hop recording artists
Game will be released in May (actual release date TBD)
Promotion concept:
– “Scratch” Scratch & Win The Ultimate DJ Experience Sweepstakes
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32 ounce cups featuring custom graphics from Scratch- The Ultimate DJ
Peel n Win Game Piece attached to cup
Game piece includes a “scratch and win” component
How the game is played TBD…scratch & match, scratch for a code, etc.
Cost of cup: TBD
Minimum: 500,000 cups
2010 FLAVORS
BLUEBERRY POMEGRANITE ACAI
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In outlet timing: Feb – Sept
Take advantage of the popularity of this blended flavor
Light purple color
Available from Jogue
*Graphics subject to change
MANGO PASSION FRUIT
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In outlet timing: March - May
Take advantage of the popularity of this blended flavor
Popular with Hispanics
Orange color
Available from Jogue
*Graphics subject to change
WATERMELON LIME
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In outlet timing: June - Aug
New flavor blend trend
Great summer time flavor
Red/pink color
Available from Jogue
*Graphics subject to change
APPLE
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In outlet timing: Sept - Nov
Red color, delicious apple taste
Concentrate available from Jogue
Popular with Hispanics
*Graphics subject to change
Handi Squeeze Bottle
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In market timing: early May – WSL
Bottle features new ICEE graphics
Case pack: 72 bottles
Bottle pricing: $1.04 per bottle
Floor display available; give bottle and brand
increased visibility.
Introducing a Great Frozen
Beverage Opportunity
Bag-in-Box System
No Mixing or Pouring
No Sanitizing
No Health Department
Concerns or Hidden Labor
Costs
High Capacity
Many Fun Flavors
Better Margins Than
Fountain
Profitability
ICEE yields 1350 ounces per gallon
Fountain Yields 768 ounces per gallon
Gross Profit
400 gallons x 1350oz = 540,000 oz
540,000 oz divided by 24oz cup (30.5oz) = 17,705 (24) oz cups
Total Cups Sold: 17,705 @ $1.50Total G.P. $26,558
Net Profit
Price Per Gallon: $14.50
$14.50 divided by 1350 ounces per gallon = $0.0107 per oz
Syrup per 24 oz cup cost (30.5 oz): $0.33
Cup Lid / Cost:
$0.08
Straw:
$0.01
24oz Cup Filled Total Cost:
$0.42
Net Profit per Cup @ $1.50 retail: $1.08
Total Net Annual Profit with 17,705 24 oz cups sold @ $1.50:
$19,121.65!
Machine Price
4 barrel
$23,995 + tax
3 barrel
$16,995 + tax
Install Kit/Install Labor
4 brl
$495
3 brl
$495
Service Contracts
Includes all Parts and Labor, 24 Hours
A Day, Seven Days A Week
Including Holidays
4 brl
3 brl
$x,xxx per year
$x,xxx per year
Harlan Fairbanks’ “In House” service network
Covering ALL of Western Canada
All company owned and operated.
FCB service technicians are CFC certified
FCB service technicians are thoroughly trained at one of
ICEE’s four FCB Universities.
Harlan Fairbanks customer service center is a xxx hour customer
communications center and provides the following:
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Service call tracking and service account history
Notification system for informing customers of the ETA of
service personnel.
Follow up process to ensure customer satisfaction.
Phone troubleshooting
“One call does it all” YOUR Phone #
xxx hours a day, xxx days a week, even “Holidays”
Contact Information
Your Name
National Account
Executive
Harlan Fairbanks
City, Province
Email:
Office Phone
(xxx) xxx xxxx