Date of Foundation : 1981 Location : Main plant and headquarter in Bursa, Turkey Second plant in Dongguan, China Capital Structure : Both of the plants belong to SEGER (100% Turkish capital) Area : 7.000 sqm (total) – 5.000 sqm (closed), Turkey plant Number of Staff : 220 employees in Turkey and 150 employees in China Production Capacity : 9.500.000 pcs in Turkey, 6.500.000 pcs in China Production Quantity : 6.335.584 pcs (2013) – (33% free capacity), Turkey plant 3.835.826 pcs (2013) – (41% free capacity), China plant Company Turnover : 25.205.623 $ (2012) 26.310.570 $ (2013) Turkey & China Turkey & China SEGER A.S. Baykal Family - % 78 / Ipekli Family - % 22 PAKMETAL LTD.STI. SEGER DIS TIC. SEGER A.S. - % 100 SEGER A.S. - % 100 DONGGUAN SEGER AUTO PARTS CO.LTD.STI SEGER A.S. - % 100 SEGER GmbH SEGER A.S. - % 100 MANAGEMENT BOARD GENERAL MANAGER TÜLİN TEZER COMPANY SECRETARY AYŞEGÜL ASATEKİN SALES & MARKETING TEAM LD. CÜNEYT COŞKUN SALES & MARKETING RESP. (OEM) GÜLHAN ÖZER SALES & MARKETING RESP. (AFTERMARKET) VEDAT HASAN ERHAN ATLIHAN OEM SALES RESPONSIBLE E.JALE YÖRÜKOĞLU SALES OFFICERS O. BARBAROS YILDIZELİ SEMİH VARDAR INTERNAL MARKETING RESP. BÜLENT SEVİM PRODUCTION TEAM LD. FATMA ÇELİK PRODUCTION PLANNING RESP. MURAT ÇAKIR LEAN PRODUC. RESP. PRODUCTION PLANNING OFFICER GÖNÜL RIZAOĞLU SAMET KAYA ASSEMBLY AND PREPARATION WORKSHOP RESP. FADIL TERZİ CEVAT ÇALIŞKAN SUPPORT WORKSHOPS PRODUCTION RESP. AHMET KARALAR QUALITY AND HR TEAM LD. MİNE TUNA HR RESPONSIBLE RAMAZAN AK EMERGENEY TEAM LEADER INTEGRATED SYSTEM RESP. SEZİN HALAÇ REACH RESPONSIBLE QUALITY DEVELOPMENT RESP. AHMET ÖZTÜRK QUALITY CONT. RESPONSIBLE (INCOMING & PROCESS) MURAT PALANDÖKEN QUALITY CONT. RESPONSIBLE (FINAL & PROCESS) SEYİT VATANSEVER PURCHASING TEAM LD. MURAT GÖKÇE PURCHASING RESPONSIBLE SEYHAN MUTLU PURCHASING OFFICER UFUK AKSU INDIRECT MATERIAL PURCHASING RESPONSIBLE REMZİ ATASOY FINANCIAL&ADMINISTRATIVE AFFAIRS TEAM LD. ŞULE ARSLAN ACCOUNTING AND FINANCIAL OPERATIONS RESPONSIBLE FATMA ÇELİK ACCOUNTING OFFICER SELEN ŞENKAYA ENGINEERING TEAM LD. TOLGA KUMRAL PROJECT RESPONSIBLE AHMET EMRE CANBEY IMDS RESPONSIBLE MAINTENANCE SYSTEM RESP. ÖZGÜR GÜNGÖR ACCOUNTING RESPONSIBLES AYŞE GÜL SEMA ABDİOĞLU DESIGN RESPONSIBLE (METHOD) NACİYE GÜLER EXTERNAL AFFAIRS RESP. ERHAN ÇİFTÇİ DESIGN RESPONSIBLE (MOULD) ÜMİT ŞAHİN PERSONNEL AND ADM. RESP. CUFERİYE YILMAZ DESIGN RESPONSIBLE (PROCESS) KAAN KALIT PERSONNEL AND ADM. OFFICER KEREM TURAN MOULDING RESPONSIBLE BAYRAM ALA R&D RESPONSIBLES İBRAHİM ÖZBAYRAK ERKİN ŞENTÜRK Total Employee: 216 ( Turkey )+152 ( China )=368 Working shift: 2 INFORMATION TECH. TEAM LD. MUSTAFA LİMAN INFOR. TECH. RESPONSIBLE YASİN GÖKCAN • 1981: Established under the name of PAKTEL to produce enameled coated wire in Bursa, Turkey • 1982: Started to produce electromagnetic horn and air horn with SEGER brand name • 1984: First export to Iraq • 1989: Started to supply RENAULT plant in Bursa, Turkey • 1991: Seger electromagnetic horns homologated according to ECE R-28 and EEC 70/388 • 1993: Achieved to get our first quality certificate ISO-9002 from KBA-TÜV / GERMANY • 1997: Became the supplier of HONDA Turkey • 1999: Managed to get QS 9000:1998 and ISO 9002:1994 from BVQI • 2002: Succeeded to have ISO/TS 16949 from BVQI • 2003: Achieved to get the certificate of ISO 14001 • 2003: Became the supplier of HONDA UK (Swindon, England) • 2004: Established our new plant in Guangzhou, China • 2007: Achieved to get CCC Certificate from CQC for our mini type horn range due to Far East market requirement • 2007: Became the global supplier of Renault • 2009: Started to supply Nissan (Spain) • 2009: Became the supplier of Daimler-Mercedes (Alabama, U.S.A.) • 