Determining Strategic Physician Recruitment Needs Under

The Newsletter of the Massachusetts-Rhode Island Chapter
Volume XLI • Number 6
MASS MEDIA
PHYSICIAN PRACTICE MANAGEMENT
• Schedule M, Noncash
Contributions and
Gift-In-Kind Valuations • Privacy Regulators Are Here to
Stay: Effective Communication
for Your Organization is Key
• Assuring the Effectiveness of
Physician Compensation Plans
• Determining Strategic
Physician Recruitment
Needs Under Population
Health Management: 5 Key
Variables to Consider
• Reducing Unwarranted
Variation in Care
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THE MASSACHUSETTS - RHODE ISLAND CHAPTER OF HFMA
GRATEFULLY ACKNOWLEDGES THE 2013-2014 CORPORATE SPONSORS
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PricewaterhouseCoopers LLP • Siemens* • TD Bank • Verrill Dana LLP
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Gragil Associates, Inc. • Health Management Associates, Inc. • Healthcare Financial, Inc. • Kaufman Hall
KPMG LLP • Medical Bureau/ROI • ParrishShaw • Phillips DiPisa • ProMedical, LLC
The PFM Group • TriNet Healthcare Consultants, Inc.
BRONZE
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Passport Health Communications • PV Kent & Associates • Trace by TWSG
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On the Cover
Account Recovery Services
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American Express
25
Bank of America Merrill Lynch
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Beecher Carlson
13
BESLER Consulting
L to R – Bronze Follmer Award recipients
James Kenney, Lahey Clinic Health System,
Stephen Doneski, Feeley & Driscoll, P.C., Lori
Burgiel, Healthcare Administrative Solutions,
Jan Costa, Senior Whole Health, John Droney,
Pratt Radiation Oncology Associates, Inc.,
Nan Jones, Massachusetts General Physicians
Organization, and Ames Ryba, Allscripts.
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MM ISSUE 6_.cs5.5 .indd 2
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Dubraski & Associates Ins. Serv., LLC
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ECG Management Consultants, Inc.
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Feeley & Driscoll, P.C.
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Gragil Associates, Inc.
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HBCS
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Healthcare Financial, Inc.
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Kaufman Hall
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Logix Health
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Medical Data Systems (MDS)
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Siemens
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Mass Media
8/29/14 5:07 PM
The HFMA 2013-2014 year was a great success! I am proud to report that we
achieved a perfect score on our Chapter Balanced Score Card. Our goals are primarily tied to membership counts, educational hours, certification levels, and member
satisfaction. We also won three Yerger awards from National for the work we did to
enhance certification opportunities, location of educational events and the revenue
cycle meeting. On behalf of the Board of Directors, thank you to all of our leaders and
volunteers who contributed to such a great year! I’d also like to thank our Immediate
Past President, Roger Boucher, for his strong leadership and commitment to HFMA.
May was a busy month with the Annual Awards Dinner and Social Night at the Downtown Harvard Club.
Once again, this event was sold out. Congratulations to our award winners for their achievements and
contributions to HFMA over the years. Special congratulations to Dan Phillips who was awarded the Hernan Award for his exceptional service to HFMA.
The HFMA Region 1 conference at Mohegan Sun in May was a great conference followed by HFMA’s Annual National Meeting from June 22nd - June 25th in Las Vegas. Both of these conferences were filled
with exceptional educational content and great speakers.
Networking opportunities included a night at the Red Sox on May 28, 2014. Attendees got to see the 2004
World Series team including Manny, Pedro, Curt, and Jason! It was a great venue, the Red Sox won, and all
we needed to make it a perfect night were temperatures that weren’t in the 40s!
We had a wonderful golf event on August 25, 2014 at Granite Links, voted one of the top 100 Greatest Golf
Courses. It was a picture perfect day at a top facility in our region!
We’ve begun to plan for the 2014-2015 year and encourage you to join a committee and put our educational events in your calendar for the upcoming year. We anticipate great speakers and educational
content for these sessions.
Accounting & Regulatory 10-17-2014
Capital Finance11-20-2014
Revenue Cycle 1-23-2015
Joint Practice Mgmt. & Enterprise Performance Mgmt
3-20-2015
Managed Care
6-5-2015
As we look forward to the upcoming year, our goal is to provide educational events that help you navigate
the challenges of healthcare finance. If you have any questions about becoming more involved, please feel
free to reach out to me directly at President@ma-ri-hfma.org. Best wishes for a wonderful summer!
Sincerely,
Deb Wilson
President
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2014 - 2015
OFFICERS & DIRECTORS
President
Deborah Wilson, CPA
MASS MEDIA
HEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION
President Elect
Timothy Hogan, FHFMA
Secretary
Beth O'Toole
Treasurer
Rosemary Rotty, MHA, FHFMA
Immediate Past President
Roger Boucher
Directors
Marvin Berkowitz, FHFMA
Karen Bowden, RHIA
Linda Burns, MBA, MHA
Linda Guerra, MBA
Umesh Kurpad
Erik Lynch
Kathleen Maher
Laurie Nelle, FHFMA, MBA
Robert Nelson, FHFMA, CPA
Richard Russo
Ames Ryba
Deborah Schoenthaler
Rosemary Sheehan
David Tolley
Gerard Vitti
Ex Officio
Jeffrey Dykens, CPA
Garrett Gillespie
Gerald O’Neill, FHFMA
John Reardon, FHFMA
Jeanne Schuster, CPA
Michael Souza, FHFMA
Richard Wichmann
Contents
Volume XLI Number 6
3 President’s IMessage
by: Deb Wilson
The HFMA 2013-2014 year was
a great success! I am proud to
report that we achieved a perfect
score on our Chapter Balanced
Score Card.
