Dr. Penny Simpson
The University of Texas Rio Grande Valley
Department of Marketing
(956) 665- 2829
Email: penny.simpson@utrgv.edu
EDUCATION
DBA, Louisiana Tech University, 1992
Major: Marketing
MBA, Louisiana Tech University, 1981
Major: Finance
BA, The University of Texas - Pan American, 1980
Major: Business Administration
EMPLOYMENT
Academic - Administrative Assignments
Associate Dean, (June 2007)
Interim Chair, (December 2013 - July 2014)
Academic - Post-Secondary
Professor, The University of Texas Rio Grande Valley (September 2015)
Professor, The University of Texas-Pan American (August 2003 - August 2015)
Associate Professor, Southeastern Oklahoma State University (August 2002 - May 2003)
Associate Professor, Texas A&M-Corpus Christi (January 2002 - July 2002)
Associate Professor, Northwestern State University of Louisiana (September 1991 - December 2001)
PUBLICATIONS
Book Chapters
Penny Simpson. "Market Segmentation and Target Markets." Fort Worth, TX: The Dryden Press, 2005: 3rd ed..
Judy Siguaw, Penny Simpson, and Thomas Baker. "The Influence of Market Orientation on Channel Relationship: A Dyadic
Examination." Rohit Deshpande (Ed.) Thousand Oaks, CA: Sage Publications, 1999: 267-3002.
www.sagepub.com/booksProdDesc.nav?prodId=Book9297
Conference Proceedings
Xiaojing Sheng, Penny Simpson, and Nese Nasif. Does Anyone Actually Read the Fine Print?. Society for Marketing Advances
2013 Annual Conference. (October (4th Quarter/Autumn) 2013)
Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. The Role of eHealth Literacy in Consumer Using Health
Information on the Internet. 2012 AMHCR Conference Proceedings. Association of Marketing & Health Care Research. (April
(2nd Quarter/Spring) 2012)
Laura Serviere and Penny Simpson. The Moderating Role of Neutralizations in the Consumption of High-end Pirated Products.
2012 American Marketing Association Winter Educators' Conference. (January (1st Quarter/Winter) 2012)
Jesus Tanguma and Penny Simpson. Null hypothesis testing in applied research. Waikiki, Hawaii: National Business and
Economic Society. (March 2008)
Penny Simpson, David Sturges, and Jesus Tanguma. The eyes have it or do they?. Waikiki, Hawaii: National Business and
Economic Society. (March 2008)
Jesus Tanguma, Laura Serviere, and Penny Simpson. Does Response Format Matter? An Exploratory Approach Using Likert,
Semantic Differential, and Graphic Response Formats. National Business and Economics Society. (March 2007)
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Penny Simpson and Jesus Tanguma. Spending Time and Money in the Valley: Mexican Nationals and Winter Visitors. National
Business and Economics Society. (March 2006)
Penny Simpson and Claude Simpson. Beware of Adware: Internet user Awareness, Perceptions and Consequences. Issue in
Information Systems. (October (4th Quarter/Autumn) 2004)
Judy Siguaw and Penny Simpson. A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments.
Developments in Marketing Science, the annual conference for the Academy of Marketing Science. 26, (May 2003): 129-133.
Penny Simpson, Claude Simpson, and William Barnett. Disintermediation: An Exploratory Study of Changing Channel
Structure in E-commerce B to C Markets. IACIS Annual Conference, Issues in Information System. (October (4th
Quarter/Autumn) 2001)
Tom Baker, Judy Siguaw, and Penny Simpson. The Relationship Between Actual and Perceived Market Orientation:
Moderating Effects. Austin, Texas: 1998 AMA Winter Marketing Educators' Conference. 7, (February 1998): 118-119.
Thomas Baker, Penny Simpson, and Judy Siguaw. The Effects of Market Orientation within a Relationship Marketing Context:
Preliminary Evidence on the Resource-Advantage Theory of Competition . AMA Educators' August 1997. (August 1997):
288-289.
Judy Siguaw, Penny Simpson, and Tom Baker. Modeling the Effects of Market Orientation on Channel Relationships: A
Conceptual Framework. the national Academy of Marketing Science Annual Summer Conference. 20, (May 1997): 93.
Judy Siguaw, Penny Simpson, and Thomas Baker. Conceptualizing the Influence of Market Orientation on Channel
Relationships. American Marketing Associations 1996 Educators'. 7, (July (3rd Quarter/Summer) 1996): 306-307.
