Gamification Apps in the Business Life and the Research of

Gamification Apps in the Business Life and the Research of Business Firm’s
Opinion towards Games Application
Orhan Adigüzel
Süleyman Demirel University
Turkey
orhanadiguzel@gmail.com
Adeviye Erdoğan
Süleyman Demirel University
Turkey
adeviyester@gmail.com
Döndü Sönmez Özkan
Süleyman Demirel University
Turkey
sumeyyeozkan81@gmail.com
Hikmet Zeynep Batur
Süleyman Demirel University
Turkey
hzeynepbatur@gmail.com
Nisa Ekşili
Akdeniz University
Turkey
Abstract: Except the area of the production of the game, gamification refers that basic elements
and concepts are used in the process of game design and development. Business processes,
which may sound boring, may become more enjoyable by the help of gamification. Moreover,
feedbacks collected from individuals may accelerate thanks to such an approach. The purpose of
gamification method is applying such approaches to business processes and improving the
process quality and human interactions. This study also aim what priorities can be awarded,
what type of behavior expected from individuals and most importantly what type of options can
offer the connection between individuals and targeted systems to sustain health. This study
targets to evaluate how the gamification apps influence the performance of personnels. The
research method used in this study is action research approach. This method consists of two
stages. At first, the performance level of individuals in firm can be fixed with the help of a
survey. Then gamification apps were carried out for two months. After that time, the same survey
was repeated. In the light of the findings, this study tries to fix how gamification impacts
individuals and their performance. This study can be thought very helpful because of lack of
research in the literature area in this context, and this study will also help the interested
researchers in this area and managers who want to improve the performance of employees.
Keywords: Gamification, game design, design patterns, business, performance.
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