2014/04/30 - Corporate Profile - 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 0. Table of contents GRAPHICO, Inc. １．Who is Graphico, Inc? ２．Company Outline ３．Track Records ４．Patent/Idea Recovery Plan Structure ５．Transaction Flow ６．Product Line ７．Business Scheme 2014/04/30 P. P. P. P. P. P. P. 3 4 5 6 7 8 9 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 2 1. Who is GRAPHICO, Inc? Business Outline We are the health related product planner, developer, manufacturer and distributor which targets at women from 20’s to 50’s in Japan. Using different skills such as marketing, product planning to sales and promotion, we have been developing hit products in rapid-fire succession. We also have been distributing our products over more than 15,000 stores (mainly drug stores). We are very sensitive at market needs and good at creating new value in the market though innovative products and keep profitable for 15 years without any debt. Vision 『Connect creating products to smile for everybody 』 Our best wishes are to connect all people around the world to smile. Graphico always makes the best of inventiveness to make everybody happy in favor of customer through innovative products. Our goal is to establish business model to contribute our society. In order to create “enjoyable products through the five senses”, we will catch the “Real Needs” from many various aspects and provide the customer with satisfaction and merit by high quality product. Philosophy To move the people’s interest, empathy and appreciation is always “heart”. Graphico is positively aimed at achieving the contribution to the world through highly-conscientious, compassionate to not only yourself but also others around you and the world with maximum devotion and growth. 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 3 2. Company Outline 【Background】 Graphico, Inc. has started the consultation for major cosmetics and pharmaceuticals, apparels as an outside brain for creative, product development and marketing. Through exclusive collaboration with foreign companies such as USA and Korea, we experienced and made major hit product track record. We take such advantage of such skills to produce original products and distribution channel. 【History】 1993 Creative Office, Studio Graphico, Established 1996 Limited liability Company, Studio Graphico Inc. 2000 Studio Graphico Corporation 2005 Business Merger with Transforce Inc. 2008 Feel Peace Project begins 2013 Office moved to Osaki Shinagawa, Tokyo 2013 Name changed to Graphico, Inc. ■Company ■President ■Address ■Telephone ■Operation ■Established ■Capital ■Sales ■Bank ■Customer 【Management】 CEO Sumiyo Hasegawa Graduated from Tokyo Kasei University Established Graphico to produce advertisement for major companies. Starting from creative to product planning, development and sales, she also manage setup and human resources totally. COO Takakazu Shimazu Graduated from Keio University. M&A track records at major trading house. After he managed the acquired companies and joined Graphico. He is in charge of sales and general management. Auditing Officer Kazunori Hosoda Graduated from Tokyo University. After strategic consulting job at foreign companies for more than 25 years and corporate management experiences, he joined Graphico. : : : : : : : : : : GRAPHICO, Inc. Sumiyo Hasegawa TOC Osaki 16F, 1-6-1 Osaki, Shinagawa, TOKYO 813-5759-5077 Women’s health related product producing and sales November 17, 1996 USD100K USD12 million（June, 2013） Sumitomo Mitsui Banking Corp., Ebisu Br. •Ida Ryogokudo •Arata •Paltac •Chuo Bussan •Pip •J-NET •SB Foods •Tokyu Hands •Tokyu Express Railroad •Nihon Shinyaku •Hanshin Department Store •Loft 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 4 3. Track Records Sales Records Product Hit ratio currently has been only 0.1％. Graphico’s hit ratio is so high that sales channel has been expanding. HIT Product（more than 100K units sales）・・・３ items Million Seller（more than million）・・・３ items 「Skin Peace」 190K, 「Bath Salt」 460K, 「Hasirima！」 200K 「Manpuku」 5.13 mil, 「Nakatta！」 2.2 mil, 「Footmedi」 1.38 mil Ten Million Seller （more than 10 mil）・・・３ items 「On the Pad」 54 mil, 「Hollywood Diet」 10 mil, 「Oxiclean」 series 36mil 「 メディア実績 Awards 【Skin Peace 】 ・「Nikkei Design」 2013 Package Design : 1st place ・「@cosme」 2011 annual ranking ：Hand cream category: 4th place out of 3,453 items ・「@cosme」 2012 annual ranking : Hand cream category: 4th place out of 2,763 items ・「Tokyu Ranking Ranqeen」 2010：Hand cream category: 1st prize 【Nakattakotoni! 