Penny Simpson, Claude Simpson, and Tom Burns. Using Landview and Tiger/Files to Make Your Research Roar. Santa Fe,
New Mexico: International Association for Business and Society's 7th Annual Conference. (March 1996)
Penny Simpson, Gene Brown, and Robert Widing. The Ethical Judgment of an Advertisement and its Effects. Academy of
Marketing Science, National Conference. (June 1994)
Penny Simpson, Claude Simpson, and Robert Gillian. Multimedia Business Presentation. International Association for
Computer Information System. (August 1992)
Richard Huston, Roger Abshire, and Penny Simpson. Scenario Approach to Simulating Consumer Expenditures: A
Cross-Cultural Analysis. Association for Business Simulation and Experiential Learning. (March 1992)
Claude Simpson, Penny Simpson, and Barry Smiley. Developing A Marketing Database for a Small Business Using Paradox.
1991 AMA Microcomputers in the Marketing Education Conference. (1991)
Journal Articles
Joseph Simpson, Penny Simpson, and Oliver Cruz Milan. Attitude towards Immigrants and Security: Effects on
Destination-loyal Tourists. Tourism Management. 57, (December 2016): 373-386.
http://dx.doi.org/10.1016/j.tourman.2016.06.021
Joseph Simpson and Penny Simpson. Emotional Solidarity with Destination Security Forces. Journal of Travel Research.
(November 2016)
Xiaojing Sheng, Judy Siguaw, and Penny Simpson. Servicescape attributes and consumer well-being. Prof. Steve Baron (Ed.)
Journal of Services Marketing. 30, no. 7 (September 2016) www.emeraldinsight.com/doi/pdfplus/10.1108/JSM-03-2016-0116
Penny Simpson, Judy Siguaw, and Xiaojing Sheng. Tourists' Life Satisfaction at Home and Away: A Tale of Two Cities .
Journal of Travel Research. 55, no. 2 (April (2nd Quarter/Spring) 2016): 161-175.
http://jtr.sagepub.com/content/early/2014/07/04/0047287514541004.abstract
Peter Andersen and Penny Simpson. Conceptualizing the Role of Media in Market Orientation. International Journal of
Management Sciences and Business Research. 4, no. 1 (January (1st Quarter/Winter) 2015): 53-62.
http://www.ijmsbr.com/Volume%204%20Issue%201%20Paper%206.pdf
Xiaojing Sheng and Penny Simpson. Healthcare Information Seeking and Seniors: Determinants of Internet Use . Health
Marketing Quarterly. 32, no. 1 (January (1st Quarter/Winter) 2015): 96-112.
Penny Simpson, Oliver Cruz Milan, and Justin Gressel. Perceived Crime and Violence: Effects on Winter Migrants. Journal of
Travel Research. 53, no. 5 (2014): 597-609..
Xiaojing Sheng, Penny Simpson, and Judy Siguaw. U. S. Winter Migrants' Park Community Attributes: An
Importance-Performance Analysis. Tourism Management. 43, (August 2014): 55-67. dx.doi.org/10.1016/j.tourman.2014.01.013
Penny Simpson, Oliver Cruz Milan, and Justin Gressel. Perceived Crime and Violence: Effects on Destination Satisfaction,
Fear and Return Intention for Seniors who Migrate. Journal of Travel Research. 53, no. 5 (July (3rd Quarter/Summer) 2014):
597-609. http://jtr.sagepub.com/content/early/2013/12/10/0047287513513162
Xiaojing Sheng and Penny Simpson. Effects of perceived privacy protection: Does reading privacy notices matter?.
International Journal of Services and Standards. 9, no. 1 (April (2nd Quarter/Spring) 2014): 19-36.
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Xiaojing Sheng and Penny Simpson. Seniors, Health Information and the Internet: Motivation, Ability and Internet Knowledge
. Cyberpsychology, Behavior, and Social Networking. 16, no. 10 (October (4th Quarter/Autumn) 2013): 740-746.
Penny Simpson and Judy Siguaw. Lifestyle and Satisfaction of Winter Migrants. Tourism Management Perspectives. 5,
(January (1st Quarter/Winter) 2013): 18-23. http://www.sciencedirect.com/science/article/pii/S2211973612000694
Adesegun Oyedele and Penny Simpson. Understanding Motives of Consumers who Help. Journal of Strategic Marketing. 19,
no. 7 (December 2011): 575-589. http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2011.599492
Joseph Roge, Jerald Hughes, and Penny Simpson. Learning to Thread the Needle: Information Technology Strategy. Journal of
Computer Information Systems . 52, no. 1 (October (4th Quarter/Autumn) 2011): 76-86.
Adesegun Oyedele and Penny Simpson. The Coproduction Construct and the Decision to Coproduce: Managerial Implications
in the Service Context. International Journal of Services Sciences . (January (1st Quarter/Winter) 2011)
Penny Simpson and Judy Siguaw. Destination Word of Mouth: The Role of Traveler Type, Residents, and Identity Salience.
Richard R. Perdue (Ed.) Journal of Travel Research. 47, no. 2 (November 2008): 167-182.
Penny Simpson, Opal LeMaster, and Adesegun Oyedele. The Consumer-Human-Like Robot Interaction Framework.
