Εμπειρίες από την εφαρμογή του ECTS που μπορούν να χρησιμοποιηθούν για την εφαρμογή του ECVET Αθανασία Κτενά Διοικητική Προϊσταμένη του Γραφείου Πρυτανείας του Ευρωπαϊκού Πανεπιστημίου Κύπρου ECTS Institutional Coordinator Bologna Expert Ευρωπαϊκός Χώρος Ανώτατης Εκπαίδευσης ΕΧΑΕ Στόχοι: • Eνίσχυση της διαφάνειας της μάθησης και των τίτλων σπουδών Ανώτατης Εκπαίδευσης που απονέμονται στις χώρες που συμμετέχουν στον Ευρωπαϊκό Χώρο Ανώτατης Εκπαίδευσης, • Aμοιβαία κατανόηση και εμπιστοσύνη σε ευρωπαϊκό και παγκόσμιο επίπεδο, • Διευκόλυνση της διεθνούς αναγνώρισης περιόδων και των τίτλων σπουδών κάθε χώρας, και • Διευκόλυνση της διεθνούς κινητικότητας των φοιτητών και αποφοίτων με σκοπό τη συνέχιση των σπουδών τους ή την εργασία. Κύκλοι Σπουδών: 1ος Κύκλος Σπουδών: Κατά κανόνα 240-300 ECTS 2ος Κύκλος Σπουδών: Συνήθως 90-120 πιστωτικές μονάδες 3ος Κύκλος Σπουδών Δεν έχει προσδιοριστεί Μαθησιακά αποτελέσματα: Μαθησιακά αποτελέσματα είναι το σύνολο των γνώσεων, ικανοτήτων και δεξιοτήτων που οι φοιτητές ή σπουδαστές θα πρέπει να γνωρίζουν, να καταλαβαίνουν ή να είναι σε θέση να κάνουν μετά την επιτυχή ολοκλήρωση μιας συγκεκριμένης εκπαιδευτικής διαδικασίας. Ταξινόμηση Μαθησιακών Αποτελεσμάτων κατά Bloom Αποτέλεσμα Ενδεικτικά ρήματα που χρησιμοποιούνται για τη συγγραφή Μαθησιακών Αποτελεσμάτων 1. γνώση: ανάκληση δεδομένων ή πληροφορίας περιγράφω, συνδυάζω, προσδιορίζω, αναγνωρίζω, επιλέγω, δηλώνω, κλπ. 2. κατανόηση: ερμηνεία προβλημάτων, δήλωση ενός προβλήματος με διαφορετικές λέξεις διακρίνω, εξηγώ, εκτιμώ, γενικεύω, συμπεραίνω, κλπ. 3. εφαρμογή: χρήση μιας έννοιας σε νέα πλαίσια προσθέτω, υπολογίζω, αλλάζω, ταξινομώ, ανακαλύπτω, εξετάζω, παράγω, κλπ. 4. ανάλυση: συνδυάζω, σχεδιάζω, αναπτύσσω, διάκριση σε συστατικά μέρη και κατανόηση διαφοροποιώ, υποδιαιρώ, κλπ. της οργανωτικής τους δομής 5. σύνθεση: κατασκευή νέας δομής από διαφορετικά στοιχεία δημιουργώ, συνθέτω, εξηγώ, οργανώνω, προτείνω, ανακατασκευάζω, αναδιοργανώνω, αναθεωρώ, κλπ. 6. αξιολόγηση: Διατύπωση αξιολογικών κρίσεων συγκρίνω, συμπεραίνω, αξιολογώ, ορίζω, κρίνω, μετρώ, υποστηρίζω, κλπ. Course Unit Title: Course Unit Code: Type of Course Unit: (Compulsory/Optional) Level of Course Unit: (first, second or third cycle) Year of Study: Semester when the unit is delivered: Number of ECTS credits allocated: Name of lecturer(s): Sport Communication SPT345 Compulsory Bachelor (1st Cycle) 3 6 6 Learning Outcomes of the course unit: Upon successful completion of this course students should be able to: • • • • • Report the common forms of public relations practice in sports and describe the benefits the public relation function brings to sport organisations Explain how the sport organisation can manage its media relations, and describe the tactics used by sports organisations to generate positive publicity Organise and manage press conferences or other media events (writting news releases to communicate with the media, giving interviews etc) Determine how they can manage a crisis situation that a sports organisation is faced with Describe the types of charitable activities and explain the benefits of charitable programs Mode of Delivery: Face- to- face Prerequisites and co-requisites: Junior standing or consent of instructor Recommended optional program components: None Course Contents: Objective: Description: Recommended or Required Reading: Planned learning activities and teaching methods: Class Instruction 42 Hours Consultation 15 Hours Assessment methods and criteria: Examinations 50% Term Paper / Cases 40% Class Participation 10% 100% Language of Instruction: Work Placement(s): Place of Teaching: English No Regular Classroom European University Cyprus, Nicosia Course Title: Sport Communication Course Code / Section: SPT345A Semester: Spring 2014 Day / Time: Wednesday 4,5,6 Credits / ECTS: 3 Credits/6 ECTS Lecture Room: 224 Prerequisite(s): Junior Standing or consent of instructor Instructor: Office Telephone Number: 22713106 Secretary 22713282 Office Room Number: 334 E-Mail: m.charalambous@euc.ac.cy Office Hours: Tuesday 10:15-11:05 Wednesday 15:00-18:00 Thursday 11:15-13:05 Course Website: www.euc.ac.cy Course Description: The course is designed to examine the various aspects of sports promotion, public relations, publicity, media relations and management. In addition, a focus will be on the role of the media in sports in terms of media flow, servicing the print and electronic media, and publications. Attention will be given to sports event management, and the management of crisis situations. Learning Outcomes: 1. 2. 3. 4. 