2010: Started to supply Audi (Belgium) and VW (Germany) • 2010: Became the supplier of DAF (Netherlands) • 2010: Awarded ‘The Best Supplier Award’ by Renault • 2011: Started to supply VW (Mexico) 30.000.000 $ 26.572.691 $ 25.000.000 $ 20.000.000 $ 25.205.623 $ 26.310.570 $ 23.203.552 $ 17.646.649 $ 15.000.000 $ 10.000.000 $ 5.000.000 $ 0$ 2009 2010 2011 2012 2013 Export OEM 18% China - OEM 5% Turkey Domestic Aftermarket 8% China Domestic Aftermarket 12% Turkey - OEM 13% Export Aftermarket 45% Seger horns exported to more than 60 countries all over the world. Argentina Colombia Belgium Cyprus England France Azerbaijan Bangladesh Germany Greece Holland Hungary China India Italy Kosovo Malta Portugal Indonesia Iran Romania Russia Serbia Slovakia Iraq Israel Slovenia Spain Ukraine Lithuania Jordan Kazakhstan Lebanon Malaysia Pakistan Phlippines S.Arabia Singapore S.Korea Sri Lanka Syria Taiwan Thailand Turkmenistan U.A.E. Uzbekistan Vietnam Yemen Ecuador Guadeloupe Mexico Algeria Egypt Peru Kenya Libya U.S.A. Mauritius Morocco Uruguay S.Africa Sudan Venezuela Tanzania 18.000.000 %36 FREE CAPACITY 16.000.000 14.000.000 12.000.000 %33 FREE CAPACITY IN TURKEY PLANT 10.000.000 % 41 FREE CAPACITY IN CHINA PLANT 8.000.000 6.000.000 4.000.000 2.000.000 0 SEGER-TR SEGER-CHINA TOTAL CAPACITY 9.500.000 6.500.000 16.000.000 PRODUCTION 6.335.584 3.835.826 10.171.410 QUALİTY MANAGEMENT SYSTEM ISO/TS 16949 OCCUPATIONAL HEALT & SAFETY MANGEMENT SYSTEM OHSAS 18001 ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001 LEAN MANUFACTURING SYSTEM In 1990; Seger developed & increased its quality targets & expectations having of the each related certificates in this Quality journey. – In 1993; “ISO-9002” certificate by KBA-TÜV / GERMANY (first certification of Quality System) was achieved. – In 1999; “QS 9000:1998 ISO 9002:1994 certificate” which was very important quality certificate for Automotive Industry was taken successfully from BVQI. – In 2002; Seger managed to get “ISO / TS 16949 certificate”. – In 2003; Seger changed its system within “Process Management” mentality and got ISO/TS16949:2002 and ISO 9001:2000 quality system certification. – Seger laboratory was revised according to IEC 17025 requirements & have an qualification approval from Renault for material & dimensional test activities. – In 2003 SEGER succeeded to get ISO 14001:1996 Enviromental Management System certification and updated as 2004 version. – ISO/TS 16949:2009 – ISO 14001:2004 – E1-ECE R28 / e1-70/388/EEC by KBA-TÜV GERMANY – CCC by CQC – INMETRO CERTIFICATE by IQA – INDIAN TYPE APPROVAL CERTIFICATE by ICAT – TAIWAN TYPE APPROVAL CERTIFICATE by SCC The following Performance Tests carry out in our own Quality Laboratories: - Acoustical Tests - Mechanical Shock Tests - Life Endurance Tests - Dust Tests - Heat-Moisture Tests - Engine Cleaning Tests - Drop Tests - Multi-stage Temperature Tests - Corroison Tests - Stone Impact Tests - Conditioning Tests - Vibration Tests - Rain Simulation Tests - Low Pressure Compensation Tests - Liquid Tightness Tests - Splash Water Tests - Salt Spray Tests - Chemical Tests - Plug Connection Tests - Magnetism Tests And other Fuctionality Tests of Horn… to meet all customer demands rapidly to be a leading company on the Horn Manufacturing Technologies to be the best & the biggest horn producer all over the world to meet customer expectations with Robust product & process designs to present our products in the best quality with the most competitive prices to our customers employee satisfaction Continuous Improvement teamwork to increase our Sales & Competitiveness Customer satisfaction Environment awareness Thank you very mucvh for your attention...