International Journal of Technology Marketing. 3, no. 4 (October (4th Quarter/Autumn) 2008): 305-324.
Penny Simpson and Judy Siguaw. Perceived Travel Risks: The Traveler Perspective and Manageability. International Journal
of Tourism Research. 10, no. 4 (July (3rd Quarter/Summer) 2008): 315-327.
Penny Simpson, David Sturges, and Jesus Tanguma. The Eyes Have It, Or Do They? The Effects of Model Eye Color and Eye
Gaze on Consumer Ad Response. Journal of Applied Business and Economics. 8, no. 2 (July (3rd Quarter/Summer) 2008):
60-71. www.na-businesspress.com/simpsonweb.pdf
Penny Simpson, Judy Siguaw, and John Cadogan. Understanding the Consumer Propensity to Observe. European Journal of
Marketing. 42, no. 1/2 (January (1st Quarter/Winter) 2008): 196-221.
Adesegun Oyedele and Penny Simpson. An Empirical Investigation of Consumer Control Factors on Intention to Use Selected
Self-service Technologies. International Journal of Service Industry Management. 18 , no. 3 (July (3rd Quarter/Summer) 2007):
287-306.
www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0850180304.html
Penny Simpson and Jane Licata. Consumer Attitudes toward Marketing Strategies over the Adult Life Span. Journal of
Marketing Management. 23, no. 3-4 (April (2nd Quarter/Spring) 2007): 305-326.
Judy Siguaw, Penny Simpson, and Ali Kasikci. Exploratory Evidence About Differences between Guest Types and Purpose of
Stay in a Luxury Experience. Journal of Hospitality & Leisure Marketing. 14, no. 1 (2006)
Judy Siguaw, Penny Simpson, and Cathy Enz. Conceptualizing Innovation Orientation: A Framework for Study and Integration
of Innovation Research. Journal of Product Innovation Management. 23, no. 6 (October (4th Quarter/Autumn) 2006): 556-574.
Penny Simpson, Judy Siguaw, and Cathy Enz. Innovation Orientation Outcomes: The Good and the Bad. Journal of Business
Research. 59, no. 10-11 (October (4th Quarter/Autumn) 2006): 1133-1141.
Penny Simpson, Jesus Tanguma, and Laura Serviere. Training Students to Gather Data: The Student Perspective. Journal for
Advancement of Marketing Education. 8, (July (3rd Quarter/Summer) 2006): 56-69.
www.mmaglobal.org/publications/JAMEPDFs/JAME%20Vol.%208.pdf
Judy Siguaw and Penny Simpson. Toward Assessing Supplier Value: Usage and Importance of Supplier Selection, Retention,
and Value-Added Criteria. Journal of Marketing Channels. 11, no. 2/3 (2004): 3-31.
Judy Siguaw, Tom Baker, and Penny Simpson. Preliminary Evidence On The Composition of Relational Exchange and Its
Outcomes: The Distributor Perspective. Journal of Business Research. 56, no. 4 (2003)
Andrew Tiger and Penny Simpson. Using Discrete-Event Simulation To Create Flexibility in APAC Supply Chain
Management. Global Journal of Flexible Manufacturing Systems. 4, no. 4 (2003): 15-22.
Penny Simpson, Judy Siguaw, and Susan White. Measuring the Performance of Suppliers: An Analysis of Evaluation
Processes. Journal of Supply Chain Management. 38, (January (1st Quarter/Winter) 2002)
Penny Simpson, Judy Siguaw, and Thomas Baker. A Model of Value Creation: Supplier Behaviors and Their Impact on
Reseller Perceived Value. Industrial Marketing Management. 30, no. 2 (February 2001)
Penny Simpson and Judy Siguaw. Student Evaluations of Teaching: An Exploratory Study of the Faculty Response. Journal of
Marketing Education. 22, no. 3 (December 2000)
Penny Simpson, Judy Siguaw, and Tom Baker. An Investigation into Potential Moderation Effects of the Relationships
Between Actual and Perceived Market Orientation. Journal of Marketing Channels. 7, no. 1/2 (1999): 95-120.
Marcy Fusilier, Penny Simpson, Carroll Aby, and Claude Simpson. Perceptions of and Satisfaction with Investment Broker
Practices. Journal of Financial Services Marketing. 4, no. 1 (1999): 27-36.
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Penny Simpson and Barry Smiley. Savings and Loans: What Consumers Think About Them Now. The International Journal of
Business Disciplines. 9, no. 1 (1999): 56-64.
Tom Baker, Penny Simpson, and Judy Siguaw. The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key
Relationship Constructs. Journal of the Academy of Marketing Science. 27, no. 1 (1999): 50-57.
Judy Siguaw, Penny Simpson, and Tom Baker. Effects of Supplier Market Orientation on Distributor Market Orientation and
the Channel Relationship: The Distributor Perspective . Journal of Marketing. 62, no. 3 (1998): 99-111.
