MB0050-Research Methodology

FALL-2015
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Master of Business Administration- MBA Semester 3
MB0050-Research Methodology-4 Credits
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. Research is a sequential method of enquiry, directed towards a clear implicit or explicit objective.
Describe in detail the steps to be carried out in a typical research study.
Answer. Meaning of Research
Management research is an unbiased, structured and sequential method of enquiry directed toward a
clear implicit or explicit business objective. This enquiry might lead to proving existing theorems and
models or arriving at new theories and models. Research helps in decision making, especially in business.
The Steps
With due concern for the economical completion of the research study, the design in such studies must be
Q2. What are descriptive research designs? Explain the different kinds of descriptive research designs.
Answer. Descriptive Research Designs
As the name implies, the objective of descriptive research studies is to provide a comprehensive and
detailed explanation of the phenomena under study. The intended objective might be to give a detailed
sketch or profile of the respondent population being studied. For example, to design an advertising and
sales promotion campaign for high-end watches, a marketer would require a holistic profile of the
population that buys such luxury products.
Q3. The procedure of testing hypothesis requires a researcher to adopt several steps. Describe in brief
all such steps.
Answer. A hypothesis is an assumption or a statement that may or may not be true. The hypothesis is
tested on the basis of information obtained from a sample. According to Grinnel, ‘A hypotheses is written
in such a way that it can be proven or disproven by valid and reliable data-it is in order to obtain these
data that we perform our study’. A hypothesis must be measureable and quantifiable.
Steps in Hypothesis Testing:
Q4. a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended questions
b. Explain the questionnaire design process.
Answer. a
Q5. a. What is the analysis of variance? What are the assumptions of the technique? Give a few
examples where this technique could be used.
b. The following data represents the number of units produced by four operators during three different
shifts:
SHIFTS
OPERATOR
A
B
C
D
1.
10
8
12
13
2.
10
12
14
15
3.
12
10
11
14
Perform a two-way analysis of variance and interpret the result.
Answer. a) Meaning of analysis of variance
Suppose we know that the sales of a product is influenced by the price level. In this case, sales are a
dependent variable and the price is the independent variable. Let there be three levels of price, namely,
low, medium and high. We wish to determine the most effective price level i.e. at which price level the
sale is highest. Here, the test units are the stores which are randomly assigned to the three treatment
Q6. Explain the Structure of the Research Report. What are the guidelines for effective report writing?
Answer. Report Writing: Structure of the Research Report
Whatever the type of report, the reporting requires a structured format and by and large, the process is
standardized. As stated above, the major difference amongst the types of reports is that all the elements
that make a research report would be present only in a detailed technical report. Usage of theoretical and
technical jargon would be higher in the technical report and visual presentation of data would be higher in
the management
FALL-2015
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