Region 1
20 HFMA
Annual Healthcare Conference
the Effectiveness of
6 Assuring
Physician Compensation Plans
I by: Marc Mertz, MHA, FACMPE
To assess how effectively a physician compensation
plan prepares an organization for future success, ask
the following questions.
Strategic Physician
7 Determining
Recruitment Needs Under Popu-
lation Health Management: 5 Key
Variables to Consider
I by: Tori Manis, MBA and
Panos Lykidis, MBA
HFMA held its Region 1 Annual Healthcare Conference on May 14 – 15, 2014. The conference was
again held at the Mohegan Sun Resort in Uncasville,
Connecticut and was attended by over 450 attendees and exhibiting sponsors.
24 Annual Social & Awards Night
With evolving payment models and the shift from
volume to value-based care across the continuum,
organizations throughout the country are designing
and building clinically integrated networks of regional
providers and hospitals with goals to improve access,
quality, and outcomes.
Regulators Are Here to
13 Privacy
Stay: Effective Communication
for Your Organization is Key
I by: David C. Tolley, JD, MA
Many healthcare organizations are increasingly
focused on data privacy, and the same goes for
regulators.
Unwarranted
17 Reducing
Variation In Care
Many members of the Massachusetts-Rhode Island
Chapter of HFMA gathered on the evening of May
22nd for our Annual Social and Awards Night. This
year, well over 160 members and guests enjoyed
a delightful evening of wine, food, and award
presentations.
M, Noncash
26 Schedule
Contributions and
Gift-In-Kind Valuations
I by: Kenneth Kaufman, James W. Blake,
and Mark E. Grube
More care at higher costs does not necessarily result
in better outcomes; in fact, the opposite often is true.
I by: Karen L. Henderson, CPA and
Haley Shulman, CPA
Federal Form 990, Schedule M, Noncash Contributions, is used by tax-exempt organizations that are
required to report noncash contributions received
during the year.
Newsletter Committee
Jeanne Schuster, Executive Director, Ernst & Young, LLP
Rosemary Rotty, FHFMA, Director of Service Line Finance,
UMass Memorial Health Care, Inc.
MASS MEDIA is a publication of the Massachusetts - Rhode Island Chapter of the Healthcare Financial Management Association devoted to keeping membership current on national & local healthcare
financial topics. Opinions and views expressed in the articles and features of the publication are those of the author(s) and do not necessarily reflect the position of the Massachusetts-Rhode Island Chapter
or The National Chapter of Healthcare Financial Management Association. Articles submitted are subject to editorial changes made by the committee. Article submissions, comments and requests for further
information and advertising rates may be forwarded to: Jeanne Schuster and Rosemary Rotty, HFMA Massachusetts-Rhode Island Chapter, 411 Waverley Oaks Road, Suite 331B, Waltham, MA 02452,
admin@ma-ri-hfma.org
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Welcome New Members!
PHYSICIAN PRACTICE MANAGEMENT
The following members recently joined the Massachusetts-Rhode Island Chapter of HFMA. We welcome you to the Chapter and encourage you to take advantage of the many professional development, networking and information resources
available to you at HFMA. Other HFMA members are a terrific resource for your everyday professional challenges – we
encourage all members, current and new, to get involved with HFMA committees and social activities. And… use the
Membership Directory – it’s a great resource! We value your membership, so please send us feedback or questions on
your HFMA experiences to admin@ma-ri-hfma.org.
June 1 1, 2014 – July 31, 2014
Bernard Bettencourt, DO
Lahey Health
Richard Buzzee
New England Regional
Health Care Cooperative
Thomas Greeley
Hallmark Health VNA
& Hospice, Inc.
Brenda Hudd
Partners Healthcare
Patrick Campbell
MedAptus
Annette Hughes
Cape Cod Hospital
Theresa Coffey
Marlborough Hospital
Jared Kesselheim
Bain Capital Ventures
Mark Crane
North Bridge Growth Equity
Karen Delio
Erin Finn
Brookhaven at Lexington
MM ISSUE 6_.cs5.5 .indd 5
Thomas Lee, MD
Press Ganey Assoc
Leigh Martin
Infor Dynamic Science Labs
Joshua Pascoe
Aptitude Software
Cheryl Perry
Vibra HealthCare
Tonya Skeen
Nuance
Mah-Jabeen Soobader
MedAssets
Scott Wilson
Recondo Tecnology
Geoff Wingar
Aptitude Software
Kristen Yakimow
Ken McCumber
AthenaHealth, Inc.
Nuance
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
Assuring the Effectiveness of Physician
Compensation Plans
By:
Marc Mertz, MHA, FACMPE
T
o assess how effectively a physician compensation
plan prepares an organization for future success, ask
the following questions:
• Are compensation levels competitive in the
market? Can the organization recruit and retain
high quality physicians?
• Is compensation consistent across the organization? Are physicians, especially those in the same
specialty, paid under the same general compensation plan and rates? Or are there many compensation plans? Variation can lead to internal competition as well as physician dissatisfaction.
• Does the compensation plan include incentives
that are consistent with the goals of the organization? Does the plan include compensation for
quality, patient satisfaction, access to care, citizenship, achievement of organizational goals,
financial performance, participation in committees, and other factors valued by the organization?
• Does the compensation plan put enough physician income at risk for performance? Our experience shows that 15 to 20 percent of total compensation must be at risk to truly influence behavior.
Performance measures must be for factors that
physicians control or at least influence.
• Is the compensation plan responsive to the local
market? As payers increasingly reimburse the
organization based on value rather than units of
service, does the compensation plan adapt the
way that it compensates physicians?
• Is the use of advanced practice providers (“APPs”)
effectively encouraged? APPs can help increase
patient access to care and reduce the overall cost
of care.