Penny Simpson, Gene Brown, and Robert Widing. The Association of Ethical Judgment of Advertising and Selected
Advertising Effectiveness Response Variables . Journal of Business Ethics. 17, no. 2 (1998): 59-71.
Judy Siguaw and Penny Simpson. Effects of Religiousness on Sunday Shopping and Out shopping Behaviors: A Study of
Shopper Attitudes and Behaviors in the American South. The International Review of Retail, Distribution and Consumer
Research. 7, (1997): 23-40.
Penny Simpson and Mary Wilkerson. Site selection criteria of the small trade association . Annals of Tourism Research. 24, no.
4 (October (4th Quarter/Autumn) 1997): 985-987.
Penny Simpson, Gene Brown, Ronald Hoverstad, and Robert Widing. Disclosure of Contextually Hidden Sexual Images
Embedded in an Advertisement. Psychological Reports. 81, no. 1 (August 1997): 333-334.
Penny Simpson, Steve Horton, and Gene Brown. Male Nudity in Advertisements: A Modified Replication and Extension of
Gender and Product Effects . Journal of the Academy of Marketing Science. 24, no. 3 (1996): 257-262.
Marcelline Fusilier and Penny Simpson. AIDS Patients' Perceptions of Nursing Care Quality. Journal of Health Care
Marketing. 15, no. 1 (1995): 49-53.
Penny Simpson, Debasish Banerjee, and Claude Simpson. Softlifting: A Model of Motivating Factors. Journal of Business
Ethics. 13, no. 6 (April (2nd Quarter/Spring) 1994): 431- 438.
Adesegun Oyedele and Penny Simpson. Streaming Apps: What Consumers Value . Journal of Retailing and Consumer
Services.
Judy Siguaw, Xiaojing Sheng, and Penny Simpson. Biopsychosocial and Retirement Factors Influencing Satisfaveion with
Life: New Perspectives. The International Journal of Aging and Human Development.
Xiaojing Sheng, Penny Simpson, and Judy Siguaw. Communities as Nested Servicescapes. Journal of Service Research.
Adesegun Oyedele and Penny Simpson. Emerging Adulthood, Sharing Utilities and Sharing Use Likelihood. Journal of
Service Marketing.
Oliver Cruz-Milan, Joseph Simpson, Penny Simpson, and Wonseok Choi. Reassurance or Reason for Concern: Security Forces
as a Crisis Management Strategy. Tourism Management. 56, : 114-125.
Penny Simpson, Xiaojing Sheng, and Judy Siguaw. Seniors and their travel communities: Likes and dislikes.
Periodicals
Penny Simpson. Winter Texan Times. (2007)
Penny Simpson. Texas Border Business. (2007)
Other
Penny Simpson. Winter Texan Survey: 2015-2016. Edinburg, Texas (June 2016)
Penny Simpson. Winter Texan Survey: 2013-2014. Edinburg, Texas (August 2014)
Penny Simpson and Nese Nasif. Winter Texan Survey: 2011-2012. Edinburg, Texas (September 2012)
Penny Simpson, Suad Ghaddar, and Xiaojing Sheng. Winter Texan Report: 2009-2010. Edinburg, TX: The Valley Markets and
Tourism Research Center, College of Business Administration, the University of Texas-Pan American . (August 2010): 32
pages.
Suad Ghaddar and Penny Simpson. Winter Texan Survey Winter 2008. Valley Markets and Tourism Research Center. (June
2008)
Penny Simpson and Opal LeMaster. Winter Texan Survey. Edinburg, TX: UTPA. (July (3rd Quarter/Summer) 2006)
Judy Siguaw, Shuo Wang, and Penny Simpson. Morgan’s Rock Hacienda & Ecolodge. Richard Ivey School of Business, The
University of Western Ontario. (September 2005)
Penny Simpson and William Thompson. Rio Grande Valley Winter Visitors and Local Market Report. Edinburg, TX: UTPA.
(July (3rd Quarter/Summer) 2005)
Penny Simpson. Sales Forecasting Management. Journal of the Academy of Marketing Science. 28, (October (4th
Quarter/Autumn) 2000): 547-548.
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Penny Simpson. Preventing Shoplifting Without Being Sued. Journal of the Academy of Marketing Science. (July (3rd
Quarter/Summer) 2000): 445-446.
Judy Siguaw, Penny Simpson, and Thomas Baker. The Influence of Market Orientation on Channel Relationships: A Dyadic
Examination. Developing A Market Orientation. Thousand Oaks, CA, Sage Publications: Marketing Science Institute. (May
1997): 97-103.
Penny Simpson, Stephen Foy, Darrin Rogers, Liza Talavera-Garza, and Joseph McFall. Effects of Ageism on Health and
Well-Being among Winter Texans.