】 ・「VOCE」 Top sales ranking：diet category: 1st prize ・「Tokyu ranKing ranQueen」： New category: 1st prize (consective 13 weeks ） ・「ainz & tulpe」 2011：Diet category: 1st prize ・「Shop in」2012：Diet category: 1st prize 【Yugetsu Bijin 】 ・「@cosme」 2013 Body bath goods category: 1st prize ・「@cosme」2012：Bath category: 8th ・「FYTTE Diet Prize」 Bath goods category: 1st prize ・「ainz & tulpe」 Best hit ranking: 2nd ・「Tokyu ranKing ranQueen」2009 ：Korea esthetic: 1st prize Media Posts More than 1,000 ※Please see the following HPs: http://www.graphico.co.jp/ business/media/media.php Stores Sales stores More than 15,000 shops ※Please see the following HP http://www.graphico.co.jp/business/shop.php 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 5 4. Patent/Idea Recovery Plan Structure University ・Sleeping Patent ・New Ingredient Raw material supplier Distributor Retailer International ・New Ingredient ・Clinical Study ・Private Brand ・New Product ・Enter into Japan Market ・International Distribution Non-disclosure/Business Alliance Agreement ?! グラフィコ Commercialized Products Relevant OEM Supplier （68 companies） Market 1. Find out Target Consumer 2. Market Analysis 3. Marketable Product Development 4. Develop highly Effective Product 5. Product Naming to Win Heart 6. Appealing Copy 7. Eye-Catching Package 8. Establish New Market Value 9. Promotional Strategy & Execution 10. Take Advantage of Publicity 11. Competitive Sales Force Distribution Network ・Academic-Industrial Alliance ・University Patent ・Experiment Request ・Effectiveness Measurement ・Clinical Study ・Product Development Pharmaceutical Final decision about the best product with high quality and effectiveness will be made based on many trials over 68 OEM suppliers in and out of Japan. 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 6 5. Transaction Flow Non-disclosure Non-disclosure or general alliance agreement Product Analysis Analysis of contents of product idea and patents Market Analysis Analysis of market competiveness, differentiation, needs and marketability Project Meeting Product impact analysis to consumer Product Planning Development Distribution Contract Product Originate product spec, name and package based on idea, patent and materials Final spec is determined by safety/stability test through many trials and improvement Distribution and sales contract execution Product production schedule based on budget and market size Promotion Sales promotion by press release and advertisement media selection Sales Sales through drug stores, direct sales, variety, convenience stores 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 7 6. Product Line Health Care Body Care Over 10 mil Over the world 54mil ■Hollywood Miracle Diet （Diet Juice） ■Yugetsu Bijin Over 5 mil ■Manpuku （Diet Candy, Supplement） ■Nakattakotoni! （Herbal Hot Pad, Bath Salt, Panty Liner） ■Footmedi Over 2mill （Soap/Perfume/Peeling Exclusive for Feet） （Diet Supplement, Chocolate） over 1.3 mil ■Hashirimasenkara! （Fat burning supplement） Over 200K ■skinPEACE グラフィコ Over 200K ■Orange Clean （Skin care/Body care） Over The world 36mil （Orange oil basis cleaner） ■IQ MEDIRAL ■Oxiclean （All in one skin care series） （Oxygen system detergent) ■ENPRANI （Wrinkle care, BB cream） Skin Care ＊Regarding details of each product, please see our product brochure. 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. Life Care 8 7. Business Scheme OEM Factory Korea Plan Order ①wholesale Product Health Care Product Produce Body Care Administration Skin Care Develop Life Care Customer Service Others Sales Promotion Order Foreign customer Sales Drug Stores Whole seller Variety stores Graphico Product Line Order Africa Sales Order Foreign clients ➁Direct sale Convention Convenience Home Center Domestic Consumer Drug stores Sales Benin ③Direct sale to Individuals Customer Info Web, Smart Phone Telephone,FAX Apply Youtube SNS Campaign Interview Information Supply 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 9 8. Contact Us E-mail info@graphico.co.jp Phone 813-5759-5077 Fax 813-5759-5088 Address TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, 141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088 PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp Graphico,Inc. 10
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