If the plan is not designed and implemented effectively, it can encourage physician behavior that
is inconsistent with the organization’s objectives.
Failure to include physicians in the process can also
lead to physician dissatisfaction and potentially the
ability to recruit and retain quality physicians. вќЏ
For more information on assessing physician
compensation plans, please contact Marc Mertz,
MHA, FACMPE at 310.320.3990 or mmertz@
thecamdengroup.com.
6
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Mass Media
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
Determining Strategic Physician Recruitment
Needs Under Population Health Management:
5 Key Variables to Consider
By:
Tori Manis, MBA and Panos Lykidis, MBA
With evolving payment models and the shift from
volume to value-based care across the continuum,
organizations throughout the country are designing
and building clinically integrated networks of regional
providers and hospitals with goals to improve access,
quality, and outcomes. To align with the organizational
strategic planning process, physician recruitment will
no longer be based solely on projected physician fulltime equivalent supply numbers and demographic
adjustments. Recruitment planning must take into
account the clinical and strategic impacts of current
developments in population health management,
care model redesign, regional market dynamics, use
of technology, and the changing role of the physician
in the patient care continuum.
Issue 6
MM ISSUE 6_.cs5.5 .indd 7
Below are five considerations to evaluate in determining future physician recruitment needs.
1.Align with organizational strategic goals. It is
essential that physician recruiting efforts support
the fundamental strategic goals identified at the
organization related to clinical integration, physician alignment, information technology, care
model and quality metrics, and the alignment of
new hospitals and medical groups. Organizations
should evaluate both the mix of current physician relationships to the hospital or health system
(employed, contracted, aligned, and independent) and the new types of providers or sites across
the continuum, and determine whether this will
(continued on page 9)
7
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
This is your chance to win a $100 gift card
AND earn educational credits for the Chapter!
How do you win?
First, read the below four articles in this issue of Mass Media and answer five
questions for each article to be entered into a random drawing for the $100.00 gift card.
How do you enter?
First, read the below four articles in this issue
1.
2.
3.
4.
Schedule M, Noncash Contributions and Gift-In-Kind Valuations
Determining Strategic Physician Recruitment Needs Under Population Health Management: 5 Key Variables to Consider
Privacy Regulators Are Here to Stay: Effective Communication for Your Organization is Key
Reducing Unwarranted Variation in Care
Next, follow this link to a survey with the article questions:
http://survey.constantcontact.com/survey/a07e9n3iz38hyai8m75/start
Finally, answer the questions and provide your name and HFMA ID number (you must be an
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PHYSICIAN PRACTICE MANAGEMENT
(5 Key Variables to Consider - continued from page 7)
have an impact on future need. Consider access,
volumes, quality, outcomes, leadership, and referrals based on the existing relationships, and determine whether additional physicians or groups
should be employed or aligned with the organization through another structure such as a clinically
integrated network, in order to meet the organization’s overall goals. If physicians are identified
and recruited to align with the overall goals, it will
contribute to the organization’s overall success in
the market and caring for its population.
2. Redefine geographic reach and market dynamics. Organizations have traditionally defined their
service area based on draw rates of patients within
their primary and secondary service areas. Organizations should strategically look at their service
area through a different lens and focus on identifying strategic ZIP codes in their extended market
where access, referrals, and physician office location gaps exist in order to build their regional
networks and recruit where the greatest strategic
need exists. Recognizing access by specialty, physician practice locations, and dynamics around
regional clinically integrated networks will help
organizations determine what physicians they are
able to align with and where physicians have previous ties (e.g., through Medicare Shared Savings
Program participants). In addition, as health plans
and health systems continue to curtail healthcare
(continued on page 10)
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Issue 6
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PHYSICIAN PRACTICE MANAGEMENT
(5 Key Variables to Consider - continued from page 9)
costs, more aggressive levels of population management are anticipated, in areas such as preventive
screening, inappropriate utilization, and avoidable
admissions and readmissions. With management
shaping care delivery and daily physician activity
and visits, transitioning from a low to a moderately managed patient population or a moderately
to a high managed patient population will influence future physician needs and recruiting plans,
with the highest recruiting impact in specialties
focused on chronic diseases (e.g., primary care,
cardiology, nephrology).
of hospitalists and nurse practitioners), patient
engagement, and physician practice dynamics are
becoming increasingly important. The factors
listed in the table should all be taken into account
when determining physician need, as they could
have a material impact on the number of physi-
3. Incorporate care model adjustments. In addition to adjusting physician demand ratios within
a needs model for demographics based on population growth, aging, and ethnicity, consider adjustments in ratios based on discharge use rates of
the local population. Care delivery models and
geographic access across the continuum (both
inside and outside the hospital with the rising use
(continued on page 11)
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(continued on page 10)
Mass Media
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
(5 Key Variables to Consider - continued from page 10)
cians a particular population requires.
In addition, while historically physicians were
organized in solo or small practices, with support
from a nurse and/or office manager, today’s care
teams are redesigned across roles and functions to
support the physician and increase quality of care
and productivity. Care teams include the provider,
clinical support, front office support, and physician
recruiting must support the redesigned care team.
The expanding role and use of clinical support
staff, in many specialties, for example primary care
and surgical specialties, may mitigate the need for
additional physicians.
4. Evaluate specialty market share and continuum
access. Specialties must be clearly defined (e.g.,
spine, vascular, gastroenterology) by organizations
in order to determine the current and future physician need. In addition to inpatient market share,
organizations must also consider their market role
in the particular specialty (e.g., market leader,
presence of a specialty institute). This is important given the significant role of the outpatient
and physician office setting within certain specialties (e.g., ophthalmology, allergy, and immunology). Patient care protocols and access along the
full continuum becomes increasingly important
and will help determine individual specialty need
(e.g., having specified back protocols within spine
that are shared with primary care can decrease the
volume of non-surgical spine cases). In developing specialty-specific recruitment plans, evaluate
specialty access, including wait time (new and
current patient), hours of operation, and productivity within physician practices, which can
inform the actual need for physicians. Another
key market variable to evaluate is the presence of
retail and on-site employer clinics in the market,
which may reduce the need for additional physicians or clinicians.