5. Report the common forms of public relations practice in sports and describe the benefits the public relation function brings to sport organisations. Explain how the sport organisation can manage its media relations and describe the tactics used by sports organisations to generate positive publicity Describe how to organise and manage press conferences or other media events (writing news releases to communicate with the media, giving interviews etc.) Determine how they can manage a crisis situation that a sports organisation is faced with. Describe the types of charitable activities and explain the benefits of charitable programs Textbook: Stoldt, G.C., Dittmore, S.W., & Branvold, S.E (2006). Sport Public Relations: Managing Organizational Communication. Human Kinetics Recommended Additional Readings: Lagae, W. (2005). Sports Sponsorship and Marketing Communications: A European Perspective. Prentice Hall. Kahle, L.R & Riley, C (2004). Sports Marketing and the Psychology of Marketing Communication. London: LEA Publishers Brown, R.S & O’Rourke, D.J (2003). Case Studies in Sport Communication. London: PRAEGER ASSESSMENT: Mid-Term Examination Assignment/Presentations Class Attendance/Participation Final Exams: 20% 40% 10% 30% Students must complete the column with the actual hours of study time and return it to their instructor on the final exam day or in case there is no final exam, on the last day of classes. COURSE: WEEK/DATE SPT345 SEMESTER: EDUCATIONAL ACTIVITY Spring 2014 LEARNING OUTCOMES STUDENT WORK LOAD Contact Hours Estimated Hours Week 1 Introducing Sport Public Relations, practices of PR in Sports, Strategies for PR communications 1 3 4 Week 2 Integrating PR within Strategic Management, Organisational Reputation and Image 1 3 6 1,2 3 6 2,3 3 3 2,3 3 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 & 17 TOTALS Defining Mass media, Media Relations, Identifying influential media Short Presentation Developing a media policy, maximising media exposure, Generating positive publicity Disseminating information to the media, News releases, Media kits Short Presentation Background reading for mid-terms Mid-term exams Staging Press Conferences Elements of a successful Interview Presentation Define crisis and crisis communications Easter Holidays Easter Holidays Define crisis and crisis communications (continued) Developing and Supporting charitable programs Presentations Background reading for Assignments Game promotions, Prize participation, Game Day promotion, Fan participation Participation Final exams 18 1,2,3 3 3 3 3 3 15 2,5 3 6 4 3 5 5 3 3,4,5 3 3,5 3 1,2,3,4,5 3 5 ASSESSME NT* 100 % Actual Hours 5% 5% 20% 10% 5 17 5 162 25 20% 10% 30% 100% Type ECTS Course / Course code COM 101 Public Speaking 5 ENG 103 Instruction in Expository Writing 6 CSC190 Computer Fundamentals and Applications 5 Philosophy, Psychology, or Sociology elective 6 MAT 115 Statistics I 5 FIN 101 Essentials of Financial Analysis 6 BUS 101 Introduction to Business 5 SPT101 Introduction to Sports Management 6 MGT 101 Principles of Management 5 SPT 205 Ethics and Legal Issues in Sports 6 SEMESTER 2 Type SEMESTER 1 YEAR 1 Course / Course code 30 MAR 101 Introduction to Marketing 5 ECO 102 Principles of Macroeconomics 5 Philosophy, Psychology, or Sociology elective 5 BUS 195 Business Calculus with Applications 5 ACC 113 Introduction to Managerial Accounting 5 BUS 111 Finite Mathematics for Business 5 LAW 101 Business Law I ECO 101 Principles of Microeconomics SEMESTER 4 SEMESTER 3 30 YEAR 2 ECTS ECTS count: 240 Program: Free elective 5 Philosophy, Psychology, or Sociology elective 5 5 ENG 205 Business English 5 5 BUS 201 International Business 30 5 30 6 SPT305 Marketing Strategies in Sports 6 SPT 201 Historical and Social Aspects of Athletics 6 SPT 345 Sport Communication 6 LDR 230 Essentials of Leadership 6 Sport Management Elective SEMESTER 6 SEMESTER 5 YEAR 3 BUS 215 Business Research SPT 390 Internship in Sports Management MGT 205 Organizational Behavior 5 10 5 Sport Management Elective 5 Free elective 5 BUS 410 Senior Project 10 SPT409 Effective Management of Sport Delivery System 5 BUS 360 Entrepreneurship and Innovation Sport Management Elective Free elective 5 Sport Management Elective Sport Management Elective SEMESTER 8 SEMESTER 7 YEAR 4 30 SPT 330 The Economics and Finance of Sports 6 6 6 5 SPT 401 Facility Management and Event Planning 6 5 BUS 401 Business Policy and Strategic Management 6 30 30 Πηγές: http://ec.europa.eu/education/lifelong-learningpolicy/doc44_en.htm http://tuning.unideusto.org/tuningeu http://madrid2008.bolognapromoters.net/files/reader%20250 6_0.pdf