Iced Tea Market Revenue, Opportunity, Segment and Key Trends 2015-2025: FMI

Global Iced Tea
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and
Forecast,
2015
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Report
Description
Report Description
Tea is a second most consumed drink after water. All over the world tea is consumed at
anytime, anyplace, anywhere and on any occasion in different forms, like hot tea and iced
tea. Tea is prepared either by adding hot or boiling water in cured leaves of Camellia
sinensis. Tea is consumed from ancient time, first originated in China. Hot tea is generally
consumed with added milk and sugar, whereas iced tea is consumed with sugar or honey,
with or without fruit juices and in chilled form with dash of ice cubes. In summer season
iced tea is also consumed as an alternative to carbonated drinks. With increasing
demands for low calorie food and beverages, manufactures are launching iced tea with
low calories, and labeled as diet iced tea. Iced tea is consumed as a refreshing and
energizing drink and made with all natural ingredients such as natural tea extract,
sweeteners used are sugar or honey, fruit juices and with natural flavour, without artificial
flavours, colours and preservatives. Coca-Cola Shanduka Beverages is selling iced tea
under FUZE tea brand, it includes lemon, peach and red fruit variants.
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Iced Tea Market: Segmentation
Iced tea market is segmented on the basis of raw material type, flavour type, packaging
type, product type and region. On the basis of raw material type, iced tea market is
segmented as black iced tea and green iced tea. Out of these segments, black iced tea
market share is more than green iced tea, as black iced tea have strong flavour and taste.
But green iced tea market will grow at in forecast period due to increased health
concerns and benefits shown by green tea. On the basis of product type, iced tea market
Report
Description
Report Description
is segmented as liquid RTD, Concentrate syrup and premix. Among these segments liquid
iced tea is most consumed, and represent the steady growth in near future. Powder
premixes are available in different sizes, flavours, and convenient to carry and mix, hence
premix type is expected to grow in forecast period. Concentrated syrup includes sugar,
flavour and tea extract, it is easy to dissolve and easy to use hence its market is expected
to grow at healthy CAGR.
Iced tea market is segmented as flavour option, like as lemon, peach, passion, mixed
berry and other (ginger and herbal). Lemon and peach iced tea are most consumed
across the globe. Lemon iced tea is generally made with sugar and lemon juice. Mint and
lemon wedge is used as a decorator. Ice tea market is further segmented on the basis of
packaging type, like as can packaging, carton pack and PET packaging. In terms of
revenue contribution, PET packaging covers maximum market share and expected to be
dominant during forecast period.
Iced Tea Market: Region-wise Outlook
Iced tea market is segmented on the basis of region includes North America, Latin
America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle
East and Africa. North America and Europe are established markets for iced tea. With
increasing demands for processed food and ready-to-drink beverages is driving the
market and iced tea market is expected to register healthy CAGR during forecast period.
Report
Description
Report Description
Iced Tea Market: Drivers
Increased population, disposable income, preference for convenience food and ready-todrink and ready-to-serve are major drivers for iced tea market growth in forecast period.
Green tae has proven health benefits such as, it acts as anti-oxidant, helps in weight
reduction and also prevents cancer. Young population is crazy about new products hence
companies are launching new variants to attract consumer across the region. For
instance, in early 2015, Lipton launched sparkling iced tea in three flavours like
lemonade, raspberry and peach. Many quick serving restaurant, bars and hotels are
serving iced tea in their menu.
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Iced Tea Market: Key Players
The key international players operating in iced tea market includes AriZona, BOS Brands
(Pty), 4C Foods Corp., Nestea, Harris Freeman, Unilever, Mother Parkers Tea & Coffee
Inc., Sweetbird, Templar Food Products and others.
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Tea is a second most consumed drink after water. All over the world tea is consumed at anytime, anyplace, anywhere and on any occasion in different forms, like hot tea and iced tea. Tea is prepared either by adding hot or boiling water in cured leaves of Camellia sinensis. Tea is consumed from ancient time, first originated in China. Hot tea is generally consumed with added milk and sugar, whereas iced tea is consumed with sugar or honey, with or without fruit juices and in chilled form with dash of ice cubes. In summer season iced tea is also consumed as an alternative to carbonated drinks. With increasing demands for low calorie food and beverages, manufactures are launching iced tea with low calories, and labeled as diet iced tea. Iced tea is consumed as a refreshing and energizing drink and made with all natural ingredients such as natural tea extract, sweeteners used are sugar or honey, fruit juices and with natural flavour, without artificial flavours, colours and preservatives. Coca-Cola Shanduka Beverages is selling iced tea under FUZE tea brand, it includes lemon, peach and red fruit variants.