(continued on page 12)
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PHYSICIAN PRACTICE MANAGEMENT
(5 Key Variables to Consider - continued from page 11)
5. Determine physician recruitment essentials.
Aside from traditional physician recruitment packages, new requirements are becoming the standard
in physician recruitment packages. Organizations
must understand what physicians want, clinically, financially, and administratively, in order to
successfully recruit or align them with their organization. School loan repayments and housing
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MM ISSUE 6_.cs5.5 .indd 12
Mass Media
2/4/14 4:26 PM
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
Privacy Regulators Are Here to Stay:
Effective Communication for
Your Organization is Key
By:
David C. Tolley, JD, MA
Many
healthcare organizations are increasingly
focused on data privacy, and the same goes for regulators. In the not too distant past, regulators would allow
leeway for non-compliance with highly technical and
complex state and federal data security laws. The most
recent settlement agreements entered into between
healthcare organizations and the United States Department of Health and Human Services Office for Civil
Rights (“OCR”) demonstrate that non-compliance –
big or small – will no longer be easily excused.
Highlights from Recent
Enforcement Activity
Just a few of the recent examples include:
• $800,000 settlement paid on June 23, 2014 by
Parkview Health System of Indiana after leaving paper records unsecured and in boxes in a
physician’s home driveway.
• $1,725,220 settlement paid on April 21, 2014
(continued on page 14)
Issue 6
MM ISSUE 6_.cs5.5 .indd 13
13
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
(Privacy Regulators - continued from page 13)
by Concentra Health Services stemming from
the loss of an unencrypted laptop and an alleged
history of internal findings suggesting risks based
on lack of encryption of electronic devices.
OCR of the entity’s HIPAA compliance program
following theft of an unencrypted thumb drive
containing the ePHI of approximately 2,200
individuals from a staff member’s vehicle.
• $250,000 settlement paid on April 14, 2014 by
QCA Health Plan, Inc. of Arkansas (“QCA”) as
a result of a lost, unencrypted laptop and suggestions by OCR that QCA had failed to comply
over a number of years with HIPAA requirements.
• $1,215,780 settlement on August 7, 2013 paid
by Affinity Health Plan, Inc. when an investigation by OCR indicated that Affinity impermissibly disclosed the PHI of up to 344,579 individuals when it returned multiple photocopiers to a
leasing agent without erasing the data contained
on the copiers’ hard drives.
• $215,000 settlement paid on March 6, 2014 by
Skagit County, Washington as a result of inadvertent placement of patient information of
1,581 individuals on a publically available web
server.
• $150,000 settlement paid on December 24,
2013 by Adult & Pediatric Dermatology, P.C.
of Massachusetts following an investigation by
• $275,000 settlement on June 6, 2013 paid by
Shasta Regional Medical Center when OCR
determined that senior medical center officials
disclosed PHI to multiple media outlets, without valid authorization (and without sanction)
on at least three occasions.
(continued on page 15)
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PHYSICIAN PRACTICE MANAGEMENT
(Privacy Regulators - continued from page 14)
Are There Any New Lessons to Learn?
Maybe One…
What lessons can we learn from these settlements and
others? Perhaps the only real lesson is that regulators
are serious, and a broad commitment to compliance in
a way that fills as many gaps in compliance as possible
should be the goal for any organization. But most organizations have known this for some time. Furthermore,
most of the themes are not new. For example, three
of the seven settlements noted above resulted from
theft or loss of a portable electronic device containing
unencrypted patient data. While difficult to implement, entities have known for some time that they
should have as a goal strong media control procedures
along with entity-wide encryption of portable devices.
Furthermore, OCR has made clear on a number of
occasions that it expects organizations to undertake
periodic internal security risk assessments followed by
concrete steps by the organization to address potential
gaps in security.
Issue 6
MM ISSUE 6_.cs5.5 .indd 15
There is perhaps one lesson that is new when it comes
to privacy: organizations cannot overestimate the
importance of effective communication with the regulators who come knocking. Most organizations that
receive a subpoena or other inquiry from the Department of Justice recognize the immediate seriousness of
the inquiry and respond accordingly – a well-managed,
thoughtful response goes a long way. However, until
very recently, privacy regulators at the state and federal
level have seldom demonstrated an appetite for imposing penalties for non-compliance like their other law
enforcement counterparts. Even seasoned professionals may be inclined towards a more routine and informal approach with these regulators. In our experience,
approaching these regulators with an appreciation for
the significant power they now wield and the seriousness with which they take their charge goes a long way
and can lead to better outcomes for your organization.
If you receive a letter or verbal inquiry from a privacy
(continued on page 16)
15
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PHYSICIAN PRACTICE MANAGEMENT
(Privacy Regulators - continued from page 15)
regulator, you should consider the following:
• There is nothing wrong with having discussions
with regulators about a reported breach or your
compliance infrastructure. However, given that
enforcement activity usually arises from follow
up questions posed in the aftermath of a reported
breach (and the findings that result), you should
ensure coordination among compliance, legal
and other executive groups to ensure an accurate and effective response by your organization.
Avoid piecemeal responses without appropriate
consultation among stakeholders.
• Consider utilizing internal or external counsel
to oversee and facilitate responses to regulators
so that you can use every communication with
a regulator as an opportunity for effective advocacy. Advocacy is, of course, a broad concept.