Under Submission
Journal Articles
Adesegun Oyedele and Penny Simpson. Emerging Adulthood, Sharing Utilities and Sharing Use Likelihood. Journal of
Service Marketing.
Media Contributions
Internet
MYLeaderNews.com. (August 02, 2014)
Window on State Government. (March 01, 2006)
Magazine
Rio Grande Guardian. (August 01, 2014)
Valley Business Report. (March 01, 2014)
La Vida Valle. (February 07, 2014)
RVBusiness. (November 04, 2013)
Newspaper
Valley Morning Star, The Monitor, Brownsville Herald. (October 09, 2016)
Valley Morning Star, The Monitor, Brownsville Herald. (July 03, 2016)
Valley Morning Star, The Monitor, Brownsville Herald. (January 21, 2016)
The Monitor. (January 18, 2015)
The Monitor. (November 23, 2014)
Valley Morning Star. (November 18, 2014)
The Monitor. (November 02, 2014)
The Brownsville Herald. (October 07, 2014)
Valley Morning Star. (October 07, 2014)
The Monitor. (August 13, 2014)
Winter Texan Times. (January 30, 2014)
Winter Texan Times. (February 21, 2013)
The Coastal Current. (February 19, 2013)
Valley Morning Star. (December 11, 2012)
The Brownsville Herald. (October 22, 2012)
Valley Morning Star. (October 21, 2012)
The Monitor. (October 18, 2012)
Winter Texan Times. (March 01, 2012)
Valley Morning Star. (November 14, 2011)
NewsOK. (October 17, 2009)
The Herald. (February 15, 2009)
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Other
TRVA Scanner. (January 01, 2012)
Radio
KURV Radio. (October 11, 2016)
KURV Radio. (January 26, 2016)
KURV Talk Radio. (January 27, 2015)
KURV Talk Radio. (December 02, 2014)
KURV Talk Radio. (October 06, 2014)
Texas State Network News. (August 25, 2014)
NPR - regional. (August 04, 2014)
KURV Talk Radio. (January 27, 2014)
KURV Talk Radio. (October 25, 2012)
Texas State Radio Network. (October 18, 2012)
TV
Channel 4. (November 29, 2016)
Channel 23. (July 07, 2016)
Fox Rio Channel 2. (October 07, 2014)
ValleyCentral Channel 4 News. (August 24, 2014)
KRGV Channel 5. (August 06, 2014)
Fox Rio Channel 2. (January 22, 2014)
Fox Rio Channel 2. (September 05, 2012)
KVEO News Center 23. (November 14, 2011)
AWARDS AND HONORS
Endowed Professor, David D. Morgan United Teacher Associates Insurance Company
Excellence for Highest Quality Rating, Anbar Electronic Intelligence
Nominated for the Louis W. Stern Award for Best Article on Marketing Channels and Distribution, Journal of Marketing
Favorite Instructor, Northwestern State University (May 2000)
The Distinguished Teacher Award, Northwestern State University (1999)
PRESENTATIONS
Penny Simpson. "Winter Texans 2016," Bi-National Tourism Meet, South Texas Tourism, Valley International Airport,
McAllen and Edinburg Chambers of Commerce and Progreso International Bridge, Weslaco. (October 6, 2016)
Penny Simpson. "Winter Texans: The latest trends," Hospitality Task Force Forum, McAllen Chamber of Commerce, McAllen,
Tx. (September 13, 2016)
Penny Simpson. "Winter Texans 2016," Weslaco Rotary Club, Weslaco Rotary Club, Weslaco. (August 11, 2016)
Penny Simpson. "Winter Texans 2016," Rio Grande Valley Tourism Coop, Rio Grande Valley Tourism Coop, Weslaco. (July
28, 2016)
Penny Simpson. "Hospitality and Tourism Management Degree Program," Edinburg Rotary Club, Edinburg Rotary Club,
Edinburg. (April 28, 2016)
Penny Simpson. "Winter Texans: The latest trends," Hospitality Task Force Forum, McAllen Chamber of Commerce, McAllen,
Tx. (February 16, 2016)
Penny Simpson. "Winter Texan Survey: Economic Impact and Retirement ," Heritage Village Retirement Community,
Heritage Village Retirement Community, Heritage Village Retirement Community. (April 23, 2015)
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Penny Simpson. "Winter Texan Survey: Economic Impact and the Healthcare Experiences ," RGV Border Health Coalition,
Dept. of Family & Protective Services (DFPS) and Health & Human Services Commission (HHSC)-Community Affairs,
WorkForce Solutions - Weslaco Center. (March 5, 2015)
Penny Simpson. "Winter Texan economic impact and retirement planning," RGV Estate Planning Council monthly meeting,
RGV Estate Planning Council, McAllen Country Club. (February 10, 2015)
Penny Simpson. "Winter Texans Spending in Mexico," 2015 Colegio Globalization, 2015 Colegio Globalization and UTPA,
UTPA Campus. (January 20, 2015)
Penny Simpson. "Winter Texans 2014," State of the Winter Texan Market, Rio Grande Valley Tourism Coop/McAllen
Chamber of Commerce, Harlingen Chamber of Commerce. (October 6, 2014)
Penny Simpson. "Winter Texans 2014," State of the Winter Texan Market, Rio Grande Valley Tourism Coop/McAllen
Chamber of Commerce, McAllen Chamber of Commerce. (July 29, 2014)
Xiaojing Sheng, Penny Simpson, and Nese Nasif. "Does Anyone Read the Fine Print?," 2013 Society for Marketing Advances
Annual Conference, Society for Marketing Advances, Hilton Head, SC, USA. (November 2, 2013)
Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. "The role of eHealth literacy in consumer using health
information on the Internet." Association for Marketing & Health Care Research, Park City, Utah. (February 2012)
Suad Ghaddar, Penny Simpson, Xiaojing Sheng, and Melissa Valerio. "EHealth literacy of older adults: Findings from winter
visitors to the Rio Grande Valley of Texas," APHA Annual Meeting, American Public Health Association, Denver, Colorado.