Often, cooperation with regulators is key to good
advocacy – you are almost always well-served by
forming a good working relationship with your
16
MM ISSUE 6_.cs5.5 .indd 16
regulators. In addition, your ability to advocate
effectively often depends on a solid understanding of the underlying facts – taking the time
to understand any underlying circumstances
usually pays off handsomely whether because it
helps you secure a better result for your organization or because it helps you calibrate your
strategy quickly and avoid taking positions that
you cannot later support with evidence. Last,
there is no substitute for being willing to tell
your story in a way that presents (and emphasizes) the strengths of your organization and
acknowledges any weaknesses in proportion to
your strengths. вќЏ
David Tolley recently joined the Boston office of
Latham & Watkins LLP where he focuses on representing healthcare providers, health plans and
life sciences companies in compliance and regulatory enforcement matters. He can be reached at
david.tolley@lw.com or (617) 880-4610.
Mass Media
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
Reducing Unwarranted
Variation In Care
By:
Kenneth Kaufman, James W. Blake, and Mark E. Grube
For
more than two decades, researchers at The
Dartmouth Institute have been documenting the
lack of correlation between the amount of spending and the quality of care received by Medicare
patients.1 More care at higher costs does not necessarily result in better outcomes; in fact, the opposite
often is true. Their findings point to three types of
inappropriate care variation as key drivers of poor
outcomes and high costs—overuse of supply-sensitive care (admitting patients with chronic illnesses
to a hospital or ICU), misuse of preference-sensitive
care (orthopedic prostheses or stents), and under-
use of effective care (beta blockers for patients with
heart attacks).2 Total excess costs (“waste”) are estimated to be nearly $800 billion.3
Issues
Some physician-led organizations (Intermountain,
Geisinger, Mayo, among others) have been delivering strong performance results through use of
guidelines that eliminate unwarranted variation in
(continued on page 18)
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Answers for life.
В© 2012 Siemens Medical Solutions USA, Inc. All rights reserved.
Issue 6
MM ISSUE 6_.cs5.5 .indd 17
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PHYSICIAN PRACTICE MANAGEMENT
(Reducing Unwarranted Variation In Care - continued from page 17)
practice. Yet despite their success and the scope and
longevity of the Dartmouth evidence, many organizations are not tackling the important goal of eliminating inappropriate clinical variation. Difficult issues,
including politics, trust, and behavior change, are
likely preventing progress.
Physician autonomy has been central to the nation’s
care model: one physician taking care of one patient
for one episode of care in one facility of the physician’s choosing. Although acknowledged as the most
influential element of healthcare,4 physician practice
traditionally has been a “hands-off” area for leadership teams. Hospital leaders have focused on providing the very best facilities, equipment, and nursing
staff so that doctors can do what they do best. In
many organizations, physicians have been entirely in
charge of making choices about how to provide care,
define appropriate measures of quality, and monitor
performance. Hospital leaders have been cautious
about treading in the clinical domain—particularly
with high-admitting physicians in high-revenue
services— out of concern those physicians would take
their patients elsewhere.
This cannot continue. The point is that what physicians do matters to achieving Triple-Aim objectives,
with which patients, hospitals, and payers are critical
stakeholders. Full engagement of physicians, using
proven best practices and facilitated by the organizations in which they operate, will be required to eliminate care variation.
Information overload is also a significant issue. The
unprecedented amount of clinical and biomedical
information released each day can strain a system’s
ability to identify and rapidly diffuse evidence-based
practices. Some studies suggest that just 10 to 20
percent of clinical decisions are adequately informed
by formal evidence gained from clinical research.5
Clinical practice guidelines must be deemed trustworthy to stand a chance of being used. Recognizing
this fact, Congress charged the Institute of Medicine
(IOM) in 2008 with creating standards for developing practice guidelines and criteria by which they
should be evaluated.6
Strategies
From day one in every organization, physician leadership will be required to assess and implement guidelines. Physician leaders will be most effective in
increasing physician buy-in. They are best equipped
to identify sources of unwarranted variation and operational deficiencies that may be driving utilization
and costs. Physicians should lead all guideline development and best-practice initiatives. Many hospitals and health systems do not have such leadership
at this time. They will need to develop it. Cultural
change is needed to build positive physician relationships, along with physician leadership development
at all levels.
To increase collaboration and commitment to best
practices and care standardization organization-wide,
Virginia Mason Medical Center (VMMC) developed
a “compact” outlining the mutual responsibilities of
the organization and its physicians.7 Physicians sign
an agreement to “implement VMMC-accepted clinical standards of care” as part of the “take ownership”
section of physician responsibilities. VMMC leaders
agree to “provide information and tools necessary to
improve practice” as part of the “educate” section of
leadership responsibilities.
A data-driven approach will be critical to physician
participation in reducing care variation. Credible
data have the power to change behavior. Physicians
who receive trustworthy data with evidence of wide,
unwarranted variation in their own care—whether
related to quality, outcomes, and/or cost—typically
need no further inducement to bring their practices
in line with their colleagues. A recent analysis of a
consortium of physician groups in Wisconsin indicated that public reporting of data also can enhance
physician performance in many measures, such as
cholesterol control and breast cancer screening.8
An organization-wide approach to reducing clinical variation must be supported by a commitment to
defining, collecting, analyzing, and monitoring key
data related to quality, outcomes, access, and cost.
These data provide benchmarks for clinical guidelines
(continued on page 19)
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MM ISSUE 6_.cs5.5 .indd 18
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PHYSICIAN PRACTICE MANAGEMENT
(Reducing Unwarranted Variation In Care - continued from page 18)
and protocols, and pertinent information to guide
future revisions based on new analytical findings.
Building a sustainable program of practice standardization can be taken one piece at a time. That piece
may focus on an individual diagnosis-related group
(DRG), use of a certain drug or device, an office visit,
a specific test, a condition, a work process, a clinical program, or some other element of patient care.
Choice of which piece to tackle first can be based on
its likelihood of early success, which will build the
trust and commitment needed for further improvement efforts.
Reducing unwarranted variation in major joint
replacement and other elective procedures has
been an area of focus nationally due to current and
projected use and cost, and therefore present one
place to start. Claims data for selected high-cost
DRGs can be particularly helpful in this regard.
Five high-performing health systems recently reported
on their study of total knee replacement. They
selected the subject based on the wide variation in
knee replacement rates and results among Medicare
patients by location.9 They looked at surgery times,
hospital lengths of stay, discharge dispositions, and
complication rates from a sample of nearly 11,000
total knee replacements in their organizations.10
The systems found that surgeons who performed a
higher number of total knee replacements each year
tended to have shorter lengths of stay, shorter operating times, and fewer complications. Certain clinical
practices eliminated variation to drive these positive
results (see sidebar).
Sidebar: Total Knee Surgery Best Practices
• Care coordination and medical co-management: A
multispecialty preoperative evaluation of potential arthroplasty candidates and co-managed
inpatient stays by anesthesia, internal medicine,
(continued on page 22)
Finding answers
for “now what?”
Moments of clarity. They’re in demand post-health reform.
At PwC, we’re providing insight into the issues and challenges
that organizations are now facing. We’re ready to work with
you, and develop the strategies that you’ll need to comply with
new requirements and regulations so you can prosper.
www.pwc.com/healthreform
© 2013 PwC. All rights reserved. “PwC” refers to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International
Limited, each member firm of which is a separate legal entity. This document is for general information purposes only, and should not be used as a substitute for consultation with
professional advisors.
Issue 6
MM ISSUE 6_.cs5.5 .indd 19
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PHYSICIAN PRACTICE MANAGEMENT
HFMA Region 1
Annual Healthcare Conference
HFMA held its Region 1 Annual Healthcare
roads, Choosing the Right Path” and the tracks,
Conference on May 14 – 15, 2014. The confer-
speakers and even dГ©cor lived up to its name.
ence was again held at the Mohegan Sun
Resort in Uncasville, Connecticut and was
attended by over 450 attendees and exhibiting sponsors. Region 1 consists of the New
England HFMA chapters: Connecticut, Maine,
Massachusetts–Rhode Island, and New Hampshire–Vermont.
The conference had many great speakers on
both days and throughout the seminars. Some
high lights included a Keynote Address given
by Donald M. Berwick, MD, Former Administrator for the Center for Medicare and Medicaid
Services and Founding CEO of the Institute for
Healthcare Improvement and a Capstone
The conference included three tracks: Reve-
Address given by Fred Lee, Author, If Disney
nue Management, Payment/Reimbursement/
Ran Your Hospital –9 ½ Things You Would Do
Regulation and Leadership, Innovation and
Differently. The first day featured a network-
Managing Change.
ing reception where attendees mingled and
The conference theme was “At the Cross-
networked for two hours. Raffle prizes and a free
(continued on page 21)
Over 400 attendees listen to the Keynote Address delivered by Donald Berwick, MD.
20
MM ISSUE 6_.cs5.5 .indd 20
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PHYSICIAN PRACTICE MANAGEMENT
(continued from page 20)
2015 Conference voucher were awarded at
the conclusion of the second day.
Thank you to the wonderful volunteers
and sponsors who help make this event a
Questions from the audience.
success! Anecdotal feedback on the conference sessions from individual members was
very favorable. Formal survey data will be
used to develop next year’s conference.
We continue to strive to bring you the best
conference each year and hope you will be
able to join us again next year.
Speakers Kathleen Maher from e4e, and Neville Zar
from Deloitte pause for a photo before their afternoon
session on ICD-10.
Chapter President Deb Wilson, CPA and PresidentElect Tim Hogan, FHFMA, CPA enjoying the first day
of the conference.
MM ISSUE 6_.cs5.5 .indd 21
Region 1 volunteer and Chapter Committee Co-Chair
Jennifer Samaras from Patient Funding Alternatives pictured with speaker Jennifer Tosto, Esq. from
Convergent Revenue Cycle Management, Inc.
R to L – Region 1 Coordinator, Marvin Berkowitz
from BHC Consulting, Capstone Speaker Free Lee
author of If Disney Ran Your Hospital – 9 ½ Things
You Would Do Differently, and Karen Kinsella of Bank
of America Merrill Lynch.
Photos courtesy of Tony Slabacheski, Sutherland Global
Keynote Speaker Donald Berwick, MD, Former
Administrator for the Center for Medicare and
Medicaid Services and Founding CEO of the Institute for Healthcare Improvement pictured with the
Opening Speaker HFMA National’s Chair-Elect
Kari Cornicelli, FHFMA, CPA.
8/29/14 5:07 PM
PHYSICIAN PRACTICE MANAGEMENT
(Reducing Unwarranted Variation In Care - continued from page 19)
and orthopedic surgery (rather than exclusive
management by the latter) led to the lowest
hospital complication rates.
• Dedicated operating room teams: Matching total
knee replacement surgeons with a team of
specialized arthroplasty scrub nurses and technicians resulted in the fastest operations and
lowest complication rates due to staff familiarity
with technologies, machinery, and instruments
specific to knee arthroplasty.
Source: Tomek, I.M., et al.: “Innovation Profile: A
Collaborative of Leading Health Systems Finds Wide
Variations in Total Knee Replacement Delivery and
Takes Steps to Improve Value.” Health Affairs 31(6):
1329-1338, June 2012.
Not all organizations have the resources to conduct
these kinds of studies, or immediately apply best practices appropriate for high-performing organizations.