(November 8, 2010)
Jesus Tanguma and Penny Simpson. "Null hypothesis testing in applied research." Annual Meeting of the National Business
and Economic Society, Waikiki, Hawaii. (March 2008)
Penny Simpson, David Sturges, and Jesus Tanguma. "The Eyes Have It, or Do They? The Effects of Model Eye Color and Eye
Gaze on Consumer Ad Response.," The National Business and Economics Society, Honolulu, HI. (March 2008)
Penny Simpson. Marketing area, (2007)
Penny Simpson. Edinburg Kiwanas Club, (2007)
Jesus Tanguma, Laura Serviere, and Penny Simpson. "Does response format matter? An exploratory approach to using Likert,
semantic differential, and graphic formats." Annual Meeting of the National Business and Economic Society, Rio Grande,
Puerto Rico. (March 2007)
Penny Simpson and Jesus Tanguma. "Spending time and money in the Valley: Mexican Nationals and Winter Visitors."
Annual meeting of the NBES , Los Cabos San Lucas, B.S., Mexico. (March 2006)
Penny Simpson and Claude Simpson. "Beware of Adware: Internet user Awareness, Perceptions and Consequences."
International Association for Computer Information Systems Conference, (2004)
Penny Simpson and Judy Siguaw. "A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments." the
annual conference for the Academy of Marketing Science, (May 2003)
Penny Simpson, Claude Simpson, and William Barnett. "Disintermediation: An Exploratory study of changing channel
Structure in E-commerce B to C Markets." IACIS A nnual Conference, (October 2001)
Penny Simpson, Margaret Kilcoyne, Walter Creighton, Carroll Aby, and Claude Simpson. "Web-Based Study of Web and
E-Mail Etiquette Practices." the annual conference of the International Association for Computer Information Systems,
(October 1998)
Penny Simpson, Tom Baker, and Judy Siguaw. "The Relationship Between Actual and Perceived Market Orientation:
Moderating Effects." 1998 AMA Winter Marketing Educators' Conference, Austin, Texas. (February 1998)
Penny Simpson, Thomas Baker, and Judy Siguaw. "The Effects of Market Orientation within a Relationship Marketing
Context: Preliminary Evidence on the Resource-Advantage Theory of Comeptition." 1997 AMA Educators' , (August 1997)
Penny Simpson, Judy Siguaw, and Tom Baker. "Modeling the Effects of Market Orientation on Channel Relationships: A
Conceptual Framework." the national Academy of Marketing Science Annual Conference, (May 1997)
Penny Simpson, Claude Simpson, Marcelline Fusilier, and Carroll Aby. "Sexual Harassment in Web Chat Rooms."
International Association of Business and Society, (March 1997)
Penny Simpson, Carroll Aby, and Claude Simpson. "Common stock selection with an emphasis on misprice assets: Some
evidence from technical analysis." Academy of Economics and Finance Annual meeting, (February 1997)
Penny Simpson, Judy Siguaw, and Thomas Baker. "Conceptualizing the Influence of Market Orientation on Channel
Relationships." American Marketing Associations 1996 Educators' Annual Conference, (1996)
Penny Simpson, Susan White, and Claude Simpson. "Retaining Nurses: A Neural Network Study." Institute for Management
Science and Operations Research National Conference, (May 1996)
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Penny Simpson, Claude Simpson, and Tom Burns. "Make Your Research Roar: Using the Tiger/Line Files." International
Association for Business and Society's 7th annual conference , Santa Fe, New Mexico. (March 1996)
Penny Simpson, Judy Siguaw, and Mathew Joseph. "Religiosity Effects on Shopping Behaviors: A Comparative Study of the
U.S. and New Zealand." Institute for Operations Research and the Management Sciences international conference, Singapore.