But serious work on eliminating unwarranted variation can and must get under way in all hospitals and
health systems. Removing variation through practice
standardization is an iterative process and a job that’s
never done; its potential for improving care and costs
is enormous. вќЏ
Excerpted with permission from Kaufman Hall
Point of View: Five Hard Things Hospital Leaders Must Do to Transform U.S. Healthcare, July
2013. Copyright 2013 Kaufman, Hall & Associates, Inc.
Kenneth Kaufman is Managing Director and
Chair, and James W. Blake and Mark E.
Grube are Managing Directors, Kaufman Hall,
Skokie, IL, www.kaufmanhall.com.
References
(Endnotes)
1 The Dartmouth Atlas of Health Care (http://www.
dartmouthatlas.org/)
2 Dartmouth Atlas Project Topic Briefs: Effective
Care, Preference-Sensitive Care, and Supply-Sensitive
Care; Jan. 15, 2007.
3 Institute of Medicine (Smith, M., et al., Editors):
Best Care at Lower Cost: The Path to Continuously
Learning Health Care in America. Washington, DC:
The National Academies Press, 2012, p. 3-10 (http://
www.iom.edu/Reports/2012/Best-Care-at-Lower-CostThe-Path-to-Continuously-Learning-Health-Carein-America.aspx); and Farrell, D., et al.: Accounting
for the Cost of US Health Care: A New Look at Why
(continued on page 23)
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MM ISSUE 6_.cs5.5 .indd 22
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PHYSICIAN PRACTICE MANAGEMENT
(Reducing Unwarranted Variation In Care - continued from page 22)
Americans Spend More. Washington, DC: McKinsey
Global Institute, Dec. 2008. (http://www.mckinsey.com/
insights/health_systems/accounting_for_the_cost_of_
us_health_care)
4 Fuchs, V. and Milstein, A.: “The $640 Billion Question—Why Does Cost-Effective Care Diffuse so Slowly?”
NEJM, 364(21): 1985-1987, May 26, 2011. (http://www.
nejm.org/doi/full/10.1056/NEJMp1104675)
5 Institute of Medicine (Smith, M., et al., Editors),
2012, p. 6-1.
6 Ransohoff, D.F., Pignone, M., Sox, H.C.: “How to
Decide Whether a Clinical Practice Guideline Is Trustworthy.” JAMA 309(2): 139-140, Jan. 9, 2013.
7 Association of American Medical Colleges: AAMC
Readiness for Reform: Applying LEAN Methodology
to Lead Quality and Transform Healthcare—Virginia
Issue 6
MM ISSUE 6_.cs5.5 .indd 23
Mason Medical Center, 2010. (https://www.aamc.org/
download/278946/data/virginiamasoncasestudy.pdf)
8 Lamb, G.C., Smith, M.A., Weeks, W.B., et al.:
“Publicly Reported Quality-of-Care Measures Influenced Wisconsin Physician Groups to Improve Performance.” Health Affairs 32(3): 536-543, March 5, 2013.
(http://www.commonwealthfund.org/Publications/
In-the-Literature/2013/Mar/Publicly-Reported-Qualityof-Care-Measures-Wisconsin.aspx)
9 Tomek, I.M., et al.: “Innovation Profile: A Collaborative of Leading Health Systems Finds Wide Variations in Total Knee Replacement Delivery and Takes
Steps to Improve Value.” Health Affairs 31(6): 13291338, June 2012.
10 Tomek et al. (2012).
23
8/29/14 5:07 PM
Annual Social &
Awards Night
PHYSICIAN
PRACTICE MANAGEMENT
HFMA Massachusetts-Rhode Island
Chapter
May 22, 2014
Many members of the Massachusetts-Rhode Island
Chapter of HFMA gathered on the evening of May 22nd for
our Annual Social and Awards Night. This year, well over
160 members and guests enjoyed a delightful evening
of wine, food, and award presentations. The event was
heldВ at the wonderful Downtown Harvard Club located
on the 38th floor of 100 Federal Street in Boston - a
fabulous location with panoramic views of the city and
harbor.В Early in the evening, we wereВ introduced to Cote
Mas Cremant de Limoux Brut, served during appetizers
and socializing. Once seated, we were thenВ treated to
superb French vineyard wines throughout our four course
dinner and dessert.В The wines were all introducedВ by
Margaux Arbo from Diva Wine, a national wine expert,
who carefully explained the origins and processing of
each wine. The wines complimented the outstanding
four course dinner prepared by Executive Chef Damien
Zedower and his staff of the Harvard Club. We toasted
frequently, laughed, talked, and dined...all of the activities
Chapter Past President Michael Connelly, CPA from
Huggins Hospital and his daughter Meghan and his
wife Kelli Connelly.
Wine dinner event organizer Garrett Gillespie from
CVS Caremark and Chapter President Deborah
Wilson, CPA from Lawrence General Hospital.
(continued on page 25)
Winner of this year’s Hernan Award Daniel Phillips
from Phillips, DiPisa & Associates and his wife Cathy
Phillips.
24
MM ISSUE 6_.cs5.5 .indd 24
Chapter Past President Gail Schlesinger, CPA of
Steward Health Care and her husband Bob Schlesinger.
Mass Media
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Annual Social & Awards Night - continued from page 24)
Chapter Life Membership recipient Allen Krause and
his wife Sharon Krause.
Issue 6
MM ISSUE 6_.cs5.5 .indd 25
Medal of Honor winners L to R Stephen Guimond, Cape Healthcare
Finance, LLC, John Shaver, FHFMA, Noble Hospital, and Jeffrey Heidt,
Esq., Verrill Dana LLP.
Photos courtesy of Tony Slabacheski, Sutherland Global
for whichMANAGEMENT
we can thank Ms. Arbo, Chef Zedower and,
which are near and dear to HFMA members!
PHYSICIAN PRACTICE
of course, our wonderful sponsors. A special thanks
Roger Boucher, outgoing Massachusetts-Rhode
to Garrett Gillespie for organizing this enjoyable event.
Island Chapter President, and Deborah Wilson,
Our Annual Social and Awards event is a wonderful
our current President, presented the gold,
opportunity to network, socialize with friends, partake of
silver and bronze service awards to the award
fine food and fine wine.
recipients. A delightful evening was had by all,
25
8/29/14 5:08 PM
PHYSICIAN PRACTICE MANAGEMENT
Schedule M, Noncash Contributions and
Gift-In-Kind Valuations
By:
Karen L. Henderson, CPA and Haley Shulman, CPA
Federal Form 990, Schedule M, Noncash Contribu-
tions, is used by tax-exempt organizations that are
required to report noncash contributions received
during the year. If a tax-exempt organization receives
more than $25,000 of noncash contributions or
receives contributions of art, historical treasures or
qualified conservation contributions during the year,
it is required to complete Schedule M when filing the
Form 990.
Noncash contributions, also often known as gifts-inkind (or in-kind donations), is a type of charitable
giving in which goods and services are provided to a
tax-exempt organization in lieu of donating money.
Often times, these donated goods and services are
items that the organization would have had to purchase
had the items not been donated. Examples of in-kind
gifts include food, clothing, medicine, equipment and
various services. Prior to determining the value of the
donation an organization needs to determine if the
item may be used in carrying out their mission. If an
organization determines that the items cannot be used
or sold, then the organization should treat the transaction as if it did not occur and not account for the
donation.
Many tax-exempt organizations, especially foundations, are dependent on the support which is donated
to the organization during the year. While cash contributions are typically a large part of the support these
organizations receive, gifts-in-kind are also frequently
(continued on page 27)
Moving from paper to electronic with our HealthLogic
revenue cycle solutions helps take the pain out of
patient payments. It’s how forward-thinking hospitals
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MM ISSUE 6_.cs5.5 .indd 26
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PHYSICIAN PRACTICE MANAGEMENT
(Schedule M – continued from page 26)
contributed. With the increase in the amount of
in-kind gift donations many tax-exempt organizations
are receiving, questions regarding the valuation and
“worth” of these types of gifts are on the rise.
Organizations should also educate their employees
regarding acceptance of gifts-in-kind by training them
to understand the nature of the items that are received
as well the donor’s intent for the gift-in-kind. Having
this understanding is critical to correct financial reporting. Lastly, costs versus benefits must be considered. If
the cost of obtaining a valuation of a gift-in-kind is
greater than the value of receiving the gift in the first
place, then perhaps the gift is not worth accepting. вќЏ
Valuation/Measurement of Gifts-In-Kind
Tax-exempt organizations are typically required to use
fair market value to measure gift-in-kind contributions.
Fair value is defined in FASB ASC Topic 820 as “the
price that would be received to sell an asset or paid to
transfer a liability in an orderly transaction between
market participants at the measurement date.”
About the Authors
Karen L. Henderson, CPA, is a Tax Manager at
WithumSmith+Brown, Certified Public Accountants
and Consultants, and is a member of the firm’s
Healthcare Services Group;
In order to determine the fair market value, the organization must identify the “principal exit market,” which
is the market in which the organization could sell the
asset or transfer the liability. Additionally, the organization must recognize that the donor’s market and the
principal exit market of the tax-exempt organization
are not the same. Therefore, generally donor provided
values are not the same as fair market value.
Hayley Shulman is a Senior Accountant.
They can be reached at 973-898-9494 or by email at
khenderson@withu.com or hshulman@withum.com.
In these challenging economic times it’s
Issue 6
MM ISSUE 6_.cs5.5 .indd 27
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MM ADS .25 page.indd 2
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U.S. POSTAGE
PAID
LEOMINSTER, MA
PERMIT NO. 17
HFMA MassachusettsRhode Island Chapter
PRSRT STD
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PAID
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PERMIT NO. 17
411 Waverley Oaks Road, Suite 331B
Waltham, MA 02452
NON-PROFIT ORG.
U.S. POSTAGE
PAID
LEOMINSTER, MA
PERMIT NO. 17
PRESORTED
BOUND PRINTED MATTER
U.S. POSTAGE
PAID
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PRSRT BPM
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2014 - 2015
Program & Special Event Schedule
Date
Event
10-17-2014
Accounting & Regulatory Update
11-20-2014
Capital Finance Program
12-12-2014
Compliance Update
01-23-2015
Revenue Cycle Meeting
03-20-2015
Enterprise Performance Management
& Practice Management Joint Meeting
05-18-2015 -
Region 1 Conference
05-20-2015
06-05-2015
Managed Care Program
Location
Coordinator(s)
Sheraton Ferncroft
Framingham, MA
Michael McCollister
Boston Convention & Event Center
Boston, MA Jeffrey Dykens, CPA
& Karen Kinsella
Doubletree Hotel
Westborough, MA
Matthew Smith, CHFP
Gillette Stadium
Foxboro, MA Jennifer Samaras &
William Wyman, FHFMA
Four Points Sheraton
Norwood, MA
Roger Price, Stephen Saudek
& Annamarie Monks
Mohegan Sun
Uncasville, CT
Region 1
Four Points Sheraton
Norwood, MA Jan Costa &
James Donohue, MBA
Educat i on/ Prog ram Admi n i st r a t i o n C o m m i t t e e, C h a i r: T i m o t hy H og a n , J D, F H F M A , C H C , H a r va r d Va n g u ard
Medical Associates & Atrius Health
NOTE: Please keep in mind that the themes listed for the programs are general. The programs themselves address current issues pertaining to these themes.
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USE T
USE T
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OR T
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