(June 1995)
Penny Simpson, Richard Huston, Hillman Willis, and Bobby Medlin. "Identifying Celebrity Endorsements: An Examination of
Race and Gender Effects." Southease Decision Sciences Institute meeting, (February 1995)
Penny Simpson and Steve Horton. "Claims of Preservation of Natural Resources in Advertisements: An Experimental
Examination of Their Effects." Southwest Symposium of the Southwest Education Council for Journalism and Mass
Communication, Flagstaff, Arizona. (October 1994)
Penny Simpson, Gene Brown, and Robert Widing. "The Ethical Judgment of an Advertisement and its Effects." Academy of
Marketing Science National Conference, (June 1994)
Penny Simpson, Steve Horton, and Claude Simpson. "Green Claims in Advertisements: An Experimental Examination of
effects." Southwestern Marketing Association annual conference, (March 1994)
Penny Simpson. "The Ethics of Softlifting." conference of Louisiana Computer Using Educators (LACUE), (1993)
Penny Simpson, Bobby Medlin, and Claude Simpson. "The Consumer Satisfaction Index as a Measure of Organizational
Effectiveness Perceptions of Selected Automobile Dealers." Southwestern Federation of Administrative Disciplines, (1993)
Penny Simpson, Claude Simpson, and Debasish Banerjee. "Comparison of Linear Regression and Artificial Neural Network
Models: A Softlifting Prediction Problem-An Abstract." Southwestern Federation of Administrative Disciplines Southwest
Decision Sciences Institute, (1993)
Penny Simpson. "Sexual Embeds and Ethical Judgments." Southern Marketing A ssociation, (November 1992)
Penny Simpson, Robert Gillan, and Claude Simpson. "Multimedia Business Presentation." International Association for
Computer Information systems, annual conference, (August 1992)
Penny Simpson, Kathy Autrey, and Mary Wilkerson. "Influence of Stereotypes on Students' Career Aspirations." Eighth Annual
Women & Work Conference, (May 1992)
Penny Simpson, Richard Huston, and Roger Abshire. "Scenario Approach to Simulating Consumer Expenditures: A
Cross-Cultural Analysis." annual conference of the Association for Business Simulation and Experiential Learning, (March
1992)
Penny Simpson, Claude Simpson, and Barry Smiley. "Developing A Marketing Database for a Small Business Using Paradox."
1991 AMA Microcomputers in the Marketing Education Conference, (August 1991)
Penny Simpson, Judy Siguaw, and Claude Simpson. "A Study of the Teenage Clothing Market." Twentieth Annual Meeting of
the Western Decision Sciences Institute, (March 1991)
Penny Simpson, Claude Simpson, Hillman Willis, and Richard Huston. "Teaching Software Ethics: An Experiment in a High
School Classroom." Twentieth Annual Meeting of the Western Decision Sciences Institute, (March 1991)
TEACHING
Courses Taught
Dissertation-Extension
Dissertation-Residency
Global Services Marketng
International Mark Strat
Marketing Strategy (Capstone)
Retailing
Scholarship Seminar
Directed Student Learning
Dissertation Committee Member. Juan Chavarria, "Strategic Sensemaking And Software Asset Management: Linkages
between Interpretation and Organizational Action" , Comp Info Systems & Quantv Mthds (UTPA). (September 2015)
Dissertation Committee Chair. Oliver Cruz-Milan, , Marketing (UTPA). (January 2013 - July 2016)
Undergraduate Supervised Research. Oscar Ramos, , Marketing (UTPA). (September 2014 - November 2014)
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Dissertation Committee Chair. Laura Serviere, , Marketing (UTPA). (May 2008)
SERVICE
Department Service
Committee Co-Chair, Marketing Department Retail Education Proposal. (July 2016)
Committee Member, Marketing Doctoral Faculty Committee. (2006 - Present)
Committee Member, Marketing Department Committee. (2003 - Present)
Attendee, Meeting, Tenure and Promotion Committee. (September 20, 2016 - September 30, 2016)
Committee Member, Faculty search committee. (August 2016 - September 2016)
Committee Chair, Post Tenure Review Committee. (August 2016 - August 2016)
Committee Chair, Doctoral Faculty Comprehensive Exam Committee. (May 2016 - July 2016)
Committee Member, Administrative Associate search committee. (December 1, 2015 - April 25, 2016)
Committee Member, Faculty search committee. (February 2016 - March 2016)
Committee Chair, Faculty search committee. (October 2015 - November 2015)
Attendee, Meeting, Tenure and Promotion Committee. (September 20, 2015 - September 30, 2015)
Committee Chair, Tenure and Promotion Committee. (September 20, 2014 - September 30, 2014)
Attendee, Meeting, Majors Fair. (September 24, 2013)
Attendee, Meeting, Merit committee. (September 2005 - August 2013)
Committee Member, Service subcommittee. (October 2011 - December 2011)
Committee Member, Business Symposium. (August 2011 - September 2011)
Committee Member, Faculty Search Committee. (July 2008 - September 2008)
Committee Chair, Faculty search committee. (July 2007 - October 2007)
Committee Chair, Marketing area coordinator. (September 2006 - June 2007)
College Service
Committee Member, Research and Engagement Committee. (February 2017)
Committee Member, VCOBE Administrative Team. (February 2017)
Attendee, Meeting, INFS/QUMT search committee. (October 2016)
Committee Chair, Hospitality and Tourism Management degree program. (August 2015)
Attendee, Meeting, Strategic Planning Committee. (April 2015)
Other, Business and Tourism Research Center. ( 2004)
Other, School of Accountancy. (February 13, 2017 - August 31, 2017)
Attendee, Meeting, Management Department's Promotion-to-full Review Committee. (September 21, 2016 - September 30,
2016)
Attendee, Meeting, Post Tenure Review Committee. (June 2016 - June 2016)
Committee Chair, Endowed Chair Search Committee. (April 2016 - May 2016)
Committee Chair, Assessment Committee. (March 1, 2012 - August 31, 2015)
Other, CoBA Strategic Planning Stewardship Coordinator. (September 1, 2011 - August 31, 2015)
Other, CoBA Assessment Coordinator. (March 2010 - August 2015)
Other, MBA Committee. (September 1, 2009 - August 31, 2015)
Attendee, Meeting, PhDACC Committee. (September 1, 2009 - August 31, 2015)
Other, College of Business Administration. (June 1, 2007 - August 31, 2015)
Generated on Jun 14, 2017
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Committee Chair, Great Biz Idea Contest. (January 2007 - August 2015)
Committee Member, Executive Committee. (June 1, 2007 - July 31, 2015)
Other, State Farm Simple Solutions Program. (October 2011 - April 2012)
Committee Member, Business Economic Development & Entrepreneurship Symposium. (August 2011 - December 2011)
Committee Chair, Dean's Scholar Day. (September 2011 - October 2011)
Committee Member, PhD Comprehensive Exam Committee. (September 2007 - August 2009)
Committee Member, MBA Committee. (January 1, 2007 - August 31, 2009)
Committee Member, College Council. (2007 - 2008)
Committee Member, Promotion-to-full Committee. (2007 - 2008)
University Service
Committee Member, Search Committee for an endowed chair in Criminal Justice. (November 2016)
Committee Member, Search Committee for the Dean of the Graduate College. (February 11, 2016 - May 10, 2016)
Attendee, Meeting, Academic Affairs Leadership Team. (September 2008 - August 2015)
Committee Member, DigitalMeasures Implementation Team. (January 1, 2012 - August 31, 2014)
Attendee, Meeting, Strategic Planning and Assessment Committee. (May 14, 2010 - August 14, 2013)
Committee Member, Task Force on Online Student Course Evaluations . (January 1, 2012 - April 1, 2013)
Attendee, Meeting, Taskforce to select an online evaluation platform provider. (December 3, 2012 - January 3, 2013)
Committee Member, Committee for Institutional Effectiveness of Educational Programs. (December 6, 2011 - August 31,
2012)
Committee Member, Student Learning Assessment Process Committee. (October 1, 2011 - December 15, 2011)
Other, Wildscape Native Garden on the UTPA campus. (January 1, 2006 - September 31, 2011)
Committee Member, Business Affairs Faculty Committee. (September 2009 - August 2011)
Committee Member, Stewardship Coordinating Council. (September 2009 - August 2010)
Professional Service
Reviewer, Journal Article , Tourism Management Perspective (November 15, 2016 - November 29, 2016)
Reviewer, Journal Article , Journal of Service Marketing (September 26, 2016 - October 10, 2016)
Reviewer, Journal Article , Tourism Management Perspective (September 7, 2016 - September 21, 2016)
Reviewer, Journal Article , Journal of Service Marketing (August 24, 2016 - September 7, 2016)
Reviewer, Journal Article , Journal of Hospitality Management and Tourism (July 11, 2016 - July 19, 2016)
Reviewer, Journal Article , Tourism Management (February 15, 2016 - March 4, 2016)
Reviewer, Journal Article , Journal of Product Innovation Management (February 1, 2016 - February 15, 2016)
Reviewer, Journal Article , Jounal of Service Marketing (August 10, 2015 - August 30, 2015)
Reviewer, Journal Article , International Journal of Hospitality Management (March 20, 2015 - April 20, 2015)
Reviewer, Journal Article , Service Industries Journal (October 5, 2014 - October 10, 2014)
Reviewer, Journal Article , Journal of Strategic Marketing (September 1, 2013 - September 23, 2013)
Generated on Jun 14, 2017
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